There are several social media sites to take into account when promoting your e-commerce firm. Of course, Pinterest is a very well-liked and successful social networking site. You have the chance to promote your items to those who are looking through Pinterest for suggestions on what to buy. Users of Pinterest tools for businesses who are in the midst of the research phase of the purchasing process may very well be prospective buyers for your goods.
However, despite the fact that many e-commerce companies would profit from having a presence on Pinterest, many choose not to do so due to time constraints, the challenge of getting started, or the difficulty of regularly producing engaging Pins. Fortunately, Pinterest has many solutions to help with this and improve your marketing. Utilize these tools and applications to elevate your Pinterest presence.
Top Pinterest Tools For Businesses
1. Tailwind
Tailwind, a highly effective social media management tool, can significantly reduce your time spent on social media marketing by automatically publishing your content according to your schedule. A fantastic solution for Pinterest automation, Tailwind offers several additional capabilities designed especially for Pinterest.
You may set up queues of information that will be automatically uploaded in the next available period, or you can schedule individual pins for certain time intervals. Drag and drop queued pins into various time slots with ease, and see the full content schedule at once.
Additionally, Tailwind provides Pinterest metrics, which are useful for content scheduling. Although their dashboard doesn’t provide many features that aren’t already accessible via Pinterest’s native statistics, it’s convenient to have everything on one platform when planning content.
Features:
- Activity Dashboard.
- Commenting/Notes.
- Social Media Integration.
- Reporting & Statistics.
- Workflow Management.
- Visual Analytics.
- Trend Analysis.
- Third-Party Integrations.
- Tagging.
- Social Promotion and many more.
Price:
- Tailwind Pro: $19.99 per month.
- Tailwind Advanced: $39.99 per month.
- Tailwind Max: $79.99 per month.
2. Canva
Because Pinterest is a visual-first platform, it is unlikely that a pinner would pause to read the description, much less click through, if the pin doesn’t look attractive. On Pinterest, it’s crucial to make a good first impression, and using design tools like Canva may make it easier to produce visually appealing material. After all, making pins that fit inside the optimal size ratios will be a part of making a high-performing pin.
Canva offers ready-made Pinterest pin templates with a variety of styles so you can rapidly make stunning pins in bulk. These layouts are all fully customizable. You may add images, remove design components, or alter the text, font, or background picture. You may also add your visual materials and create a brand-new design from scratch.
To make sure your brand or website is reflected on your pins when they are re-pinned, you may use Canva to add a logo or text overlay to your photographs, even if they are already the ideal size for Pinterest. Canva is quite popular among marketers because it simplifies the production of high-quality graphics that can be used on social networking sites other than Pinterest. It is unquestionably among the greatest picture editing programs available right now.
Features:
- CMS Integration.
- Pre-built Templates.
- Templates.
- Content Management.
- Media Library.
- Asset Library.
- Search/Filter.
- Text Editing.
- Template Management.
- Image Library and many more.
Price:
- Free version available.
- Team: $10/user/month.
- Pro: $15/user/month.
3. Piktochart
It’s likely that you’ve seen at least a few infographics or pins with an infographic aesthetic if you’ve lately perused Pinterest. You may use infographics to add variety to your own Pinterest posts.
Canva, one of the best Pinterest marketing tools, functions similarly; however, Piktochart specializes in charts and infographics. Even if you have no design skills, you may produce a beautiful visual more quickly by using one of the many infographic templates accessible.
All of the templates are completely editable; however, Piktochart advises against altering the text boxes’ dimensions since they are already set up for the optimal proportion. However, with just a few clicks, you may alter every aspect of the infographic, including the color palettes. In this situation, speed is crucial.
Features:
- Pattern, Color & Art Storage.
- Media Library.
- Image Library.
- Design Templates.
- Data Visualization.
- Data Management.
- Presentation Tools.
- Search/Filter.
- Templates.
- Text Editing and many more.
Price:
- Free version available.
- Pro: $24/user/month.
4. ViralTag
ViralTag is a more team-oriented Pinterest marketing solution that enables a social media management team to work together on content creation and strategy. Consequently, this enhances online marketing effectiveness and gives them a clearer picture of the return on investment. Team members may publish drafts of their work using this tool, and the administrator will let them know whether it needs to be revised or authorized.
It is one of the most helpful Pinterest tools for any company running expensive social media efforts since its main emphasis is on online campaigns that depend on visual marketing.
Features:
- Automated Publishing.
- Brainstorming.
- Communication Management.
- Content Library.
- Content Management.
- Customer Engagement.
- Document Management.
- Multi-Account Management.
- Post Scheduling.
- Real-Time Editing and many more.
Price:
- Individual: $29/month.
- Small Business: $99/month.
- Brand: $249/month.
5. Hootsuite
Users see Hootsuite as a multipurpose tool that can handle all of their social media marketing requirements. Larger teams may work together easily on all of their social media endeavors thanks to the layout and style of our Pinterest planner.
In keeping with managing several accounts across all of the main social media platforms, this one of the Pinterest tools for businesses now facilitates the publication of posts on Pinterest. You may schedule your articles, create boards, and publish using Pinterest’s automation tools.
By smoothly automating many of their regular tasks, Hootsuite users are able to save a significant amount of time. But because of its intricate user interface, this Pinterest planner is challenging for beginners to use.
Features:
- Real-Time Data.
- Real-Time Analytics.
- Real-Time Editing.
- Real-Time Comparisons.
- Publish Scheduling.
- Progress Tracking.
- Predictive Analytics.
- Pre-Approved Content Library.
- Multi-Channel Communication.
- Media Library and many more.
Price:
- Standard: $99/user/month.
- Advanced: $249/user/month.
