In the past, Instagram offered very few third-party marketing options, but now things have evolved. Businesses on Instagram have an abundance of options when it comes to Instagram Analytics Tools and solutions, ranging from social listening to engagement analytics.
It might be challenging to choose the Best Instagram Analytics Tools. The platform’s recent popularity boom combined with regular API modifications makes it challenging to locate a dependable, long-term fix. If you are serious about managing your Instagram account, you should keep a careful eye on your stats.
Unfortunately, Instagram doesn’t make it easy if you have a personal profile, since it’s obvious they don’t value you. However, as soon as you go to a Business Profile, a wealth of further useful information becomes available to you.
Most Popular Instagram Analytics Tools
1. Sprout Social
Sprout not only gives you the ability to easily schedule and publish content on Instagram and track interaction in real-time, but it also makes it possible for you to swiftly analyze data on Instagram with their robust Instagram Analytics Tools, both at the post and profile levels. You can examine your Instagram data in even more detail with Sprout thanks to its interactive graphs and stats.
Do you want to find the most engaging content over a certain period? Do you want to highlight the influential people in the business who are responding to your posts? Are you curious about the quality of your video content? With analytics available right out of the box and the opportunity to enhance the power of your data with Premium Analytics, Sprout has you covered.
You may explore your Instagram analytics and uncover patterns among the most important data by using Premium Analytics. Also, it’s simple to construct a personalized, comprehensive report that is presentation-ready using the data that matters most to you thanks to a variety of user-friendly reporting choices.
Features:
- Influencer Tracking.
- Keyword Filtering.
- Keyword Tracking.
- Layout & Design.
- Media Library.
- Monitoring.
- Multi-Account Management.
- Multi-Channel Attribution.
- Multi-Channel Campaigns.
- Multi-Channel Data Collection.
- Multi-Channel Management.
- Multi-Channel Marketing.
- Negative Feedback Management.
- Performance Metrics.
- Post Scheduling and many more.
Pricing:
- Free trial available.
- Standard: $89 per user/month.
- Professional: $149 per user/month.
- Advanced: $249 per user/month.
2. Brand24
It enables everyone to access and benefit from social media monitoring. You may use it to enhance Instagram’s built-in insights as part of this. Brand24 gathers feedback from Instagram users on your company. To assist you in expanding your Instagram audience, it may, for instance, track many hashtags, evaluate the tone of discussions, and provide you with a list of popular hashtags.
Above all, it provides qualitative information to complement the quantitative information from Instagram Insights. You begin by creating a project for each branded hashtag you want to monitor. After that, you may use Brand24 to provide information on what your followers think of your good or service. Customer feedback, crisis avoidance, and reputation management are all included in its sentiment analysis for Instagram.
Sentiment analysis may be used to find out how well your material is received by your audience and make any required adjustments if they tell you that it’s not precisely what they’re searching for.
Features:
- Audience Targeting.
- Benchmarking.
- Brand Tracking.
- Campaign Analytics.
- Campaign Management.
- Collaboration Tools.
- Competitive Analysis.
- Competitor Monitoring.
- Contact Management.
- Customer Engagement.
- Customer Experience Management.
- Customizable Reports.
- Dashboard.
- Data Import/Export.
- Email Alerts.
- Engagement Tracking.
- Feedback Management and many more.
Pricing:
- Free trial available.
- Plus: 3 keywords, 2k mentions, $49 per month.
- Premium: 7 keywords, 5k mentions, $99 per month.
- Business: 12 keywords, 25k mentions, $149 per month.
- Max: 25 keywords, 100k mentions, $249 per month.
3. Iconosquare
Iconosquare allows you to manage your statistics and social media accounts from one location. With this one of the Best Instagram Analytics Tools, you can analyze your Instagram statistics, plan new posts, and keep an eye on what others are saying about your business or sector.
