How To Use a Content Funnel To Drive Business Success

How To Use a Content Funnel To Drive Business Success.

Create Educational Content.

[{"selector":"#anim-124850a6-ec33-4b74-bbc7-1934c3a685dd","keyframes":[{"offset":0,"transform":"translate3d(0, -546.24628%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -153.604453936%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -52.221144368%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -19.610241452%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -8.521441968%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}]

Use Case Studies and Testimonials.

[{"selector":"#anim-774e7d56-93e6-424a-9872-8ae2afe94f84","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca4e94e3-b125-4547-a1b8-e71a786436ed","keyframes":{"transform":["translate3d(0px, 564.1973%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Offer Free Trials and Demos.

[{"selector":"#anim-e7792c34-99bd-4f43-9366-bbf881fadaa2","keyframes":{"transform":["translate3d(-119%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-26644820-567e-438e-9daa-ce8245afab97","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}]

Personalize Your Content.

[{"selector":"#anim-ef250d11-e321-4c76-ab54-26b1bd12587a","keyframes":{"transform":["translate3d(119.79522%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-cfc25b4d-a1f3-44ce-8bd9-101fd7dccc63","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}]

Use Retargeting Ads.

[{"selector":"#anim-88a36db3-3e12-45d9-8008-ba79af3237e9","keyframes":{"transform":["translate3d(122.29965%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30d1e14c-bb8b-4421-9e1f-6ae8ffd48487","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81060da5-8317-4719-8454-9adf706f3d96","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Produce Valuable TOFU Content To Raise Awareness.

[{"selector":"#anim-7da42c76-e6e7-43cc-82fe-cc4bd171583a","keyframes":{"transform":["translate3d(-110.88235%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c22661c-e7d1-4a27-9777-cc55ea2c9916","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d206480-7ac4-45ec-9f4c-4313768bf9a3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Utilize BOFU Content to Promote Conversion and Decision-Making.

[{"selector":"#anim-54a549d9-b9e1-415b-86e9-2f2f02dd05df","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9329eb06-2c53-4ac8-8b7a-a5d0c1ceff8c","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Expand The Funnel To Advocacy and Retention.

[{"selector":"#anim-e63bb6ff-f5e1-4cca-80cf-80a4110f804c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-241e2731-170d-48ee-a265-f024cc184488","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]