Imagine being able to glimpse your company’s future and knowing precisely what you need to do to ensure its success! What if you could sense your consumers’ needs and wants and anticipate them? Imagine anticipating future opportunities and challenges and acting ahead of others! Using trend tracking tools is the solution!
The act of recognizing, evaluating, and implementing the trends that influence your market and your target audience is known as trend monitoring. Trends serve as catalysts for innovation, consumer loyalty, and market dominance as well as the drivers of strategic decision-making. Therefore, it is indisputable that to monitor trends and achieve rapid company growth, you want the greatest tools available.
However, how can you identify the patterns that are important to your company? How can one distinguish between a fleeting fad and a long-lasting trend? And how can you provide value for your clients by using the trends? We’ll expose you to some of the top trend tracking tools in this blog post to monitor popular subjects and accelerate the expansion of your company!
Most Popular Trend Tracking Tools
1. Determ
Determ is one of the powerful trend-tracking tools that tracks and analyzes over 100 million internet sources, including webpages, news websites, blogs, forums, and social media platforms. This vast database allows users to access a comprehensive and real-time view of online conversations, trends, and sentiments surrounding various topics, brands, or industries.
Determ covers all relevant sources, whether they are mainstream news outlets or niche online communities. If there’s a particular website or online source that you believe should be included but isn’t already in the system, you can easily request the Determ team to add it, free of charge. This level of customization allows users to tailor the platform to their specific needs, enhancing the accuracy and relevance of their monitoring efforts.
Features:
- Visual Analytics.
- Third-Party Integrations.
- Social Media Monitoring.
- Keyword Tracking.
- Review Monitoring.
- Customizable Reports.
- Performance Metrics.
- Search/Filter.
- Real-Time Notifications.
- Competitor Monitoring and many more.
Price: Contact for Custom pricing.
2. Google Trends
One of the top trend tracking tools that shows how popular different search keywords are among the general audience. You may see a graph of the trend keyword’s search volume using Google Trends. With tools like Interest Over Time and Related Topics and Queries, you can find important information and opportunities that assist you in making strategic choices for your target market.
Also, you may utilize it to spot seasonal trends and adjust your marketing strategies appropriately. After logging into your Google account, visit trends.google.com to view the results and utilize Google Trends. You may filter by categories, geographies, periods, and search types, as well as compare various phrases or themes. Moreover, you may find similar subjects and questions to get fresh perspectives and ideas for the content of your company.
Features:
- Data Visualization.
- Data Discovery.
- Dashboard.
- Data Connectors.
- Query Builder.
- Natural Language Search.
Price:
- Price per task: $0.00225.
- Price per 1M keywords: $450.
3. Semrush
Semrush is a comprehensive digital marketing toolbox that offers invaluable information about how your business and competitors are represented online. It offers a wide range of features, including social media monitoring, competition analysis, keyword research, and SEO (Search Engine Optimization) audits, all of which are essential for boosting your online presence.
One of the standout offerings is Semrush Trends, a suite of tools designed to help businesses track their online performance, uncover new markets, and analyze competitors. By utilizing these tools, you can learn more about market dynamics, emerging trends, and potential growth opportunities. This enables you to make informed decisions and strategically expand your business in response to evolving industry shifts and customer demands.
Features:
- Website Monitoring.
- Website Management.
- Trend/Problem Indicators.
- Social Marketing.
- Site Search Tracking.
- Project Management.
- Link Analytics.
- Lead Generation.
- Keyword Filtering.
- Keyword Discovery and many more.
Price:
- Pro: $139.95/month.
- Guru: $249.95/month.
- Business: $499.95/month.
4. Mangools KWFinder
The Mangools SEO package includes KWFinder, a keyword research tool designed to find lucrative, high-volume, and low-competition keywords. KWFinder displays a graph of past search traffic over the last 12 months, which sets it apart from several other keyword research tools. Because of this, it is considered one of the ideal trend tracking tools for identifying long-term patterns and opportunities for seasonal content production.
