It’s never been more crucial for businesses to dominate the platforms where they connect with customers, as changes occurring across search engines & social media feeds make abundantly evident. Email is one such medium that has endured the test of time. Today’s email newsletters range from brief, intimate remarks to extensive, automated campaigns. The same is true of Email Newsletter Software.
Best Email Newsletter Platforms enable you to deliver expert-looking newsletters to hundreds or thousands of subscribers quickly & easily, regardless of where on the email marketing spectrum your organization lies.
Some Highly-Rated Email Newsletter Software
1. Moosend
Moosend is one of the greatest Email Newsletter Software for producing email newsletters with a polished appearance. This newsletter software helps you construct email campaigns & targets your contact list with relevant material thanks to its user-friendly interface & drag-and-drop editor.
For marketers looking to produce newsletters that convert, Moosend is a superb e-newsletter software because of its customizable email templates & responsive email design features.
You may conduct your email marketing campaigns automatically with this service’s extensive automation options, such as segmentation & personalization. Because you receive similarly effective functionality for a fraction of the price with all these features, Moosend is a top Mailchimp substitute.
To measure important email data like your open rate, click-through, and conversions, you also receive real-time reporting & analytics tools. Last but not least, Moosend’s email newsletter software gives you lead-generating tools to expand your list & an AI-powered subject line tester to boost the effectiveness of your newsletter.
2. HubSpot Email Marketing
Businesses of any size can produce & distribute attractively designed newsletters with the aid of HubSpot Email Marketing, a fully featured email marketing platform. The tool comes with a library of templates to help you get started straight away & an easy-to-use drag-and-drop newsletter builder.
What makes HubSpot unique is that, along with the email marketing tool, you also have access to a variety of free tools, such as a CRM, a form builder, live chat, advertisements management, & more.
You may make highly personalized emails to nurture your contact list when you combine CRM with automation tools. Your mailing lists may be divided up based on the profiles, property values, activities, & other attributes of your contacts to provide personalized emails.
HubSpot is a terrific service for new companies, small enterprises, or just about anybody who wants to test out a product before adding it to their toolbox. The subscription levels open up more features & advantages for firms that are expanding.
3. Benchmark Email
It is a solid option if you’re searching for Best Email Newsletter Platforms to fuel your newsletters & other initiatives. Benchmark is the favorite tool of many users thanks to its robust but user-friendly automation, segmentation, & editing features.
The conventional drag-and-drop editor, HTML code editor, or plain text editor are all options after deciding whether to send a regular campaign or RSS. It’s a terrific alternative if you have a large staff creating emails since you get to pick your editor at the beginning of each new campaign.
Select from more than 200 attractive email templates, create a new layout from scratch, or import any of your previous emails for editing. Your design gets center stage when you’re ready to create & customize your email since the menu is off to the left.
Additionally, you can create landing pages to aid in increasing your subscriber count. The landing page editor is quite similar to the drag-and-drop interface for emails.
4. Mailchimp
For small businesses, Mailchimp takes pleasure in being an all-in-one marketing tool. If you’re looking for a simple solution to create email newsletters, that can seem scary.
However, because it was first designed as an email newsletter platform, it gives a lot of basic features for those just starting, as well as the option to scale up your campaigns as your company grows.
The fact that its templates are more of a blank slate than some other programs’ polished options provides you with a lot more versatility. You can always purchase a fantastic template à la carte, though, thanks to the app’s vast collection of well-polished themes.
In-depth statistical analysis & performance reports need a premium account, although segmentation choices are simple to handle. Overall, Mailchimp is friendly & easy, and you’ll like how it expands along with your company. You may coordinate your email marketing with your efforts on your website, landing pages, social media, & SMS when the time comes.
5. Constant Contact
If you frequently organize events, Constant Contact is yet another excellent Email Newsletter Software. The program has a straightforward email builder that is excellent for novice email marketers. It can occasionally be quite sluggish, though. There are a variety of simple & complicated email templates available in the newsletter program.
