Do you want to know what all the benefits of Pinterest for business might offer your company? You’ve heard that Pinterest is where some companies receive the majority of the traffic to their websites, and you’re probably wondering whether there’s any way you can use this for your brand.
Let me assure you that there are significant advantages that no other platform can offer. Pins are considerably more permanent than tweets, posts on Facebook, or photos on Instagram. They are there to be found until you delete them; they don’t vanish in five minutes or five days. Let’s explore why Pinterest, a lesser-known social sharing network, can be the unsung hero your company needs if you’re still not sure about it.
Advantages of Pinterest for Business
1. Better Brand Awareness
One of the benefits of Pinterest for business is that it enhances brand awareness. Every month, more than 400 million individuals use Pinterest to discover inspiration for their next purchases, project ideas, and solutions to issues.
In addition to expanding your audience inside your nation of residence, posting content on Pinterest has the potential to reach and cultivate a worldwide following. Pinterest has enormous possibilities for reach and brand exposure. And what’s the best part about Pinterest reach, do you know? The element that no other platform can match.
Your Pinterest following is very pertinent to your business. Clients will find you when they look for a certain product or service. This may imply that people discover a certain pin of yours two years after you publish it! Alternatively, depending on their search history, Pinterest will display one of your pins in their feed. It is aware of their needs and desires to provide them with other options.
2. Enhanced Website Traffic
The ability to increase website traffic is one of the biggest benefits of using Pinterest for marketing. Pinterest is a visual platform that helps companies present their goods interestingly and creatively. On Pinterest, users have the option to click on a picture of a product they want to be sent to the company’s website.
Increased website traffic and maybe higher sales might result from this. Making eye-catching, high-quality pins with links back to your website is a great way to optimize traffic generation.
3. Enhanced Reach
97% of the most popular searches on Pinterest, according to the social media platform, are unbranded, indicating that users are primarily using it as a tool for discovery. And 98% of individuals attempt these new things when they discover them. Users spend money on the things they love as well as pinning them, which is a great chance to increase sales and conversions if you can reach your target market with your goods and services.
SLTC collaborated with NuFun Activities, a creative crafts company that specializes in mess-free markers and transfer paper, to expand its presence on social media sites like Pinterest. SLTC increased its impressions and audience by over 700% MoM on Pinterest by changing its creative direction, developing branded templates, and using conscientious organic and paid techniques.
4. Evergreen Content Is What Pins Are
This is one of my favorite advantages of utilizing Pinterest for business—you can pin once and have recurrent interaction on that one pin for years to come.
Pinterest pins are visible in all formats. They remain on Pinterest until you, the person who created the account, choose to remove them. Of all, you can’t just randomly post anything on Pinterest and hope for thousands of hits over the next five years.
Creators who are regular users of Pinterest are rewarded. The more new stuff you can produce and consistently post to Pinterest, the more often the algorithm will display your pins to other users. As you reach more individuals, the rewards of your efforts will mount.
5. Great Choice For Advertising
Being an excellent choice for business is one of the benefits of Pinterest for business. Possessing a Pinterest Business account allows you to promote Pins and execute customized advertisements.
But Pinterest’s targeting capabilities are what make their ads effective. Through the Pins users put on their boards, Pinterest can determine what users are interested in and searching for. By targeting the correct audience and providing them with the right solution at the right time, you can leverage these KPIs to distribute your content and increase conversions.
Furthermore, compared to users of other social media platforms, Pinterest users are three times more likely to click on a PIN to find out more information about the item or service. Therefore, there’s a good probability that your website will see more traffic and conversions if it has interesting material that is shared with people who are already interested in your goods or services.
According to reports, Pinterest advertisements are also 2.3% less expensive per conversion than those on other social media platforms, which makes Pinterest a sensible and efficient choice for your online marketing plan.
6. Increased Sales
It’s never been simpler to sell your goods on Pinterest, thanks to the growth of idea pins, product pins, and product tagging. Yes, Pinterest is a great tool for eCommerce companies, but if your company provides services, don’t give up. You may undoubtedly boost your sales from your expanding Pinterest following if you have the correct plan in place.
