The lack of trustworthy Product Marketing Software adds to the irritation of product marketers and marketing managers who already have a lot on their plates. Does it mean that product marketing managers ever have it easier? They can execute effective marketing campaigns that generate a ton of traffic and optimize the sales funnel to convert leads, to mention a few advantages, if they have the correct product marketing tools.
The Best Product Marketing Tools are crucial for businesses that seek to create and market items. The different techniques and tactics employed by firms to advertise their goods and services to their target market are referred to as product marketing tools.
Market analysis, branding, advertising, public relations, social media marketing, email marketing, content marketing, and sales promotions are some examples of these techniques.
Some Top Product Marketing Software
1. Product Fruits
Using the Product Marketing Software Product Fruits, you can create unique onboarding processes for new customers of your service. To increase product uptake and retention, you may establish user journeys for segmented groups and provide a personalized experience. The platform also enables you to gather user input, which will aid in improving the user experience right away.
Product promotion is ongoing, and persuading people to test your product is just as crucial as making the move into it seamless. You may create interactive walkthroughs for prospective customers to use inside the app to learn more about the features and functionality of your product.
The checklist feature encourages users to keep going through the walkthrough phases by allowing them to cross off their learnings as they go.
Features:
- Interactive product tours & walkthroughs.
- Hints, beacons & tooltips for highlighting new features.
- Onboarding checklists.
- Announcements for publishing important news.
- Feedback widget.
- Life Ring Button.
- Knowledge base.
- Custom events.
- Analytics and segmentation.
Pricing:
- Free trial available.
- Core: $89/ month.
- Boost: $129/ month.
- Enterprise: Contact Product Fruits.
2. Omnisend
Product marketers may save time by using the marketing automation software Omnisend to manage multichannel campaigns. The technology is particularly beneficial for e-commerce companies and those who qualify their leads via webinars or other video content.
Because its workflows and automation capabilities are simple to set up and administer, many customers choose Omnisend as the Best Product Marketing Tool for product marketing automation.
With the use of SMS, Facebook Messenger, and email marketing campaigns, you can segment your lists and add touch points to your customers’ customer journeys with Omnisend’s automation tools. The software also provides helpful lead creation forms that might raise your lead capture rates.
Features:
- Pre-built Ecommerce Workflows.
- Drag & Drop Automation Editor.
- Automation Splits.
- Customer Lifecycle Stages.
- Shopping and on-site behavior.
- Message engagement.
- Sales Dashboard.
- Campaign & Automation Reports.
- Advanced Reporting.
Pricing:
- Free version available.
- Standard: Starts from $16 per month.
- Pro Plan: Starts from $59 per month.
3. HubSpot
Hubspot’s user interface is simple to use and impressive. The program is ideal for small enterprises with little resources because of its straightforward interface, which allows marketers to use all of its functions with no training.
With the use of this software, you can better understand your consumers, develop and carry out marketing campaigns that are aimed at various buyer personas, and gather essential information about your clients.
You may start from scratch or use templates to develop landing sites, squeeze pages, or email campaigns. The fact that this program provides a clear picture of all your prospects, leads, and current clients is one of its features. You can quickly identify the marketing channels that influence prospects to act, the prospects you should get in touch with, and the best time to do so.
Features:
- Free CRM.
- Live Chat.
- Meeting Scheduler.
- Website Builder.
- Ads Software.
- Google Ads.
- Marketing Analytics & Dashboard Software.
- Dedicated IP Address.
- Free Email Hosting.
- Ad ROI.
- Campaigns.
Pricing:
- Free version available.
- HubSpot Sales: Starting at $20/ month.
- HubSpot Marketing: Starting at $20/ month.
- HubSpot Customer Service: Starting at $20/ month.
- HubSpot CRM Suite: Starting at $50/ month.
4. Proprofs Survey Maker
ProProfs Survey Maker, a program for gathering customer feedback, is yet another outstanding suggestion for top Product Marketing Software. With the platform, you can build surveys from scratch and choose from a variety of templates to gather feedback in real-time. You may use this tool to create tests, surveys, and even polls.
Since firms like Sony and Dell have utilized the application to enhance their consumer feedback process, it is one of the reliable product marketing tools.
Features:
- Drag-and-drop editor.
- Pre-designed survey templates.
- Support for over 40 languages.
- Add branding and customize surveys.
- Over 100K goal-oriented questions.
- Web forms.
- Launch surveys on websites and mobile apps.
- Integrates with third-party apps.
Pricing:
- Free trial.
- Essentials: $19/ month.
- Premium: $49/ month.
- Business: $99/ month.
5. MailChimp
Over the last several years, Mailchimp has significantly expanded its feature set, making it more than simply an email marketing tool. The platform shines at email marketing despite the fact that the additional capabilities may assist marketing teams in creating full campaigns. Mailchimp provides an excellent UI experience and has a contemporary design.
A sophisticated email marketing campaign or a landing page may be easily created using the platform, which is simple to set up. Mailchimp is user-friendly for those new to email marketing because of the range of email templates it offers and its reporting function.
