
The correct Marketing Analytics Tools can enable your team to turn raw data into actionable insights, which will result in more successful campaigns, better knowledge of your customers, & ultimately, a significant improvement to your company’s bottom line. However, marketing executives may find it challenging to navigate the vast array of available marketing analytics solutions.
Software programs known as Marketing Analytics Tools enable businesses to monitor, assess, & evaluate their marketing success. They give a methodical manner to assess the success of marketing initiatives & supply information that supports strategic choices.
Some Top-Rated Marketing Analytics Tools
1. Google Analytics

This is one of the simple Marketing Analytics Tools that Google offers without charge. You may use it to monitor the traffic to your website, as well as learn more about your visitors’ origins, methods of discovery, time spent on your site, etc.
To analyze your marketing data more thoroughly, Google Analytics may also be combined with other programs like Google AdWords & Google Data Studio. The ability to track individual user sessions & understand how users really use your site is not offered, and it is challenging to design & define new conversions.
The free, basic Google Analytics version is adequate for the majority of businesses. Additionally, a premium edition with full Google support & extensive data analytics features is available for roughly $100K annually.
2. Improvado
One of the marketing analytics tools with enterprise-grade capabilities, Improvado automates the collection, transformation, & analysis of your marketing, sales, & revenue data. The platform provides support for the whole marketing data pipeline process.
Improvado offers a great deal of flexibility when it comes to custom connections, attribution modelling customization, & the frequency of data extractions. Marketing & advertising companies make up 68.9% of Improvado’s consumers, according to G2 evaluations.
It implies that customers may access a wide range of metrics & dimensions and examine data at the campaign, adset, keyword, & even ad creative level across all channels, all from a single dashboard. Improvado is also a no-code solution, making it appropriate for teams with minimal technical background.
It offers professional services in the event that a customer requires a unique data connection or has a technical problem. Improvado furthermore provides services for the setup & upkeep of data warehouses.
3. Whatagraph
You may generate useful, attractive reports from a variety of data sources with the marketing reporting application Whatagraph.
Whatagraph’s two primary user demographics are as follows. The first category consists of marketing firms that manage several accounts for each customer. They may link these data sources with Whatagraph to produce the report.
The report can be automated to automatically send out new data at predetermined intervals after it has been prepared. On this basis, agencies might reduce each customer’s weekly hours spent on report development.
The second category consists of internal marketers who are trying to find a quick & accurate approach to report on their marketing activities. You may download a report template to complete by simply connecting your marketing platforms.
4. Salesforce Marketing Cloud Intelligence
Salesforce Marketing Cloud Intelligence, known initially as Datorama, is one of the Best Marketing Analytics Software specializing in business intelligence & analytics with a goal to assist marketers in unifying all of their data across many platforms into one location, providing a view of the full picture.
A solid & intricate solution is Salesforce Marketing Cloud Intelligence. The product will have a high learning curve & be challenging to use for businesses without a staff of data professionals.
One-by-one data stream management is a key component of Marketing Cloud. It might take a lot of time, especially when working with large data sets, but it’s ideal for customization & accuracy.
Additionally, the application lacks functionality that would enable simultaneous editing or reloading of data, which might save time & effort.
5. Funnel.io

Streamlining marketing reporting & analysis, Funnel.io is a Marketing Analytics Tool that automates data collection, transformation, & loading.
Including advertising, eCommerce, email marketing platforms, CRMs, & more, the software interfaces with over 500 apps & platforms. With the use of Funnel, users may automate data classification, modify the import & export frequency, & alter raw data.
Data may be transferred straight to a data warehouse, a dashboard solution, Google Data Studio, & Google Sheets, and the platform lets you map & aggregate data in a manner similar to Improvado. However, Tableau is not directly integrated with Funnel.io.
The essential advantage of the marketing analytics platform is that it is pretty self-serve & easy to use. Due to the cost being correlated with ad expenditure, the platform may increase in price as your company’s ad spending increases.
6. Domo
Domo is an analytics tool that emphasises data visualisation and business intelligence. The Domo platform is ideal for C-level executives working for large corporations that want a non-marketing-specific BI solution that can be used throughout the entire organization & produce executive-level dashboards.
For more broad business data, it is employed. Consequently, the program has a reasonably wide range of capabilities when it comes to executive dashboards & company-wide business intelligence. Still, it is not the ideal option for the collection & visualization of marketing data.
The platform is too expensive for usage by the marketing department alone because the marketing integrations are less extensive & the connectors don’t extend as deep.
7. Ninjacat
Ninjacat, one of the Best Marketing Analytics Software, claims to be an all-in-one reporting solution for businesses & agencies, with a focus on budget management, SEO reporting, & PPC reporting. This marketing reporting solution combines call tracking with monitoring & reporting functions.
By integrating with widely used PPC, SEO, display, social media, & call monitoring channels, the platform enables customers to automate reporting & keep an eye on their budgets and campaigns.
More than 750 data sources, according to Ninjacat. Although the expense of the product may make it challenging for smaller firms to pay, it may be useful for marketers who require a single solution for reporting PPC, SEO, & other campaign activities.
8. HubSpot
Businesses aiming to maximize their digital marketing efforts will find HubSpot’s email tool & marketing analytics tools to be game-changing. With customizable templates and extensive segmentation features, this tool enables businesses to target the right audience with the right message at the right time.
HubSpot’s extensive marketing analytics tools are what really set it apart. Businesses may learn important information about the effectiveness of their email marketing, such as open rates, click-through rates, & conversion rates, by using thorough reports & real-time data.
Businesses may improve their plans & get better outcomes by identifying what’s working & what isn’t using the data it provides. Whether you run a small business or a vast corporation, HubSpot’s email tool & marketing analytics capabilities are crucial for achieving success in the cutthroat digital environment of today.
Why Do Businesses Need Marketing Analytics Tools?
The effectiveness of a digital marketer’s marketing initiatives should be managed & measured in some way. To do this, they rely on marketing analytics technologies. Utilizing Marketing Analytics Tools, marketers may strengthen their efforts & demonstrate their value.
Their objective is to increase the effectiveness of marketing efforts & demonstrate the value of the investment. The data from every channel in your marketing mix may be gathered & reported on by marketing analytics solutions.
They facilitate campaign performance tracking, competitor research, & report generation for marketers without the need for data scientists.
In relation to your marketing efforts, the following information will be gathered & tracked by marketing analytics tools:
- User information from websites.
- Event & customer touchpoint data.
- Statistics on the effectiveness of paid campaigns.
- Customer purchase information.
- Email marketing statistics.
FAQ
Q: Can I use Marketing Analytics Tools for free?
A: As these tools are industry-oriented, you won’t find many tools like Google Analytics that offer a free version. Most of them offer a free trial period.
Q: Is there anything that these tools can’t tell?
A: User motivation or purpose cannot be gleaned from these tools. Only user behavior & analytics pertaining to websites can be revealed by it.
Q: Can you trust the data provided by these tools?
A: These tools are accurate & you can trust the data & analytics they provide.