The Best CRM Software

Let us start today’s discussion with the question, ‘What is CRM?’ CRM stands for Customer Relationship Management. CRM means all the strategies, software, and technologies used by various organizations to engage, obtain, and retain customers. In this article, we will discuss some of the best CRM software.

What Does CRM Software Do?

CRM software helps companies to computerize customer-related workflows & ensures that all connections with customers & prospects take place smoothly & efficiently across the entire customer experience. CRM software allows organizations to augment closing rates, boost loyalty, and earn profits.

With CRM software, companies can easily collect and organize customer data from various channels to build more specific customer profiles, provide personalized customer activities, and ensure the maximum productivity of the teams that deal with customers. These days, companies are automating this process through software.

Best CRM Software

1. Salesforce

This one is considered the best CRM for businesses. Salesforce is one of the most well-known names on this list & has more than a million users globally. It is cloud-based CRM software that offers service to all the branches of a business, including sales, service, marketing, analytics, and more.

A very well-illustrated dashboard provides you with all the information & numbers you need to see while still offering the ability to dive into the details with just a few clicks. Salesforce’s interface is user-friendly & easy to navigate. The layout is clean and organized, making it easy to find what you need. Their key features are:

• Opportunity Management.
• Contact Management.
• Sales Performance Management.
• Visual Workflow.
• First Feed Feature.

2. Monday.com

Monday.com lets you customize your workflows to track all the features of the sales cycle, from lead generation to post-sale support—everything. If you want to customize anything related to your sales pipeline, workflow, or customer data, Monday.com can be most suitable.

With Monday.com, obtaining a complete view of your customers and sales data is straightforward, making it an excellent choice for companies that wish to closely monitor their sales processes. Their key features are:

• Easy to access sales cycle data.
• Easily customizable to track all parts of the sales process.
• Easy monitoring of the sales pipeline.
• Full-featured mobile app.
• Integrated Monday.com with other apps and tools.

3. HubSpot CRM

It is a marketing suite with all features, with its CRM software as its most popular service to users. HubSpot CRM is great for sales professionals because of its excellent features & time-saving tools. It is also a great option for marketing teams with the capability to capture, track, and grow new leads within the same database.

They offer a 100% free version of their software, with the ability to upgrade to get their entire collection of marketing tools. Their key features are:

• Email and Lead Development.
• Contact Organization and Management.
• Over 300 incorporations.
• Live Chat and Chatbots.
• Sales Pipeline Data.

4. Freshworks CRM

Freshworks CRM (formerly known as Freshsales) is an AI-based CRM for lead scoring, email activity, and much more. One of its most famous features is that it offers a 360-degree view of your business. If you want to see your total customer experience mapped out in front of you, then Freshworks CRM is a great choice.

You can quickly solve any customer issue with access to all their communications with your company. Their key features are:

• Lead Management.
• Deal Management.
• Tracking and Lead Scoring.
• Auto Lead Assignment.
• Smartforms (web-to-lead).

5. Salesmate

This CRM software is best for businesses that want to build concrete relationships. Salesmate is an excellent choice for those that want to boost revenue & connections in their business. Salesmate is cloud-based sales performance CRM software that empowers your sales team & customers with simple, customized, productive experiences.

Offering a personal touch to your prospects ensures they get the proper information at the right time. With a concentration on the visual, Salesmate makes it simple to see your sales procedure & progress. Their key features are:

• Sales sequences.
• Save time, boost focus, and stay on track.
• Sales automation features.
• Lead assignment system.
• Report library.

6. Pipedrive

Pipedrive is a sales-aimed CRM that uses AI to automate recurring tasks & manage leads & sales. They currently provide services to over 90,000 customers, and over $24 billion in business has passed through their software.

Pipedrive is another excellent platform when talking about user experience. With dashboards that can go from simple to complex, you can navigate to as much or as little information as per your requirement. Their key features include:

• Lead Management.
• Visual Sales Pipelines.
• Communication Tracking.
• Mobile Apps.

Read More: 9 Benefits of WhatsApp CRM Integration

7. Zoho CRM

This one claims to be the best CRM for small businesses. With Zoho CRM, you can have a 360-degree view of your business and monitor actual sales & marketing opportunities; you can also enhance conversion rates. With more than 150,000 customers worldwide, Zoho CRM is one of the most popular software programs. Their key features are:

• Advanced CRM Analytics.
• AI-Powered Sales Assistant.
• Performance Management.
• Sales Enablement.
• Process management.

8. Salesflare

Most CRMs depend on you & the rest of the sales team providing manual data input, but this is not true with Salesflare. It keeps the CRM up to date by automatically collecting all the information. Salesflare has three paid plans: Growth, Pro, and Enterprise.

The Growth plan covers most features, with the exception of email sequences, permissions, and custom dashboards. The Enterprise plan is for those who need ample organization-level assistance. Their key features include:

• Visual, drag-and-drop sales pipelines.
• Email and website tracking.
• Email signature sync.
• Relationship strengths.
• Automated reminders.
• Business card scanner.

Conclusion

Customer Relationship Management (CRM) is an organized approach to developing, managing, and maintaining profitable relationships with customers. The best CRM software is all about a system for tracking and monitoring every communication a company has with its customers and clients. CRM provides the organization with a central database, which assures the simplicity & security of customer interactions.