Marketers and small companies use Facebook Analytics tools, which are dashboards or applications, to monitor and evaluate both organic and sponsored performance indicators from their Facebook profiles. Views, likes, follower growth, engagement, click-throughs, and comments are a few examples of these metrics.
Along with information on audience demographics, the correct Facebook analytics will also show you who is seeing your posts and who is following your account. Examining and evaluating your Facebook performance can help you determine what is effective and what needs development, as it cannot be controlled if it cannot be measured.
Popular Facebook Analytics Tools
1. Hootsuite
Hootsuite has many valuable features, so it’s impossible to miss its Facebook Analytics tools. These tools are meant to help you understand how well your social media is doing and make choices based on data more easily.
Hootsuite lets you monitor the indicators that are most important to your objectives with configurable dashboards. Its easy-to-use benchmarking tools let you see how you stack up against your competition, and its in-depth audience research shows you important demographic and behavioral patterns.
Reports that are visually appealing and easy to export make it easy to share information with your team or impress stakeholders. The unified Hootsuite interface also works well with sites like Instagram, X, TikTok, Pinterest, LinkedIn, and YouTube. This one view lets you keep an eye on all of your social analytics and spot new social trends across all of your channels.
Features:
- Calendar/Reminder System.
- Real-Time Analytics.
- Real-Time Editing.
- Real-Time Comparisons.
- Publish Scheduling.
- Progress Tracking.
- Predictive Analytics.
- Pre-Approved Content Library.
- Multi-Channel Communication.
- Media Library and many more.
Price:
- Standard: $99/user/month.
- Advanced: $249/user/month.
2. Sprout Social
Sprout Social is an all-in-one social media management tool that helps companies quickly plan, schedule, supervise, and manage their social media content across numerous platforms. While it supports virtually every major social network, its Facebook analytics capabilities are extremely robust and analytical.
Customers can view detailed information about their Facebook business pages through simple, readable dashboards with Sprout Social’s Facebook analytics. Metrics like total impressions, post interactions, link clicks, audience growth, and engagement patterns are easily accessible, allowing advertisers to analyze effectiveness at a glance.
Furthermore, Sprout gives thorough audience demographic breakdowns, enabling customers to analyze if they are reaching the proper target audience and adapt their content strategy accordingly to optimize impact and engagement.
Features:
- Social Media Monitoring.
- Social Media Integration.
- Performance Metrics.
- Dashboard.
- Data Visualization.
- Editorial Calendar.
- Negative Feedback Management.
- Publish Scheduling.
- Sentiment Analysis.
- Task Management and many more.
Price:
- Standard: $199/user/month.
- Professional: $299/user/month.
- Advanced: $399/user/month.
3. Meta Business Suite
Earlier, Facebook formally withdrew its separate Facebook Analytics product and migrated users to the more integrated Meta Business Suite. This platform now acts as a consolidated portal for managing both Facebook and Instagram commercial activity. Meta Business Suite lets customers run ad campaigns, manage commerce capabilities like product catalogs, and produce and schedule content across both platforms from one location.
In addition to these features, this one of the top Facebook Analytics tools also provides an easy but powerful analytics tool. This tool allows users to monitor critical Facebook Page data such as reach, engagement, post interactions, follower growth, and more. With these data, organizations can better understand their audience’s behavior, tweak their content strategy, and make educated choices to increase overall social media success.
Features:
- Live Chat.
- Chat/Messaging.
- Campaign Analytics.
- Campaign Management.
- Reporting/Analytics.
- Content Management.
- Social Media Monitoring.
- Group Management.
- Multi-Campaign.
- User Profiles and many more.
Price: Free.
4. SocialPilot
SocialPilot is a complete social media marketing solution with Facebook Analytics tools developed to streamline and simplify the online presence of organizations and marketers. It provides a broad variety of capabilities, including content scheduling, curation, automatic publishing, Facebook ad management, team collaboration tools, and in-depth analytics.
With SocialPilot’s Facebook analytics, users can monitor critical data like engagement, reach, clicks, and audience growth, enabling improved decision-making and campaign management. The tool also allows bulk scheduling and provides customers the opportunity to plan and manage posts across several Facebook Pages with ease.
To let organizations discover their possibilities without immediate commitment, SocialPilot provides a 14-day free trial. This enables consumers to sample the tool’s full capability and assess how well it meets their marketing goals.
Features:
- Customizable Reports.
- Reporting/Analytics.
- Task Management.
- Channel Management.
- Campaign Planning.
- Automated Scheduling.
- Performance Metrics.
- Conversion Tracking.
- Multi-Campaign.
- Calendar Management and many more.
Price:
- Essentials: $30/month.
- Standard: $50/month.
- Premium: $100/month.
- Ultimate: $200/month.
5. Buffer
Buffer is another commonly used social media management program that supports Facebook Analytics tools as well as numerous other sites, including Instagram, Twitter, TikTok, LinkedIn, YouTube, and Mastodon. Although Buffer offers essential analytics features, it’s crucial to keep in mind that its capabilities pale in comparison to more comprehensive solutions.
Buffer does not offer features like social listening, sponsored content monitoring, competitive benchmarking, or comprehensive analytics across all linked platforms. However, what sets Buffer apart is its clean, clear layout, making it a fantastic alternative for social media managers or small teams seeking a simple, user-friendly solution.
Buffer delivers a trustworthy and simplified experience for users who focus only on scheduling and basic performance monitoring without needing deeper analysis, keeping things easy and efficient.
