9 PPC Reporting Tools for Data-Driven Agencies

PPC advertising using PPC reporting tools is the best way to build brand recognition and attract new clients. In reality, it is anticipated that search advertising will cost an astounding billion worldwide. This increase in investment shows how powerful PPC is, but strength also comes with responsibility. It is no longer optional to show a return on investment as marketing budgets are more constrained and demands rise.

Leaders are interested in learning how your PPC strategies are producing leads and sales as well as how you intend to optimize them for future expansion. However, it becomes difficult to maximize return on investment and effectively communicate the impact of your initiatives if you lack the necessary data and insights.

We’ve put up a summary of the best PPC reporting tools you should think about today to help you overcome these obstacles and maximize the results of your PPC campaigns. These tools will not only help you prove the worth of your PPC ads, but they will also increase your return on investment to unprecedented levels.

Top PPC Reporting Tools

1. Opteo

Opteo was created entirely with Google Ads in mind, and I don’t believe there is anything better for PPC purists. In the end, when you search for PPC reporting tools, you want to do the following: Create stunning reports that convey your outstanding PPC progress while also emphasizing areas for development. These reports should be the ideal combination of information and aesthetics.

Opteo is most likely for you if that is your objective. The automatically created comments that accompany reports based on performance data are, in our view, the most striking feature of this application.

Features:

• Account Alerts.
• Bid Management.
• Budget Control.
• Conversion Tracking.
• Keyword Tracking.
• Monitoring.
• Real-Time Monitoring.
• ROI Tracking.
• Task Management.

Price:

• Basic: $99/month.
• Professional: $199/month.
• Agency: $399/month.
• Enterprise: $799/month.

2. WhatConverts

We highly suggest WhatConverts if you are an agency managing Google advertisements for any kind of lead-generating company. Their lead monitoring features, which allow you to actively check the true quality of leads, are the only explanation. Your clients want a more engaging visual representation than a generic data chart that informs them that you had “50 conversions” in the previous month.

What the heck does it imply? They can explore that list and see the actual names of those customers, and WhatConverts will really show them which customers converted. To really demonstrate to your customers the worth of PPC, you must use this.

Features:

• Performance Metrics.
• Caller ID.
• ROI Tracking.
• Lead Management.
• Real-Time Reporting.
• CRM.
• Multi-Campaign.
• Monitoring.
• Lead Segmentation.
• Lead Notifications and many more.

Price:

• Call Tracking: $30/month.
• Plus: $60/user/month.
• Pro: $100/month.
• Extra: $160/month.

3. Databox

Once again, this one of the best PPC reporting tools is primarily intended for marketing firms or companies that must enter data from many sources. However, given its many features and reporting flexibility, I would still take this tool into consideration if you are a marketing business that just uses Google and Facebook advertisements.

Their automatic reporting tools, which also provide the client context, are what we like most about them. Instead of simply bombarding them with charts and bar graphs, they help tell the tale of your PPC efforts.

In addition, they include benchmarks, projections, and more. The business has been in operation for a long time, and if you anticipate that you will need to begin integrating data from many sources for your reporting, I would bet that this is a reasonably priced place to start.

Features:

• Predictive Analytics.
• Mobile Dashboards.
• Key Performance Indicators.
• Real-Time Reporting.
• Data Mapping.
• Scheduled/Automated Reports.
• Customizable Dashboard.
• Customizable Branding.
• Visual Analytics.
• Activity Dashboard and many more.

Price:

• Starter: $47/month.
• Professional: $159/month.
• Growth: $319/month.
• Premium: $799/month.

4. Swydo

Although Swydo isn’t the most sophisticated PPC reporting tool available, its popularity may be attributed to its exceptional dependability, affordability, and ease of use. They essentially just report and monitor; they concentrate on one task, and it is successful.

After logging in and connecting all of your data sources for any customers that are needed, you will have a dashboard ready in a matter of minutes. Moreover, automatic reporting may be set up, which is ideal for busy firms with a large clientele. In essence, it’s a straightforward tool that won’t overwhelm you with capabilities. It does PPC reporting effectively and consistently.

Features:

• Reporting & Statistics.
• Historical Reporting.
• Dashboard Creation.
• Dashboard.
• Real-Time Reporting.
• Customizable Reports.
• Customizable Fields.
• Ad hoc Reporting.
• KPI Monitoring.
• Search/Filter and many more.

Price: Starts at $49/month.

5. Ruler Analytics

This one of the PPC reporting tools actually is an attribution tool for marketing that provides insight into the whole customer experience. It keeps track of site visitors over time, identifying how they discovered you and the material (keywords, landing pages) that caught their attention.

Ruler effortlessly links a visitor’s information to their browsing history when they convert to a lead, displaying the precise steps they took to complete the conversion. Your sales staff will then have easy access to this important data as it is transmitted straight to your CRM.

However, Ruler has more power than just following leads. Additionally, it links closed revenue to your landing pages, keywords, and ad creatives, giving you unparalleled assurance when calculating your return on ad spend (ROAS).

Features:

• Call Recording.
• Call Routing.
• Call Tracking Metrics.
• Caller ID.
• Campaign Analytics.
• CRM.
• Data Import/Export.
• Email Marketing.
• Goal Setting/Tracking.
• IVR and many more.

Price: Contact sales.

6. Google Analytics

It’s no secret that Google Analytics is one of the best PPC reporting tools for performance marketers. According to our data, 90% of marketers use Google Analytics to assess the success of their campaigns, and for good reason. The most recent version of this behemoth of the business, GA4, has a powerful feature set that can enhance your marketing endeavors.

