Facial recognition is gradually expanding everywhere. What once was seen in only sci-fi movies is now becoming part of our daily life—we depend on facial recognition whenever we unlock our phones & laptops or try online payment or hotel check-ins. Gradually businesses are realizing the Benefits of Facial Recognition & implementing them.
Facial recognition software has found widespread applications in security, but the technology is now slowly & effectively making its entry into the business world. Since its beginning, facial recognition technology has been at the Centre of several debates about privacy & ethics. However, it’s irrefutable that this technology also offers numerous advantages.
Ways Facial Recognition Technology Can Benefit Your Business
1. It Offers Better Security Features
Cybercrime is increasing by leaps & bounds, forcing many organizations to strengthen their cyber security measures. One of the most common ways of defending delicate data from a cyber-attack is by implementing complex passwords that can stop a hacker from cracking it & accessing a system. But with various modern hacking methods, even the strongest passwords are vulnerable to threats.
Facial recognition software, alternatively, is a much more secure choice. Not only they are easy to use, but users don’t have to put in their passwords every time they log in. They are impossible to hack. Only the user authorized to log into a system with face recognition can access it. This makes facial recognition technology very significant for businesses to safeguard their data. It is the best Benefits of Facial Recognition.
2. It Helps You To Be more Covid Complaint
It Helps You To Be more Covid Complaint: With the rise of the recent Covid pandemic, with every new variant, people are becoming more careful about the surroundings where they spend most of their time.
However, businesses are implementing systems that allow people to feel safer in the workplace. For instance, entering & leaving the office using facial recognition technology & allows people to move unremitting & without the need for monitoring every time. Moreover, people can enter authorized areas without signing in, using cards, or entering a code.
Furthermore, a facial recognition system with mobile phone access control can also be used with a Covid sign screening platform. These kinds of solutions can make your office Covid compliant & will make employees comfortable working in the office.
3. It Helps You To Monitor Visitors & Employees
Tracking an employee or a visitor in your building is difficult. It is more difficult in a large office building with several areas. However, the ability to monitor people is one of the key Benefits of Facial Recognition.
On bigger sites, both employees & visitors are most likely to explore the place & possibly, get lost. Facial recognition software can help to recognize if anyone is unauthorized in an area, adds another layer of security to the office.
It can also help to monitor the movements of visitors and employees & record the timestamps of their entering & exiting the grounds. This is vital as most entrances to buildings are recorded, but exits are not.
For added building security—using CCTV with facial recognition software—an accurate record of visitors & employees who are still inside & who have already left can be maintained. Moreover, facial recognition will allow security to track any unauthorized entry into the building. It also helps to monitor if anyone is trying to access an unauthorized area.
4. Quicker Payment Options
While facial recognition technology is still in the probing stage, it certainly has the potential to transform payment systems, specifically in the e-commerce segment. Some websites are experimenting with & implementing the best facial recognition systems for quicker checkouts & better user convenience.
Instead of entering their card or net banking details, payment gateways use a customer’s facial features to execute a transaction successfully. This can also minimize the risk of theft or exploitation of information such as cards or account details.
Since a payment can only happen if the registered individual initiates & authorizes it by their face, the chance of fraudulent transactions is almost nil.
5. Better User Convenience In Retail
E-commerce websites might have grown exponentially in the last decade, but that doesn’t mean offline physical store markets are outdated. A common tendency that has become obvious is that many customers use the internet for research but ultimately buy that from a physical store. This is particularly true for bigger & expensive items kike mobile phones, television, home theater system, or jewelry.
Facial recognition technology should be what offline retail stores must have to get an edge over their online rivals. One of the main reasons online stores are so popular is that they offer a more customized experience to a customer based on their earlier search history & purchases.
Through facial recognition technology, retail stores can also identify customers coming in & immediately bring up their past purchases to suggest relevant products or special offers. This can inspire customers to explore more products & make a final choice.
6. Smart Attendance System
Incorporating a facial recognition attendance system with a payroll system is comparatively simple. These systems are sectional & extremely customizable, which means the time-in, time-out, & work schedules can be customized to work with many different systems of your business, & this helps you to organize data more easily.
An added feature, & something beneficial for a company with offices in numerous countries, is that time zone settings can be modified easily, which means facial recognition software can be used worldwide. Any business with employees scattered across the globe can use a GPS (Global Positioning System) attendance system to track employees worldwide.
7. It Improves Accessibility For Visually Impaired People
Facial recognition is quite popular for its use among people with viewing disabilities. Implementing facial recognition technology in your business can help to make your services more accessible to those visually impaired people.
This way, for instance, rather than going through authentication procedures such as entering a PIN or password, a visually impaired customer can scan their face & continue to use a service.
Some Uses Of Facial Recognition
There are several Benefits of Facial Recognition, not only in our personal lives, organizations are understanding the benefits of it & embracing the technology. Apart from unlocking our mobiles & laptops, let’s have a look at some real life use of this technology:
- Facial recognition in airport boarding.
- Facial recognition in Biometric border checks in Europe.
- Facial recognition while withdrawing cash from Australia Bank.
- Facial recognition in Mastercard selfie.
- Facial recognition in protecting problem gamblers in casinos.
- Facial recognition in law enforcement.
FAQ
Q: What is the cost of a facial recognition system?
A: A facial recognition system can cost something between $1,900 – $2,500.
Q: Are facial recognition systems a threat to privacy?
A: Many people think like that, and people are not installing systems in their homes. They are being installed in workplaces & highly sensitive places.
Q: Can The Government manipulate us using data collected by facial recognition systems?
A: Many conspiracy theorists like to think that way, but no such incident has surfaced yet.