An essential component of social media is video content. The video has been dominating social media for a few years. Nowadays, video marketing is an essential and successful component of every successful social media strategy. There’s never a better moment to begin exploring the wide world of video marketing tools if you haven’t already.
Creating and editing videos may be a useful tool to have in your toolbox. Video editing may be scary and time-consuming for many social media managers, marketers, and content producers. It’s true that working on a single clip for hours might result from utilizing certain other procedures without supervision.
However, are you making use of all the amazing video marketing resources that are now accessible online? These days, video marketing solutions come with a ton of shortcuts, tips, and tactics to assist in making the process easier for employees of all skill levels. With a few clicks, anybody can create a polished, social media-ready video!
Top Video Marketing Tools
1. Movavi
Unlike many other mobile video editing alternatives, the Movavi Video Editor Clips app stands out by offering advanced cropping tools tailored specifically for various social media formats, such as Instagram Stories, YouTube, and TikTok. This flexibility makes it easy for users to create platform-optimized videos quickly and professionally.
This one of the video marketing tools is available for both iOS and Android smartphones, making it accessible to a wide user base. With the free version, users can access basic editing features but should note that exported videos will include a Movavi watermark.
However, upgrading to the premium edition—which starts at just $1.99 per month—unlocks a wider range of features. These include the ability to remove the watermark, add custom logos, incorporate dynamic stickers, and enhance your videos with additional creative tools. It’s an affordable, user-friendly option for creators on the go.
Features:
- Preview Functionality.
- Speed Adjustment.
- Text Editing.
- Supports HD Resolution.
- Video Stabilization.
- Multiple Format Support.
- Text Overlay.
- Split/Merge.
- Multimedia Support.
- Activity Dashboard and many more.
Price:
- Free version available.
- Video Editor Plus: $54.95/user/year.
- Video Suite: $94.95.
2. Wideo
With the help of the online video production tool Wideo, users can easily create professional-looking animated videos without requiring advanced design or technical skills. This user-friendly platform is especially helpful for marketers, educators, and business owners who want to communicate ideas through engaging visual content.
This one of the best video marketing tools offers a vast library of customizable templates that simplify the video creation process, allowing you to produce high-quality explainer videos, product demos, training presentations, or attention-grabbing social media content in less time.
Users can personalize these templates with their text, images, colors, and branding to suit different audiences and goals. Whether you’re promoting a product or teaching a concept, Wideo provides the tools to make polished, animated videos quickly and effectively—no design background required.
Features:
- Animations & Transitions.
- Audio File Management.
- Drag & Drop.
- Privacy Options.
- Rapid Creation.
- Social Advertising.
- Social Media Integration.
- Social Promotion.
- Social Sharing.
- Split/Merge and many more.
Price:
- Free version available.
- Basic: $59/month.
- Pro: $99/month.
- Pro+: $199/month.
3. Promo.com
Promo is an online video platform specifically designed to help users create high-quality promotional marketing videos with ease. As its name suggests, Promo focuses on delivering effective tools for businesses and marketers to promote products, services, or events.
It offers direct compatibility with major social platforms like YouTube, Instagram, and Facebook, enabling seamless publishing and optimized formatting for each network. Promo comes equipped with a wide range of free basic editing features, and users can enhance their videos by adding licensed clip art, stock images, music tracks, and more.
One of Promo’s standout features is its ability to resize and trim videos to fit various social media formats quickly. Thanks to official partnerships with social networks, Promo also provides exclusive features such as “swipe up” functionality, embedded clickable links, and direct sharing options—making it a powerful tool for digital marketing and audience engagement.
Features:
- Social Sharing.
- Social Promotion.
- Social Media Integration.
- Templates.
- Multi-Channel Marketing.
- Text Editing.
- Text Overlay.
- Drag & Drop.
- Customizable Templates.
- Customizable Branding and many more.
Price: $199/month.
4. Filmora
Filmora is a feature-rich video editing program that gives the user a lot of flexibility. You may modify your video’s brightness, speed, color effects, and other aspects using Filmora. Along with all the standard capabilities, it also provides choices for voice-over, audio mixer, speed control, ratio/crop, trim/split, and much more.
There are a lot of features available for free. Using the video editing interface, you can produce interactive films that will enhance your social media presence and brand. Filmora is compatible with iOS and Android smartphones as well as Windows and Mac PCs. FilmoraGO is the name of the app.
Features:
- Video Creation.
- Video Management.
- Preview Functionality.
- Content Management.
- Labeling.
- Text Editing.
- Image Editing.
- Multi-Channel Marketing.
- Filtering.
- User Management and many more.
Price:
- Free version available.
- Individual: $19.99/month.
- Team & Business: $155.88/user/year.
5. VidIQ
One of the well-liked video marketing tools hoping to capitalize on natural social media traffic is VidIQ. To get the most out of their YouTube videos and optimize their performance, a lot of YouTube marketers will employ VidIQ as a tool. With VidIQ, you can track your real-time statistics, find relevant and popular keywords, maximize your organic reach on YouTube, and much more. Also, do competitive analysis and study and compare data.
Features:
- Competitor Monitoring.
- Performance Metrics.
- Reporting/Analytics.
- Keyword Tracking.
- Visual Analytics.
- Multi-Channel Data Collection.
