It’s time to abandon the outdated tactics from the previous year. But don’t fear, assistance is available. These top Instagram strategies for business growth that can rapidly increase your following have been prepared by us. We have all the insider knowledge to help you develop your brand, establish a community, and maintain viewer engagement—from Instagram clips to stories. Prepare yourself to step up your Instagram game now.
Tips For Instagram Growth
1. Use Instagram Business Account
Using an Instagram business account is one of the Instagram strategies for business growth. Features that aren’t accessible with personal accounts are available with an Instagram business profile.
You can check statistics, tag users, manage Instagram comments, auto-publish (with a scheduler), and sell straight from your Instagram profile when you have an Instagram Business account. Instagram started enabling personal users to tag your items in their posts, which increases the potential audience for your business’s Instagram products.
Unlike personal accounts, Instagram Business accounts also have access to “Instagram Insights,” which provides analytics information that may help you comprehend user behavior and areas of interest. Instagram Insights gives you information on how many accounts you’ve reached, which accounts (both organic and sponsored) have interacted with your content, how many posts you’ve shared, and when your content is most active.
Instagram business accounts may use Meta’s (formerly Facebook’s) Ad Manager tool to develop advertisements for content promotion. Instagram is owned by Meta, and Instagram business owners may use its dashboard to handle sponsored advertising on Facebook and Instagram.
2. Know The Right Times To Post
How can you schedule and determine the frequency of your Instagram business account posts? Posting whenever you have excellent, relevant material is the quick answer. That being said, you may make sure that your intended audience sees your messages by publishing them often and at the appropriate times.
According to the social media management tool, Wednesday at 11 AM (UTC−8) is the ideal time to share a picture. The business also discovered that Monday through Thursday, between the hours of 9 AM and noon, is the ideal time to publish Instagram reels.
There are several approaches you may take to increase interaction if you are aiming for a worldwide audience. Three methods are suggested by the scheduling tool for arranging articles for various time zones: To reach a wide audience, monitor user activity and post at your busiest periods, follow users’ whereabouts and concentrate on the peak hours for your most lucrative places, or post three times a day (in the morning, afternoon, and evening).
3. Know The Needs & Wants of Your Audience
Knowing the needs and wants of your audience is one of the great Instagram growth strategies. You must be aware of the demands and desires of your target audience to develop a successful Instagram marketing plan. To increase interaction and expose your account to a larger pool of prospective followers who may eventually become clients, your Instagram material should speak to your fans.
Instagram analytics may help you monitor the success of your posts and your account overall, so you can measure your progress more effectively after you have customized your content strategy to your following.
You may utilize third-party programs that provide consumers with comprehensive Instagram statistics or use in-app Instagram insights to get insight into your following. Whatever your method of measurement, the best approach to determining if your material is producing the intended effects for the audience you have chosen is to monitor its performance.
4. Optimize Your Insta Bio
Your bio information is one of the most crucial tools for selling on Instagram. Make sure your bio captures the essence of your company in the little space allotted as succinctly and precisely as possible. Using other features, such as a clickable hashtag, emoticons, a catchy profile photo, a link to your website, and product features for a business account, would also be beneficial.
If you manage many social media accounts, your Instagram profile needs to have certain branding components with the others. But, you shouldn’t just copy and paste every piece and description from another social network. Since Instagram is a visual social network, you should use innovative and professional bio photographs.
Users of Instagram may also group their favorite Instagram stories under certain categories. You may create subcategories that your consumers will find interesting when you update them regularly.
5. Use Instagram Stories
Stories are one of the best Instagram strategies for business growth. When Instagram debuted its Stories rival, the post style gained a lot of traction among users. 500 million users were creating or viewing Instagram stories per day.
Instagram Stories, which have a 24-hour lifetime, not only make users feel pressed for time, but they also expedite corporate objectives. For instance, to learn more about your audience, you might provide story links or make interesting surveys. Consequently, including Instagram stories within your Instagram marketing plan is essential.
There are several approaches to crafting narrative material for your company profile. What’s the greatest part, you ask? Ephemeral material may be prepared ahead of time, and stories can be scheduled to appear when your audience is interested and engaged.
6. Post Often
Regarding how often to post on Instagram, a marketing firm conducted a poll of its members to find out how often they post on behalf of their companies. About 43% of companies post more than once a week, and 26% post more than once a day on average. Posting many times a day is advised by some sources, and this may be more effective for some Instagram companies.
