Like other marketing teams, yours is probably juggling several calendars, disorganized spreadsheets, and several content pieces with goals that don’t align and segments that overlap. Additionally, you’re losing productivity. Not like the majority of marketing teams. Today, there are thousands of options for both free and paid Marketing Calendar Software to help you with your daily tasks. Choosing the correct one might help you finally eliminate chaos and streamline your marketing.
Best Marketing Calendar Software and planning software can help you eliminate inefficiencies and feel more at ease knowing that all of your marketing communications, procedures, and personnel are conveniently located in one location. Marketing that is well-organized boosts output, makes things run more quickly and helps you reach your ROI targets without causing havoc.
Top Marketing Calendar Software
1. TrueNorth
The only marketing team-specific planning tool available is TrueNorth. Its project management tools and generic Marketing Calendar Software aren’t the same; instead, they’re made to help marketers achieve their growth objectives by connecting marketing efforts to outcomes and expansion targets.
As you can see, TrueNorth offers more than simply a timeline-based mapping of your marketing initiatives. It also aids in monitoring your overall development, the amount of money you spend on marketing, and how your campaigns support your main goals.
Building a growth prediction from where you are to your goal is the first step in using TrueNorth. This is a crucial stage since it sets up a monthly accountability system of benchmarks to keep you on track.
Features:
- Activity Dashboard.
- Activity Tracking.
- Budgeting/Forecasting.
- Campaign Analytics.
- Campaign Management.
- Campaign Planning.
- Channel Management.
- Collaboration Tools.
- Commenting/Notes.
- Data Visualization.
- Deadline Management.
- Gantt/Timeline View.
- Goal Setting/Tracking.
- Marketing Calendar.
- Monitoring.
- Multi-Campaign and many more.
Pricing:
- Free trial available.
- Pro: $99 per month.
2. Wrike
Wrike is a platform for job management that facilitates teamwork and task completion. Wrike’s marketing features give firms the means to plan and coordinate campaigns, even if the platform is not limited to marketing teams.
Wrike allows customers to choose from a variety of project management techniques. Workflows are easily customizable to fit your preferences, and you can quickly view every action taken by your team. Organize all of your activities in one location to facilitate collaboration and accelerate project completion.
See the outcomes of all of your marketing efforts in one location so that stakeholders can review and work together without having to navigate between many platforms and spreadsheets. Organize all of your marketing initiatives in one location.
Features:
- @mentions.
- API.
- Access Controls/Permissions.
- Accounting.
- Accounting Integration.
- Activity Dashboard.
- Activity Planning.
- Activity/News Feed.
- Ad hoc Reporting.
- Agile Methodologies.
- Alerts/Escalation.
- Alerts/Notifications.
- Appointment Scheduling.
- Approval Process Control.
- Approval Workflow.
- Archiving & Retention.
- Assessment Management.
- Asset Categorization.
- Asset Library.
- Assignment Management and many more.
Pricing:
- Free plan available.
- Team: $9.80 per user/month.
- Business: $24.80 per user/month billed annually.
- Enterprise & Pinnacle: Contact Wrike.
3. CoSchedule
A management tool and one of the Best Marketing Calendar Software called the CoSchedule Marketing Calendar was created to help you accomplish more in less time. It will make it simpler for you to oversee your entire process from beginning to end and help you arrange all of your marketing strategy tasks in one location.
To make your life easier, CoSchedule connects with major project management applications and CRM software. Several free products are accessible on its free plan. Marketing teams and agencies who want to show their stakeholders that they can meet deadlines and become more organized use it frequently.
Features:
- Calendar Management.
- Campaign Analytics.
- Campaign Management.
- Campaign Planning.
- Campaign Scheduling.
- Campaign Segmentation.
- Categorization/Grouping.
- Click Tracking.
- Client Portal.
- Collaboration Tools.
- Commenting/Notes.
- Configurable Workflow.
- Content Library.
- Content Management.
- Content Publishing Options.
- Customer Engagement and many more.
Pricing:
- Free plan available.
- Social Calendar: $19 per user/month.
- Content Calendar & Marketing Suite: Contact sales.
4. Kapost
One item in the Upland Software lineup is Kapost. It assists marketing teams with organizing and managing content from ideation to return on investment, much like Wrike. Upland provides a range of tools to assist businesses in organizing and overseeing their processes. We’ll talk about Kapost for content management in this section.
Kapost offers campaign marketing calendars, just like other software, so customers can see all of the campaigns and activities that are now underway.
Kapost facilitates the creation and administration of content for consumers at every step of their journey by marketing teams. It allows you to fit your content with your personas, their purchase stages, and hobbies, among other things, in addition to smooth cooperation and workflows. Create content maps for every phase of the purchasing process.
Features:
- API.
- Activity Dashboard.
- Alerts/Notifications.
- Approval Process Control.
- Asset Categorization.
- Asset Library.
- Asset Sharing.
- Audience Targeting.
- CRM.
- Campaign Analytics.
- Campaign Management.
- Campaign Planning.
- Campaign Scheduling.
- Categorization/Grouping.
- Channel Management.
- Collaboration Tools.
- Commenting/Notes.
- Configurable Workflow.
- Content Library.
- Content Management and many more.
Pricing: $3,500 per month.
5. Curata
Another Marketing Calendar Software that focuses on the planning, monitoring, and tracking of content marketing is called Curata. To assist you in locating reliable, market-leading content, the platform offers an editorial schedule, account-based marketing, analytics and reporting, data-driven insights, and content curation software.
All content-related duties are kept managed and accessible to all team members using Curata’s configurable editorial calendar, which makes it simple to integrate data-driven insights and optimize your content programs.