Because it provides a ton of capabilities for free, Mailchimp is a fantastic option for SMBs or businesses just starting in email marketing.
Features:
- A/B Testing.
- Streamline omnichannel marketing.
- Customer Journey Builder.
- Email Builders.
- Email Marketing.
- Landing Pages.
- Content Optimizer.
- Behavioral Targeting.
- Predictive Demographics.
- Segmentation.
Pricing:
- Free version available.
- Essentials Plan: $11.08/ month.
- Standard Plan: $18.38/ month.
- Premium Plan: $308.85/ month.
6. Referrizer
Small and medium-sized businesses who wish to use referral marketing to draw in clients should check out Referrizer. It may assist you in gathering fresh contact information through the free Wi-Fi services available at your establishment.
This enables local companies to interact with potential customers, reconnect with old ones, and manage successful loyalty and referral programs.
Referrizer enables you to SMS or email personalized offers to your leads. You may use them to persuade clients to post reviews and recommendations for your company on multiple websites, including social media. Additionally, you may collaborate with other nearby companies to exchange recommendations.
Features:
- Campaign Management.
- Mass Texting.
- Contact Management.
- Multi-Channel Marketing.
- Referral Marketing.
- Tracking Number.
- Loyalty Program.
- Partner Up Network.
- Reputation Management.
- Email Marketing.
- Landing Pages.
- Integrate With 1000+ Apps.
Pricing:
- Free plan available.
- Basic: $299.
- Premium: $399.
7. Amazon Ads
It’s easy to set up Amazon ads. The platform provides a wide variety of fascinating features that let digital marketing teams manage their budgets, monitor campaigns, and assess past and current campaign success. Your product team may collect consumer behavior information with the aid of Amazon Ads because of how well it organizes and pulls data into real-time analytics reports.
However, the program is excellent at managing ads. For marketing teams looking to build PPC campaigns in order to advertise their items on Amazon, this software is fantastic.
This one of the Best Product Marketing Tools allows you to show enormous banners to raise awareness of your business and may significantly boost your capacity to target new audiences with your adverts.
Features:
- Performance dashboard.
- Bulk and in-line edits.
- Filters.
- Data table tools.
- Dashboard and reports.
- Advertising automation.
- Automated search term harvesting.
- Dayparting feature.
- Bulk Optimizer tool.
Pricing:
- There is no fixed daily budget. It can start from $5/ day.
- CPC rate: can vary from $0.05 to $10.00 per click.
8. Crayon Intel
With the use of Crayon, product marketing teams may collect information from freely accessible sources to monitor what their rivals are doing. When your rivals’ websites update, this tool notifies you. You may adjust your marketing plan by seeing side-by-side comparisons of your competitor’s website before and after they make changes, thanks to the program.
You can accomplish a lot with Crayon, which is a powerful instrument. However, the program shines at compiling pertinent competitive data for your company.
The program has a superb battlecard function and a strong intelligence feed. Because it can save your team hundreds of hours of manual labor each month, Crayon is the greatest tool users have found for competition analysis.
Features:
- Competitor Monitoring.
- Alerts/Notifications.
- Social Media Monitoring.
- Benchmarking.
- Website Monitoring.
- Keyword Tracking.
- Trend Analysis.
- Competing Product Analysis.
Pricing:
- Free trial available.
- Business: Contact Crayon Intel for details.
Benefits of Product Marketing Tools
There are hundreds of Product Marketing Software in the market. All offer different features and benefits. But there are some key benefits of Best Product Marketing Tools. Here are they:
Helps Understand Customers: Product marketing managers may ask consumers relevant questions and get comprehensive insights into their experiences, preferences, wants, and online behavior by using feedback survey tools. These systems collect client input, which enables organizations to satisfy customer expectations and fix flaws—even unforeseen ones.
Streamlines Workflows: Marketing managers may plan and organize their processes with the use of Product Marketing Software. They can simplify tasks and procedures, such as allocating new tasks and keeping track of deadlines, thanks to it.
Automates Processes: Product marketing tools make it easy to automate repetitive processes like email marketing, feedback collection, and live chat support. For instance, you may use technology to automate the distribution of newsletters or follow-up emails, gather survey results, and provide customer service around the clock.
Create Successful Marketing Strategies: You must understand what interests and engages your clients if you want your marketing efforts to be successful. You may uncover the keywords that consumers are using most often and the kind of content that will generate the greatest interaction by using a product marketing tool.
With the help of these insights, you can build your content strategy, which will serve as the cornerstone of your marketing initiatives.
FAQ
Q: Can I use Product Marketing Software for free?
A: Some options mentioned here have a free version. Others offer a free trial or free demo.
Q: What is product marketing?
A: Instead of promoting and selling a particular brand, business, or service, product marketing focuses on promoting and selling a single product or product range. It entails comprehending the product, target market, competitive environment, pricing strategy, and conveying to prospective customers the value of the product.
Q: What is the objective of product marketing tools?
A: By successfully communicating the advantages and value of a product or service to prospective clients, these technologies help businesses increase their sales and income. They support companies of all sizes in the planning, carrying out, and monitoring of marketing initiatives in order to meet their goals.