Features:
- Content Library.
- Calendar Management.
- Alerts/Notifications.
- Reporting & Statistics.
- Social Media Monitoring.
- Campaign Management.
- Automated Scheduling.
- Performance Metrics.
- Social Promotion.
- Reporting/Analytics and many more.
Price:
- Free version available.
- Essential: $6/month.
- Team: $12/month.
6. Quintly
Quintly is a robust social media analytics platform that delivers advanced features and outstanding flexibility, making it perfect for data-driven marketers. With access to over 500 KPIs, customers may completely personalize their analytics experience to fit unique business objectives. Quintly’s analytics go well beyond simply top Facebook Analytics tools, spanning a broad number of social networks and giving layered, in-depth Facebook insights.
Users may measure everything from interaction rates and follower growth to post reach and content performance. One of its notable features is the ability to evaluate performance not just against historical results but also against rivals and top brands in the market. This helps firms recognize strengths, uncover opportunities, and modify plans based on actionable, comparable data.
Features:
- Customizable Reports.
- Dashboard.
- Visual Analytics.
- Third-Party Integrations.
- Tagging.
- Social Media Monitoring.
- Reporting & Statistics.
- Multi-Account Management.
- Keyword Filtering.
- Influencer Tracking and many more.
Price: Free trial available. For detailed pricing, contact sales.
Read More: 9 Benefits of Google Analytics
7. Brand24
Brand24 is a powerful social media monitoring technology intended to help companies keep aware and in control of their online presence, particularly on platforms like Facebook. It enables customers to measure critical Facebook data like engagement, reach, and user interactions. More than simply statistics, Brand24 allows customers to monitor hashtags, hot topics, and real-time discussions related to their brand or sector.
Through its easy dashboard, organizations may get fast alerts about new remarks, allowing for rapid reactions and reputation management. Brand24 also offers sentiment analysis, letting consumers understand public perception and observe how it changes over time. This all-in-one solution is particularly valuable for businesses that want to monitor visibility, spot PR issues early, and remain ahead of social media trends.
Feature:
- Real-Time Notifications.
- Article Author Database.
- Real-Time Analytics.
- Trend Analysis.
- Press Monitoring.
- Influencer Discovery.
- Social Media Monitoring.
- Feedback Management.
- Email Alerts.
- Contact Management and many more.
Price:
- Individual: $119/month.
- Team: $159/month.
- Pro: $239/month.
- Enterprise: $399/month.
8. NapoleonCat
NapoleonCat is a complete social media management platform that integrates a social inbox, publishing capabilities, and analytics into one user-friendly solution. Designed to facilitate simplified communication and data-driven decision-making, it helps enterprises manage interactions and information across numerous platforms effectively.
NapoleonCat aggregates extensive performance data from Facebook, Instagram, LinkedIn, and YouTube, delivering customers significant insights into audience engagement, reach, and content success. The analytics dashboard is simple to access and delivers customizable data, allowing teams to assess campaign success and monitor social media growth over time.
With its single social inbox, marketers can reply to comments and messages from numerous platforms in one spot, boosting response times and customer service. This makes NapoleonCat excellent for teams wanting both control and convenience.
Features:
- Contact Management.
- Activity Dashboard.
- Keyword Filtering.
- Reporting/Analytics.
- Approval Process Control.
- Data Visualization.
- Social Media Monitoring.
- Performance Metrics.
- Engagement Tracking.
- Reporting & Statistics and many more.
Price:
- Standard: $79/month.
- Pro: $89/month.
- Expert: $119/month.
- Custom: $465/month.
Wrapping Up
An ideal place to start when examining your Facebook page is to utilize the native Facebook analytics tools offered by Meta. Meta Business Suite, for example, provides a user-friendly dashboard that combines a broad variety of data, including insights on audience demographics, reach, engagement, and content success.
These tools are particularly beneficial for small firms or marketers seeking immediate, basic data that may influence content planning and scheduling choices. However, although Meta’s inbuilt tools are helpful, they are inadequate if you’re seeking to get beyond surface-level insights.
They lack sophisticated features like monitoring hashtags, tracking brand mentions, assessing competition performance, or delivering deep content-level analytics that may influence and improve your social media marketing approach.
Additionally, Meta Business Suite and Facebook Insights fall short in offering sentiment analysis or specific consumer perception data. This restricts your capacity to grasp how people genuinely feel about your brand or content, which is vital for managing reputation and designing meaningful advertising.
To bridge this gap, you’ll need the support of third-party Facebook analytics solutions. These platforms provide sophisticated, in-depth analytics services that give you a more profound perspective of your brand’s social success. From social listening and real-time monitoring to competitive benchmarking and cross-platform reporting, third-party solutions help marketers make wiser, more strategic choices.
FAQ
Q: What is the price of Facebook analytics?
A: This tool offers KPIs, lets you evaluate the effectiveness of your present approach, and more. Facebook offers a free analytics tool, but the whole suite of products costs $100 a month.
Q: What function do Facebook analytics serve?
A: To show you how users engage with your page and website over time, Facebook Analytics collects micro-level data from your Facebook Page and Facebook Pixel. For example, you may see the number of visitors who saw your landing page, left a remark on your Facebook post, and then bought anything.
Q: What advantages can Facebook Insights offer?
A: You can develop content that resonates and quickly locate additional individuals who are similar to your present audience by using Facebook Audience Insights, which provides you with aggregate data about two categories of people: Facebook users and those linked to your Page.