The chief Instagram officer asserts that there is no one-size-fits-all formula. He does advise, however, that you begin by posting a few in-feed items and a few articles each day. It is also advised that users provide material that may immediately grab users’ attention as they scroll through their feeds and utilize more video (rather than static photographs).
Because current material appears higher on the Instagram feed, publishing often might help you stay in front of your audience. On the other hand, publishing a lot of uninteresting material could also limit your audience. For optimal outcomes, you should continuously test different content types, timings, and frequencies while keeping an eye on user engagement.
Use a social media planner like Sprout Social or Hootsuite if you want to publish more often but can’t always find the time to post during peak hours.
7. Promote Products In Reels
Given that 91% of Instagram users view videos on the network every week, it’s not surprising that video content is compelling and simple to consume. People are more likely to watch brief but interesting vertical videos like Instagram Reels as they often hold their phones vertically.
Reels are a fantastic post type for expanding your audience and obtaining greater engagement rates since Instagram gave them preference in the newsfeed algorithm as a way to compete with TikTok.
Instagram reels are a great choice for businesses trying to differentiate themselves from the competition and generate interest in their products since the platform allows users to create multi-clip videos with music and effects.
8. Target The Accurate Audience
Knowing your target audience is a fundamental marketing guideline. You can create content that is valuable to Instagram users and relevant to your company by having a thorough understanding of the platform’s user base.
The age range of around 60% of Instagram users is 18 to 34. In the range of 35 to 54, they make up around 25%. Focus your Instagram post on interesting images that are connected to your hobbies or career. For luxury firms, having top-notch images or videos will support the idea that your goods are of a higher caliber. TikTok could be a better place to post your work if you’re trying to attract teenagers.
Plan your Instagram content strategy by beginning with valuable material for your audience. You may put less emphasis on your marketing pitch as you get more Instagram followers. Posts that highlight common interests, insightful knowledge, amusement, or deals and discounts will keep readers interested and satisfied.
9. Use Proper Hashtags
Using proper hashtags is a wonderful Instagram growth strategy. Even if they are too popular, hashtags are still a valuable marketing tool. Including pertinent hashtags may help you reach individuals who aren’t following you yet and encourage them to do so by showcasing your brand.
There are many techniques to locate hashtags if you’re not sure which to use. Start by looking through the accounts of your rivals to discover what hashtags they often use. Then, make a running list of hashtags that you can include in your overall social media strategy. Another option is to make use of a free social media tool such as All Hashtag or Keyword Tool.
But how many hashtags is the appropriate amount? In theory, a post may have up to 30 hashtags. According to Hootsuite statistics, the majority of postings only include one to three hashtags, with the high end of hashtag use hovering around eleven.
You can find out how many people have used a certain hashtag by using certain hashtag tools. Try using more specialized chances and popular hashtags that might be of interest to the target demographic. Finally, create a unique and original hashtag that is exclusive to your business and use it often to reaffirm a vital message.
Find The Best Instagram Marketing Tool
You have a lot on your plate if you are a marketer or company owner with an Instagram presence. Efficient Instagram strategies for business growth take a lot of time and work to maintain. It’s more probable that you will make images, write captions, keep an eye on brand mentions and comments, interact with followers, assess the success of your material, and much more when you use Instagram for marketing.
It’s critical to depend on social media management solutions that may streamline the procedure and simplify Instagram marketing for you to save time and set certain chores on autopilot. Shortly, Instagram marketing will continue to be important.
Creating an effective Instagram marketing strategy that might help your business accomplish its goals is essential if you want to keep your place as a leader in the field and please your customers. Consider using one (or more) of the aforementioned Instagram marketing methods that are most effective if you want to develop a new plan for your account or add some spice to an already existing one.
FAQ
Q: Why is Instagram helpful for company growth?
A: Although creating an account is free, any advertisements you run will cost money. Businesses may use Instagram to develop and track audience engagement, boost sales, and expand brand awareness. Finding customers where they already are is a wonderful strategy.
Q: How can I use Instagram to expand my brand?
A: To spread the word about your brand, share content, and experiment with various forms such as posts, stories, and reels. Obtain new clients. Urge customers to visit your company’s physical presence or go on to your website to purchase an item or service. Establish connections.
Q: Can a company expand without the use of Instagram?
A: Offering assistance on a website like LinkedIn is a terrific method to expand your company if you’re an authority in your field. Sure, in a technical sense, LinkedIn is social media. However, there’s a significant distinction between thought leadership on LinkedIn and social media sites like Instagram: on the former, people will follow you due to your authority.