Nowadays, much of modern advertising is done through digital channels. It can save you time and money. An email autoresponder is one of the most efficient and practical digital marketing tools. It helps to gain your customer’s trust and create strong and long-lasting relationships at minimal cost overall by sending automated emails (and, on some platforms, text messages) to your customers.
The best email autoresponders are automated systems that send emails based on predefined rules and are among the best tools you can have on your website. While they may seem complex and time-consuming initially, the efforts and investments will pay off for months and years to come.
Best Email Autoresponders
1. Constant Contact
This is one of the best email autoresponders, making it easy to automate emails and monitor the results without writing or having any knowledge of code. It is a very user-friendly tool. With just a few clicks, your autoresponder will be up and running with key emails like a greeting series, some abandoned cart notifications, a drip campaign, and many more.
The best part is you don’t need to write these emails from scratch. You can use Constant Contact’s wide selection of templates, designed to perform well on both desktop and mobile devices.
2. GetResponse
GetResponse can be a strong option for sales teams looking for an email autoresponder. It’s an excellent, versatile email marketing tool, but the built-in sales tools are a notable feature.
This software offers everything you need to manage the entire subscriber lifecycle. You can create leads and add people to your subscriber list using GetResponse landing page features and webinars.
Once new subscribers have been added to your list, use automated workflows to greet, upsell, and target subscribers by predefined categories. GetResponse helps to organize your sales funnels and lead magnet funnels. You can use this platform to make signup forms and attract new subscribers with social media ads.
3. Brevo
Besides its incredibly competitive pricing and impressive collection of tools and features, Brevo offers a great variety of automation and integration options. One of them is an automated workflow editor, where you can create your email campaigns and then determine triggers based on actions such as clicks, opens, webpage visits, and many more.
Common autoresponder features include a double opt-in series, sending welcome emails to new subscribers, reminder and abandoned cart emails, discount and offer emails, and even birthday and anniversary emails.
Brevo is widely used as an email autoresponder tool; it is also a powerful marketing tool at a competitive price, particularly for small and mid-sized businesses. In contrast to some autoresponders, Brevo offers a complete collection of features for customer acquisition, management, and retention.
4. ConvertKit
This email marketing tool was designed mainly for online creators. The software offers everything you need to grow your business and drive conversions at scale. For people who aren’t technically motivated, it’s easy to set up an autoresponder with ConvertKit’s visual automation builder.
Even for advanced automation and complex funnels, their visual editor is amazingly user-friendly. You can use this application to monetize your emails with in-built sales tools.
5. Moosend
For learners and advanced marketers alike, Moosend is a user-friendly and feature-rich autoresponder. The software is used by a wide range of businesses across industries.
It is combined with core email marketing tools, such as a drag-and-drop editor, A/B testing, list segmentation, and data analytics. But Moosend chiefly focuses on marketing automation at scale. You can benefit from automation templates, advanced reporting, and website user monitoring.
You can put your campaigns on autopilot mode with particular workflows based on triggers, actions, and conditional logic. Run automated workflows for onboarding, lead scoring, abandoned carts, exclusive offers, and much more. Moosend offers premade messages that you can customize or create email campaigns.
6. Benchmark Email
Benchmark Email is a powerful and feature-packed application for email marketing, lead generation, marketing automation, and landing pages.
This robust autoresponder is highly scalable and suitable for businesses of any size or industry. So many email autoresponder tools have complex plans and pricing. But this solution simplifies this procedure by offering all its premium functionalities in a paid subscription.
Read More: 9 Tips to Optimize Your Calls to Action in Email
7. HubSpot
HubSpot is a large software company that offers lots of different marketing software solutions. One of these tools helps you to generate automatic emails based on particular events. These events consist of scenarios like when someone requests a live chat message, fills out some form, joins an email list, and other various situations.
You can monitor all of these messages and their stats inside HubSpot’s CRM (customer relationship management) tool, which makes it simpler to manage everything from one place. Regarding creating the actual emails, HubSpot offers an intuitive drag-and-drop interface. There are also over 20 native templates.
8. Omnisend
This one is a niche-specific email autoresponder solution. This marketing automation tool is developed particularly for e-commerce websites. Over 80,000 e-commerce businesses in more than 120 countries depend on Omnisend as an email and automation solution.
With Omnisend, you can incorporate several channels into the automated customer journey workflows. Omnisend makes it simpler for users to target people based on several groups within the customer journey. Their email automation with segments may look like this:
- Website visitor.
- Subscriber.
- Customer.
- Repeat customer.
Each of these exclusive groups can enter a predefined autoresponder promotion. For instance, a buyer will receive an order confirmation after the cross-selling messages. A website visitor would receive promotional emails and landing pages to motivate a subscription.
9. AWeber
AWeber has offered a robust and effective collection of tools for more than 20 years and is one of the early email marketing platforms available in the market. Their free offer has lots of features, including sign-up forms, integrations, landing pages, automation, and much more.
Users can schedule emails to send at a particular time, welcome new members, circulate date-based emails such as holidays, birthdays, or anniversaries, remind users about abandoned carts, and upsell after buying. If you don’t have much time, you can use one of their pre-designed email campaigns.
Different Types of Autoresponders
Autoresponders can be used in several ways. The best email autoresponder tools can offer some of them or all of them. Let’s cover some of the handiest ones.
Post Notifications: As the name indicates, these autoresponders send snippets of your posts (or notifications of new posts) in an email. They are an excellent way to keep your readers updated with your latest posts.
Welcome Emails: If you want to welcome new subscribers, then using a welcome email is wise. These emails get circulated automatically when somebody joins your email list.
Onboarding and Online Courses: Onboarding emails are developed to help new users feel more at ease. By sending an email once each day or at some regular interval, you can help teach them about the details of your product, service, or company.
Re-engagement Emails: It’s nice to have lots of subscribers on your email list, but it is less effective if subscribers never engage with those emails or click any links inside them. Re-engagement emails are one answer to this problem.
FAQ
Q: What does “autoresponder” mean?
A: An autoresponder is a service that sends messages or replies to your customers. You have the ability to set rules about when and to whom to send emails, and the tool will act accordingly.
Q: Is there some autoresponder for texts?
A: Some autoresponders, such as Brevo, HubSpot, and Omnisend, can send automated text messages to your customers if you wish.
Q: What to write in the autoresponder email?
A: An autoresponder email should have attractive content. For instance, a welcome email to a new client should be well-designed and engaging, such as discount coupons for first-time purchases.