With the help of the software’s branded email builder, you may create branded emails from the start. Constant Contact might be a better email newsletter provider for those new to email automation, though. The lack of customization might be a deal-breaker even though the product includes auto-responders & list segmentation.
Additionally, you can measure campaign engagement with the help of this email marketing software, which displays your open rates, clicks, & unsubscribes to keep you informed of the effectiveness of your campaign.
In order to assist event planners in making the most of their webinars, online conferences, & other events, the program has a special capability for managing event invitations.
6. Brevo (Formerly Sendinblue)
We included Brevo in our list of the Best Email Newsletter Platforms because of its straightforward drag-and-drop email builder & HTML email layouts. It is simple to design newsletters that will allow you to present particular material to your subscribers thanks to the software’s display settings.
The email newsletter service offers a variety of email kinds, including newsletters, auto-responders, transactional emails, & SMS. Although there is a limited variety of options, the email templates that are offered are responsive.
You can also build email campaigns using the platform based on behavioral data to increase your open & click-through rates with personalized content. To make sure everything appears fantastic before sending your email newsletters, this program also has a built-in newsletter preview facility.
In addition, it includes excellent reporting & analytics to track their effectiveness. Brevo is a fantastic Email Newsletter Software that enables you to generate, automate, & deliver your emails to subscribers’ inboxes.
7. Omnisend
With Omnisend, email marketing specifically designed for online stores, you can create & manage anything from transactional emails to newsletters and automated email flows. The application is compatible with several well-known e-commerce platforms, including Shopify, BigCommerce, Magento, WooCommerce, Wix, & others.
Once your business is connected, Omnisend gathers vital information about your clients’ behavior & purchasing patterns to support effective client segmentation, email automation, & thorough reporting.
Powerful segmentation may be completed quickly by selecting from more than 20 pre-built categories created for eCommerce, such as “high potential buyers,” “clicked on promotional messages,” & “frequent store visitors.”
Even while Omnisend has fewer email templates available, those that it does have are made to be adaptable. Using the editor’s pre-built layout blocks for things like product listings, suggestions, special offers, & more, you can quickly customize your newsletter.
Additionally, Omnisend allows you to create & distribute push alerts & SMS campaigns if you want to utilize these in addition to email.
8. AWeber
Yet another user-friendly Email Newsletter Software is AWeber. Its editor may seem old-fashioned in comparison to more recent email programs like Moosend or Brevo because it has been around for nearly 20 years. Despite how it seems, the builder enables you to include picture carousels & get feedback through them in your e-newsletters.
AWeber is excellent for novices who wish to build triggered emails based on straightforward activities like joining/unjoining a list. Users may also gain from the tool’s email list management capabilities & extensive reporting capabilities, which provide you access to all the crucial email data you need to monitor.
AWeber is a more traditional email newsletter provider that beginners and smaller organizations with basic needs may consider using.
Features You Should Consider While Choosing The Right Tool
The finest Email Newsletter Software needs to be able to give you the following, regardless of the tool you ultimately decide to use:
- A simple drag-and-drop email newsletter editor should make creating & sending your newsletter simple.
- Even if you wait to utilize the cutting-edge features, you’ll eventually find use for them because they’re so reasonably priced.
- If you don’t want your email marketing campaigns to fail (by ending up in the spam folder), email deliverability & scalability are vital.
- Having lead-generating tools like forms & landing pages reduces the need for further investment.
- Unlimited emails guarantee that you are able to send any campaigns (welcome, abandoned cart, teaser, promotional, etc.) without limitations.
FAQ
Q: Can I use Email Newsletter Software for free?
A: Some of the options offer a free tier with very restricted features. Those may not be adequate for a growing or established business.
Q: What type of expertise do I need to use these tools?
A: These tools are very user-friendly. Basic knowledge of computer, internet & e-mail is good enough.
Q: What is the average price of these software?
A: Many of them come at as low as $9 per month.