Additionally, it offers data that illustrate patterns of interaction, impressions, post reach, and the effectiveness of your Instagram Stories. It gathers information by monitoring more than 100 parameters, including hashtags, comments, mentions, tags, competitor activity, and user behavior.
Iconosquare provides several free tools, including an extensive Instagram Audit, along with a two-week free trial. Your Instagram Business account may be quickly audited using the Instant Instagram Audit tool to see whether or not it is optimized. After that, the tool offers suggestions on how to optimize the account to boost its functionality.
Features:
- @mentions.
- AI Content Creation.
- Access Controls/Permissions.
- Activity Dashboard.
- Activity Tracking.
- Approval Process Control.
- Audience Targeting.
- Automated Publishing.
- Automated Scheduling.
- Benchmarking.
- Brand Tracking.
- Calendar Management.
- Campaign Analytics.
- Campaign Scheduling.
- Charting.
- Collaboration Tools.
- Commenting/Notes.
- Competitive Analysis.
- Competitor Monitoring.
- Content Library and many more.
Pricing:
- Free trial available.
- Pro: $49/month.
- Advanced: $79/month.
- Enterprise: Custom Pricing.
4. HypeAuditor
It is an extensive artificial intelligence-driven database that has indexed close to 3 million Instagram accounts. Not only does it have a plethora of data at its disposal, but it can also tell the difference between genuine influencers and those who only have a phony following.
HypeAuditor was developed specifically to identify fraud. It investigates each audience thoroughly, examines influencer profiles, and generally searches for information that can reveal fraud. With its 28 distinct indicators and rankings, it provides consumers with a comprehensive picture of the person they’re interacting with.
Beginning with the Audience Quality Score (AQS), which rates an influencer’s true worth on a scale of 1 to 100. When it comes to influencers who score more than 70, you can relax. It also provides you with a decent approximation of the proportion of high-quality followers an influencer has.
Features:
- Campaign Analytics.
- Campaign Management.
- Campaign Planning.
- Campaign Scheduling.
- Categorization/Grouping.
- Commenting/Notes.
- Communication Management.
- Competitor Monitoring.
- Contact Database.
- Contact Management.
- Conversion Tracking.
- Customizable Branding.
- Customizable Reports.
- Dashboard.
- Data Import/Export.
- Data Visualization.
- Demographic Data.
- Email Marketing.
- Engagement Tracking.
- Faceted Search/Filter and many more.
Pricing:
- Free trial available.
- Standard: $299 per month.
- Pro: $499 per month.
5. Hootsuite
Hootsuite’s post-scheduling capabilities have made it well-known. However, it also functions as an Instagram Analytics Tools to gauge social media success on different platforms.
Reports and Post Performance are the two primary areas of the Analytics dashboard. As a result, this tool provides access to post-related metrics, including engagement, reach, and responses. Additionally, you may design personalized reports that provide an overview of Instagram.
Features:
- Advertising Management.
- Alerts/Escalation.
- Alerts/Notifications.
- Approval Process Control.
- Assignment Management.
- Audience Targeting.
- Automated Publishing.
- Automated Scheduling.
- Behavior Tracking.
- Benchmarking.
- Brand Tracking.
- Calendar Management.
- Calendar/Reminder System.
- Campaign Analytics.
- Campaign Management.
- Campaign Planning.
- Campaign Scheduling.
- Campaign Tracking and many more.
Pricing:
- Free plan available.
- Professional: $49/month/user.
- Team: $129/month/ 3 users.
- Business: Starting @ $739/month/ 5 users.
- Enterprise: Contact sales for pricing.
6. SocialPilot
Among the Best Instagram Analytics Tools that provide comprehensive analysis is SocialPilot. It also makes content calendar operation and post-scheduling possible. You may examine any Instagram account you have in one location using this tool. Metrics like likes, impressions, shares, views, clicks, interactions, and so on are tracked by SocialPilot.
You’ll get a deeper understanding of your target audience by using the audience insights tab. SocialPilot determines the optimal moment to publish by analyzing fan activity.
Features:
- @mentions.