Companies may use GA4 to track conversion rates from different ad sources, giving them a clear picture of which channels are most effective. The audience builder, which is driven by machine learning, is one of its most captivating features. With the help of this cutting-edge technology, you can create highly targeted audience segments according to a wide range of factors, such as user behavior on your website, demographics, and hobbies.

Features:

• Augmented Analytics.
• Pageview Tracking.
• Intelligent Search.
• Customizable Reports.
• Usage Tracking/Analytics.
• Reporting & Statistics.
• Website Analytics.
• Real-Time Data.
• Campaign Tracking.
• Data Aggregation and many more.

Price: Free.

Read More: 9 Ways To Maximize Your PPC Strategy

7. DashThis

With its robust integration engine, DashThis can connect to more than 40 platforms with ease. You may save hours and concentrate on what matters—analyzing the data and improving campaigns—by doing away with the need to manually gather data from every source.

DashThis automatically creates stunning reports that provide you with a comprehensive view of the effectiveness of your campaign by combining all of your PPC data in one location. It gives you the ability to design unique dashboards that are suited to your particular requirements and customer preferences, going beyond simple reporting.

To visualize every important PPC indicator you monitor, including impressions, clicks, conversions, and return on ad spend, you may choose from a variety of widgets. You can even personalize the reports by adding your logo and adding notes and remarks that provide context and elucidate the “why” behind the figures.

Features:

• Visual Analytics.
• Third-Party Integrations.
• Scheduled/Automated Reports.
• Reporting/Analytics.
• Multi-Channel Data Collection.
• Engagement Tracking.
• Data Import/Export.
• Dashboard Creation.
• Customizable Reports.
• Customizable Branding and many more.

Price:

• Individual: $49/month.
• Professional: $149/month.
• Business: $289/month.

8. Octoboard

Octoboard’s collection of more than 350 pre-made templates created especially for PPC campaigns is one of its greatest advantages. These templates save you time that can be spent on campaign optimization and analysis by removing the need to start from scratch and guaranteeing that you’re monitoring the most important metrics right out of the box.

However, Octoboard gives you more possibilities than just pre-built ones. You may quickly alter pre-existing templates or design unique dashboards and reports that are suited to your requirements. You may concentrate on the key performance indicators (KPIs) that are most important to your particular campaigns and objectives thanks to this flexibility.

Additionally, Octoboard easily interacts with all of your main PPC channels, such as social network advertising platforms, Microsoft Ads, and Google Ads. You can easily manage and analyze the success of all your campaigns in one place with this unified view of your data.

Features:

• Activity Dashboard.
• API.
• Customizable Branding.
• Customizable Dashboard.
• Customizable Templates.
• Dashboard Creation.
• Data Import/Export.
• Data Visualization.
• Real-Time Analytics.
• Real-Time Data and many more.

Price: Contact sales.

9. Optmyzr

The multi-platform environment is a fact of contemporary PPC marketing. Thankfully, Optmyzr removes the hassle of coordinating data from several sources. By combining information from Google Ads, Microsoft Ads, Meta Ads, Amazon Ads, LinkedIn Ads, and even Google Analytics into a single, cohesive report, it provides smooth cross-platform reporting.

Optmyzr prioritizes efficiency by automating scheduling and report production, allowing you to eliminate repeated chores and human changes. You may set up reports to automatically update with the most recent information, guaranteeing that you always have access to the most up-to-date information. Integrations with tools like Slack and Zapier also provide chances to automate report delivery and further optimize your process.

Optmyzr provides a risk-free 14-day trial so you can see for yourself what the platform is capable of. Although prices vary according to how much you spend on advertising, plans begin at a reasonable $208 a month. Optmyzr also offers specialized options for bigger agencies or companies with substantial monthly advertising expenditures surpassing $500,000.

Features:

• Budget Management.
• Conversion Tracking.
• Visual Analytics.
• Trend Analysis.
• Third-Party Integrations.
• Scheduled/Automated Reports.
• ROI Tracking.
• Real-Time Updates.
• Real-Time Monitoring.
• Performance Metrics and many more.

Price: Custom pricing.

What Qualities Need To Be Included In A PPC Reporting Tool?

Regardless of the size and nature of your company, there are few things you should consider while searching for PPC reporting tools.

• Functionality: Does it include basic functions like dashboards, ad-hoc and static reporting, data analysis, and visualization?
• Performance: Is it able to swiftly and effectively manage massive amounts of data from several sources?
• Reliability: Is it able to assist you in retrieving the necessary info each time?
• Usability: Can everyone, from novices to specialists, utilize it with ease?
• Customization: Is it possible to modify the reports’ formats and graphics to suit your requirements?
• Deployment speed: How simple is it to set up and integrate with your current tools?
• Scalability: Is it able to expand to accommodate new features and your agency’s needs?
• Security: Does it ensure data privacy via stringent adherence to rules and regulations?

You need a reporting solution that provides lucid insights, easily combines data across platforms, and saves time.

FAQ

Q: What is the purpose of reporting tools?

A: Businesses use reporting tools to gather vital information about their operations, extract significant insights, and gain a better understanding of how to enhance them. Programs for data reporting are an effective way for organizations to examine and visualize important data points using graphs and other visual aids.

Q: What is a PPC report in its entirety?

A: There are two distinct meanings for the full version of “PPC”: either Production Planning and Control (PPC), a business management system, or Pay-Per-Click (PPC), a digital advertising approach.

Q: Can SEO strategy be influenced by PPC campaigns?

A: You may get immediate feedback on the efficacy of keywords by running PPC ads, which is very helpful for SEO. You can determine which keywords generate the most traffic and conversions and then use them in your content and meta tag SEO campaigns.