In addition to indicators like search traffic, cost per click, and keyword difficulty, the tool will recommend similar keywords when you input a seed term. Keywords may be filtered by location and language, down to the local, district, and national levels.
Moreover, KWFinder will provide a competitor’s top keywords if you input their domain into the tool. All things considered, KWFinder is among the best trend-monitoring tools available to marketers, SEO experts, and content producers.
Features:
- Activity Dashboard.
- Keyword Tracking.
- Link Management.
- Localization Automation.
- Multi-Location.
- Dashboard.
- Reporting/Analytics.
- Mobile Keywords.
- SEO Audit.
- API and many more.
Price: Starting from $29.9/month.
5. Feedly
Feedly is a powerful tool that allows you to organize and explore the topics and trends that matter most to you in a private, distraction-free environment. Unlike many other platforms that are designed to capture and monetize your attention, Feedly operates on a user-funded model, prioritizing the needs of its community over profit-driven advertising.
This unique approach ensures that the platform remains focused on delivering value to its users by helping them save time and stay informed. With Feedly, you can curate a personalized feed of content, keeping up with industry developments, news, and trends, all while maintaining control over what you see and how you engage with it. This empowers users to stay efficient and avoid the noise often found on mainstream social media.
Features:
- API.
- Monitoring.
- Social Media Integration.
- Trend Analysis.
- Multi-Channel Distribution.
- Third-Party Integrations.
- Collaboration Tools.
- Commenting/Notes.
- Content Publishing Options.
- Multi-Language and many more.
Price:
- For Market Intelligence: $14,400/year.
- For Threat Intelligence: $19,200/year.
6. BuzzSumo
With billions of articles and trillions of social media interactions compiled into a single, easy-to-use platform, it becomes effortless to track trends, understand your audience, and monitor your business performance. This vast amount of data is organized in a way that makes it accessible and actionable, allowing you to gain invaluable knowledge about what is resonating with your target market.
By leveraging this wealth of information, you can consistently create content that not only outperforms your competitors but also attracts more traffic and engages your readers effectively. Whether you’re looking to refine your content strategy, improve SEO, or stay ahead of emerging trends, this comprehensive tool empowers you to make data-driven decisions that enhance your content’s relevance and impact in the marketplace.
Features:
- Social Media Monitoring.
- Performance Metrics.
- Multi-Channel Data Collection.
- Keyword Filtering.
- Influencer Tracking.
- Influencer Discovery.
- Faceted Search/Filter.
- Data Visualization.
- Dashboard.
- Reporting/Analytics and many more.
Price:
- Content Creation: $199/month.
- PR & Comms: $299/month.
- Suite: $499/month.
- Enterprise: $999.
Read More: 9 Essential Tools for Online Reputation Tracking
7. Brandwatch
With its AI-powered solution that provides a thorough investigation of consumer insights, Brandwatch Consumer Intelligence distinguishes itself in the area of consumer research. With more than 1.4 trillion social media postings and more than 100 million web sources, this platform has an outstanding dataset. With up to 500 new posts available in real-time every day, subscribers can keep up with customer conversations.
Brandwatch is a great tool for learning about consumer trends and feelings because of its extensive data coverage and historical depth. The platform’s extensive features include keyword searches, which let users determine how the general public feels about certain companies, rivals, or related subjects.
For a more focused study, users may define new categories or segment data based on demographics and sentiment. Brandwatch uses cutting-edge AI to analyze text and images and identify important trends and their causes.
Features:
- Extensive Data Repository.
- Real-Time Data Access.
- Advanced AI Analysis.
- Customizable Data Segmentation.
- Insightful Reporting.
- Competitor Analysis.
- Follower Analysis.
- Post Performance.
- Attribution.
- Trend Analysis and many more.
Price: Contact sales.
8. Talkwalker
Talkwalker is one of the top trend-tracking tools that offers businesses deep insights into online conversations, customer feedback, and evolving market trends. The platform’s core strategy revolves around capturing and analyzing the real voices of customers, enabling companies to make quick, informed decisions that are customer-centric.
