Landing pages are crucial for marketers to increase email signups and produce leads. You can advertise products like eBooks, whitepapers, checklists, and special discounts or entice a visitor to sign up for email updates from your site using landing pages. An effective landing page that gathers qualified leads for your company can also support your pay-per-click campaign. We have listed the best landing page builders below to help you create elegantly designed, conversion-optimized landing pages.
What is landing page builder software?
A beautiful website with flawless functionality is available. However, this does not automatically transform visitors into paying customers. You require a simple page with just a few components if you’re conducting performance marketing campaigns (namely Facebook or Google Ads).
You must design this page to encourage a user to take action, whether it’s clicking, signing up, downloading a PDF, or engaging in another activity. On the other hand, the ability to drag and drop components on landing page software enables marketers to create interactions that nudge visitors and turn them into leads.
The top landing page builders also offer a vast selection of themes, so you never have to create your website from scratch.
Best Landing Page Builders
1. Unbounce
One of the best landing page builders available is Unbounce. You can create, develop, and optimize custom landing pages for every campaign with Unbounce’s drag-and-drop builder.
It is one of the landing page builders with the most affordable prices on the list. The base plan’s package includes A/B testing, WordPress and HubSpot integration, SSL encryption, and access to 75 landing page templates.
2. Instapage
One of the most well-liked landing page builders available right now is Instapage. It includes every essential element a landing page builder requires to convert visitors into customers. For your business’s lead generation, the basic plan gives you access to hundreds of pre-designed, mobile-friendly templates optimized for conversion.
Additionally, you have access to Instapage’s incredible image library, which includes videos, vectors, and royalty-free stock photos. You can create beautiful landing pages quickly and easily using Instapage’s drag-and-drop page builder.
Moreover, Instapage-created landing pages seamlessly interact with practically all of the top Email Marketing Service Providers (ESPs), making it incredibly simple to start quickly building your email list.
3. Leadpages
Leadpages is a well-known platform for creating landing pages that provides solid templates and capabilities to optimize leads and sales for your company. You can sort and filter the 160+ free landing page templates based on conversion rates and industry (blog, eCommerce, fitness, etc.).
Leadpages’ simple user interface and drag-and-drop builder enable you to personalize your landing pages without requiring technical knowledge. You have the choice to construct lead capture pop-ups that can help you gather leads from anywhere on your site, in addition to sophisticated capabilities like A/B testing and built-in payments.
4. HubSpot Landing Pages
HubSpot is the best landing page builder and is filled with features that enable you to create the most beautiful landing pages to convert your visitors into leads, despite being slightly pricey. It is appropriate for entrepreneurs and business owners in various industries, and it is straightforward. It gets much handier when you integrate it with HubSpot’s free CRM.
You may modify the content of your landing pages for specific visitors with HubSpot Landing Pages. Different content can be dynamically shown according to a visitor’s location, source, device, buying stage, etc. The HubSpot tool for building landing pages also includes comprehensive analytics tools and testing technologies, allowing you to tweak your page for maximum lead generation.
5. Swipe Pages
Swipe Pages is a powerful tool for building landing pages that enables you to create incredibly quick, mobile-optimized AMP landing pages, despite its relative infancy compared to the other landing page builders on this list.
You can select and change the template that best meets your demands from among its more than 70 contemporary landing page themes. Swipe Pages is the perfect landing page builder for eCommerce businesses because it has direct integrations with major payment systems like PayPal and Stripe and direct connectors with automation tools like Mailchimp, HubSpot, Zoho, and others.
6. Landingi
You can build and improve your unique landing pages without programming knowledge using Landingi. Landingi offers a wide range of premade templates to turn customers into leads and gives you all the tools you need to create and personalize your landing pages.
You can easily create a landing page with our drag-and-drop editor. Make your marketing more effective by choosing from more than 300 high-converting templates and automating your marketing stack with built-in integrations.
Read More: 9 Landing Page Optimization Tools To Increase Conversions
7. Systeme.io
Entrepreneurs can automate and grow their marketing efforts with the help of Systeme.io, an all-in-one marketing platform. It’s the perfect program for beginning a course, founding an online business, growing a mailing list, developing sales funnels, and doing much more.
Systeme is designed for business owners. It functions as an affiliate program manager, landing page creator, email marketing tool, marketing automation tool, and website builder. Therefore, Systeme can be the appropriate choice if you’re a solopreneur seeking an all-in-one solution.
8. Wishpond
Wishpond’s landing page builder is attractive, simple to use, and effective, making it one of the tools in its array of marketing services. To make their pre-designed templates your own, change the assets and add your branding. Wishpond optimizes their pre-designed templates to entice users to click, strategically placing buttons and text in the right locations and colors.
Wishpond can meet the needs of marketers who desire more customization options than those offered by Instapage or Unbounce. Additionally, it’s a well-rounded suite, including lead management and email marketing.
Conclusion
For lead generation and increased conversions, it is essential to build landing pages that convert well. You need a dependable best landing page builder at your side if you want your online business to be successful. You may develop and personalize landing pages that convert using all the capabilities and tools offered by the landing page builders mentioned above.
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