Your customers have faith in you to provide tangible outcomes and meet KPIs that propel their companies ahead. It might be challenging to comprehend the nuances of how things function; therefore, it’s critical to highlight your development and efforts. Important indicators are displayed in an easily readable and visually appealing manner using SEO Reporting Tools. They showcase accomplishments over a predetermined period of time, eliminating guessing and manual reference.
The Best SEO Reporting Tools may also assist you in developing action items, assessing the effectiveness of campaigns, and seeing tangible outcomes that can support the development of fresh and creative assessments.
Every day, new and improved tools appear on the market with the promise of revolutionizing the way you do reporting. Of course, there are a few things to consider while choosing which program to use. The most crucial factors to take into account are price, features, and convenience of usage.
Some Famous SEO Reporting Tools
1. AgencyAnalytics
AgencyAnalytics is one of the good SEO Reporting Tools for beginners and advanced users. It is one of the most user-friendly products on our list for small to medium-sized organizations.
White-label dashboards, automatic branded reports, and unlimited staff and customer logins are all included in the $12 per month per client starting price. Due to the minimum purchase requirements, the monthly cost for the first two levels is $60 and $180, respectively. Nonetheless, you may be able to control prices if you can adjust the payment according to the quantity of customers.
There are more than 70 third-party data connectors enabled by AgencyAnalytics. However, in the event of a transmission interruption, you can get partial information due to this dependence on third-party data.
Features:
- API.
- Access Controls/Permissions.
- Activity Dashboard.
- Ad hoc Reporting.
- Audit Management.
- Automated Scheduling.
- Backlink Monitoring.
- Campaign Analytics.
- Campaign Management.
- Campaign Segmentation.
- Campaign Tracking.
- Client Management.
- Collaboration Tools.
- Commenting/Notes.
- Competitive Analysis.
- Conversion Tracking.
- Customizable Branding.
- Customizable Dashboard and many more.
Pricing:
- Free trial available.
- Freelancer: $12 per client campaign/month.
- Agency: $18 per client campaign/month.
- Enterprise: Contact sales.
2. Metrics Watch
Metrics Watch provides an easy way to fit SEO monitoring into hectic schedules by tracking keyword rankings, top landing sites, and more using email, a familiar medium that companies already use regularly.
It has a codeless drag-and-drop report builder that enables you to merge information from various sources and visualize the contribution of your SEO efforts to your entire marketing plan.
Metrics Watch reduces friction between marketers and their data by displaying your bespoke reports in the email body. This eliminates the need to log onto third-party dashboards or deal with bothersome PDFs. White-label options allow agencies to apply their branding to reports.
Features:
- Ad hoc Reporting.
- API.
- Charting.
- Customizable Branding.
- Customizable Dashboard.
- Customizable Reports.
- Customizable Templates.
- Dashboard Creation.
- Data Connectors.
- Data Synchronization.
- Data Visualization.
- Drag & Drop.
- Marketing Reports.
- Multiple Data Sources.
- Performance Metrics.
- Reporting & Statistics.
- Reporting/Analytics.
- Scheduled/Automated Reports and many more.
Pricing:
- Free trial available.
- Starter: $29 per month.
- Pro: $50 per month.
- Premium plans: $100 per month.
- Enterprise: Contact Metrics Watch.
3. SE Ranking
Plans from SE Ranking start at $39.20 per month; however, if you want historical data or more than ten projects, you must subscribe to the $87.20 plan. The on-screen instruction walks you through the setup procedure, making it simple.
SE Ranking offers a comprehensive suite of SEO-related capabilities, such as rival SEO analysis, keyword recommendation, backlink explorer, and current and historical position monitoring.
With Zapier, users can connect to hundreds of applications and achieve a high degree of automation with programs like Klipfolio, Salesforce, HubSpot, and Google applications. This one of the Best SEO Reporting Tools is integrated with Zapier. At the beginning to intermediate SEO reporting tool level, SE Ranking works well.
Features:
- Rank Tracking.
- Real-Time Analytics.
- Real-Time Data.
- Real-Time Reporting.
