Nowadays, just posting isn’t enough. Social media statistics specify that many companies use various social media platforms to market their products or services. To convince & attract your audience, you must be constantly active on those platforms with your audience. Though it’s a massive task, various Social Media Automation Tools can help you to do it.
These Social Media Automation Software offers many features to amplify your online presence & assess your performance. So instead of stressing about which content & when to post, you can focus on your business, the thing that matters most.
Some Best Social Media Automation Tools
1. SocialBee
This one of the best Social Media Automation Tools makes it simple to manage social media campaigns because of its spontaneous category-based development classification.
When you plan a post, you can allocate every post to a particular category to help you to monitor your content. You can use the scheduler tool to pause posts from particular categories anytime, carry out bulk edits, re-queue posts, & many more.
This tool allows you to manage your campaigns on platforms like Instagram, Facebook, Twitter, LinkedIn, Pinterest, & GoogleMyBusiness. You can also use this software to create your hashtags, & their collections, & preview the posts before posting them.
This tool comes with a feature of campaign monitoring, too. You can use the custom URL (Uniform Resource Locator) & monitoring features to shorten URLs optimized for social media & make monitoring codes so you can assess interactions with your social media links and posts.
2. SocialPilot
SocialPilot is a Social Media Automation Software created for businesses of every size, from Microenterprises to large ones. With this innovative tool, you can enjoy many features like social media scheduling, calendar management, powerful analytics & client management, & much more.
Moreover, SocialPilot supports almost all major social media platforms. With this tool, you can incorporate accounts from LinkedIn, Facebook, Pinterest, Twitter, YouTube, Instagram & TikTok at once.
Regarding working with a team to manage social media accounts, this tool makes it a piece of cake. With an easy approval & response workflow, you don’t have to switch to other apps to correspond with coworkers.
3. ContentStudio
This software for social platforms management & automation provides features like content automation, content preparation, social media arrangement, social inbox, statistics, & content innovation.
Additionally, it helps you to map, brainstorm, manage & monitor when & where content is being shared or published; you can find these features in the Content Planner part of this tool.
This tool offers a social media calendar that helps you to watch, track, allow, decline, & edit posts effortlessly. This increases the chances of posting accurate content without any errors. Moreover, all team members can work together easily. For instance, social media managers can offer ideas, designers can add pictures, & content creators can make captions immediately.
4. Agorapulse
This tool offers many features, including:
- Social media inbox.
- Social media publishing tool.
- Social media tracking tool.
- Social media reporting tool.
Apart from these, this tool also provides some valuable automation tools that make managing your social media campaigns easier & quicker. Regarding aspects of content management & scheduling, this efficient tool offers features like saved replies to options & keyboard shortcuts.
The social inbox feature also comes with an automated control assistant that directs messages to the proper team members, & filters spam messages & tweets. You can also use this software to automate recurring posts for events, scheduling content, & bulk uploading CSV (Comma-Separated Values) content for your posts.
5. Hootsuite
Hootsuite is quite a popular social media tool among marketers. The robust features of this software make it compatible with most social media platforms. It chiefly aims at large enterprises & agencies for its intricate features & pricing range.
Moreover, Hootsuite helps you track numerous social media platforms immediately with its efficient social media streams. With this one of the famous Social Media Automation Tools, you can keep tabs on all your brands with the real-time updates it offers.
6. Missinglettr
This is a social media automation software with advanced drip campaign capabilities. This tool is created to sense when your content publication activities automatically. This software will then collect the information in a simple dashboard that can be used to plan automated drip campaigns on various social media platforms.
This tool is ideal for bloggers & site owners who are eager to publish their posts on social media but don’t have enough time to organize a complete marketing campaign.
Apart from the drip features, this tool also offers a Curate feature. This feature can automate parts of the post-making process by collecting blogs, videos, & types of media from the web to keep your audience interested.
7. Sendible
This social media automation tool offers a widespread integrated dashboard to manage & automate all your social media profiles. It’s an all-inclusive tool that will assist you to manage every activity, from posting & scheduling to brand tracking, & statistics.
About its automation features, Sendible offers a wide range of excellent features that will help your team to work more proficiently & effectively on social media platforms.
This tool allows you to create automated authorization processes for social media posts, so concerned people can check content before posting. It also provides a bulk scheduling feature, making it simple to plan a bunch of content & decrease the pressure on social media managers.
Apart from automation features, Sendible also provides many tools to optimize your social media campaigns & content.
8. PromoRepublic
This social media automation tool was created to help businesses manage thousands of social pages simultaneously. They offer three types of solutions for businesses, from small businesses to mid-sized organizations & large enterprises.
PromoRepublic offers lots of automation features that can help to decrease the workload for social media marketing teams, like:
- Auto reposting of high-performing & high-quality content.
- Content authorization workflows.
- Intelligent automated posting.
One of the best features of this tool is the collection of ready-made content for small businesses. Suppose you want to attract an audience to your social media profiles but need more time to create content. In that case, you can choose from a collection of this tool’s wide range of industry-related content to keep your audience occupied & develop your reputation.
In general, it’s an excellent choice for small businesses or larger enterprises trying to restructure their social media platform presence.
Some Benefits of Social Media Automation Tools
There are many Social Media Automation Tools to choose from. Apart from the basic functionalities, all of them offer some unique features. Here are some benefits of social media automation tools:
- Improved engagement levels.
- Precise data collection.
- Campaign teamwork, like event reminders on social media & hashtags.
- Enhanced brand presence.
- Alerts to interaction on social media.
- Sophisticated classification & targeted marketing to specific groups.
- Easier management & less time dedication to marketing jobs.
- Advanced statistics & reporting.
- The capability of scheduling your posts.
FAQ
Q: Can these Social Media Automation Tools be used for free?
A: No. Though some of these tools offer a free trial. After that, you need to buy it.
Q: Are there any disadvantages of Social Media Automation?
A: Some experts have pointed out some disadvantages of this process. They are:
- The creation of posts lacks human engagement.
- Many tools post things with a line like ‘posted via….’. It becomes obvious.
- The scheduling feature isn’t always flawless.
- Sometimes you need to depend on third-party applications.
Q: Is there any Golden Rules of Automation?
A: Experts always advise to remember these things:
- Schedule, but not too far in advance.
- Analyze your audience.
- Review & modify your strategy often.