People are consuming media and marketing in a variety of ways these days. Media Planning Tools are crucial for anybody looking to reach their audience across a variety of platforms, including radio, TV, newspapers, and the Internet. A media planner must possess a wide range of qualities, such as rigorous organizing skills, a logical, intuitive vision, and a creative eye.
However, media strategists are not able to manually monitor everything by themselves. Utilizing the straightforward power of technology, Best Media Planning Software may assist any contemporary marketing team in managing an intricate, multifaceted, and long-term media strategy.
Top Media Planning Tools
1. ClickUp
Marketing teams adore ClickUp. Their comprehensive platform facilitates the whole marketing process, including conception, implementation, and optimization. With ClickUp, you can finally consolidate all of your project management, CRM, and Google Docs into one convenient location. In addition, our integrations provide your account with even more capability if we don’t have precisely what you’re searching for.
The whole media pipeline is visualized by ClickUp in Calendar, List, Board, and more than ten other perspectives. Drag-and-drop project boards and no-code databases are features of the platform that cover social media, PR, and sponsored advertisements. Create dashboards that are 100% customizable with ClickUp Goals to ensure that you only see the stats that really matter.
Features:
- Marketing Automation.
- Marketing Calendar.
- Markup Tools.
- Media Planning.
- Meeting Management.
- Messaging.
- Milestone Tracking.
- Mind Maps.
- Mobile Access.
- Mobile Time Tracking.
- Multi-Campaign.
- Multi-Department/Project.
- Multi-board.
- Multiple Billing Rates.
- Multiple Projects.
- Negative Feedback Management and many more.
Pricing:
- Free version available.
- Unlimited: $7/month per user.
- Business: $12/month per user.
- Business Plus: $19/month per user.
- Enterprise: Contact them for pricing.
2. Bionic Media Planning Software
One of the finest Media Planning Tools is Bionic. They provide flowcharts, trafficking, IOs and RFPs, reporting, and client dashboards to businesses.
With an average of 3.1 software upgrades every month, organizations who use the program are given access to the most recent planning tools available to manage and schedule their campaigns. A cloud-based media planning tool is called Bionic. With this program, you can get started in minutes and get free limitless training, support, and data backups.
Features:
- API.
- Access Controls/Permissions.
- Activity Dashboard.
- Activity Tracking.
- Billing & Invoicing.
- Budgeting/Forecasting.
- Calendar Management.
- Campaign Analytics.
- Campaign Management.
- Campaign Planning.
- Campaign Scheduling.
- Campaign Tracking.
- Channel Management.
- Client Management and many more.
Pricing:
- Free trial available.
- Business: Starting at $175/month/user.
3. Teamwork
It naturally fits on the edge of content planning software since it was designed with agencies and creativity in mind, but it may also be a valuable tool for any company that does media planning. With Teamwork, all of your projects are consolidated into a single hub, providing you with more insight into the progress of each individual item.
Additionally, Teamwork subscribers have access to a multitude of free templates that make it simple to tailor the Teamwork environment to meet their specific requirements. You now have access to a full array of productivity tools that help your team stay on task and focused, thanks to modular products like Teamwork Desk, Teamwork Chat, and Teamwork Spaces.
Features:
- API.
- Access Controls/Permissions.
- Alerts/Escalation.
- Customer History.
- Customizable Branding.
- Document Storage.
- Email Management.
- Email Templates.
- Interaction Tracking.
- Knowledge Base Management.
- Performance Metrics.
- Prioritization.
- Real-Time Chat.
- Reporting/Analytics.
- Self-Service Portal.
- Support Ticket Management.
- Workflow Management.
Pricing:
- Starter: $8.50/user/month.
- Pro: $15/user/month.
- Premium: $29.50/user/month.
4. Quantcast
With the use of artificial intelligence (AI), Quantcast is a media prediction tool and one of the Best Media Planning Software that searches through data from over 100 million websites to assist companies and agencies in achieving better, more focused outcomes from their digital media advertising campaigns.
Quantcast has much more money dedicated to digital advertising and marketing. It doesn’t seem to have the breadth of knowledge about cinema and television advertising like Comscore has, or the reach in print and radio that an SRDS does. But Quantcast is quite competitive in this field of expertise.
Features:
- API.
- Campaign Management.
- Consent Management.
- Customer Segmentation.
- Campaign Dashboard.
- Campaign Optimization.
- Brand Safety.
- Frequency Capping.
- Budget Pacing.
- Creative Optimization and many more.
Pricing:
- Free version available.
- Enterprise: Contact sales.
5. Comscore
Comscore is a media measuring tool and one of the Media Planning Tools that provides information on the effectiveness of media campaigns across digital and conventional media, including social media, television, and cinema. It is used by agencies to schedule, deal with, and assess media across a variety of channels.
Comscore is probably a vital tool in your toolbox if you’re into media purchasing (not just media planning) or if the phrase “trusted currency” means anything other than money.
Features:
- Campaign Tracking.