By now, you may be wondering how these advantages can help your brand. Is it possible for people to find your pins and fall in love with your items, advice, and photographs again and again? Pinterest is such an amazing place to be right now.
7. Targeted Advertising
Businesses may establish specialized advertising campaigns using Pinterest. Based on their demographics, habits, and interests, you may target certain audiences. You may make sure that those who are most likely to be interested in your items see your adverts by making them targeted.
You need to know your target demographic well to design focused advertising that works. Understanding their demographics, hobbies, and behaviors can help you make advertising that appeals to them and enhances the likelihood that they will become clients.
8. Insightful Analytics
Having insightful analytics is one of the benefits of using Pinterest. Businesses may enhance their marketing tactics with the support of Pinterest’s comprehensive data. Businesses may learn more about the demographics of their target audience and how well their content is doing by using the platform’s interaction, reach, and demographic data.
It may determine what is and is not working with this data and modify their marketing tactics appropriately. Increased engagement, greater sales, and more successful marketing efforts are possible outcomes of this.
9. More Conversions
For the majority of its users, Pinterest serves as a source of information just before they make a purchase. Recall that people utilize it similarly to a search engine to do research before deciding. Furthermore, customers may just store your pins as they make plans for a future purchase, even if they might not decide right away.
If you have excellent visual material on Pinterest that connects to your product or service, you may increase the likelihood that people will become prospects or customers. This is because Pinterest “reduces” the number of stages in the buyer’s journey, in contrast to other social media sites. Instead, it makes it possible for you to turn leads into sales far more quickly. It is one of the vital benefits of Pinterest for business.
About Optimizing Your Pins
Many are aware of the benefits of Pinterest for business but most of them don’t know how to optimize their pins. Here’s how to do it:
Make Eye-Catching Pin Descriptions: Your viewers will be captivated by your pin description, even though your picture will grab their attention. Compose descriptions that are entertaining, succinct, and include your goal keywords. Keep in mind that there is a character restriction on Pinterest descriptions, so make every word matter.
Use Keywords: The following spaces should include your pins’ keywords:
- Pin title.
- Pin description.
- Pin Image (or text).
- Alternative Text.
Use Images of the Highest Quality: The success of your pins may be determined by the quality of your photographs, since Pinterest is a visual platform. Make use of sharp, eye-catching photos that pop in a busy stream. Because of the way Pinterest is laid out, vertical photographs look best, and a 2:3 aspect ratio is suggested. Make sure the photos you choose for your Pinterest content are relevant; if they aren’t, the platform will get confused, and your pin may receive less attention.
Link to Your Website: Your Pinterest pins should, if at all feasible, link to a page on the website you have claimed. This might be a sales page, a collection page, a blog, a homepage, etc. Pinterest encourages a variety of URLs, including regular “fresh” connections to new sites (blogs and goods or services), so avoid using the same website URL too often.
FAQ
Q: How Should a Business Use Pinterest?
A: Establishing your Pinterest business account, which allows you access to statistics and advertisements, is the first step in optimizing Pinterest for business. After that, make rich pins for your goods or services and use SEO strategies to broaden your audience. Remember that employing Pinterest advertisements and interacting with pinners may also assist in increasing your exposure and generating traffic.
Q: Can I Use Pinterest for My Business and Personal Use?
A: Of course! It is possible to have a business account and a personal Pinterest account. This enables you to maintain a clear separation between your personal and professional inspirations. You may increase your Pinterest presence and tailor your profile and pins to your target audience by using the tools and insights that come with a business account on Pinterest.
Q: Which Pin Types Should I Make?
A: You may improve your Pinterest approach by varying the kinds of pins you make. Video pins are eye-catching and ideal for product or instructional display. Rich pins provide additional in-depth information directly on the pin by pulling metadata from your website. Play around with various kinds of rich pins, including product or article pins, to improve your Pinterest SEO and expand your audience.