Multiple marketing initiatives to manage may rapidly become overwhelming, particularly if you don’t have a framework or procedure in place. Even if the good old spreadsheet can do a lot, it can only go so far. Marketing Planning Software may help with that.
You can organize yourself, think more strategically, and make choices based on the facts you have with the aid of marketing planning tools. They assist you in maintaining your attention on the large picture while still remembering specifics like dependencies, deadlines, and resources.
The scanning of the marketing environment, internal scanning, establishing of the marketing goals, creation of the marketing plan, and creation of functional plans are all parts of the marketing planning process. The goal of all marketing techniques is to draw in clients and develop connections with them, regardless of media.
Some Famous Marketing Planning Software
1. ClickUp
More than just a tool for marketing strategy, ClickUp has the ability to serve as the nerve center for your marketing team.
Use the top all-in-one productivity tool to come up with ideas, plan projects, carry them out, and report on their progress. In one location, take advantage of expandable workspaces, free project management tools, resource management, content production, media planning, and campaign management.
Utilize ClickUp AI to assist your team members in producing case studies or other marketing collateral rapidly, and then collaborate on content in Docs. Utilize marketing plan templates to help you create content briefs, content marketing materials, internal reports, and client-facing papers faster.
Features:
- Robust project and task management tools.
- Assign tasks and subtasks to team members.
- Content calendar template.
- Timelines, Kanban, and list views.
- Time tracking, statuses, and to-do lists.
- Social media templates.
- Docs, Whiteboards, and proofing features.
- Marketing goals and campaign KPIs.
- Customizable visual dashboards.
Pricing:
- Free version available.
- Unlimited: $7/month per user.
- Business: $12/month per user.
- Business Plus: $19/month per user.
- Enterprise: Contact for ClickUp.
2. Wrike
A work management tool called Wrike offers marketing-related features and capabilities. The Marketing Planning Software may assist managers in assisting their team members and ensuring that everyone is aware of their responsibilities. It’s a great option for managing tasks and preparing marketing strategies.
Due to its extensive functionality and straightforward design, Wrike performs well as a marketing planning software. Users of Wrike’s free edition may create tasks, assign priorities, and interact with an infinite number of team members, which makes effective marketing project management possible.
With features like customized templates, interactive Gantt charts, and shared calendars, it offers a centralized platform for marketing teams to plan and carry out campaigns.
The capacity to delegate work, establish deadlines, and monitor progress improves teamwork and guarantees responsibility. Wrike’s AI-driven task automation makes suggestions for priorities and tasks for your teams depending on the success and status of your campaign.
Features:
- Dynamic request forms.
- Advanced resource management.
- 400+ integrations.
- iOS & Android apps.
- Built-in scheduling & time tracking.
- Three-Pane View.
- Analytics.
- Tags and Folders.
- Task Tool.
Pricing:
- Free version available.
- Team: $9.80 user/ month.
- Business: $24.80 user/ month.
- Business and Pinnacle: Contact Wrike.
3. GanttPRO
Marketing roadmaps, campaigns, and individual projects may be planned and managed using one of the Best Marketing Planning Software, GanttPRO. Using the program, you can define project timetables, organize and allocate tasks, and run reports to assess how well your team is working.
The software’s user-friendly graphic interface makes it simple to create a project plan or a marketing strategy. Then, you may create a work outline, establish task dependencies, and allocate certain tasks to particular team members. To support a more dynamic workflow, you may also order your tasks according to priority.
The program provides facilities for team communication in addition to features for project management. Employees may collaborate on tasks that are shared, send and receive messages and files, and tag one another in projects. Users get alerts when deadlines are approaching, when they have jobs to do, or when the system has identified them.
Features:
- Interactive Gantt charts.
- Task and resource management.
- Time tracking.
- Collaboration tools.
- Project templates.
- Integrations with Slack, Google Drive, MS Teams and Jira Cloud.
- Plan views.
- Task management.
- Team & Resource Management.
- Time management.
- Templates.
- Budget tracking.
- Mobile app.
Pricing:
- Basic: $7.99 per user per month.
- Pro: $12.99 per user per month.
- Business: $19.99 per user per month.
- Enterprise: Contact GanttPRO.
4. GoodDay
Businesses may get cutting-edge planning, management, and monitoring features from GoodDay, an integrated marketing planning and work management solution, all on one platform.
With an agile board and endless hierarchies, you can create workflows that give you a complete picture of all assignments, tasks, and teams. GoodDay’s calendar, task and time tracker, and daily timesheets let you manage your marketing-related operations.
The platform can automate many of your normal management tasks and assist your whole work process from beginning to finish. Rather than forcing you to modify your processes to match the platform, GoodDay’s extensive feature set enables you to design and customize solutions that reflect and complement your processes.
You may completely customize project processes, make your own tasks and project kinds, add special field types, and construct your views with GoodDay.
Features:
- Process Management.
- Task Management Events & Milestones.
- Time Management Customization.
- Data Management.
- Work Views.
- Management Views.
- Integrations.
- Import/Export.
- Notifications.
- Reports & Analytics.
- Apps & Devices.
- Easy User Interface.
Pricing:
- Free version available.
- Professional: $4 per user/month.
- Business: $7 per user/month.
- Enterprise: Contact GoodDay.
5. ActiveCollab
With ActiveCollab, you can plan your team’s activities, manage your tasks, and keep track of everything on one simple platform. You may create goals and work in real-time collaboration with customers and team members while utilizing the program. Keep tabs on your budget and the amount of time it takes to perform activities.
