The success that video marketers have had using the platform is evident, thankfully well documented, and teachable. This list of well-known YouTube Marketing Books offers a good cross-section into the opportunities, strategies, and technical aspects of exploring YouTube as a potent marketing and money-making platform. YouTube is a money maker, and its astounding growth is no accident.
Being the second-largest search engine in the world, this well-known video-sharing website serves as a home for internet videos. The portal offers everything from humorous meme collections to instructive instructional films.
Furthermore, it’s reasonable to claim that posting your films on YouTube may improve your chances of getting found and attracting new clients—with over 2.7 billion monthly active viewers. Nevertheless, managing a successful YouTube marketing strategy is not easy. To guarantee that you get the ideal outcome, there are several things you should plan.
Popular YouTube Marketing Books
1. The YouTube Formula by Derral Eves
The bestseller in the Wall Street Journal! includes a free online companion course. Discover the techniques for achieving remarkable outcomes on YouTube. Derral Eves has helped 24 channels reach one million subscribers from nothing on YouTube and has amassed over 60 billion views.
The proprietor of the biggest how-to YouTube channel shares the keys to achieving the outcomes that every YouTube strategy and creator desires in this one of the popular YouTube Marketing Books, Develop an Audience, and Increase Revenue.
Eves will provide readers with information that they won’t find anywhere else: an inside look into the YouTube algorithm’s inner workings, which determines a video’s likelihood of success on the site and how producers may take advantage of it. This book tells readers how to do the following since it is full of practical tips and methods:
- Open a channel.
- Provide content that transforms lives.
- Promote quick view and subscription growth.
- Create a brand and boost interaction.
- Boost the findability.
- Make money from your audience and content.
The YouTube Formula is ideal for any creator, entrepreneur, social media strategist, or brand manager who wants to see genuine commercial benefits from their work on the site. It is filled with case studies and insights from successful YouTube producers.
Available on: Amazon, Bookswagon.
Price:
- Audiobook: Free with Audible Premium.
- Kindle edition: $16.
- Hardcover: $16.39.
2. The YouTube Blueprint by C.J. Daniels
The greatest ally of small company owners is YouTube. But only if you are precisely aware of how to harness its abilities. Continue reading to find out the key! Any successful company you can think of will most likely include YouTube as a major component of its marketing plan. Nike is a prime illustration of this. Undoubtedly, Nike’s success can be attributed, in part, to their ability to stay ahead of trends and capitalize on the popularity of new media as it emerges.
They have effectively boosted their internet presence, sales, and brand recognition by over-saturating YouTube with their marketing video. And Nike already knows this; they don’t even need to raise awareness! Most likely, your company hasn’t yet achieved $30 million in success. Thus, you need YouTube even more than they do.
The good news is that you don’t need a Nike budget or a well-known brand name to take advantage of what YouTube has to offer. More than 2 billion people use YouTube. It’s a big market for you to get into, regardless of the industry your company works in.
However, how can you compete with all the other entrepreneurs who are doing the same thing? How do you ensure that the cacophony doesn’t overwhelm you? Being seen from the start is the key to having an influence. Play by play, The YouTube Blueprint will walk you through the process of doing just that.
Available on: Amazon, Goodreads.
Price:
- Audiobook: Free with Audible Premium.
- Kindle edition: $1.99.
- Hardcover: $13.49.
3. YouTube Secrets Hacks for Beginners by Blake Preston
Utilize this one of the Best YouTube Marketing Books to make your YouTube ambitions come true! The book by Blake Preston and Brian Fitzgerald explains how to become a well-known supplier of video content on the second-biggest search engine in the world. This book shows you how to build a following, stand out in a competitive market, produce interesting material, and monetize your YouTube channel. Among the book’s advantages are:
- Discovering the secrets to success on YouTube and transforming your hobby into a business.
- Gaining expertise in the capture and editing of viral videos.
- Expanding your YouTube channel’s viewership and earning revenue.
- Examining the past of YouTube as well as the platform’s present size.
- Specifying your channel, audience, and area of expertise on YouTube.
- Composing techniques that captivate readers.
- Tricks and advice for producing videos.
- Building a following and generating revenue.
Grab hold of this fantastic chance right now and purchase “YouTube Secrets Hacks for Beginners” before the price goes up.
Available on: Amazon, Bookswagon.
Price:
- Audiobook: Free with Audible Premium.