- Customer Journey Mapping.
- Campaign Dashboard.
- Performance Metrics.
- Predictive Analytics.
- Reporting/Analytics.
- Social Media Monitoring.
- Website Analytics.
Pricing:
- Free version available.
- Pro: Starts from $799 per month.
6. Basis Technologies
It is one of the Best Media Planning Software if you’re seeking one. Basis Technologies offers over 11,000 publications and 9,000 providers access to more than 180 data points. Additionally, the messaging feature will be available to you for team communication.
Managing many advertising initiatives might seem overwhelming. You may combine all of your media and advertisements from many platforms in one place with Basis Technologies.
Features:
- Account Alerts.
- Activity Dashboard.
- Behavioral Analytics.
- Bid Management.
- Budget Management.
- Campaign Analytics.
- Campaign Management.
- Campaign Tracking.
- Channel Management.
- Click Tracking.
- Contact Database.
- Conversion Tracking.
- Customer Journey Mapping.
- Customer Profiles.
- Customer Segmentation.
- Customizable Dashboard and many more.
Pricing:
- Free version available.
- Pro: Contact QuanticMind for pricing.
7. Semrush
Another tool on our list that isn’t specifically for media planning but is a crucial addition to any media planning endeavor is Semrush. With a focus on content, social media, sponsored search, and other digital channels, it is a platform for digital marketing that assists companies in achieving their marketing objectives.
You should probably start with one or more of the other tools we’ve covered if you have a significant investment in conventional media and television advertisements. To achieve your objectives, you still need to take into account these additional channels, and you may require a solution designed especially for digital marketing. Semrush could be that instrument.
Features:
- API.
- Activity Dashboard.
- Activity Tracking.
- Ad hoc Reporting.
- Advertising Management.
- Alerts/Notifications.
- Application Management.
- Audit Management.
- Automated Publishing.
- Automated Scheduling.
- Backlink Management.
- Backlink Monitoring.
- Benchmarking.
- Brand Tracking.
- Broken Link Discovery.
- Calendar Management.
- Campaign Analytics.
- Campaign Management and many more.
Pricing:
- Free trial available.
- Pro: $129.95/month.
- Guru: $249.95/month.
- Business: $499.95/month.
8. Nielsen
When it comes to audience measurement, Nielsen is well-known. Although you may use it for different metrics across platforms, its primary use case is television metrics. It gives you a comprehensive picture of your audience as it examines your advertisements.
With its sophisticated audience segmentation and competition information, Nielsen provides you with a comprehensive view of the media environment. With the use of this media planning software, your company may differentiate itself from rivals.
Features:
- API.
- Audience Targeting.
- Behavior Tracking.
- Behavioral Analytics.
- Campaign Management.
- Competitive Analysis.
- Content Library.
- Customer Database.
- Customer Experience Management.
- Customer Journey Mapping.
- Data Analysis Tools.
- Data Capture and Transfer.
- Data Connectors.
- Data Extraction and many more.
Pricing: Free.
What Features Should a Media Planning Tool Have?
Media Planning Tools are far more than just campaign management. They completely revamp the planning process, improving its accuracy, efficiency, and usability. Nevertheless, not every media tool is valuable. It is advised that you search for digital marketing solutions with useful characteristics like:
All-inclusive media management: This is a must. Seek a platform that can handle several media outlets, such as print and television, as well as Internet and social media sites.
Analytics and metrics in real-time: Today’s world of sponsored media doesn’t allow for the use of data that is days old. You should be able to monitor campaign results in real time using media planning tools so that you can quickly make data-driven choices.
Workflow optimization and automation: There are many moving components in media planning. Why not automate some of the tasks that need the greatest repetition? Seek solutions that can handle reporting, RFPs (requests for bids), and media purchasing automatically.
Management of the audience: Your target demographic may be identified and segmented using tools found in top-tier media planning software. To create a unique media plan, look for technologies that provide psychographic insights, behavioral data, and demographic research.
User-friendly interface: You’ll save time and money more quickly if your media planning software is simple to use. Seek adaptable cloud-based solutions that let members of the team work together and access information from any location.
Beneficial integrations: Integrations ought to make planning easier. Seek for media planning software that can be integrated with project management tools, popular third-party applications like Slack, and your CRM platform.
Tools for optimization: Campaign execution is one thing, but what if you want to modify an already-running campaign? Robust media planning solutions provide sophisticated optimization capabilities for audience targeting, spend allocation, programmatic purchasing, and more.
FAQ
Q: Can I use Media Planning Tools for free?
A: Some of the mentioned options offer a free version.
Q: Why are Media Planning Tools important?
A: Strategically, media planning tools may help you organize and focus your marketing activities. These tools are crucial for streamlining processes since they handle things like budgeting and planning, but the best ones do much more.
Q: What is the media planning component that is most crucial?
A: Seventy percent of media planners believe that market research is the most useful component of their planning approach, and twenty-two percent expect to increase their research budget, according to Research.