Imagine having the ability to look into the thoughts of your clients to understand their motives, values, and interests. Don’t you think you would be far more skilled at creating meaningful messages? or recognizing the signs of a deteriorating brand reputation? Social Listening Tools can help you out.
Even though it’s not quite possible, you may get a good idea of what individuals are thinking by listening in on their social media chats. Because of this, social listening tools are essential for analyzing social media content and drawing insightful conclusions.
With social media listening tools, you can keep an eye on and follow discussions on social media about a certain business or subject. After that, you can examine the data to find patterns that will guide your marketing choices.
Some Popular Social Listening Tools
1. Brandwatch Consumer Intelligence
Brandwatch is a platform for measuring, publishing, listening, advertising, and managing customer data on social media. Its social listening features give a precise picture of the situation and the parties involved. It can be used to determine trending subjects and hashtags for better campaign content and design. You have the ability to monitor discussions centered around your products and brand.
With Brandwatch, you have a lot of options. It can use sophisticated parameters to refine your inquiries and track anything from phrases to brand names, subjects, and keywords.
You can monitor and interact with followers anywhere you have them if you have a worldwide following. You can also examine and retrieve data by keyword, source, demographics, influencers, and content genre, among other advanced filters.
Features:
- @mentions.
- AI/Machine Learning.
- API.
- Access Controls/Permissions.
- Activity Dashboard.
- Activity Tracking.
- Alerts/Escalation.
- Alerts/Notifications.
- Approval Process Control.
- Audience Analytics.
- Audience Targeting.
- Automated Publishing.
- Automated Scheduling.
- Benchmarking.
- Brand Guidelines.
- Brand Tracking.
- CRM.
- Calendar Management and many more.
Pricing:
- Free trial available.
- Plans start at $800.
2. Sprout Social
The Social Listening Tools offered by Sprout Social provide you with an in-depth analysis of conversations that are pertinent to your brand. Monitor brand-related discussions on all major social media platforms and other websites. Using automated algorithms, Sprout’s technologies analyze millions of data points to find insights that are pertinent to your brand.
You can discover the inclinations and attitudes of your target audience towards particular goods, initiatives, or subjects. This assists you in identifying unexplored company prospects and staying current with industry trends. To know who to engage, find the major opinion leaders and influencers driving the topic.
Features:
- API.
- Activity Dashboard.
- Activity Tracking.
- Ad hoc Reporting.
- Alerts/Notifications.
- Assignment Management.
- Audience Targeting.
- Automated Publishing.
- Automated Scheduling.
- Brand Guidelines.
- Brand Tracking.
- Calendar Management.
- Campaign Analytics.
- Campaign Management.
- Campaign Tracking.
- Categorization/Grouping.
- Charting.
- Collaboration Tools and many more.
Pricing:
- Free trial available.
- Standard: $89 per user/month.
- Professional: $149 per user/month.
- Advanced: $249 per user/month.
3. Brand24
One of the Top Social Media Listening Tools, feature-rich and reasonably priced options, and online media monitoring solutions available is Brand24. Numerous major social networks, including Facebook, Twitter, Instagram, YouTube, TikTok, Telegram, Twitch, Reddit, and Quora, are among the many sources that the program covers.
Additionally, the application allows you to be informed about all online discussions because it keeps track of blogs, news sites, review sites, podcasts, newsletters, and forums. Brand24 tracks mentions of your company instantly. It is an online tracking tool with an effective analytics module. The mentions are kept on an easy-to-use dashboard.
Features:
- @mentions.
- Activity Dashboard.
- Alerts/Notifications.
- Article Author Database.
- Audience Targeting.
- Benchmarking.
- Brand Tracking.
- Campaign Analytics.
- Campaign Management.
- Collaboration Tools.
- Competitive Analysis.
- Competitor Monitoring.
- Contact Management.
- Customer Engagement.
- Customer Experience Management.