Examine the data more closely using its content analytics to assess marketing tasks according to activity and funnel stage. Find out what kind of content is most effective at a given point in the sales funnel. Customize reports according to the writer, buying stage, content kind, and other criteria.
Features:
- API.
- CRM.
- Campaign Analytics.
- Campaign Management.
- Categorization/Grouping.
- Content Library.
- Content Management.
- Conversion Tracking.
- Customizable Templates.
- Data Import/Export.
- Data Visualization.
- Editorial Calendar.
- Email Management.
- Email Templates and many more.
Pricing: Contact sales for plans.
6. Sprout Social
Sprout Social is made to assist companies and organizations of all kinds in getting the most out of their social media initiatives. Engaging your audience, planning publications, reviewing insights, and creating campaign solutions are all made simpler by it.
Sprout maximizes social commerce, offers apps for the majority of devices, and streamlines your marketing efforts through efficient teamwork. For social media planning and scheduling, it also has an easy-to-use social media content calendar. It’s intended to make it easier for you to locate and plan stuff to present when working with your group.
Features:
- API.
- Activity Dashboard.
- Activity Tracking.
- Ad hoc Reporting.
- Alerts/Notifications.
- Assignment Management.
- Audience Targeting.
- Automated Publishing.
- Automated Scheduling.
- Brand Guidelines.
- Brand Tracking.
- Calendar Management.
- Campaign Analytics.
- Campaign Management.
- Campaign Tracking.
- Categorization/Grouping.
- Charting.
- Collaboration Tools and many more.
Pricing:
- Standard: $89 per user/month.
- Professional: $149 per user/month.
- Advanced: $249 per user/month.
7. Semrush
Semrush is a collection of more than fifty tools, solutions, and add-ons designed to enhance online presence and marketing administration. It contains global statistics as well as tools for social media, SEO, target audience research, and search.
Among its numerous features is a simple marketing calendar that is intended to compile and monitor all of your initiatives into a single, shared workspace.
Because it integrates with Google and other task management platforms, Semrush is well-liked by marketing managers at companies of all sizes. This application may assist you with competitive analysis, website monetization, and social media audience growth.
Features:
- Automated Publishing.
- Automated Scheduling.
- Backlink Management.
- Backlink Monitoring.
- Benchmarking.
- Brand Tracking.
- Broken Link Discovery.
- Calendar Management.
- Campaign Analytics.
- Campaign Management.
- Campaign Planning.
- Campaign Scheduling.
- Campaign Tracking.
- Channel Management.
- Charting.
- Client Management.
- Collaboration Tools.
- Commenting/Notes.
- Competitive Analysis.
- Competitor Monitoring and many more.
Pricing:
- Free plan available.
- Pro: $129.95/month.
- Guru: $249.95/month.
- Business: $499.95/month.
8. StoryChief
For marketing teams and B2B content companies, StoryChief is a content marketing solution and one of the Best Marketing Calendar Software. It is intended to maximize content marketing, consolidate your writing, enhance social media material, and grow your readership.
The StoryChief content calendar template, which provides you and your team with a clear perspective of your website, blog, and social media content from planning to publication, is one of our favourite features.
StoryChief is a popular tool for content marketers, tech startups, B2B SaaS firms, and content teams. It is intended to enhance teamwork and communication within marketing organizations. To relieve your team members of the majority of the writing, it also offers AI-powered content production.
Features:
- Advocate Management.
- Automated Publishing.
- Calendar Management.
- Campaign Management.
- Categorization/Grouping.
- Collaboration Tools.
- Communication Management.
- Content Management.
- Customer Segmentation.
- Editorial Calendar.
- Email Marketing.
- File Sharing.
- Goal Setting/Tracking.
- Lead Engagement.
- Marketing Calendar.
- Multi-Account Management and many more.
Pricing:
- Free trial available.
- Individual: $40/month.
- Team: $60/month.
- Agency: $180/month.
Essential Features of Marketing Calendar Software
Marketing Calendar Software, in contrast to project management solutions, should streamline your marketing operations and assist you in organizing your campaigns and activities from goal-setting and preliminary planning to execution and monitoring. Some essential features of these tools are:
Internal and external visibility: the marketing calendar, including top-level and multi-channel activities, should be visible to the whole team, with security-level permission levels in place. Additionally, the program must facilitate data sharing and communication with outside parties.
Team organization: You should be able to see who is in charge of each component of your marketing campaigns using your marketing calendar software. When a team member comes up with an idea, the program ought to identify who came up with it and make those identifications available throughout the entire platform.
Objectives: Since the foundation of any effective marketing plan is a set of objectives, the software you use should enable you to establish campaign objectives and arrange your data in accordance with those strategic plans. Therefore, in addition to a calendar view, you also need to see activities from a business standpoint so that you can assess whether or not the campaigns are accomplishing company objectives.
Teamwork: The platform should put a strong emphasis on teamwork so that all users may maintain pertinent conversations within it rather than scattered across numerous external sites, which is confusing and time-consuming.
Make sure the Marketing Calendar Software has the following capabilities in addition to being simple to use, intuitive, navigable, and providing top-notch support.
FAQ
Q: Can I use Marketing Calendar Software for free?
A: A few of the mentioned options offer a free plan.
Q: What kind of material should be included in marketing calendars?
A: A content calendar, sometimes referred to as an “editorial calendar,” is a written timetable that indicates the times and locations of planned content releases. Content calendars usually list forthcoming projects, current events, scheduled publicity campaigns, collaborations, and revisions to previously published material.
Q: What is the main purpose of a marketing calendar?
A: The focal point of all the marketing initiatives on your team is a calendar created especially for content marketing. It is one of the most crucial tools in your toolbox since it lets you communicate your editorial and campaign plans clearly and organizes your work visually.