6. Zapier
Zapier is the most flexible and best Pinterest marketing tool on our list and can be used to build effective workflows and automation for your social media management.
For instance, you may leverage its WordPress blog connection or set up a routine that distributes your Facebook page articles on Pinterest automatically. You may enhance your Pinterest marketing plan with an almost infinite number of processes thanks to Zapier’s great degree of customization.
Features:
- Web Services.
- Application Management.
- Pre-built Connectors.
- Workflow Management.
- No-Code.
- Rules-Based Workflow.
- Configurable Workflow.
- For No-Code Development.
- Forms Automation.
- API and many more.
Price:
- Free plan available.
- Professional: $29.99/month.
- Team: $104.50/month.
Read More: 9 Benefits of Pinterest for Business
7. SocialPilot
One of the greatest Pinterest tools for businesses to manage social media campaigns for companies of all sizes is SocialPilot. Of all the marketing products available, its Pinterest scheduler is now one of the most often used.
By examining their interactions, businesses may utilize SocialPilot to interact and connect with their target audience. You may share material on Pinterest and other popular social networking sites like Facebook, Instagram, LinkedIn, Twitter, and TikTok with the aid of this Pinterest marketing tool.
One of the greatest Pinterest schedulers is SocialPilot, which can assist you with content planning, post ideation for the complete week or month, and tracking the quantity of individuals that interact with each piece of content. With the help of this fantastic Pinterest tool, discover what works and increase the visibility of your content across many platforms.
Features:
- Customizable Reports.
- Reporting/Analytics.
- Task Management.
- Channel Management.
- Campaign Planning.
- Automated Scheduling.
- Performance Metrics.
- Conversion Tracking.
- Multi-Campaign.
- Calendar Management and many more.
Price:
- Essentials: $30/month.
- Standard: $50/month.
- Premium: $100/month.
- Ultimate: $200/month.
8. Semrush
One common SEO tool is Semrush. It offers several opportunities to enhance your Pinterest! Just so you know, your Pinterest board may rank naturally for certain Google search terms. You may examine the domain Pinterest.com and find keywords related to your sector by using the Organic Research function.
This aids in determining which Pinterest boards appear on Google’s first page, for instance. Additionally, you may compare your viewership to those of your rivals with Social Tracker’s Pinterest analysis.
Features:
- Website Monitoring.
- Website Management.
- Trend/Problem Indicators.
- Social Marketing.
- Site Search Tracking.
- Project Management.
- Link Analytics.
- Lead Generation.
- Keyword Filtering.
- Keyword Discovery and many more.
Price:
- Pro: $139.95/month.
- Guru: $249.95/month.
- Business: $499.95/month.
9. Figma
Another design tool is Figma, which is much more sophisticated than Canva. It is still often regarded as being simple to learn. However, despite its intuitive interface, I believe that learning Figma is difficult and time-consuming, particularly for non-designers.
Canva does not allow you to make beautiful Pinterest graphics and design components, but Figma does. Because of this, it’s a great option for anyone who wants to explore their creative limits.
Features:
- UI Prototyping.
- Performance Testing.
- UX Prototyping.
- Real-Time Updates.
- Interactive Elements.
- Commenting/Notes.
- Usability Testing.
- Data Import/Export.
- Version Control.
- Third-party integrations and many more.
Price:
- Free plan available.
- Professional: $12/user/month.
- Organization: $45/user/month.
- Enterprise: $75/user/month.
Importance Of Pinterest Tools For Businesses
Pinterest has evolved into a powerful platform for businesses, offering a unique way to engage with consumers and promote products or services. However, to fully leverage its potential, businesses need to utilize Pinterest tools that help optimize their marketing efforts and enhance user experience. These Pinterest tools for businesses can provide valuable insights, streamline content creation, and drive more traffic to websites or online stores.
One of the most useful tools for businesses is Pinterest Analytics, which provides detailed insights into the performance of pins and boards. This data helps businesses understand what resonates with their audience, track engagement, and adjust strategies accordingly. It also helps businesses identify trends, which is essential for staying relevant and timely in content creation.
Pinterest Ads Manager is another powerful tool for businesses looking to boost their visibility. It allows for the creation of targeted paid campaigns, reaching specific demographics based on interests, location, or behavior. This targeted approach ensures that businesses can effectively reach potential customers, making advertising efforts more efficient and cost-effective.
For content creators, tools like Tailwind offer scheduling and automation features, allowing businesses to plan and manage posts in advance. This helps maintain consistency in posting and ensures businesses stay active on the platform without having to manually upload content.
Additionally, Pinterest’s Visual Search and Shop the Look tools enable users to discover products more easily, enhancing the shopping experience and driving sales directly through the platform. In conclusion, Pinterest tools are indispensable for businesses aiming to optimize their presence, improve engagement, and increase conversions. These tools offer a strategic advantage in an increasingly competitive digital marketplace.
FAQ
Q: Pinterest marketing: what is it?
A: The practice of using Pinterest’s platform to advertise goods, services, and businesses is known as Pinterest marketing. This entails making interesting pins, joining pertinent boards, using hashtags, and maintaining a steady online presence. It also entails tracking and evaluating the effectiveness of your ads using analytics. Brands may use Pinterest to establish connections with their target market to boost sales, enhance website traffic, and raise brand recognition.
Q: In what ways does Pinterest help businesses?
A: Businesses may monitor data like views and impressions on Pinterest. You may learn more about your audience’s level of engagement and how to create more engaging content for them by examining social media indicators like these. Utilize Pinterest Analytics to monitor your development.
Q: What distinguishes Pinterest from Pinterest for Business?
A: A corporate account on Pinterest has a different purpose than a personal one. A business account is intended to assist companies in reaching a larger audience with their content, goods, and services, while a personal account is intended for people to discover what motivates them.
