Over 34% of people globally use email. Email users will increase in the coming years. Email’s a popular form of communication. According to recent research, users send nearly 196 billion emails daily. Out of these billions of emails, the majority is about Email Marketing.
Email marketing is an effective & powerful way to connect with people & reach your target customers. Messages from your friends, family & colleagues are waiting next to email updates from an organization. That’s why this process works best when it is personalized per the user’s preference.
Emails can be designed for customer activities so that every communication becomes relevant to their interest. You can have topics like updates about the company, new launches & request feedback for your customers – the list is almost endless.
Importance of Email Marketing
1. Email Marketing Reaches Further
It is estimated that the total number of worldwide email accounts will reach over 8 billion in the coming years.
While this may seem surprising initially, consider your online activities: When you sign up for a website, you must enter your email address to create the account. You even need a valid email address to have a Facebook or Twitter account. Many of us have multiple gadgets & numbers. We also make multiple email ids for our own use.
Email is the key to the web, & anyone who’s online has a valid email ID. While Facebook & Twitter may seem quite omnipresent, the current struggle over data breaches & privacy means many people are going out of some social media platforms. So, when it comes to communicating with your targets & customers, there’s no convenient channel with a broader reach than email.
2. It Is Easy To Measure
Most email marketing tools provide the capability to monitor the development of your email campaign. You can monitor delivery rates, bounce rates, unsubscribe rates, open rates & much more. This gives you a better insight into the effectiveness of your email campaigns and which ones to modify or eliminate.
These numbers & data should not be ignored. They are a vital part of your internet marketing campaign together. While some different studies & surveys suggest the best possible numbers to aim for, it all depends on your industry & prospects.
If your customers expect & want daily emails, you should provide them. Yet, sending too many emails to customers who don’t want more than one weekly can increase the unsubscribe rate. It’s all about identifying the needs of your customers & offering relevant content.
3. Emails Reach Customers In Real-Time
According to a recent survey, 55% of all emails are opened & viewed on a mobile device. This is noteworthy & should be considered when planning a marketing strategy.
More than ever, customers are using their mobile devices to access emails and all other kinds of media & data. Apart from that, well-crafted emails create higher conversion rates on mobile phones than on any other medium.
4. It Lets You Create Brand Awareness & Appeal
Creating brand awareness is a vital activity for any business trying to grow. Brand awareness is that subtle quality which attracts customers to choose your products over your rivals. They are more likely to buy from you if they know you better.
One of the Importance of Email Marketing is it builds brand awareness. Awareness is generated by capturing attention. People can learn about you when they can see you. You can use emails in some ways to capture your prospect’s attention. Using email after seeking & getting permission, you can notify subscribers about the following:
- Industry updates.
- Expert advice.
- Market news.
- Products or services updates.
These emails will help you to create brand awareness while demonstrating you care about your customers more than just your name.
5. Email Triggers Action
Every marketing message triggers some action. You are asking someone to recognize your brand, sign-up, learn about your new products they would like, visit your website, buy, etc. You can easily insert a call-to-action option in your emails. These call-to-action options can do various things. You can use them to:
- Ask people to sign up for the newsletter.
- Navigate them to your blog/website.
- Push them towards a sale.
- Ask to share & promote content on social media.
- Offer discounts.
These are just some things you can do to trigger action using emails.
6. Its Economic & Affordable
You can reach many prospects & customers for less than a penny per message. The cost per conversion is so low with email marketing that more & more companies are selecting this process.
Many email marketing services cost around $0.006 per message at their premium Marketing Email level. Some services allow you to send up to 10,000 emails monthly for free. It offers a significant ROI (Return on Investment), and hiring someone to manage these activities might be a good idea.
According to recent research, at a 12,000 email database, your company must spend nearly 150 hours each year managing the campaign. This would include drafting, scheduling, sending emails, answering queries about offers or products, missing coupons or other questions & database maintenance: adding & deleting associates, updating information & many other tasks.
7. It Is Scalable
Scalability is related to your growth. In the case of emails, scaling is simple. You can scale as your subscribers enhance.
One of the Benefits of Email Marketing is that you can have simple measures before your email list starts to increase. Almost every email marketing tool offers plans that scale as the list expands. That means you don’t need to pay unnecessary fees in expectation.
8. It Attracts Website Traffic
Suppose you have developed your contact list to 100,000, & your average click-through rate is 5%. Now picture you publish an article that publicizes your latest product or service launch & share it with your email list. Even if 5% of the receivers click & visit your article, you will have 5000 people who know about your new product or service at almost no cost.
9. Emails Are Versatile
Email marketing allows you to include various media in your messaging. You can include text, images, videos, gifs, audio, links, or embedded content, & use them in any combination you think is apt for the nature of your product or service.
Tips For Email Marketing In 2023
Here are some tips to keep your email marketing appropriate & impactful:
- Use Interactive content in emails.
- Be Authentic & connect with customers.
- Optimize everything for mobile devices.
- Utilize trigger-based email campaigns.
- Try to stand out when everything is personalized.
FAQ
Q: What to do if my email marketing emails go to the recipient’s spam folder?
A: Sometimes, it depends on the settings of the user’s email. Still, you may use a Mail Tester & set proper authentication to avoid such things.
Q: Are cold calls better than emails?
A: Many people can feel disturbed by cold calls. If you send them emails, they can view it at their preferred time.
Q: What are the names of some famous email marketing service providers?
A: Sendinblue, Mailchimp, ConvertKit, MailerLite, ActiveCampaign & GetResponse are some of the many such service providers.
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