- Kindle edition: Free with Kindle Unlimited.
- Paperback: $12.99.
- Hardcover: $19.99.
4. YouTube Secrets by Sean Cannell
From how we watch videos to how we interact and promote, YouTube has completely transformed our world and given inspirational people access to a whole new world of entrepreneurship. Online video material brings in six to seven figures each year for millions of individuals. And you too can be headed towards genuine influence and money if you follow the correct path.
Online video gurus Sean Cannell and Benji Travis provide you with a step-by-step YouTube success playbook in the new and expanded version of YouTube Secrets. They do this by drawing on their almost two decades of expertise as well as interviews with over two hundred top producers. You’ll get knowledge about:
- The seven necessary components of a successful channel.
- Novel approaches to increasing views and subscriptions.
- Ten YouTube revenue-generating strategies plus much more.
This book will teach you how to utilize YouTube to grow a following, start a successful company, and significantly improve people’s lives—regardless of your level of experience.
Available on: Amazon, Abebooks.
Price:
- Audiobook: Free with Audible Premium.
- Kindle edition: $4.99.
- Paperback: $13.49.
- Hardcover: $39.
5. YouTube Channels For Dummies by Rob Ciampa
Make a YouTube channel with excellent material to get followers. Two billion people use YouTube each month, making it their eyes and ears. A portion of those billions may be drawn to your personal or commercial channel with the help of the tried-and-true methods in YouTube Channels for Dummies, Second Edition.
Four YouTube channel content producers, managers, marketers, and analysts share their knowledge in this revised book, which covers the ins and outs of producing quality material, growing a following, and engaging with your audience. The book contains information about channel setup.
- Producing videos that draw in viewers.
- Establishing a video production studio.
- Revising your finished work.
- Reaching the people you want to reach.
- Communicating with your followers.
- Establishing a lucrative enterprise.
- Advice on copyright laws.
This one of the famous YouTube Marketing Books gives readers access to the more than two billion active YouTube viewers who log on every day. It is written for both the aspiring YouTube creator and the business professional looking to increase their company’s presence on the well-known social networking site. Discover how to start a channel, grow a YouTube fan base, and get knowledge from seasoned YouTube producers on planning, marketing, and video development.
Available on: Amazon, dummies.com.
Price:
- Audiobook: Free with Audible Premium.
- Kindle edition: $4.18.
- Paperback: $17.79.
- Audio CD: $42.56.
6. YouTube Playbook by Brandon’s Business Guides
Learn the essential techniques for increasing your YouTube channel quickly today and beyond. Even if you have severe camera anxiety and have never uploaded a video before, you want to start and develop a lucrative YouTube channel. Do you want to make films on topics you are enthusiastic about? Do you want to create a successful internet company and make $1,000 doing what you love?
The way we consume information has changed as a result of YouTube, and creative entrepreneurs now have an unprecedented potential to create videos about their passions and earn six or seven figures doing so! It is precisely what you can do.
Of course, the tactics that were effective earlier are no longer effective, but if you stick to this revised YouTube success model, there’s no reason you can’t amass a massive following of thousands, if not millions, of devoted subscribers and viewers.
Their goal is to provide you with the precise useful guide needed to go from having no subscribers to being popular on YouTube very quickly. Everything you need to overcome camera anxiety and increase your chances of making viral videos is covered in this book. Now is the perfect moment to begin on your path to YouTube success and a business you love.
Available on: Amazon, Thrift books.
Price:
- Paperback: $10.36.
- Hardcover: $65.39.
7. Beginner’s Guide To Starting a YouTube Channel by Ann Eckhart
Do you want to become well-known online, an influencer, or a provider of social media content? Do you like watching popular YouTube channels and want to launch your own? A channel that makes money for you in addition to attracting a sizable audience. Do you believe that using videos to promote your company would be beneficial?
The How To for Starting a YouTube Channel: This book is for you. With the release of her renowned YouTube book in a new annual edition, Ann Eckhart, a YouTube creator herself since 2009, is back. It is one of the greatest YouTube Marketing Books.
Eckhart updates this book with the most recent material each year to assist readers in launching and expanding their YouTube channels, and the 2023 edition is her largest yet! Eckhart takes you step-by-step through all the requirements to launch and expand a successful YouTube channel in this book, which is simple to read.
