Social media plays a major role in corporate marketing and advertising in the current digital era. Thus, having a solid and efficient social media plan is essential for success. Reading these social media marketing books and keeping up with the most recent industry insights and best practices will help you advance your abilities as a social media marketer, regardless of your experience level.
We have compiled a list of the top books that you should read in this post if you want to maximize social media, increase your following, and grow your company. These books are brimming with useful advice, tactics, and case studies that will enable you to keep up with the latest developments in social media marketing.
Best Social Media Marketing Books
1. The Art of Social Media: Power Tips for Power Users by Guy Kawasaki
Guy Kawasaki is a social media guru and the former head evangelist for Apple. Along with Peg Fitzpatrick, he presented a bottom-up approach to creating a targeted, comprehensive, and engaging social media presence. More than a hundred useful hints, techniques, and insights are included in this one of the top social media marketing books.
You may learn how to create your foundation and gather your digital assets from Guy and Peg. They also provide lessons on how to properly combine social media and blogging, enhance your profile, and get more followers. It’s for novices who are overawed by options as well as seasoned pros who want to step up their game. The strategies included in The Art of Social Media are all tried-and-true methods, or as Guy puts it, “Great Stuff, No Fluff.”
Buy from: Amazon, Abebooks.
Price:
- Kindle: $13.99.
- Hardcover: $11.95.
- Paperback: $12.46.
2. The Social Media Marketing Workbook by Jason McDonald
A thorough manual called “Social Media Marketing Workbook: A Step-by-Step Guide for Business” was created to assist companies and marketers in creating and implementing successful social media marketing plans. Every facet of social media marketing is covered in the book, including goal-setting, content creation, community development, and success measurement.
The author makes it simple for readers to follow along and create their own social media marketing strategy by breaking the process down into manageable stages. The book offers users a wealth of useful advice, templates, and real-world examples to help them with their social media marketing campaigns. It includes both more recent sites like TikTok and more well-known ones like Facebook, Instagram, Twitter, LinkedIn, and Facebook.
The book’s workbook structure enables readers to actively apply the topics they learn by working through activities and filling in templates. This book gives you the resources and direction you need to be successful, whether you’re new to social media marketing or want to advance your abilities.
Buy from: Amazon, Abebooks.
Price: $39.99 (paperback).
3. Socialnomics: How Social Media Transforms The Way We Live And Do Business by Erik Qualman
Erik Qualman’s book Socialnomics is a must-read for everybody interested in comprehending the effects of social media. He also discusses how companies may use social media to improve sales, save on marketing expenses, and communicate with customers directly.
Successful companies interacting with customers on social media platforms like Facebook, YouTube, Twitter, and others is the core idea behind the Socialnomics concept. It modifies how companies manufacture, promote, and sell goods. It also demonstrates how to get rid of intermediaries and ineffective marketing, which makes it simpler and less expensive for customers to purchase things.
Buy from: Amazon, Abebooks.
Price:
- Audiobook: Free with Audible Premium.
- Kindle: $12.
- Hardcover: $13.99.
- Paperback: $11.79.
4. One Million Followers: How I Became a Digital Marketing Expert by Brendan Kane
This is one of the top social media marketing books. It helps people and companies that want to dominate the digital marketing space by expanding their social media following. The book’s author, Brendan Kane, discusses how he amassed a social media following of over a million followers and offers helpful advice on how to grow a following and achieve success.
The book covers a broad variety of subjects to help readers thrive in the very competitive field of social media marketing, including how to create content, get others to connect with it, and monetize it. The book is jam-packed with case studies and real-world examples, as well as practical advice that readers can put to use to build their fan base and achieve their goals.
In addition to covering well-known social media sites like Facebook, Instagram, Twitter, and LinkedIn, the author offers insights into current trends and industry best practices in digital marketing. Whether your goal is to expand your business’s customer base or develop a personal brand, this book provides you with the guidance and resources you need to thrive in the field of social media marketing.
Buy from: Amazon, Instaread.
Price:
- Audiobook: Free with Audible Premium.
- Kindle: $14.99.
- Hardcover: $21.10.
- Audio CD: $21.74.
5. Storynomics: Story-Driven Marketing in a Post-Advertising World by Robert McKee and Thomas Gerace
The reader is assisted in using a more narrative-driven strategy for their marketing initiatives by Thomas Gerace and legendary story master Robert McKee. Following their successful leadership of a wide range of companies, including Samsung, Marriott International, Philips, Microsoft, Nike, and IBM, McKee and Gerace are now sharing this experience with entrepreneurs and business executives.