- Reporting & Statistics.
- Reporting/Analytics.
- Reputation Management.
- Reviews Management.
- SEO Audit.
- SEO Management.
- Scheduled/Automated Reports.
- Search/Filter.
- Social Media Integration.
- Social Media Monitoring.
- Tagging.
- Third Party Integrations.
- Time on Site Tracking.
- Trend Analysis.
- User Management.
- Visual Analytics and many more.
Pricing:
- Free trial available.
Daily ranking checks:
- Essential: $55/month.
- Pro: $109/month.
- Business: $239/month.
Every 3 days check:
- Essential: $31.2/month.
- Pro: $71.2/month.
- Business: $151/month.
Weekly ranking checks:
- Essential: $23.4/month.
- Pro: $53.4/month.
- Business: $113/month.
4. Whatagraph
Whatagraph is an easy-to-use dashboard tool designed with agencies in mind for monitoring real-time data across several marketing channels. Every new client receives a customized onboarding process, and several pre-made templates are available to get you up and running quickly.
Whatagraph also provides agencies with white-label choices so they can take charge of their branding and personalize dashboards for customers.
Features:
- Financial Reporting.
- Functions/Calculations.
- Historical Reporting.
- Integrations Management.
- KPI Monitoring.
- Marketing Automation.
- Marketing Reports.
- Mobile Dashboards.
- Monitoring.
- Multi-Channel Attribution.
- Multi-Channel Data Collection.
- Multi-Channel Management.
- Multi-Channel Marketing.
- Multiple Data Sources.
- Performance Management.
- Performance Metrics and many more.
Pricing:
- Free trial available.
- Professional: $199/month.
- Premium: $299/month.
- Custom: Custom pricing.
5. Semrush
Semrush is among the SEO Reporting Tools on the list with the most emphasis on SEO, as seen by its features. It’s one of the priciest tools on the list, with the agency package starting at $229.95 a month.
However, it offers a comprehensive set of tools that are learnable at an intermediate level. One significant drawback of Semrush, particularly for budget-conscious organizations, is that each account is limited to a single-user login.
The cost of having to buy separate licenses for every SEO analyst and account manager mounts rapidly, and the features of the plans restrict how many individuals you can add. Thus, scalability becomes problematic. White-label and branded reports are available from Semrush, based on your membership level.
With the use of a proprietary data stream, it tracks over 800 million terms. The ever-expanding “projects” section includes social media analysis, backlink monitoring, and location tracking, among other things.
Features:
- Rank Tracking.
- Real-Time Analytics.
- Referral Tracking.
- Reporting & Statistics.
- Reporting/Analytics.
- SEO Audit.
- SEO Management.
- Scheduled/Automated Reports.
- Self-Service Data Preparation.
- Site Search Tracking.
- Social Media Integration.
- Social Media Monitoring.
- Social Performance Management.
- Tagging.
- Task Management.
- Template Management.
- Third Party Integrations.
- Time on Site Tracking.
- Trend Analysis.
- Trend/Problem Indicators and many more.
Pricing:
- Free trial available.
- Pro: $129.95/month.
- Guru: $249.95/month.
- Business: $499.95/month.
6. Ahrefs
It is another all-in-one SEO platform that provides companies and agencies with a range of tools to audit and optimize websites, research keywords, study rivals, and monitor the effectiveness of SEO initiatives.
Ahrefs’ site explorer tool is a great approach to examining rivals’ top-performing organic and sponsored results if you’re serious about perfecting your SEO. With collaborative dashboards, you can exchange data efficiently with customers or team members and allow them to choose the way the data is shown.
Features:
- Keyword Research Tools.
- Keyword Tracking.
- Link Management.
- Localization Automation.
- Mobile Keywords.
- Performance Metrics.
- Referral Tracking.
- Reporting & Statistics.
- Reporting/Analytics.
- SEO Management.
- Search/Filter.
- Web Tracking.
- Web Traffic Reporting.
- Website Analytics and many more.
Pricing:
- Free Site Audit and Site Explorer tools for website owners.
- Monthly Subscriptions: $99/month (Personal) and $999/month (Agency).
