Every marketer must pay attention to social media because these platforms have placed various leads at our fingertips. Every step that a brand takes must be carefully planned. Putting many social media marketing methods into action on a large scale requires a lot of time, effort, and resources.
As a result, social media teams and agencies are trying smarter solutions and using the best social media advertising tools to automate repetitive tasks.
Best Social Media Advertising Tools
1. Buffer
Buffer is one of the best social media advertising tools to help you manage major social accounts. Whilst its community of happy customers appreciates its good and easy user interface, agencies and small companies may find it expensive in the long run.
Some advanced analytics and engagement features require higher-tier Buffer plans, which may be bundled differently by competitors.
2. Biteable
Creating content for social media is a vital part of the task. Visual content attracts more engagement on Twitter than plain text posts, so good visual content can help you to take it further.
With this tool, you can effortlessly create attractive, entertaining, and instructive short videos to share on social media. With lots of free video templates, footage, music, and animated scenes, Biteable is a good resource for anyone trying to create studio-quality content without expensive resources like video or sound recording and editing equipment.
Biteable is designed to be user-friendly and competitively priced within its category. Biteable offers limited free features, while advanced tools require a paid plan. Upgrading to a premium plan is generally affordable.
3. Facebook Ads Manager
If you think about social media, Facebook first comes to mind. Facebook Ads allow flexible budgets, with minimum spending depending on campaign settings. Facebook Ads can target the particular type of users you want to advertise to through their news feeds. This can produce an effective outcome, but only if you use the tool properly to take full advantage.
Facebook Ads Manager lets you create your ads easily, select your target audience, stop and start ads as per your preference, and monitor your results. It even has an app in the Apple App Store and Google Play.
4. Missinglettr
Excellent social media promotion is critical to success in the online world, but the work of scheduling posts may be different from the reason you get out of bed every day. Even if you use a tool to help you to speed up the procedure of broadcasting all your channels right away, you still have to manually place the text and images for every post.
You need to repeat to re-promote those posts. Missinglettr helps you to automate the procedure of developing social content by finding your blog post content and creating a year’s worth of content for you: different posts posted to your social media channels over a year.
That means you can pay attention to writing long-form blog posts while this tool takes care of the creative side of social endorsement and the scheduling of posts so that you can strike those tasks off your to-do list.
5. Loomly
This top social media marketing tool started as a simple social media calendar aimed at content discovery, organization, and management.
Loomly offers native scheduling and publishing features for multiple social platforms. It also offers you post ideas for upcoming holidays and events, the hottest trends, and best practices, which makes this one of the renowned tools for social media marketing.
6. YouTube
There’s a reason that all of the top global brands have ads on YouTube. It can be highly effective when used strategically. YouTube ads let you target very particular demographics who are dedicated followers of their favorite YouTube channels.
You can also get lots of customer leads by placing ads on video-driven instead of channel-driven YouTube accounts. For instance, a lot of exposure is gained by placing an advertisement for spices on a cooking tutorial video. The same goes for a camera ad on a travel vlog.
YouTubers make a huge income from advertisers, so as expected, they will be ready and eager for ad content or sponsored videos. You can place your advertisement with pre-video ads, in-video banners, product descriptions within the video content, and many more.
Read More: 9 Benefits of Social Media Sentiment Analysis
7. Instagram Stories
Since the launch of this feature, Instagram stories have been one of the most famous and most potent social media advertising tools. Most business and creator accounts can add links to Instagram Stories using link stickers. This converts the casual interaction into a shopping prospect that can attract traffic and sales.
It’s pretty easy too. With a competent account, you must take or upload an image or video to your story and tap the link button at the top of the screen. That will direct you to a page where you can place the link and publish your ad.
8. MeetEdgar
Do you need a content manager but already have someone responsible for attractive content creation, tech support, and design? Here is MeetEdgar. A social media management tool that manages both re-sharing your content and optimizing your social traffic, MeetEdgar can be your helpful automated content manager.
Managing your Facebook, Twitter, and LinkedIn accounts through a scheduling platform, you can keep your social channels occupied with posts and check in from anywhere from your mobile. MeetEdgar lets you schedule content re-sharing and track traffic while improving engagement and optimizing the ROI (Return on Investment) of your digital resources.
By regularly putting your content out there, you can enhance your traffic and improve engagement. With the feature of an automated auto-refill queue, you won’t fall short of regular posts. It also provides a category-based scheduling tool that lets you combine different content, so your audience stays entertained.
9. Hootsuite
Hootsuite can handle several social media accounts, bringing them under a single login into a single dashboard, and you can sign up for free. One of the most famous social media management tools.
Hootsuite facilitates collaboration among team members and an approval process. Besides the major advantage of viewing all your comments and mentions in one place, you can also allocate tasks, design a social media calendar, and schedule updates.
Through Hootsuite Academy, you can look into educational resources to increase social media management skills and learn the basics of social media marketing.
Apart from that, for the more experienced digital marketer, their tools incorporate Facebook, Twitter, Instagram, and YouTube, offering a detailed breakdown of your analytics and helping you to interact with potential customers.
You can even combine other community-based platforms like Reddit and Tumblr, which helps to collect more feedback and customer data.
Benefits of Social Media Marketing
Social media marketing is the technique of using social media websites and platforms to endorse products and services and connect with prospective customers. Social media marketing (SMM) can help to build your company’s brand, drive website traffic, and raise sales. These can be done using the best social media advertising tools. Here are some benefits of social media marketing:
- Improve the brand.
- Connect with the audience.
- Endorse customer service.
- Impact sales and conversion rates.
- Analyze the competition.
- Improve SERP (Search Engine Results Pages) presence.
- Boost website traffic.
- Draw top-of-funnel leads.
- Earn better ROI.
- Target missed customers.
- Learn about your prospects.
- Develop partnerships.
- Maintain industry trends.
- Obtain talent.
FAQ
Q: What is a social media strategy?
A: A social media strategy is an all-inclusive content creation and endorsement process on popular social media sites for branding.
Q: Why are social media advertising tools used?
A: The best social media advertising tools are used to reorganize social media marketing activities across several sites.
Q: Which social media marketing tools should I use for my social media team?
A: You should use social media scheduling tools, content creation tools, social media analytics tools, and designing tools to empower your team.
