PPC (Pay-Per-Click) marketing and PPC tools to improve your campaigns have been used for years by marketers to advertise goods, services, and businesses. It should come as no surprise that using the appropriate PPC tactics and audience targeting may provide outstanding results.
However, it can be quite difficult to manage bids, A/B testing, copywriting, keyword research, and creative concepts while making sure your advertising will both look appealing and reach the proper audience. PPC management solutions might be useful in this situation.
Better digital advertising creation, administration, and analysis are made possible by PPC management tools and software. There are several PPC tools available; some will assist you with keyword monitoring, bid management, analytics, competition analysis, and general ad optimization. However, they all aim to increase the return on investment (ROI) of PPC advertisements while saving marketers time and money.
Top PPC Tools
1. Google Keyword Planner
One of the best free PPC tools to improve your campaigns is Google Ads Keyword Planner, which may help you find the perfect consumers with your ad. People often make use of Google Keyword Planner. They often utilize the ‘Discover new keywords’ option once they are in Google Keyword Planner. Either provide your domain URL or a few seed keywords, and the application will take care of the rest. This creates a list, which is often lengthy.
You get a wealth of data, including average monthly searches, keywords used by rivals, monthly or annual fluctuations, and more. Although every company is unique, they typically search for PPC keywords with little to moderate competition while taking the anticipated cost of top-of-the-page bids into account.
Features:
- Keyword discovery.
- Search volume.
- Cost.
- Keyword organization.
- Campaign creation.
- Historical data.
- Performance forecasts.
- Filtering.
- Date range.
- Location, language, and period filters.
Price: Free.
2. Swydo
Swydo is software designed specifically for PPC managers that offers automatic reporting and monitoring. It provides a straightforward method for automatically combining data sets from many sources, such as Bing Ads or Facebook insights.
Additionally, Swydo can assist you in automatically tracking the campaign performance of your customers and converting it into reports with ease. To avoid a last-minute rush at the end of the month, Swydo also allows you to schedule your reports to be distributed to your team or customers automatically. In essence, the whole PPC reporting process is automated.
Features:
- API.
- Access Controls/Permissions.
- Ad hoc Reporting.
- Alerts/Notifications.
- Campaign Analytics.
- Campaign Tracking.
- Conversion Tracking.
- Customizable Branding.
- Customizable Dashboard.
- Customizable Fields.
- Customizable Reports.
- Customizable Templates.
- Dashboard.
- Dashboard Creation.
- Data Connectors.
- Data Import/Export.
- Data Management.
- Data Source Connectors and many more.
Price:
- Free Trial available.
- Plans start at $39 per month.
3. Ruler Analytics
From first ad clicks to website visits, Ruler records your click interactions and identifies the precise channels, campaigns, keywords, and landing pages that turn clicks into qualified leads and income.
Additionally, Ruler provides a robust set of multi-touch attribution models that, in contrast to Google Ads and Analytics, let you accurately attribute income to each touchpoint by your particular campaign objectives.
Ruler also uses machine intelligence to connect ad impressions to income and conversions. For brand awareness initiatives that aim to increase recognition without having an instant effect on clicks, this is very advantageous. This one of the PPC tools to improve your campaigns helps you maximize your ad budget by analyzing impressions to forecast when returns may decline.
Features:
- CRM.
- Call Recording.
- Call Routing.
- Call Tracking Metrics.
- Caller ID.
- Campaign Analytics.
- Campaign Management.
- Conversion Tracking.
- Data Import/Export.
- Email Marketing.
- Goal Setting/Tracking.
- IVR.
- Keyword Tracking.
- Multi-Campaign.
- Pageview Tracking.
- Real-Time Reporting.
- Referral Tracking.
- Third-Party Integrations.
- Time on Site Tracking.
- Trend Analysis.
- Visitor Tracking.
Price:
- Start-up: $149/month for up to 1,000 call minutes per month.
- Business: $216/month for up to 2,000 call minutes per month.
- Enterprise: To receive accurate pricing, contact Ruler Analytics directly.
4. Acquisio
This one of the PPC tools to improve your campaigns is a comprehensive cloud-based marketing platform made for agencies and large corporations. It provides a full range of tools for managing marketing analytics, display advertising, social media advertising, and sponsored search.
Acquisio manages all of your PPC advertising across many channels using a centralized platform. Additionally, Acquisio interfaces with a number of CRM and marketing automation platforms.
Features:
- A/B Testing.
- Account Alerts.
- Activity Dashboard.
- Activity Tracking.
- Ad hoc Reporting.
- Advertising Management.
- Audience Targeting.
- Bid Management.
- Budget Management.
- Campaign Analytics.
- Campaign Management.
- Channel Management.
- Client Management.
- Conversion Rate Optimization.
- Conversion Tracking.
- Cross Channel Attribution.
- Customer Segmentation.
- Customizable Dashboard.
- Customizable Reports.
- Data Connectors and many more.
Price:
- Free trial available.
- Starter: $199/month.
- Standard: $899/month.
- Professional: $1899/month.
5. Adzooma
A comprehensive PPC management tool for small and medium-sized enterprises is Adzooma. It provides the necessary tools and an easy-to-use interface for managing your PPC campaigns on Facebook, Microsoft, and Google Ads.
Adzooma offers a single platform for managing your campaigns and integrates with your current ad accounts. Campaign creation and management, budgeting, performance monitoring, and report generation are all within your reach. Additionally, Adzooma provides automated tools to enhance campaign success.
Features:
- API.
- Account Alerts.
- Activity Dashboard.
- Activity Tracking.
- Advertising Management.
- Alerts/Notifications.
- Bid Management.
- Billing & Invoicing.
- Budget Management.
