9 Reasons to Use Instagram for Business

Dr. Ankit Sharma, PhD

Updated on:

Reasons to Use Instagram
Reasons to Use Instagram

Given that there are over twenty-five million Instagram business accounts and billions of dollars are spent on Instagram advertising, it is clear that brands are investing in the platform. Since its inception, Instagram has been a powerful marketing tool for businesses looking to boost their presence & product visibility. Businesses are discovering strong Reasons to Use Instagram.

Because it is a very visual platform, Instagram is a terrific social media marketing tool for promoting cool, distinctive, fascinating, and appealing products & services.

Businesses in the fashion, food, travel, beauty, home décor, gardening, and events sectors all greatly succeed when they incorporate Instagram engagement into their marketing campaigns.

Some Strong Reasons Businesses Are Using Instagram

1. Ever Increasing User Base of Instagram

With over 2 billion monthly users, Instagram is very popular, especially among younger people. Furthermore, 97% of American users utilize the social network on a monthly basis, according to Statistics.

With that many potential clients, an organization’s potential for success with a targeted Instagram approach is limitless.

2. Supports Businesses of All Size

Businesses of all sizes and in all industries may prosper on Instagram because of its sizable user base, which has a wide range of demands and interests. Instagram could help a marketing team launch their firm, albeit success will take time. This is one of the Reasons to Use Instagram.

Businesses can communicate with their target market by staying active and sticking to a posting schedule of at least once per day. This is how a large number of small businesses as well as well-known brands like Coca-Cola & Adidas have prospered on Instagram.

3. Modern Customers Expect It

Customers will look you up on Instagram. They might specifically search for you by utilizing your name or hashtags related to your business or location. It is frustrating to be unable to find you in any scenario.

Even if you want to be less active on Instagram, it is best practice to create an account that at the very least includes your business name, contact information, and a few posts to demonstrate your brand. In any case, you don’t want their search to come up empty or, worse, to lead them to a competitor.

4. Users & Customers Can Tag You

Increasing client involvement is one of the important aspects of Instagram for Business. Imagine that you offer excellent customer service or that a customer is thrilled with a recent transaction.

The effusive review they would write if they shared the tale on Instagram would be priceless. In order for it to appear on your Instagram profile, you need certainly tag yourself in that kind of action.

However, the customer will never be able to tag you if you don’t already have an Instagram account, which is a huge potential loss.

5. Create Partnerships with Influencers

Think about utilizing influencers to develop your brand. Influencers are prominent, influential social media users who have large fan bases. They could be famous or well-liked users in a certain niche who advertise goods & services, frequently presenting novel products to the general public.

A trustworthy influencer can boost your company’s sales by giving you access to populations you wouldn’t usually reach & increasing the ROI of your digital marketing efforts.

Influencers may promote your company to thousands, or even millions, of followers with just a few posts when you hire them to promote your product.

6. Hashtags Can Enhance Your Brand’s Visibility

If your business is young, the competition may make you feel intimidated. But by effectively utilizing hashtags to market your brand, you can stand out from the pack.

Popular Instagram hashtags like #ShareaCoke from Coca-Cola, #TweetFromTheSeat from Charmin, and #MyCalvins from Calvin Klein have upended the market and improved the pop cultural position of these well-known businesses.

7. Tag & Sell Your Products/ Service

If you sell goods or services, sharing Instagram photos and videos with links to your products is a tremendous advantage.

You must create a product catalogue on your Facebook page in order to use this feature because Instagram pulls its product information from there. One of the Reasons to Use Instagram.

8. It Can Direct To Your Website

You can show off your blog posts, infographics, white papers, and other online content both on your website and on Instagram. Another social media network where you can send users to your website is Instagram.

Furthermore, you may enable sharing to Facebook or Twitter right from Instagram, or you can use a social dashboard to instantly share the same message to several social media sites at once.

9. Businesses Can Leverage The Power of Mobile

Instagram was developed as a mobile app, as opposed to Facebook & Twitter, which began as browser-based websites.

Since mobile users spend 88% of their time using apps, Instagram is an obvious choice for them. This is based on data from eMarketer. This is an Importance of Instagram for Business.

Make sure the Instagram posts for your company are mobile-friendly & optimized for mobile screens. Prioritizing your Instagram posts enables you to increase your reach & engagement because Facebook’s more cluttered view contrasts with Instagram’s more minimalist design.

How To Make Money From Instagram

Businesses nowadays are realizing Reasons to Use Instagram. There are some ways a business can make money from Instagram:

Direct Sales: Instagram has been developed to support on-platform purchases from online stores. Instagram’s main page’s Shop option enables users to find and buy products from brands through Instagram profiles, posts, or stories.

Shoppable posts: Instagram allows companies to add tags to products in their images with links that contain a product description, price, & the option to “shop now,” leading viewers to an online store. This feature is known as shoppable posts.

Partnerships with brand ambassadors & influencers: Through sponsored postings & affiliate marketing, companies can collaborate with brand ambassadors and influencers. You may enhance revenue & produce more sales leads with the aid of these collaborations.

Make Your Business More Relatable With Instagram

I hope you already understand the Importance of Instagram for Business. Instagram is an excellent platform for demonstrating to potential clients who you are as a person rather than a faceless company. Live events & Instagram Stories, in particular, can show off the personality of your brand.

Instagram Stories: For a behind-the-scenes peek into your business & the individuals who work there, use Instagram Stories. Examples include movies that demonstrate the manufacturing process, articles that depict office interactions, & a series of postings that demonstrate your business’s involvement with the neighborhood.

Instagram Live Events: Instagram live events are an excellent method to connect with followers & establish credibility. Similar to Facebook Live Q&As, you may host live Q&A sessions. Like Instagram stories, live events can give viewers a behind-the-scenes glimpse at your business.

FAQ

Q: Will using Instagram portray my business in a casual light?

A: Instagram is mainly used by youngsters. It can be an effective platform if your target audience is youngsters.

Q: Can I have a monetization feature like X (earlier Twitter) on Instagram?

A: Instagram hasn’t launched any feature like that yet. There are many ways to promote your business on Instagram.

Q: What type of content can I publish on Instagram?

A: Image or video content can be published on Instagram. You can include a URL to your website if you want.

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