One of the most effective methods to draw in your target consumer is through influencer marketing, which is the new word-of-mouth of the internet era. Did you know that 80% of marketers believe using influencers to advertise their products is a successful tactic? In fact, curiosity for influencer marketing has increased by more than 90 times! For any size of business, an Influencer Marketing Platform can be beneficial.
Managing campaigns & influencer connections doesn’t have to be as time-consuming as the actual marketing, which calls for personal attention & effort. The proper individuals to collaborate with, keeping an eye on campaigns, and determining success (or failure) are all crucial duties. That said, they are not required to place heavy demands on your time. Software is used for this.
Some Popular Influencer Marketing Platforms
1. InstaChamp
For small companies, artists, and coaches on Facebook Messenger & Instagram Direct, Customers.ai provides 24/7 DM automation solutions for engagement, lead creation, & customer support.
Although this is different from your normal Influencer Marketing Platform, InstaChamp by Customers.ai can be set up to collect partnership inquiry information automatically and help you get more value from your social media presence.
You may give it a try by texting the phrase “PARTNER” to Customers.ai from the mobile Instagram app. Plans for InstaChamp start at $9.95 per month, making it a very effective & scalable solution for boosting social media engagement and automating sales funnels on Facebook & Instagram.
With automatic direct messages, story mentions, & comments, InstaChamp may help your business generate more quality leads & conversions.
2. Creator.co
Creator.co places equal emphasis on the production of content as it does on its dissemination. Its influencer marketing software comes in two variations. One of them is “full access,” which is comparable to the majority of the influencer marketing platforms discussed in this article.
Creator.co will manage the hiring, negotiation, & execution after a campaign professional has onboarded you. Your specialist will then find influencers for you, and you will analyze them & engage the ones that interest you. Once more, you may relax & watch the stuff come in.
No matter which option you pick, you start by defining and building a campaign. Either choose a premade kind for your campaign or customize it.
The Shoutout campaign, for instance, provides free things in return for visibility (along with money, if necessary). With the help of influencers, you can use the Giveaways campaign to promote your profile by holding giveaways.
3. LTK (formerly RewardStyle)
The LTK service, a Top Influencer Marketing Platform, was created with the goal of giving artists a sizable technological advantage so they could become power partners to brands. With the ability to impact billions of brand sales, the technology firm is acclaimed as one of the most reliable & effective influencer networks in the world.
Without a doubt, LTK has achieved its main objective of being the best in the business at helping businesses uncover the talent they need to run effective campaigns.
LTK has accomplished this by developing a comprehensive platform that is intended to handle all the operations required to run campaigns, from identifying & enlisting influencers to doing post-campaign analysis.
4. Upfluence
Upfluence, which focuses on bloggers, transforms how businesses may plan, produce, & execute their content marketing strategy. Reachr & Publishr, the two distinct items that make up the program & may be used independently or together, are the real components.
Reachr is the platform that marketers use to identify influencers to produce their content. In Upfluence’s database, thousands of bloggers from over 200 different sectors have registered, & businesses may use over 50 search filters to discover the ideal authoritative voice.
5. Influencity
With everything you want in a single platform for influencer marketing, Influencity is the ideal Influencer Marketing Platform for businesses & agencies. Influencity transforms your manual marketing approach into an automated machine with remarkable time & expense savings.
Create your bundle for as little as $48 a month, or select a pre-packaged plan to get your influencer marketing going. Did you know that the perfect influencer may increase the revenue from your campaign by 200%?
You may manage several campaigns, automate procedures, have fast access to influencer statistics, exchange information, & send reports to clients directly through Influencity.
6. Klear
Initially known as Twtrland, Klear was created as a tool for discovering Twitter influencers. Its data quality was its strength; it provided insights into hundreds of millions of accounts on posting patterns, popularity, & follower demographics.
However, the platform has expanded over time to include over 900 million influencers on several well-known social media platforms, including Twitter, Facebook, Instagram, YouTube, & TikTok. Additionally, they provide free tools for Twitter & Facebook sites to analyze influencers.
With over 60,000 topic areas to choose from, Klear’s AI classifies influencers & offers in-depth information on their audiences. Although data analysis is Klear’s forte, the company has grown to include campaign management, tracking, & some crucial listening capabilities to keep an eye on rivals.
7. #paid
Although #paid operates similarly to other influencer marketplaces, it is unique in two important ways. First of all, it supports Whitelisted Ads. You may add certain content producers and creators to a whitelist for usage with sponsored Facebook & Instagram advertising.
This makes these posts seem more real to viewers. You are not limited to only those who follow your influencer in order to reach your target audience. Second, #paid provides a Handraise for you.
Influencers who are interested in working with brands can “raise” their hand in this area. Creators that utilize Handraise post a message explaining why they think they’re a suitable match & outlining their potential campaign plan.
8. NeoReach
NeoReach is still a young company, and they are attempting to be a Top Influencer Marketing Platform. On the one hand, they advertise their platform as self-service software for influencer marketing.
On the other side, they provide a choice for “Managed Campaigns”; they create & manage whole campaigns on behalf of their clients, who are free to go onto their dashboard & check on the situation.
Additionally, Feliz Kjellberg (a.k.a. PewDiePie) is YouTube’s most well-known & influential celebrity. It is frequently featured on their website.
Kjellberg has been quite outspoken about keeping his brand collaborations to a minimum; when he does engage in them, he most definitely doesn’t need a middleman to help him locate this type of employment. Despite this, you shouldn’t let it stop you from checking out NeoReach.
9. Mavrck
The typical Influencer Marketing Platform compiles a database of individuals it considers to be prominent on social media and/or through blogging.
When a corporation utilizes a platform to locate prospective influencers, they often look for individuals in their vertical who have the same style as them, as well as a large following & impact. But Mavrck takes a very different tack.
The biggest advantage of doing this is that you avoid having to persuade a brand-new influencer that your product is deserving of their promotional efforts.
Why is Influencer Marketing Important?
In a certain specialized market, an influencer has emerged as the authority. Because they are the experts, they know how to raise your brand’s visibility. Allow them to continue doing what they do best by persuading clients to buy your goods or services.
Another justification why influencer marketing is a good strategy? They subtly promote your company without being intrusive, & since they provide honest material, they truly develop that relationship with the consumer (this is all about trust factor).
You’re now prepared to engage in influencer marketing, but where do you begin? As you begin to test the channel, you want the ideal influencer partner for your business & you have a constrained budget for tool investments.
These are the platforms people believe to be the best at assisting small companies in finding the proper influencers to represent & support their brands.
You should assess the top Influencer Marketing Platform for small businesses using the following criteria:
- Positive user feedback.
- It is efficient for locating & evaluating influencers who are a suitable fit for your company.
- Pricing that is affordable for SMBs.
FAQ
Q: Can I use the Influencer Marketing Platform for free?
A: Many of the mentioned options have a free version with limited features. Some offer a free trial period.
Q: Which is the best influencer marketing platform for Facebook ads?
A: Grin, Creator.co, LTK & Upfluence are some of the options.
Q: Who uses influencer marketing?
A: Influencer marketing is a tool for retailers & digital marketers.