- Campaign Analytics.
- Campaign Management.
- Campaign Planning.
- Campaign Scheduling.
- Channel Management.
- Click Tracking.
- Client Management.
- Collaboration Tools.
- Conversion Rate Optimization.
- Conversion Tracking.
- Customizable Reports and many more.
Price: Contact Adzooma.
6. Ahrefs
Ahrefs is a comprehensive SEO suite that is also suitable for PPC advertising. It provides features for rank tracking, backlink analysis, competition analysis, and keyword research.
Although Ahrefs isn’t a PPC tool per se, you may use its data to help guide your PPC tactics. Ahrefs collects information on keywords, web pages, and backlinks by crawling the web. It offers information on search volume, keyword difficulty, and PPC tactics used by competitors.
Features:
- API.
- Alerts/Notifications.
- Audit Management.
- Backlink Monitoring.
- Competitive Analysis.
- Dashboard.
- Data Import/Export.
- Data Visualization.
- Keyword Analysis.
- Keyword Discovery.
- Keyword Rank Tracking.
- Keyword Research Tools.
- Keyword Tracking.
- Link Management.
- Localization Automation.
- Mobile Keywords.
- Performance Metrics.
- Reporting & Statistics and many more.
Price:
- Free plan available.
- Personal: $99/month.
- Agency: $999/month.
7. Optmyzr
An AI-powered tool for Google Ads campaign optimization is called Optmyzr. It links to your Google Ads account and examines the keywords, bids, budgets, and ad text in your campaign. Optmyzr then makes data-driven suggestions for campaign optimization, including bid adjustments, the addition of negative keywords, and better ad text.
Features:
- A/B Testing.
- API.
- Account Alerts.
- Activity Dashboard.
- Advertising Management.
- Automated Scheduling.
- Bid Management.
- Budget Management.
- Campaign Analytics.
- Campaign Management.
- Campaign Planning.
- Campaign Segmentation.
- Conversion Rate Optimization.
- Conversion Tracking.
- Customizable Reports.
- Data Import/Export.
- Data Visualization.
- For PPC Campaigns.
- Geotargeting.
- Keyword Research Tools and many more.
Price:
- Free trial available.
- 6 Months version: $208/month.
- Annual Version: $224/month.
8. Tableau
Your PPC campaign data may be analyzed and visualized using Tableau, a robust business intelligence and data visualization tool. You may use it to input campaign data and generate personalized dashboards and reports that include interactive visuals like maps, graphs, and charts.
After that, you may analyze your data to find patterns, comprehend campaign success across various metrics and segments, and get insightful knowledge for optimization.
Features:
- A/B Testing.
- AI/Machine Learning.
- API.
- Access Controls/Permissions.
- Activity Dashboard.
- Ad hoc Analysis.
- Ad hoc Query.
- Ad hoc Reporting.
- Alerts/Escalation.
- Alerts/Notifications.
- Annotations.
- Association Discovery.
- Authentication.
- Bayesian Analysis.
- Behavioral Analytics.
- Benchmarking.
- Campaign Tracking.
- Categorization/Grouping.
- Collaboration Tools.
- Compliance Tracking and many more.
Price:
- Free plan available.
- Tableau Creator: $70/user/month.
- Tableau Explorer: USD 5/user/month.
- Tableau Viewer: $12/user/month.
9. Ubersuggest
Ubersuggest is a freemium keyword research tool that assists you in finding relevant keywords for your PPC advertising. You may input a seed term associated with your product or niche using Ubersuggest.
After that, a list of comparable keywords is produced, together with information on search volume, degree of competition, and cost per click. Based on several factors, like keyword length, search intent, and degree of competition, you may filter and improve your results.
Features:
- Backlink Monitoring.
- Competitive Analysis.
- Dashboard.
- Keyword Rank Tracking.
- Keyword Research Tools.
- Keyword Tracking.
- Link Management.
- SEO Management.
- Trend Analysis.
- Website Analytics.
Price:
- Free plan available.
- Individual: $29/month.
- Professional: $49/month.
- Enterprise: $99/month.
Types Of PPC Software
PPC tools to improve your campaigns often fit into the following categories; however, they are not exclusive to:
- Tools for assessing revenue contribution and providing insights: Efficient budget allocation is essential for the success of sponsored advertising.
- Management of campaigns and bids: These technologies streamline time-consuming operations and automate PPC campaign components, freeing up marketers to focus on more important areas.
- Tracking keywords: These tools, which are essential to effective PPC advertising, make it possible to find fresh keyword chances to target and interact with the right audience.
- Builders of landing pages: These tools aid in the creation of landing pages that are designed to increase conversions and enhance campaign effectiveness.
- PPC optimization: Optimization tools are devoted to improving the efficacy of campaigns by analyzing them and providing crucial information for performance enhancement.
- PPC reporting: As the name suggests, these technologies easily produce intelligent and visually appealing reports that are simple to share with customers and business leaders.
FAQ
Q: Is SEO slower than PPC?
A: Even while SEO takes a lot of work, the traffic it generates might be exponential. PPC advertisements, however, provide you with quicker results. If you have enough money, you may appear at the top of the page today. For small firms with tight marketing expenditures, this may not be feasible.
Q: Is PPC going to be automated?
A: PPC research, bidding, and other tasks may be automated using PPC automation solutions like artificial intelligence (AI). You may increase ad effectiveness and save a lot of time by automating parts of your PPC campaigns.
Q: What is the PPC keyword tool?
A: Google’s Keyword Planner is the most well-known and popular tool for PPC keyword research. Advertisers may look for fresh keywords and ad group ideas using this tool. For every term, Google’s tool offers information such as search volume and estimated average cost per click.