Great videos don’t just happen. Perhaps they did in the early days of Vine and YouTube, when candid photos became viral hits. Since then, things have evolved, and you now need to use your YouTube material more strategically. YouTube analytics tools can help with that. It identifies precisely what is and is not functioning, allowing you to continue regularly creating amazing movies.
Numerous YouTube analytics tools are available to provide you with detailed information about your performance. Your methods for creating and promoting content may then be informed by these findings. They will thus eventually assist you in expanding your channel. We’ve compiled a list of the top YouTube analytics tools so you can see how you’re doing on the platform.
Top YouTube Analytics Tools
1. Sprout Social
You can see how each of your videos is doing in detail using this one of the top YouTube analytics tools. The YouTube Videos Report allows you to monitor several performance indicators unique to a certain video. Metrics like estimated minutes viewed and the quantity of video views are included in this. Additionally, it determines the average amount of time spent watching each video and the number of interactions.
It’s simple to see which movie you’re examining thanks to the grid layout. Additionally, you may rapidly compare the thumbnails of several films to see which ones need improvement. Sorting videos according to performance-specific criteria allows you to personalize the report. You could, for instance, arrange the videos according to engagements or views.
Features:
- API.
- Activity Dashboard.
- Activity Tracking.
- Ad hoc Reporting.
- Alerts/Notifications.
- Assignment Management.
- Audience Targeting.
- Automated Publishing.
- Automated Scheduling.
- Brand Guidelines.
- Brand Tracking.
- Calendar Management.
- Campaign Analytics.
- Campaign Management.
- Campaign Tracking.
- Categorization/Grouping.
- Charting.
- Collaboration Tools.
- Communication Management.
- Competitive Analysis and many more.
Price:
- Free trial available.
- Standard: $199 per user/month.
- Professional: $299 per user/month.
- Advanced: $399 per user/month.
2. YouTube Analytics
The native analytics feature on YouTube provides a thorough analysis of your channel’s performance in terms of views, watch time, and subscriber growth. A graph showing the evolution of your channel’s performance over time is included in the overview section.
You can use this tool to see how viewers found you and how your impressions influenced watch time. Your video visibility is better understood as a result, allowing you to determine whether it needs to be improved.
You may have a better understanding of your audience by using YouTube Analytics. It shows you what other channels your audience watches and when they are active on YouTube. To find out what your audience is interested in, you can even examine the keywords they are using to search from the research tab.
Features:
- Reports.
- Traffic sources.
- Analytics groups.
- Asset analytics.
- Watch Time.
- Average Percentage Viewed.
- Average View Duration.
- Audience Retention and many more.
Price: Free.
3. Unbox Social
You may get a comprehensive view of your YouTube performance using this one of the best YouTube analytics tools. To determine which ones your audience finds appealing and which do not, you may get post-level performance analytics.
It enables you to track the quantity of new and lost members to acquire a better understanding of the development of your channel. Additionally, it provides you with a detailed study of the demographics of your audience, allowing you to adjust your approach appropriately.
This YouTube analytics tool allows you to track the evolution of your video views over time. In this manner, you may determine when your views increased and if a certain video was a factor in that increase.
Features:
- Reporting.
- Influencer Tracking.
- Competition Tracking.
- Social Media Analytics.
- Social Media Scheduling & Publishing.
- Social media analytics.
- Competition tracking.
- Social listening.
Price:
- Free trial available.
- Starter: $9/month.
- Basic: $29/month.
- Pro: $39/month.
- Enterprise: $99/month.
4. Quintly
One of the most powerful YouTube analytics tools available is Quintly. You may monitor hundreds of indicators to have a thorough understanding of your performance. This covers the traffic source and the channel’s subscribed status. Additionally, it displays your channel’s card stats and playback location.
You may go further into surface-level stats with this tool, which also provides you with a breakdown of views from private movies and premium subscribers. Additionally, it helps you better analyze the performance of your channel from the start. The historical subscription count and lifetime stats may be used for this.
Features:
- @mentions.
- API.
- Activity Dashboard.
- Benchmarking.
- Campaign Analytics.
- Campaign Management.
- Commenting/Notes.
- Competitor Monitoring.
- Conversion Tracking.
- Customer Segmentation.
- Customizable Branding.
- Customizable Reports.
- Customizable Templates.
- Dashboard.
- Dashboard Creation.
- Data Import/Export.
- Data Visualization.
- Engagement Tracking and many more.
Price:
- Free trial available.
- For pricing contact sales.
5. ChannelMeter
You can monitor all of the fundamental performance indicators with ChannelMeter. Views, audience size, and estimated minutes viewed are all included here. However, the platform’s primary emphasis is on performance monitoring and YouTube creator management.
You may get a breakdown of the contributions made by each creator as well as who your top performers are. Views, sponsored playbacks, interactions, subscribers, and top videos are all incorporated.
Features:
- Tracking influencer behavior.
- Real-time reporting.
- Simplifying complex data.
- Tracking revenue.
- Benchmarking.
- Tracking campaigns.
- Data analytics.
- Payout automation.
- Paycheck advance.
Price: Contact ChannelMeter for details.
6. VidIQ
Mark Cuban, Jade Darmawangsa, Sean Cannell, and Marina Mogilko are among the creators who endorse VidIQ, one of the top YouTube analytics tools available. For video content producers hoping to succeed on the platform, this solution offers strong analytics information. Due to the fact that the basic analytics plan is free, it’s a fantastic choice for beginners and designers with little funds.
VidIQ gives you every tool you could want to assist in making videos. Among them are daily ideas, which use artificial intelligence (AI) to examine other channels that are comparable to yours and provide you with original concepts to motivate your content production. Additionally, VidIQ provides robust channel auditing tools to track changes in watch time, views, and the number of subscribers acquired or lost.