- Customizable Reports.
- Dashboard.
- Data Import/Export and many more.
Pricing:
- Free trial available.
- Plus: $49/month.
- Premium: $99/month.
- Business: $149/month.
- Max: 249/month.
4. Digimind
Digimind offers all the information required to interpret social and web data and turn it into useful business insights. Market intelligence and social listening are its two offerings. Both are powerful instruments with an abundance of functions.
In the meantime, information from over 800 million online sources, including websites, RSS feeds, and forums, is gathered by Digimind’s Market Intelligence products using sophisticated extraction algorithms. Semantic analysis engines and natural language processing (NLP) technologies are then used to classify the data.
With the help of Digimind’s solutions, you can monitor the conversations that are most important to your business in real-time across millions of online sources and obtain insightful information that will help you develop and enhance your marketing plan.
Features:
- Alerts/Notifications.
- Audience Targeting.
- Benchmarking.
- Campaign Analytics.
- Competitive Analysis.
- Competitor Monitoring.
- Customer Engagement.
- Customizable Reports.
- Customizable Templates.
- Dashboard.
- Dashboard Creation.
- Data Import/Export.
- Data Visualization.
- Engagement Tracking.
- Impact Measurement.
- Influencer Tracking and many more.
Pricing:
- Free trial available.
- Custom pricing. Starts from $499 per month.
5. Awario
Awario is one of the top Social Listening Tools and an internet monitoring tool that offers reporting and analysis capabilities. Twitter, Facebook, Instagram, YouTube, Reddit, blogs, forums, and news are all monitored by the tool. Sadly, it doesn’t include TikTok or Telegram tracking.
It fulfils the majority of crucial monitoring objectives. It will assist you in finding influencers, interacting with customers on social media, increasing brand recognition, and locating sales possibilities. Among the cheapest tools is Awario. Additionally, it is rather simplistic. It is therefore a wise option for small to medium-sized businesses trying to monitor mentions on the Internet.
Features:
- Activity Dashboard.
- Activity Tracking.
- Campaign Analytics.
- Commenting/Notes.
- Competitive Analysis.
- Customer Engagement.
- Dashboard.
- Data Visualization.
- Email Alerts.
- Impact Measurement.
- Influencer Tracking.
- Keyword Tracking.
- Mobile Alerts.
- Multi-Channel Marketing and many more.
Pricing:
- Free trial available.
- Starter: $39 per month.
- Pro: $119 per month.
- Enterprise: $399 per month.
6. Agorapulse
Another Top Social Media Listening Tool for agencies that have social listening capabilities is Agorapulse. It has an incredibly clear and simple user interface. Setting up relevant brand-listening parameters is simple and enables you to hear conversations about your brand that are pertinent to you.
By adding terms to your saved searches that you do not want to include, you can further focus your searches on Twitter and YouTube. You can focus on just the content you want to hear by using boolean operators. If you want to be even more precise, you can add location and/or language factors to your Twitter searches.
Features:
- Brand Tracking.
- Calendar Management.
- Campaign Analytics.
- Campaign Management.
- Campaign Scheduling.
- Charting.
- Click Tracking.
- Collaboration Tools.
- Commenting/Notes.
- Communication Management.
- Competitive Analysis.
- Competitor Monitoring.
- Contact Management.
- Content Library.
- Content Management.
- Conversion Tracking.
- Customer Engagement.
- Customer Segmentation and many more.
Pricing:
- Free trial available.
- Standard: $49 per user per month.
- Professional: $79 per user per month.
- Advanced: $119 per user per month.
- Custom: Contact Agorapulse.
7. Buffer
Buffer is a platform for managing social media. You can interact with your audience and plan social media postings with ease thanks to this tool. You may have a single inbox for all of your social media messages with it.
Major social media platforms, including Facebook, Instagram, and Twitter, are compatible with Buffer. Moreover, it provides an audience behaviour unit to assist you in developing more precisely targeted social media ads.
