You’re working hard on X (previously Twitter) by posting content, interacting with followers, and promoting your company. However, it’s difficult to determine if all of that work is having an impact without the appropriate Twitter analytics tools.
Fundamental data like follower numbers and impressions are available via Twitter’s built-in analytics. Third-party analytics solutions provide you with more detailed information, such as what is effective, areas for improvement, and—above all—how your Twitter strategy affects your overarching company objectives.
Top Twitter Analytics Tools
1. Sprout Social
Sprout Social provides comprehensive data on audience engagement, account performance, and the efficacy of content across various X/Twitter accounts. To improve audience targeting and your X/Twitter content strategy in conjunction with other networks, examine important data like impressions, interactions, and follower demographics.
Additionally, assess how you compare to industry leaders by identifying your top-performing postings and completing a competitive study. You may adjust your plan for optimal impact by using these X/Twitter analytics, which provide you with a thorough understanding of your audience’s preferences, engagement patterns, and peak times.
You may also choose KPIs that support your X/Twitter objectives with Sprout’s Premium Analytics. Make reports that are ready for presentations to demonstrate the results of your tactics and to share insights with important stakeholders via links that may be shared.
To gain a comprehensive picture of your brand’s X/Twitter presence, you can also use Sprout’s cross-channel features to analyze performance across numerous accounts. Along with these X/Twitter-specific features, you also have access to a comprehensive set of social media management tools to help you manage your X/Twitter strategy, from interaction to publishing and analytics.
Features:
- Monitoring.
- Multi-Account Management.
- Multi-Channel Attribution.
- Multi-Channel Campaigns.
- Multi-Channel Data Collection.
- Multi-Channel Management.
- Multi-Channel Marketing.
- Negative Feedback Management.
- Performance Metrics.
- Post Scheduling and many more.
Price:
- Standard: $249/user/month.
- Professional: $399/user/month.
- Advanced: $499/user/month.
2. Twitonomy
Both a free and a premium edition with more capabilities are available for this one of the free Twitter analytics tools. Signing in using your Twitter account is a simple first step. Twitter users may find out more about their tweets and which ones get retweeted by using Twitonomy. It keeps track of mentions and responses and provides data on hashtag popularity.
The browse, search, and filter features make it easier to find out more about the individuals who follow and are followed on Twitter. One may record and catalog tweets, mentions, and retweets with the help of an easy export feature. For easy offline usage or input into other analytical software, the backup option generates an Excel or PDF file.
Twitonomy’s user-friendly layout makes it easier to keep an eye on Twitter activity. This makes keeping an eye on Tweets from priority keywords, favorite individuals, and preferred lists really simple.
Features:
- @mentions.
- Activity Dashboard.
- Activity Tracking.
- Customizable Reports.
- Dashboard.
- Data Import/Export.
- Data Visualization.
- Engagement Tracking.
- Monitoring.
- Performance Metrics and many more.
Price:
- Free version available.
- Paid plans start from $19/month.
3. Brand24
Brand24 provides comprehensive Twitter analytics and is a social listening tool. The ability to gauge hashtag success is one of analytics’ best capabilities. It implies that you can effectively gauge the reach of your Twitter marketing initiatives, monitor interaction, and keep up with fascinating discussions and groups.
Additionally, this one of the best X analytics tools will provide a list of popular hashtags that you may use to expand your audience even more. If you want to execute social media marketing campaigns, including influencer marketing, Brand24 is the best tool.
You may make personalized Twitter reports using Brand24. Your immediate superiors may see the social analytics findings. Ideal for any company looking to find the top influencers for a successful Twitter marketing campaign and interested in robust hashtag analytics and Twitter reach measurements.
Features:
- Audience Targeting.
- Benchmarking.
- Brand Tracking.
- Campaign Analytics.
- Campaign Management.
- Collaboration Tools.
- Competitive Analysis.
- Competitor Monitoring.
- Contact Management.
- Customer Engagement and many more.
Price:
- Individual: $119/month.
- Team: $159/month.
- Pro: $239/month.
- Enterprise: $399/month.
4. Buffer
For Tweets to have the most effect, Buffer regulates when they are shared and posted. Plan your tweets to go live far in advance and release them at the most convenient times. Postings are automatically scheduled to appear at the most efficient intervals.
Users may manage up to three Twitter accounts and ten scheduled posts per profile using Buffer’s free plan. Smart analytics, such as when to publish for optimal outcomes, are provided by Buffer.
Features:
- @mentions.
- API.
- Alerts/Notifications.
- Automated Publishing.
- Automated Scheduling.
- Calendar Management.
- Campaign Management.
- Collaboration Tools.
- Content Library.
- Content Management and many more.
Price:
- Free plan available.
