Let us start today’s discussion with the question, ‘What is CRM?’ CRM stands for Customer Relationship Management. CRM means all strategies, software & technologies used by various organizations for engaging, obtaining & retaining customers. In this article, we will discuss some Best CRM Software.
What Does CRM Software Do?
CRM software helps companies to computerize customer-related workflows & ensures that all connections with customers & prospects take place smoothly & efficiently across the entire customer experience. CRM software allows organizations to augment close rates, boost loyalty, & earn profits. With CRM software, companies can easily collect & organize customer data from various channels to build more specific customer profiles, provide personalized customer activities & ensure maximum productivity of teams that deals with the customer. Nowadays, it is being done in a computerized way using some software.
Best CRM Software
1. Salesforce
This one is considered to be the Best CRM for business. Salesforce is one of the most well-known names on this list & has more than a million users globally. It is a cloud-based CRM software that offers service to all the branches of a business, counting sales, service, marketing, analytics, & more. A very illustrated dashboard provides you with all the information & numbers you need to see while still offering the ability to plunge into the details with just a few clicks. Salesforce’s interface is user-friendly & easy to navigate. The layout is clean & organized, making it easy to find what you’re searching for. Their key features are:
- Opportunity Management
- Contact Management
- Sales Performance Management
- Visual Workflow
- First Feed Feature
2. Monday.com
Monday.com lets you customize your workflows to track all the features of the sales cycle, from lead generation to post-sale support, everything. If you want to customize anything related to your sales pipeline, workflow, or customer data, Monday.com can be most suitable. Getting the complete view of your customers & sales data is easy to get to with Monday.com, & it’s an outstanding choice for companies that want to monitor their sales process closely. Their key features are:
- Easy to access sales cycle data
- Easily customizable to track all parts of the sales process
- Easy monitoring of the sales pipeline
- Full-featured mobile app
- Integrated Monday.com with other apps and tools
3. HubSpot CRM
It is a marketing suite with all features, with its CRM software as its most popular service to users. HubSpot CRM is great for sales professionals because of its excellent features & time-saving tools. It is also a great option for marketing teams with the capability to capture, track, & grow new leads within the same database. They offer a 100% free version of their software, with the ability to upgrade to get their entire collection of marketing tools. Their key features are:
- Email and Lead Development
- Contact Organization and Management
- Over 300 incorporations
- Live Chat and Chatbots
- Sales Pipeline Data
4. Freshworks CRM
Freshworks CRM (formerly known as Freshsales) is an AI-based CRM for lead scoring, email activity, & many more. One of its most famous features is that it offers a 360-degree view of your business. If you want to see your total customer experience mapped out in front of you, then Freshworks CRM is a great choice. With the ability to see every communication a customer has had with your company, you can quickly solve any issue they might have. Their key features are:
- Lead Management
- Deal Management
- Tracking and Lead Scoring
- Auto Lead Assignment
- Smartforms (web-to-lead)
5. Salesmate
This CRM software is Best for businesses that want to build concrete relationships. Salesmate is an excellent choice for those that want to boost revenue & connections in their business. Salesmate is a cloud-based sales performance CRM software that empowers your sales team & customers with simple, customized productive experiences. Offering a personal touch to your prospects ensures they get the proper information at the right time. With a concentration on the visual, Salesmate makes it simple to see your sales procedure & progress. Their key features are:
- Sales sequences
- Save time, boost focus, & stay on track
- Sales automation features
- Lead assignment system
- Report library
6. Pipedrive
Pipedrive is a sales-aimed CRM that uses AI to automate recurring tasks & manage leads & sales. They currently provide services to over 90,000 customers, & over $24 billion in business have passed through their software. Pipedrive is another excellent platform when talking about user experience. With dashboards that can go from simple to complex, you can navigate to as much or as little information as per your requirement. Their key features include:
- Lead Management
- Visual Sales Pipelines
- Communication Tracking
- Mobile Apps
7. Zoho CRM
This one claim to be the Best CRM For Small Businesses. With Zoho CRM, you can have a 360-degree view of your business and monitor actual sales & marketing opportunities; you can also enhance conversion rates. With more than 150,000 customers worldwide, Zoho CRM is one of the most popular software. Their key features are:
- Advanced CRM Analytics
- AI-Powered Sales Assistant
- Performance Management
- Sales Enablement
- Process management
8. Salesflare
Most CRMs depend on you & the rest of the sales team providing manual data input, but this is not true with Salesflare. It keeps the CRM up to date by automatically collecting all the information. Salesflare has three paid plans: Growth, Pro, & Enterprise. Most of the features covered in the Growth plan, except email sequences, permissions & custom dashboards. The Enterprise plan is for those who need ample organization-level assistance. Their key features include:
- Visual, drag-&-drop sales pipelines
- Email and website tracking
- Email signature sync
- Relationship strengths
- Automated reminders
- Business card scanner
Conclusion
Customer Relation Management (CRM) is an organized approach for developing, managing & maintaining a profitable relationship with customers. Best CRM Software is all about the system of tracking & monitoring every communication a company has with its customers & clients. CRM provides the organization with a central database, which assures the simplicity & security of customer interactions.