The main product does not include the social media monitoring capability. You must additionally purchase Buffer Reply, which costs $39 per user per month, in order to obtain access. As of right moment, the monitoring feature is limited to Twitter.
Features:
- Automated Scheduling.
- Calendar Management.
- Campaign Management.
- Collaboration Tools.
- Content Library.
- Content Management.
- Data Import/Export.
- Data Visualization.
- Multi-Account Management.
- Multi-Channel Campaigns.
- Performance Metrics.
- Post Scheduling.
- Reporting & Statistics.
- Reporting/Analytics.
- Social Media Integration.
- Social Media Monitoring and many more.
Pricing:
- Free plan available.
- Pro plan: $15 per month.
- Small business plan: $99 per month.
- Medium business plan: $199 per month.
- Large business plan: $399 per month.
- Enterprise: Contact sales.
8. Iconosquare
It is one of the unique Social Listening Tools that offers vital resources for understanding market trends and maintaining a competitive edge in your sector. Iconosquare, in contrast to other tools, has a number of unique features that help it stand out from the competition and concentrate on providing useful information.
The listening tab on Iconosquare breaks out the tags and mentions you got based on the kind of media. You may also change your preferences to see how often your social profile is mentioned in social media captions and comments.
However, that is only the start. Iconosquare leverages user data gathered from all over your sector to elevate benchmarking to a whole new level. This gives you a clear picture of your position in the market and enables you to compare your performance against competitors. Up to ten hashtags and ten rivals can be tracked at once. The site won’t track hashtags with more than 50,000 postings every day, though.
Features:
- AI Content Creation.
- Access Controls/Permissions.
- Activity Dashboard.
- Activity Tracking.
- Approval Process Control.
- Audience Targeting.
- Automated Publishing.
- Automated Scheduling.
- Benchmarking.
- Brand Tracking.
- Calendar Management.
- Campaign Analytics.
- Campaign Scheduling.
- Charting.
- Collaboration Tools.
- Commenting/Notes.
- Competitive Analysis.
- Competitor Monitoring.
- Content Library and many more.
Pricing:
- Free trial available.
- Pro: $49/month.
- Advanced: $79/month.
- Enterprise: Custom Pricing.
How To Choose A Social Listening Tool?
Choosing the best option can be difficult because there are so many possibilities accessible. When selecting Social Listening Tools, keep the following points in mind:
Purpose: Consider your intended usage of the tool first. What objectives do you have? Would you like to monitor brand mentions? Perform sentiment analysis? amplify awareness of the brand? You can focus on a smaller selection of tools once you know what you need them to do. Check the sources the tool keeps an eye on as well.
Features: Second, examine the characteristics that every tool has to offer. There will be tools with more functionalities than others. Verify that the tool you select has all the features you require.
Budget: Thirdly, think about your spending plan. Yes, that is an important component. Tools can be obtained for nothing at all or for hundreds of dollars a month. Before you begin your search, decide how much you are willing to pay. Fortunately, the market is flooded with reasonably priced choices. You will undoubtedly locate a product that satisfies your requirements without going over budget.
User Review: Lastly, go over user reviews. Check out what folks are saying about the many tools available. Check software review sites to obtain an unbiased viewpoint before making your decision.
FAQ
Q: Can I use Social Listening Tools for free?
A: Not many options offer a free plan. But you can have a free trial.
Q: How do technologies for social listening operate?
A: The practice of monitoring online discussions about your business and your industry to learn more about your target audience is known as social listening or social media listening. It entails keeping an eye on your social media accounts to see if members of your audience are mentioning or commenting on your business.
Q: What are social listening’s primary drawbacks?
A: Sentiment analysis in social listening may not always be accurate. Even though automated sentiment analysis has advanced significantly, mistakes can still happen. A message’s tone can frequently be misconstrued, producing inaccurate insights.