- Annual Subscriptions: $82/month (Personal) and $832/month (Agency).
7. Looker Studio
Looker Studio, a Google tool that was once known as Google Data Studio, has expanded significantly since its first release. Employees who are acquainted with Google Analytics should find it intuitive, even though it is much more technical and takes more time to set up than most other products on our list. In case you’re unsure, Looker Studio is free.
Better interaction with other Google assets, such as Analytics, Search Console, Ads, and YouTube, is a significant benefit of this program. It supports third-party data integration, much like other reporting tools, but what makes it unique is that it can query data from databases like MySQL, PostgreSQL, and Google Cloud SQL.
Features:
- Ad hoc Reporting.
- Collaboration Tools.
- Customizable Branding.
- Customizable Dashboard.
- Customizable Reports.
- Customizable Templates.
- Dashboard.
- Dashboard Creation.
- Data Connectors.
- Data Management.
- Data Visualization.
- Drag & Drop.
- KPI Monitoring.
- Multiple Data Sources.
- Real-Time Analytics.
- Real-Time Reporting and many more.
Pricing: Free.
8. Moz Pro
A set of SEO tools called Moz Pro is available to assist you in managing your data and boosting your website’s exposure in search results, traffic, and rankings. To meet all of their SEO demands, agencies, and companies may utilize Moz to carry out website audits, backlink analysis, keyword research, rank monitoring, and more.
With Moz Pro, you can generate personalized, automatic SEO reports that can be sent to a recipient via email on a daily, weekly, or monthly basis, depending on your requirements. Additionally, they provide a free MozBar Chrome plugin that allows users to research search engine results pages.
Features:
- Multiple Site Management.
- Pageview Tracking.
- Performance Metrics.
- Prioritization.
- Problem Area Alerts.
- ROI Tracking.
- Rank Tracking.
- Reporting & Statistics.
- Reporting/Analytics.
- SEO Management.
- Search/Filter.
- Site Search Tracking.
- Social Media Integration.
- Visitor Tracking.
- Web Traffic Reporting.
- Website Analytics.
- Website Monitoring.
- Workflow Management and many more.
Pricing:
- Free trial available.
- Standard: $99/month.
- Medium: $179/month.
- Large: $299/month.
- Premium: $599/month.
Features To Look For While Choosing SEO Reporting Tools
SEO Reporting Tools evaluate your website and provide search engine ranking data. With most services, keep tabs on important indicators like backlinks, traffic, keyword use, ranking, and URL. Studying rivals and researching keywords are made easier with your SEO services. They look for several approaches to improve your website.
Some programs allow you to check your website for technical problems. Although there isn’t a single ideal SEO reporting tool for everyone, there are a few important factors to consider when reading SEO software reviews:
Usability: You’ll need a user-friendly interface and straightforward navigation. Avert anything that seems too intricate.
Outstanding reporting features: Make sure the key reporting capabilities of your SEO reporting tools are up to par. Things like competition analytics, backlink monitoring, and position tracking will be necessary.
Tools for SEO optimization: Pay attention to topics like technical SEO advice and keyword research.
Scalability: As your company expands, your SEO reporting tools should continue to provide comprehensive information. This involves compiling information from several contexts.
Extra features: Your internet company is enhanced with the greatest SEO reporting tools. Keep an eye out for features like white-label reporting for agencies and report customization.
FAQ
Q: Can I use SEO Reporting Tools for free?
A: Not all tools are completely free, like Looker Studio (formerly Google Data Studio). But most of them offer free trials.
Q: What is an SEO reporting tool?
A: Performance tracking: You can keep track of how well your website and SEO initiatives are doing over time with the help of SEO reporting tools. Metrics like search rankings, organic traffic, backlinks, and conversions may be tracked to evaluate the success of your campaigns and pinpoint areas that need work.
Q: Can I automate SEO?
A: To ease the process, you may utilize an SEO automation tool, like SE Ranking, that lets you monitor your pages’ ranks. It will assist you in monitoring all of your pages—both recent and older—to see how their rankings evolve or become better with time.