Talkwalker excels in monitoring and analyzing millions of discussions across a wide range of digital and social media platforms, providing a comprehensive understanding of public sentiment. This data-driven approach helps companies not only improve sales performance but also foster smarter, more innovative product development.
Additionally, Talkwalker’s powerful analytics tools assist businesses in protecting their reputation by identifying potential risks and managing brand perception in real-time, making it an essential resource for any brand looking to stay competitive in the digital age.
Features:
- Report Customizability.
- Report Exporting.
- Scalability.
- Competitor Analysis.
- Follower Analysis.
- Post Performance.
- Paid Campaign Tracking.
- Attribution.
- Social Measurement.
- Influencer Identification and many more.
Price: Pricing starts from $1,200/year.
9. Microsoft Power BI
Microsoft Power BI is a state-of-the-art analytics platform that works in tandem with well-known Microsoft products like Excel to improve data connection and analysis. It is excellent at combining data from several sources, like CRM programs and outside services like Marketo, Twilio, Salesforce, SAP, and Google Analytics.
Businesses looking to extract relevant insights from their data will find this integration to be a beneficial tool since it allows for a full view of data from several perspectives. Power BI is an effective tool for companies that depend on data-driven decision-making since it is especially good at spotting trends and patterns.
The software allows users to see trends on its Quick Insights canvas by purchasing a Pro or Premium subscription. This feature shows more than 32 “insight cards,” each of which has a graph or chart and a brief explanation.
These insights include determining the main elements affecting a dataset, finding notable data correlations, assessing time series outliers, identifying category outliers, identifying general trends, detecting seasonality in data, and emphasizing stable share correlations. A vital feature for companies requiring real-time data analysis is the Power BI REST API’s capability for real-time streaming, which guarantees dashboards are updated with the most recent data.
Features:
- Ad hoc Analysis.
- Mobile Access.
- Data Transformation.
- Data Synchronization.
- Customizable Reports.
- Interactive Reports.
- Reporting & Statistics.
- Dashboard.
- Visual Analytics.
- KPI Monitoring and many more.
Price:
- Free version available.
- Pro: $10/user/month.
- Premium: $20/user/month.
To Sum Up
Trend monitoring tools are essential for tracking and understanding shifts and advancements within your market, industry, or niche. These tools offer valuable insights that allow you to stay ahead of the curve and adapt to the ever-changing business landscape.
However, simply having access to these technologies isn’t enough. To truly benefit from them, you must know how to use them effectively and efficiently. The right tool goes beyond just collecting data—it provides real-time insights, in-depth analysis, and continuous monitoring across various market sectors, enabling you to gain a comprehensive understanding of your environment.
A high-quality trend tracking tool empowers you to predict future market shifts, turning raw data into actionable ideas and strategies. It’s about more than just identifying trends—it’s about interpreting these trends and applying that knowledge in a way that drives growth, innovation, and competitive advantage.
Effective trend monitoring helps you pinpoint emerging opportunities, uncover gaps in the market, and develop strategies that align with evolving customer needs and preferences. With the right trend tracking tools, you can forecast market movements, identify new trends early on, and capitalize on them before your competitors.
These insights allow businesses to stay ahead of industry changes, optimize product offerings, and improve marketing strategies. Whether you’re looking to expand into new markets, refine existing processes, or innovate within your industry, trend monitoring tools help you make data-driven decisions that lead to measurable success.
FAQ
Q: What is the term for expert trend monitoring?
A: The common process of gathering data and trying to identify a pattern is known as trend analysis. The phrase has more formal definitions in several academic disciplines.
Q: How are trends tracked?
A: Following industry influencers is a great way to monitor market trends for several key reasons. They are often the first to discover new trends in the sector and have extensive networks. Since trending material often performs well, they are encouraged to produce information regarding new trends.
Q: A trend tracker: what is it?
A: Trend Tracker assists you in identifying patterns in the outcomes of several static research iterations.