In the current era of YouTube, Livestreams, Instagram & WhatsApp Stories, webinars, & more, it’s evident that video content is in true power. It’s also evident that every year, more & more content marketers recognize the several persuasive Benefits of Video Marketing & include video content in their marketing strategy.
From advertising a product or service, enhancing communications with customers, or intensifying their reach & presence on social media, video content marketing is flexible, handy, & can give you a powerful edge over your rivals if done right.
Some Amazing Benefits of Video Marketing
1. Consumers Like Video Content
If you aren’t convinced about the Benefits of Video Marketing, maybe this information can change your mind: Video content makes up 12% of all content uploaded to Facebook & gets 8 billion views every day – this is before Facebook introduced Facebook Live & Story.
Recent statistics suggest that YouTube works as a video streaming site and is the second-largest search engine after Google. It is also stated that YouTube is the second most popular website worldwide, with approximately time spent watching video content daily at 1.2 billion hours.
The truth is that people like watching videos. They are handy, entertaining, & frequently educational. You can consider the extremely large audience waiting to see & know more about your business.
2. It Can Influence Buying Decisions
Consumers often trust videos when deciding which products or services to select. Viewers are expected to consider information displayed in video rather than in text or audio format. Videos can also display how a product or service serves them, helping prospective customers make informed decisions.
Customers can remember a video advertisement more profoundly if it touches them. If the video is humorous or touching, they are more prone to decide in favor of the company.
3. It Can Increase Conversion Rates
A recent study has shown that adding video content to your product or service page can increase sales by 144%.
An excellent way to place video content on a product or service website is an ‘explainer video.’ This is an opportunity for a prospect to watch a short video to know about the function & use of your product or service, typically conspicuously or entertainingly.
It’s useful to realize the importance of video advertising. Video content is constantly changing. Key trends to consider now include a live demo of your product or service & reviews by existing customers & experts.
4. Videos Support Email Marketing Campaign
You are familiar with email marketing, but have you considered video email marketing? Using words like ‘video’ in your subject line has been proven effective in developing open rates & decrease unsubscribe rates. Videos in email enhance the click-through rate by 200%-300%, which is remarkable.
You can attach videos or video links in emails with an attractive thumbnail to capture the recipient’s interest immediately. Moreover, you can personalize the email by inserting the recipient’s first name in the thumbnail image & narrating about their favorite activities or passions right through the video.
5. Google Prefers Optimized Video Content
In addition to videos being great elements in many marketing campaigns, & being a great tool to provide information, another one of the great Benefits of Video Marketing revolves around your SEO (Search Engine Optimization) & page ranking.
Suppose you dedicate enough time to ensure that your video content is properly SEO optimized, with an excellent & proper thumbnail, an attractive title, & content of good quality. In that case, video content can attract a lot of organic traffic to your site, improving your ranking in search results & having more views along with it.
6. Move in Before Your Rivals
Nearly 90% of digital marketers consider video content a vital part of their strategy. This has expanded and is expected to increase as more & more professionals realize the huge benefits videos can bring to a campaign.
The worst thing is making an amazing video with best practices & procedures only to watch it overshadow the crowd of videos already out there. That’s why it’s equally significant to move fast & be noticeable among the crowd, creating an easily recognizable identity.
7. Increased ROI
If you do it properly, a video with excellent content can produce an incredible ROI (Return on Investment). The best part is that video marketing strategy is investment-worthy for many reasons.
For nearly 55% of businesses, video marketing has generated a higher ROI than any conventional marketing strategy. In the current world, video is a popular form of communication that outshines all other types of digital media – from messages to chatbots & everything. Video content provides the most engagement on social networks.
It’s a remarkable way to connect with new audiences & turn them into customers because almost 60% of audiences prefer good-quality videos to read text when trying to learn about a product or service.
8. Videos Get Shared More
Whether it’s on Facebook, Twitter, Instagram, or YouTube, videos are continually shared on social media platforms- enhancing the visibility of your business & attract more views with little or no extra effort.
Look at a few data about the role social media platforms play in efficient video marketing:
- Tweets with video can gain 10X more engagement than tweets without videos. Endorsed Tweets with videos can save over 52% on cost-per-engagement.
- LinkedIn users are 23X more likely to share a video on that platform than any other post.
- Pinterest users confess they are 2.8X more likely to buy something after watching a well-made video.
- People would connect more with video content than other posts on Instagram.
The conclusion is evident: social media platforms love video, & efficient usage can attract remarkable growth in your customer base & business.
Things To Keep In Mind While Making A Video Content
You must make quality video content to attract the Benefits of Video Marketing. Before making one, keep some things in mind:
- Make the video content interesting.
- Dedicate enough time to select a good script.
- Describe the nature of your product or service vividly.
- If possible, use some humor.
- Don’t exaggerate.
- Keep the video short; long videos are off-putting.
- Determine the taste of your target audience.
- Set Video Marketing Goals.
- Decide the nature of the video (Demo, How-To, Product Reviews, Expert Interviews, Customer feedback).
- Use proper tags.
- Optimize video content for conversions.
- Analyze the performance of your video.
FAQ
Q: Does Video Marketing campaigns cost a lot?
A: It depends on your budget. If you want, you can make videos in-house in inexpensive ways.
Q: How long a video for marketing campaigns should be?
A: If it is an advertisement, it is advised to keep it under 30 seconds. However, tutorials or review videos can be 10-15 minutes long.
Q: What are the steps of planning video content?
A: Steps are as follows:
- Outline your goals.
- Determine your target audience.
- Focus on your central message.
- Plan the details.
- Write a video production summary.