With a heavy emphasis on billing and invoicing for completed work, ActiveCollab may be used successfully for marketing planning, especially by agencies. Agencies may use the platform to make thorough project plans, specify deadlines, allocate tasks, and monitor development.
Agencies can correctly manage each team member’s billable hours thanks to the integrated time tracking tool, guaranteeing accurate client billing. Additionally, ActiveCollab connects with Stripe and PayPal payment processors to make it simple for customers to pay for services performed.
Features:
- Time tracking functionality.
- Integrated invoicing feature.
- Useful built-in collaboration tools.
- User friendly.
- Portfolio Budgeting.
- Project Budgeting.
- Discussions.
- Document Collaboration.
- Customizable Templates.
- Gantt Charts / Project Mapping.
- Kanban Board.
- Milestones.
Pricing:
- Free trial available.
- Pro: $8/ user/ month.
- Plus: $9.50/ user/ month.
- Pro+ Get Paid: $11.75/ user/ month.
6. Runrun.it
It is a Marketing Planning Software that enables you to coordinate the efforts of your team on a single, central platform.
The platform’s business intelligence tool may also assist you in keeping track of the most important information so you can prioritize your work and make the best choices. You’ll be aware of any bottlenecks, the time-consuming jobs, and the capacity of the team to meet a certain demand.
Marketing teams may create and assign tasks, define priorities, and monitor progress with its extensive project management features. It offers a central location for teamwork, facilitating smooth communication and file exchange.
Teams can manage project expenditures and evaluate the effectiveness of marketing efforts thanks to the platform’s time tracking and reporting tools. By creating custom templates from scratch, you may swiftly develop your strategy and standardize operations by drawing from hundreds of project templates.
Features:
- Creation & Assignment.
- Due Dates Task Prioritization.
- To-Do Lists.
- Drag & Drop.
- Recurring Tasks.
- Planning.
- Project Map.
- Calendar View.
- Time & Expense.
- Methodologies.
Pricing:
- Free version available.
- Business: $10.00.
- Enterprise: $19.50.
7. Sprout Social
The competence of Sprout Social lies in managing and promoting social media. Every step of the process is made easier by the tool for marketing teams.
Create, plan, and publish social media content. From a single inbox, track interactions and send messages to people. For a better understanding of what your audience really wants, use social listening features.
Features:
- Social Analytics.
- Social Publishing.
- Campaign Optimization.
- Social Engagement.
- Social Reporting.
- Social Measurement.
- Content Calendar.
- Report Customizability.
- Report Exporting.
- Scalability.
Pricing:
- Standard: $249.00/ user/ month.
- Professional: $399.00/ user/ month.
- Advanced: $499.00/ user/ month.
- Enterprise: Contact Sprout Social.
8. Bitrix24
A simple way to utilize Bitrix24 as one of the Best Marketing Planning Software Platforms is as an all-in-one company management platform. CRM (Customer Relationship Management), task and project management, document management, and time management are just a few of the integrated functions available in the planning program.
The project management and task management software is intended to increase team cooperation, sales operations, and company processes. Its calendar view is excellent for campaign management or task management across marketing strategies.
Features:
- Web Interface.
- File Type Support.
- Search.
- File Sharing.
- Notifications.
- Mobile Application.
- Web Application.
- Integrations.
- Audio and Video Conferencing.
- Scheduling.
- Participant Permissions.
Pricing:
- Basic: $49.00, 5 users per month.
- Standard: $99.00, 50 users per month.
- Professional: $199.00, 100 users per month.
- Enterprise 250: $399.00, 250 users per month.
Features You Should Look for in Marketing Planning Software
Marketing Planning Software is available to make your work as a project lead simpler. They enable you to make thorough project plans and schedules, which you can then carry out while keeping a close eye on your team, resources, and spending. You can do this with the aid of the greatest marketing planning software solutions:
- Create workable marketing plans using your marketing approach.
- Control tasks, projects, and product launches.
- Create campaigns for various marketing platforms.
- Assemble ideas and resources.
- Assign team members to tasks and projects.
- Create material with your target audience in mind.
- Improve your teamwork skills as a marketing team.
- Automate and streamline the planning process to make it seem more manageable.
There are options for any team and specialist thanks to the abundance of marketing planning and collaboration technologies accessible. Some marketing planning software programs include social media capabilities. Others (like ClickUp) may be altered to support your success in a variety of marketing endeavors.
Whether it’s a content creation app, marketing resource management software, or an AI marketing tool, the objective is to discover something that best suits your requirements and integrates with your go-to tools.
FAQ
Q: Can I use Marketing Planning Software for free?
A: Most of the options mentioned here offer a free version. Others offer a free trial.
Q: How do Best Marketing Planning Software Platforms work?
A: Tools for marketing planning aid in team productivity, organization, and resource optimization. They also assist in identifying prospective possibilities, risks, and obstacles that you may avoid before they affect your efforts negatively.
Q: What are the various types of marketing plans?
A: Based on their particular objectives, target market, and industry, organizations may create a variety of marketing strategies. Here are a few typical formats for marketing strategies:
- Product Launch Plan.
- Branding and Identity Plan.
- Digital Marketing Plan.
- Content Marketing Plan.
- Social Media Marketing Plan.
- Advertising and Promotions Plan.
- Market Expansion Plan.
- Customer Retention Plan.
- Crisis Management Plan.