This one of the famous social media marketing books is based on several case studies and story-driven tactics from top B2B and B2C businesses. Storynomics shows how creative storytelling outperforms standard advertising in terms of outcomes.
Buy from: Amazon, Abebooks
Price:
- Audiobook: Free with Audible Premium.
- Kindle: $17.99.
- Hardcover: $14.96.
6. Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Robyn Blakeman
For marketers and students wishing to create and carry out integrated marketing communication campaigns, “Integrated Marketing Communication: Creative Strategy from Idea to Implementation” is an extensive manual.
The whole IMC (integrated marketing communication) process is covered in the book, from coming up with innovative tactics and putting them into action via a variety of communication channels to calculating the campaigns’ performance. To illustrate the practical uses of IMC in different sectors, the writers provide case studies and practical insights.
The book stresses that to develop a cohesive brand message, departments must work together and think creatively. To provide the target audience with a smooth brand experience, it also discusses how to employ conventional and digital media, such as social media, advertising, public relations, direct marketing, and events.
The writers provide advice on how to evaluate IMC campaigns successfully and modify tactics in response to results. Anyone looking to use integrated marketing to create company outcomes and successfully engage with their target audience should not miss this book.
Buy from: Amazon, Abebooks.
Price:
- E-Book: $57.60.
- Hardcover: $10.55.
- Paperback: $19.20.
7. Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy
Brittany Hennessy, the talent director at Hearst Magazines, has seen influencers grow into a position that few could have predicted when social media first became popular. Her understanding of the branded content industry’s past, present, and future is unparalleled. Hennessy shows us how to attract and hold the attention of an audience.
She provides guidance on how to market your influence, package your brand, and approach your preferred businesses. Hennessy walks you through the fundamentals of influencer marketing, from producing content that is worth sharing twice and using hashtags to increase visibility to comprehending FTC regulations and providing data. She’ll teach you how to become more successful, accept your uniqueness, and raise your profile.
Buy from: Amazon, Prestige Bookshop.
Price:
- Audiobook: Free with Audible Premium.
- Kindle: $7.19.
- Paperback: $7.57.
- Spiral-bound: $21.43.
8. Copywriting Secrets by Jim Edwards
One of the top social media marketing books is intended for marketers and companies that want to enhance their online copywriting abilities. The book, written by seasoned copywriter Jim Edwards, offers readers a step-by-step manual for creating engaging and successful content for websites, social media, and other online media.
The book covers a broad variety of subjects, from creating a copywriting strategy that is most effective for your organization to comprehend the psychology of copywriting. Edwards stresses the need to understand your target audience and craft material that appeals to them. In addition, he demonstrates how to create material such as emails and headlines that pique readers’ attention and encourage purchases.
Throughout the book, he provides several activities, examples, and advice to help readers become proficient copywriters. A thorough tutorial on creating an effective sales funnel is also included in the book. “Copywriting Secrets” offers the resources and knowledge you need to thrive in the rapidly evolving digital ecosystem of today, whether you’re new to copywriting or want to advance your abilities.
Buy from: Amazon, Everand.
Price:
- Kindle: $9.99.
- Paperback: $14.99.
- Hardcover: $24.81.
- Spiral-bound: $30.
Final Notes
In our increasingly digital environment, social media marketing is a hot subject for discussion, and there is no lack of social media marketing books available. However, not all information is reliable or helpful in the same way. Composing a book requires more expertise and dedication than writing a single blog article.
These guidelines’ writers often have a plethora of knowledge and experience to impart to readers, and they may provide a more thorough rundown of social media marketing in general. Many of these books prioritize the practice’s guiding principles above fads and trends, making them more dependable and timeless since the information must be current and correct at the time of publication.
However, the world of social media moves swiftly, so it’s useful to look for more recent books or publications that are updated often in this area.
FAQ
Q: What is the efficacy of social media marketing?
A: The use of social media marketing has proven to be quite successful in increasing company growth, engagement, and conversions. Recent data indicates that companies that actively use social media marketing see increases in revenue creation, consumer interaction, and brand awareness.
Q: What does social media marketing entail?
A: To engage people and promote goods and services, social media marketing has expanded to include several tactics and methods. Personalized online experiences for clients, social media influencers, audience-targeted advertising, interactive chatbots, and audience growth are a few examples.
Q: Does marketing on social media boost sales?
A: Without a doubt, the answer is yes! Numerous studies have shown that companies that actively use social media marketing see a significant increase in sales.