- Automated Publishing.
- Automated Scheduling.
- Calendar Management.
- Campaign Management.
- Campaign Planning.
- Channel Management.
- Content Management.
- Conversion Tracking.
- Customizable Branding.
- Engagement Tracking.
- Influencer Tracking.
- Lead Management.
- Multi-Account Management.
- Multi-Campaign.
- Performance Metrics.
- Post Scheduling.
- Reporting/Analytics and many more.
Pricing:
- Free trial available.
- Professional: $35/month.
- Studio: $75/month.
- Agency: $150/month.
7. SocialBook
It offers data analytics driven by artificial intelligence to influencers on YouTube, Twitch, and Instagram. You may get comprehensive data analytics for each influencer from it. With the SocialBook Checker plugin on YouTube and Instagram, you can access some statistics for a select group of influencers, but a subscription is required for in-depth research. But to do an advanced search, you do need a subscription plan.
For your influencers, a plethora of statistics are available. Of course, the information provided by SocialBook for YouTube or Twitch influencers is different from that for Instagrammers.
The first few numbers on any Instagram influencer profile are the total number of followers, likes, and posts. The price in “BoostCoins” to see further information about the influencer and the channel’s main language comes next. On SocialBook, BoostCoins are virtual money. More significantly, it assigns a Boost Score—a number between 0 and 100—to each influencer, indicating their perceived authority.
Features:
- CRM.
- Campaign Management.
- Faceted Search/Filter.
- Influencer Discovery.
- Influencer Relationship Management.
- Payment Tracking.
- ROI Tracking.
- Social Media Monitoring.
Pricing:
For Brands:
- Platinum: $499/month.
- Diamond: $999/month.
- Enterprise: Please contact SocialBook.
For Instagrammers:
- Basic: $4.17/month.
- Hobby: $11.67/month.
- Pro: $37.50/month.
8. Analisa
It is one of the Instagram Analytics Tools, focused on influencer marketing tools. Analisa not only gives you access to all the information about your Instagram activity, but it also analyses it so you can better comprehend the trends and figures.
You can get a lot of the raw data from Analisa via a free service. However, if you want a thorough examination, you must purchase their Premium Plan. Analisa allows you to run two different types of reports. While #Hashtag reports may be used to track campaigns, a @Account report can provide you with a detailed study of an influencer’s profile and activities.
Features:
- Activity Tracking.
- Campaign Analytics.
- Campaign Management.
- Content Management.
- Customizable Reports.
- Data Import/Export.
- Engagement Tracking.
- Performance Metrics.
- ROI Tracking.
- Real-Time Analytics.
- Reporting & Statistics.
- Social Media Monitoring.
- Social Performance Management.
Pricing:
- Free plan available.
- Premium: $69/month.
- Plus: $149/month.
- Pro: $239/month.
Important Analytics Metrics to Monitor on Instagram
If you use Instagram properly, your material might become popular within a few days. Therefore, we must employ Instagram Analytics Tools to measure specific aspects that are very important. These crucial measurements are:
- Follower growth.
- Engagement.
- Hashtag activity.
- Competitor accounts.
- Click-through rates.
We can also learn how Instagram uses its algorithm and how to take advantage of it as marketers by monitoring the aforementioned KPIs. For example, you may be posting often, yet you may have been shadowbanned. If you don’t use the Best Instagram Analytics Tools to monitor your account, you won’t know.
FAQ
Q: Can I use Instagram Analytics Tools for free?
A: Not many options offer a free version, but most of them offer a free trial.
Q: Is there a designated app for Instagram analytics?
A: There isn’t an official Instagram analytics app that can be used independently, even though Instagram has its own analytics tool called Instagram Insights. Instagram Insights is available via the online interface or the Instagram mobile app.
Q: How much time do analytics on Instagram take?
A: After connecting a profile, updating your profile connection, converting to an Instagram business or creator profile, or upgrading your account, analytics data may not appear for up to 24 hours.