To remain on top of changes that could impact your customer acquisition & retention, all brands should monitor their brand equity & performance—as well as those of their competitors. Marketers may create, deliver, & measure a brand’s perception and awareness using Brand Management Software.
With the Best Brand Management Software, you can have local and worldwide control over your brand & give each market the attention it deserves. Numerous brand management solutions are available, each with a different set of features & functionalities. For brand managers, agencies, & partners to follow, some tools are utilized to generate effective roadmaps.
Other Brand Management Software offers a centralized database of brand assets to guarantee brand coherence. Some technologies provide capabilities like social listening & data collection to monitor the effect of marketing on brand recognition and reputation. As you can see, every situation, every team, & every business may benefit from using a brand management solution.
Some Top Brand Management Software
1. Hubspot
HubSpot is a complete Brand Management Software that enables companies to establish & maintain client relationships. It offers a full range of tools for web design, analytics, customer care, sales, & marketing.
With the help of this tool, you & your team can develop more individualized customer experiences, strengthen existing customer connections, and enhance loyalty & lead generation.
By monitoring conversations about your brand on social media & promptly responding to any unfavorable comments, you can utilize HubSpot to manage your brand’s reputation.
2. Asana
To coordinate & carry out your IT projects throughout your firm, Asana is the ideal tool. From daily activities to major projects, Asana assists teams in orchestrating their work at a scale. No matter where they are situated or how many different departments are involved, teams can work more quickly, confidently, & efficiently using Asana.
Asana manages everything from business goals to digital transformation to product launches & marketing campaigns by more than 135,000 paying customers & millions of free organizations in 190 countries.
It’s time to shift work off fragmented spreadsheets, email and into a central location where teams can work together & communicate more efficiently.
With Asana, it doesn’t matter how many different teams or departments work together on a project; they can share context, assign ownership to tasks, combine relevant work, share files, receive instant updates on tasks and projects, & create efficient cross-functional workflows.
3. Sprout Social
It is one of the Best Brand Management Software for people trying to advance in the social media arena & establish an online presence. Sprout Social is a powerful brand management tool created to support companies in managing & maximizing their online presence.
To assist organizations in managing their digital consumer interactions, it provides an extensive toolkit that includes monitoring, scheduling, analytics, & more. Businesses can effortlessly manage many accounts while staying organized & informed thanks to the user-friendly interface of Sprout Social.
Furthermore, Sprout Social’s thorough analyses of consumer behavior offer insightful information that can aid companies in better comprehending their target market & developing more successful marketing plans.
4. Oktopost
Utilizing Oktopost, B2B marketing teams can increase brand awareness on social media & gauge the actual value of social media to their organizations.
Oktopost’s B2B social media management, social listening, and employee advocacy solutions enable marketers to interact with clients & prospects on social media, gain helpful information, & demonstrate a return on investment.
Oktopost assists marketers in utilizing social data to enhance customer experience & spur revenue growth by seamlessly integrating with all major marketing automation & CRM platforms, such as Salesforce, Marketo, Eloqua, HubSpot, & Microsoft Dynamics 365.
Additionally, Oktopost includes a built-in employee advocacy board that lets marketers easily spread social media material throughout the company with no additional costs.
5. Brandfolder
Brand managers may store, manage digital assets, & distribute files using Brandfolder’s centralized, secure database.
It has strong asset libraries, efficient file-sharing procedures, & customizable access controls to provide you with control over your digital assets & maintain a consistent brand identity across platforms, websites, social media channels, & more.
Brandfolder offers crucial brand management features as well as the capability for users to assess the effectiveness of their brands.
You will have access to user insights, asset analytics, Brandfolder, and collection analytics through its analytics dashboard, which will help you increase ROI & make sure your brand assets work effectively across all distribution channels.
6. Creatopy
An intuitive visual production platform & Brand Management Software called Creatopy offers communicators & teams a carefully created creative experience.
Creatopy (formerly Bannersnack) offers organizations the tools they need to inspire creative adventures & keep visual content organized & always on-brand.
It does this by combining extensive automation and customization capabilities with an ever-growing collection of templates & unique visual elements. Create, communicate, & excel!
7. Slack
Teams may interact more efficiently, share ideas, & expedite the feedback process using the messaging tool Slack. Brand managers & teams can make their own channels to divide discussion threads, deliver messages to one or more recipients, & transfer files inside of comments.
You can join a telephone or video conference call through Slack to further improve team collaboration. This feature is useful while working remotely or teaching complicated subjects.
Inviting and working with clients & outside teams in your workspace is also made easy through Slack Connect. Especially in comparison to email communication, all of these features & more make it simpler to share updates, get feedback, assign assignments, & expedite the feedback process.
Slack can interact with other corporate tools, including project management software like ClickUp & customer relationship management software like Hubspot, to ease teamwork, manage projects, & keep track of marketing efforts.
8. SAS Customer Intelligence 360
For the contemporary marketing organization, SAS Customer Intelligence 360 serves as a multichannel marketing centre & one of the Best Brand Management Software.
SAS Customer Intelligence 360 unifies direct & digital campaign management into a single solution by providing a suite made up of modular components (SAS 360 Engage, SAS 360 Discover, SAS 360 Plan, and SAS 360 Match).
SAS Customer Intelligence creates a comprehensive perspective of the customer & their behavior using customer data from different offline channels along with specific online behavior data, allowing marketers to use this data to create effective offers & campaigns.
With SAS Customer Intelligence 360, marketers have a complete picture of everything required to optimize each customer journey, assisting brands in providing a consistent customer experience across all channels, both digital & direct.
As a result, brand marketers may use all the data they have to produce more pertinent, precise, & unique messaging. Using SAS consumer Intelligence, marketers can combine online & offline data to create a rich, multichannel consumer understanding.
Features To Look for in a Brand Management Software
The process of developing, preserving, & promoting a brand’s identity and reputation is known as brand management. It entails every facet of a business’s interaction with its clients, such as marketing campaigns, client relations, keeping abreast of market developments, & much more.
With so many options available in the market, choosing Brand Management Software for your business can be difficult. Try to find these features while finalizing one:
- A centralized location for your brand’s assets.
- Systems for digital asset management and a strong hierarchy.
- Scalability, user-friendliness, and customization.
- Dashboards for reporting and real-time data.
- Automation of processes.
- Advanced filtering & search system.
- Ability to integrate.
- Tools for fostering teamwork.
FAQ
Q: Can I use these Brand Management Software for free?
A: Some options mentioned here offer a free version with limited abilities. Some offer a free trial.
Q: What are the common functions of these Brand Management Software?
A: Companies may differ, but these tools come with some common features. Some of them are:
- Alerts.
- Approval process control.
- Artwork automation.
- Asset management.
- Fulfillment distribution.
- Multi-format output.
- Project workflow.
- Search functionality.
- User-defined permissions.
- Real-time analytics.
- Social media integration.
Q: Can I use these tools in my small business?
A: These tools can benefit businesses regardless of their size.