How to set up your Google AdSense and YouTube channels, as well as how to brand your channel and content. What is required, including the equipment and instructions, to record, edit, and post videos?
Available on: Amazon, AbeBooks.
Price:
- Kindle edition: $9.99.
- Paperback: $14.99.
8. The One Right Video by Diana Gladney
Are you weary of videos going unmentioned? You’ve seen every “YouTube Tips” video. You’ve made a list. ever attempted to put what you’ve learned into practice. What then makes it not work? The typical adolescent, on the other hand, is succeeding in developing their social skills without putting their business in jeopardy.
For what reason is it the case? because they have mastered the art of producing captivating content that appeals to their target market and boosts sales for their up-and-coming companies. It’s your time now! They now know how to choose and create The One Perfect Video for the people who will see it.
Whether you work as a speaker, coach, or real estate agent, your capacity to produce interesting video material determines whether viewers will engage with your business and act upon your recommendations, or they will just scroll past them and miss them. Diana Gladney reveals practical tactics in this one of the Best YouTube Marketing Books that are simple to read and use for any entrepreneur looking to get into the production of video content.
Available on: Amazon, Goodreads.
Price:
- Kindle edition: $3.99.
- Paperback: $10.99.
9. Tube Ritual by Brian G. Johnson
Everybody starts from scratch when they join YouTube. You must begin with no subscribers, views, or videos. Moreover, YouTube receives about 400 minutes of material uploads per minute. It would be an understatement to say that growing a channel is difficult! Less than 3% of YouTube channels ever acquire a subscriber base of 10,000 or more.
Nonetheless, Brian G. Johnson attracted 10,623 new members and more than half a million video views in only a single year. Starting from scratch. Brian had to master the plethora of camera settings, editing choices, and technical nuances that often created a barrier since he had no prior experience on YouTube to draw on.
Moreover, he succeeded in a narrow and cutthroat market: YouTube video marketing. You may wonder, how? Through a year of investigation, experimentation, and refinement of several video growth strategies to determine the reasons behind the YouTube algorithm’s preference for some videos over others.
In the end, this resulted in the development of a video ritual based on his research—a sequence of events carried out in a predetermined order. Tube Ritual is a one-year case study that is more than just a manual to increase views and convert more people into subscribers.
Available on: Amazon, AbeBooks.
Price:
- Kindle edition: $7.99.
- Paperback: $14.07.
Benefits of YouTube Marketing
You can invite the following benefits from reading YouTube Marketing Books:
Better Traffic: With more than 5 billion videos watched daily, YouTube is expanding rapidly! Compared to other platforms, this one receives a lot more traffic. Advertising your material on other people’s videos is a great way to reach an audience even if you don’t make many films for your company. As long as you meet their demands, you may be sure to discover new clients on YouTube thanks to its high visitor volume.
Better Visibility on Google: It’s possible that you’ve noticed that videos are showing up in Google search results more often than other types of content. By producing excellent content for your website and uploading videos on YouTube based on it, you may capitalize on this.
By doing this, you’ll build backlinks to your website and increase the likelihood that Google will find your company while searching. You are also enhancing your company’s internet authority by using YouTube marketing. Your page will rank higher on the Google search engine results page the more authoritative you are on the search engine.
Higher Conversion Rates: A video replaces a million words if a picture can convey a thousand words. Videos, more than any other kind of entertainment, can elicit strong emotions. They breathe life into your company by transforming your messaging from boring text to something lively and captivating. Especially, they also support the development of authority and trust among others. This kind of interesting and captivating content may boost your conversion rate by eighty percent.
FAQ
Q: To what extent does YouTube marketing work?
A: Yes, at a cost ranging from $0.10 to $0.30 per view, YouTube advertising may be a very successful approach to reach a large and engaged audience if done correctly. It provides a range of ad types, strong targeting capabilities, and the opportunity to make money with the YouTube Partner Program.
Q: What is YouTube marketing’s primary objective?
A: The goal of YouTube marketing is to increase brand or product awareness through the production and publishing of videos on the platform. Businesses benefit from increased traffic, a larger consumer base, and outreach to new markets.
Q: Is YouTube a good place to study marketing?
A: Although there is a wealth of educational content on YouTube, such as tutorials, guides, and lectures from experts on a variety of digital marketing-related topics, if you’d prefer an organized learning environment, you can enroll in an extensive online course on the subject to get a taste of the hot topics in digital marketing.