Features:
- Competitor Monitoring.
- Keyword Tracking.
- Performance Metrics.
- Reporting/Analytics.
- Visual Analytics.
Price:
- Free plan available.
- Pro: $7.50/month.
- Boost: $39/month.
7. TubeBuddy
You may check your channel analytics information on this one of the best YouTube analytics tools’ extensive dashboards. It includes a comparison graph that lets you see how your views over the last 30 days stack up against those of your rivals.
You can compare additional data, such as subscribers, views, and uploads, in-depth using the competitor scorecard. Additionally, you may utilize “Videolytics” to study your competition and determine what is and is not effective for them.
Features:
- Activity Dashboard.
- Content Management.
- Customizable Branding.
- Keyword Rank Tracking.
- Multi-Channel Distribution.
- ROI Tracking.
- Reporting & Statistics.
- SEO Management.
- Social Media Integration.
Price:
- Free plan and trial are available.
- Pro: $9/month.
- Star: $19/month.
- Legend: $49/month.
8. Tubular Intelligence
Tubular intelligence is a platform for video analytics driven by artificial intelligence. It offers recommendations for popular hashtags and content categories. This may motivate you to produce videos that your audience will want to watch. In this manner, you have a greater chance of producing videos that the YouTube algorithm will find appealing and show to a larger audience.
The platform gives you comprehensive information on the demographics of your audience. You may even include metrics on e-commerce interaction and purchases. This will assist you in comprehending the influence on the actions of the audience. The beneficial aspect is that you may use the channels of your rivals in the same way.
Features:
- Video intelligence.
- Video ratings.
- Content Graph.
- Demographics.
- Creator intelligence.
- Audience ratings.
- Advanced analytics tool.
- Influencer identification.
- Ad sales & brand partnerships.
- Consumer & market intel.
Price:
- Free trial available.
- Starter: $9/user/month.
- Pro: $17/user/month.
- Enterprise: $36/user/month.
9. Social Blade
YouTube analytics solutions are provided by the robust social media analytics platform Social Blade. You can get very detailed channel-level performance information using the free analytics tool. The beneficial thing about it is that it can be used to analyze other YouTube channels in addition to your own. You may acquire comprehensive performance information by entering the name of any YouTube channel you choose to examine.
The tool provides you with a summary of each channel’s nation, channel type, number of uploads, subscriber count, and video views. Additionally, the channel is ranked according to its success in terms of specialty, video views, and subscriber count. Social Blade helps you determine where your rivals or potential influencers are right now by assigning the channel a grade based on its overall success across the platform’s database.
Features:
- Activity Dashboard.
- Campaign Analytics.
- Customizable Reports.
- Dashboard.
- Engagement Tracking.
- Influencer Tracking.
- Performance Metrics.
- Reporting/Analytics.
- Search/Filter.
- Social Media Integration.
- Social Media Monitoring.
- Social Performance Management.
- Social Promotion.
Price:
- Bronze: $3.99 per month.
- Silver: $9.99 per month.
- Gold: $39.99 per month.
- Platinum: $99.99 per month.
The Need For YouTube Analytics Tools
Understanding where you are today can help you realize what has to be improved if you want to expand your company or channel. For this reason, you should utilize YouTube analytics, as it helps you understand current events and plan your next course of action. You may use YouTube analytics tools for the following reasons:
Recognizing Your Audience: Knowing what kinds of videos your audience likes is essential for companies and content producers to continue creating very captivating content. Your channel will develop better the more you create the kinds of videos that people like. Based on the videos your audience watches and interacts with the most, YouTube analytics tools can provide you with the precise data you need to determine what they like and hate.
You can see stats like views, impressions, average view time, likes, and more using a lot of YouTube analytics tools. This might help you determine which films appealed to your audience the most and which ones didn’t. You should then be able to determine what kinds of videos you should produce more of to enhance the performance of your channel as a whole.
Furthermore, you may utilize YouTube analytics tools to learn more about your audience, including their demographics, internet habits, favorite channels, and more. By doing this, you can better understand your audience and develop content and messages that will appeal to them.
Evaluating the Performance of Your Channel: To find out how well your channel is doing generally, you may also utilize YouTube analytics tools. Metrics like how people discovered your material, how many subscribers you have, how many likes you have received, which of your movies, streams, or shorts did the best, and many more will be visible to you.
Having a broad picture of your channel’s performance can help you see where you are right now, how you’re doing in comparison to before, and how you may do better in the future. For instance, you may see how your channel growth is related to a certain campaign or content strategy.
Testing Campaign Influencers: Some YouTube analytics tools may also provide you with other data to help you choose influencers if you are a company looking to collaborate with influencers. Because the influencers you choose may make or ruin your campaign, this is one of the most crucial aspects in the execution of an influencer marketing campaign.
You may see statistics like the number of phony followers they have, their average interaction rate, and the demographics of their audience by using YouTube analytics tools. Based on the quantity of information that has been classified as poisonous, provocative, political, or unfavorable, some of the more powerful algorithms can even tell you how “safe” an influencer is for your company.
FAQ
Q: Can I use YouTube analytics tools for free?
A: Many of the mentioned options offer a free version, and some others offer a free trial.
Q: How can you make efficient use of YouTube analytics?
A: With YouTube Studio’s core metrics and reports, you can utilize analytics to get a better understanding of the success of both your channel and individual videos. To go even further, you may examine an additional analytics report in Advanced Mode, which allows you to export data, compare performance, and get particular statistics.
Q: What exactly is YouTube Analytics?
A: Important information on how your material is being seen, how long it is being viewed, and if it is liked or disliked can be found in YouTube Analytics. You can better target your videos, increase your reach, and establish your channel as a destination for viewers by understanding your audience and its habits.