Price:
- Free plan available.
- Pro: Starts from $7.50/month.
6. VidYard
Another video-focused marketing tool is VidYard, which aims to assist you in making amazing films that will grab the attention of your viewers. Numerous large corporations, like Lenovo and Citibank, have already employed this well-liked program. In addition to facilitating corporate communication, such as staff training films, the tool may assist firms in generating leads.
Any videos you make may be shared on social media, and VidYard can assist with hosting them. You may use VidYard’s integrated analytics and statistics to determine the precise performance of your video. To assist you with your marketing requirements, the marketing tool will also link with third-party programs like Salesforce or HubSpot.
Features:
- Engagement Tracking.
- Content Library.
- Multi-Channel Distribution.
- ROI Tracking.
- Audio Capture.
- Visual Analytics.
- Activity Dashboard.
- Screen Capture.
- Collaboration Tools.
- Video Streaming and many more.
Price:
- Free version available.
- Starter: $59/month.
- Team & Enterprise: Contact sales.
Read More: 8 Tips for an Effective Video Marketing Strategy
7. Vimeo
Vimeo is one of the best video marketing tools and hosting platforms that enables users to create professional, eye-catching videos designed to engage viewers. It’s particularly well-suited for producing short, simple films that work well on social media, making it a popular choice for businesses looking to boost their brand visibility and lead generation through promotional content.
With Vimeo, users can easily design videos using a range of templates, music tracks, and editing tools to produce high-quality content quickly. However, while the free version offers limited functionality, the premium plans unlock more advanced features and a wider selection of templates, allowing for more intricate and customized video projects.
One downside is that Vimeo can be cost-prohibitive for smaller businesses, as most of the platform’s most powerful tools are reserved for higher-tier plans. Still, for those willing to invest, Vimeo provides a polished, user-friendly experience for professional video creation.
Features:
- Multimedia Support.
- Presentation Streaming.
- Video Support.
- Text Editing.
- Commenting/Notes.
- Video Management.
- Media Library.
- Text Overlay.
- Content Management.
- Live Streaming Production and many more.
Price:
- Free version available.
- Starter: $9/user/month.
- Standard: $25/user/month.
- Advanced: $65/user/month.
8. Adobe Express
One Adobe program that is very useful for creating films that are social media-friendly is Adobe Express. With hundreds of pre-made themes for both films and graphics—some free, some paid—it’s a complete tool. You can create the most incredible films for marketing and social media with storyboard choices, layouts, and themes—all for free.
Watermarks will appear in the lower right corner of your videos if you use the free version. Adobe Express is free to use if you have a subscription to the Adobe Creative Cloud. It’s a nominal monthly charge otherwise. Try the editing program Adobe Premiere if Adobe Express isn’t what you’re seeking.
Features:
- Text Overlay.
- Content Import/Export.
- Digital Asset Management.
- Personalization and Recommendation.
- Media Import.
- Data Import/Export.
- Data Synchronization.
- Preview Functionality.
- Video Management.
- Media Library and many more.
Price:
- Free version available.
- Premium: $9.99/month.
9. Agorapulse
Although Agorapulse is mostly recognized as a social media scheduling tool, it also offers fantastic extra capabilities to enhance your video material. Agorapulse allows you to plan content, interact with your followers, and target your audience on social media. Link your LinkedIn, Twitter, YouTube, Instagram, and Facebook accounts.
Among the numerous helpful features of this platform are hashtag discovery, scheduling options for content, subject suggestions based on popular themes, comment management, and more. The simplicity of use, together with their extensive customer service and thorough analytics and statistics, are some of the main advantages.
Features:
- Review Monitoring.
- Real-Time Monitoring.
- Customer Social Profiles.
- Multi-Channel Marketing.
- Multi-Channel Data Collection.
- Employee Advocacy.
- Activity Tracking.
- Trend Analysis.
- Keyword Tracking.
- Social Media Integration and many more.
Price:
- Standard: $69/user/month.
- Professional: $99/user/month.
- Advanced: $149/user/month.
Select The Video Marketing Platform That Best Suits Your Requirements
Finding the ideal video marketing tools involves matching your objectives with your approach. The majority of B2B marketers should search for:
- Simplicity of use to enable you to immediately begin producing ROI.
- A harmony between ease of use and adaptability—not too easy to achieve your objectives, but not too complicated to make the learning curve prohibitive.
- The capacity to convert video into a range of multimodal files.
- Integrations that make it simple to distribute content among your platforms.
- Analytics that let you know which videos performed successfully so you can keep improving and adjusting your video marketing plan.
There is a solution specifically designed to meet your objectives, whether you’re recycling event material, enhancing your YouTube profile, or customizing video messages. Get started, try new things, and see how your marketing efforts take off.
FAQ
Q: What are tools for video marketing?
A: Software programs known as “video marketing tools” assist companies in producing, editing, and disseminating videos to engage viewers and raise brand awareness.
Q: What are the advantages of video marketing tools for companies?
A: These solutions increase conversions and brand recognition by streamlining the development of videos, improving interaction, offering analytics, and expanding social media reach.
Q: Are video marketing tools free to use?
A: Yes, the majority of tools come in free versions with limited functionality. Advanced editing features, more storage, and analytics are unlocked with premium subscriptions.