- Essential: $6/month.
- Team: $12/month.
5. SocialPilot
With the use of these Twitter analytics tools, users may get insightful knowledge about their Twitter activity, including specifics on who is mentioning them, what they are saying, and how often they are saying it.
Businesses may utilize this information to modify their approach and improve their interaction with Twitter users. Furthermore, SocialPilot provides a number of other tools to assist companies in expanding their Twitter following and monitoring their progress.
Features:
- Brand Guidelines.
- Calendar Management.
- Campaign Management.
- Campaign Planning.
- Channel Management.
- Collaboration Tools.
- Commenting/Notes.
- Content Library.
- Content Management.
- Conversion Tracking and many more.
Price:
- Free trial available.
- Professional: $30/month.
- Small Team: $50/month.
- Agency: $100/month.
- Agency+: $200/month.
6. Agorapulse
One of the top social media management and analytics platforms, Agorapulse, was created to optimize marketing initiatives and provide thorough performance insights, including data on Twitter followers.
Businesses can manage content, interact with their audience, and monitor social media ROI using Agorapulse’s user-friendly interface and robust features, which make it a comprehensive solution for 360-degree marketing reporting.
Features:
- @mentions.
- Access Controls/Permissions.
- Activity Dashboard.
- Activity Tracking.
- Advertising Management.
- Alerts/Notifications.
- Approval Process Control.
- Automated Publishing.
- Automated Scheduling.
- Benchmarking and many more.
Price:
- Standard: $69/user/month.
- Professional: $99/user/month.
- Advanced: $149/user/month.
7. Whatagraph
Whatagraph is a feature-rich, one of the best X analytics tools and marketing reporting solutions for agencies and internal teams. By combining many data sources into a single platform and providing sophisticated visualization and automated reporting capabilities, it streamlines data operations.
It provides comprehensive social media analytics for monitoring Twitter followers, such as audience demographics, engagement rates, and follower growth. This enables companies to efficiently track and assess their Twitter success over time. Whatagraph is perfect for businesses that want adaptable and comprehensive performance insights because of its emphasis on bespoke metrics and cross-channel dashboards.
Features:
- API.
- Access Controls/Permissions.
- Activity Dashboard.
- Ad hoc Analysis.
- Ad hoc Reporting.
- Alerts/Notifications.
- Campaign Analytics.
- Campaign Management.
- Campaign Planning.
- Campaign Segmentation and many more.
Price:
- Free trial available.
- Custom pricing.
8. Iconosquare
You may monitor, develop, and report on your performance on Facebook, Instagram, X, LinkedIn, and TikTok accounts with the aid of Iconosquare. Agencies may schedule personalized reports to be delivered directly to customers and manage many brands from a single dashboard.
You may compare your performance to that of other companies in your industry with the use of benchmarking and competition monitoring capabilities.
Features:
- Activity Tracking.
- Approval Process Control.
- Audience Targeting.
- Automated Publishing.
- Automated Scheduling.
- Benchmarking.
- Brand Tracking.
- Calendar Management.
- Campaign Analytics.
- Campaign Scheduling and many more.
Price:
- Free trial available.
- Single: $49/user/month.
- Team: $79/user/month.
Essential Features Of A Twitter Reporting Tool
The ideal choice among Twitter analytics tools often relies on the particular requirements of your company. Nonetheless, the most insightful information for development is usually offered by instruments with a wide variety of functions.
A tool is essential for comprehending and improving your performance because of its essential features, which include automated reporting, historical data access, competitive intelligence, campaign analysis, and social listening.
These tools assist companies in tracking the statistics of their Twitter accounts, keeping an eye on mentions, and analyzing data to spot patterns and business prospects. A strong toolkit is crucial whether your goal is to monitor Twitter followers, assess campaign effectiveness, or refine your approach. These characteristics will be used to assess the tools in the sections that follow, so you can choose the one that best suits your requirements.
FAQ
Q: How is Twitter Analytics analyzed?
A: On the desktop version of Twitter, Analytics is accessible via the sidebar menu if you are already logged into your account. Choose Analytics by clicking the ellipsis symbol at the bottom of the menu. You may access the many capabilities on the Analytics dashboard via a few different tabs.
Q: To what extent is Twitter Analytics accurate?
A: Because Twitter analytics uses data that is directly gathered from Twitter’s servers, it is very accurate. It provides a trustworthy indicator of the growth, reach, and engagement metrics of your account.
Q: What’s causing my Twitter Analytics to malfunction?
A: Due to Twitter account limitations, you may sometimes not be able to see tweet activity. Make sure your account is at least 14 days old and that the majority of its tweets are in languages that are supported. Additionally, confirm that you have a creator or business account (not private).
