Emails that are long and lack images are not the best for marketing. Videos boost engagement by keeping your email marketing efforts in front of customers and out of their spam folders. It is directly included in the email and is used in video email marketing campaigns. Videos are, after all, much more exciting and engaging than written text. They work wonders at condensing complicated information into a clear and engaging format for viewers. Above all, email videos boost click-through rates, foster consumer confidence, influence purchasing choices, and humanize your business. Video Email Marketing Software helps you to create those.
Best Video Email Software makes sending thousands or even hundreds of tailored video emails easy. Selecting the appropriate tool may enhance email marketing and increase lead and customer engagement.
Some Top Video Email Marketing Software
1. Canva
Users may create expert designs for their projects using Canva, a free online design tool. Canva is an excellent alternative for anyone who wants to make their graphics without having to employ a professional because of its user-friendly tools and simple UI with a vast array of options for personalizing your designs and a library of ready-made templates.
Recently, Canva launched a free online video editor. Making films for your projects that appear professional is simple with the Canva video editor. The video editor is a fantastic choice for anyone who wants to make films without having to employ a professional because of its straightforward design and basic features.
The video editor is a terrific method to make professional-looking movies for your projects with its collection of pre-made themes and many customization capabilities.
Features:
- Change Management.
- Collaboration Tools.
- Content Import/Export.
- Content Library.
- Content Management.
- Content Sharing.
- Custom Fonts.
- Customizable Branding.
- Customizable Templates.
- Customization.
- Data Import/Export.
- Data Visualization.
- Design Management.
- Design Templates.
- Digital Asset Management.
- Document Templates.
- Drag & Drop.
- Email Distribution.
- Employee Photos.
- File Management and many more.
Pricing:
- Free version available.
- Pro: $12.99 per month.
- Enterprise: $30 per month.
2. Loom
Video Email Marketing Software called Loom is well-known for its sharing, editing, and screen recording capabilities. Loom is a fantastic option for increasing outreach, providing client training or demonstrations, and accelerating sales cycles. It is appropriate for asynchronous video meetings or presentations.
Users like this tool because it works with Chrome, Windows, Mac, iOS, and Android. It’s suitable for various tasks, such as customer onboarding and product demonstrations, since anybody can use it as a screen recorder.
It excels in content recording, mainly because of its sophisticated video editing interface that produces a polished end product. It creates a shareable link you may use in your email campaigns once it records. Loom is competent at interacting and establishing a personal connection with prospects and clients.
Features:
- Access Controls/Permissions.
- Activity Dashboard.
- Activity Tracking.
- Activity/News Feed.
- Alerts/Notifications.
- Annotations.
- Audio Calls.
- Audio Capture.
- Brainstorming.
- Collaboration Tools.
- Commenting/Notes.
- Communication Management.
- Content Library.
- Content Management.
- Customizable Branding.
- Discussions/Forums.
- Engagement Tracking.
- File Sharing and many more.
Pricing:
- Free version available.
- Premium: $8 per month.
3. BombBomb
BombBomb, one of the Best Video Email Software for sales and marketing managers, aims to improve client reachability via digital channels. With good reason, BombBomb is the best option for sending video emails. It is one of the first platforms to be launched for this kind of use.
Its vast toolkit covers all the important tasks that are vital to it, from tracking and delivery to video recording. In addition, pre-installed tools optimize the video’s personality, tone, emotion, and clarity to wow viewers. Small businesses and major corporations turn to BombBomb first when they want to add a human touch to their digital marketing rather than using boring text scripts or bots.
Features:
- Activity/News Feed.
- Alerts/Notifications.
- Auto-Responders.
- Batch Communications.
- Brand Overlay.
- CAN SPAM Compliance.
- Campaign Management.
- Chat/Messaging.
- Communication Management.
- Contact Management.
- Content Library.
- Content Management.
- Customer History.
- Customizable Branding.
- Customizable CTAs.
- Customizable Fields.
- Drip Campaigns.
- Dynamic Content and many more.
Pricing:
- Free trial available.
- Essentials: $33/month.
- Plus: $49/month.
- Teams: Contact sales.
4. Hippo Video
Hippo is a platform for creating videos that prioritizes user experience. It assists you in creating scalable films with its AI backend, all the while customizing the context based on the buyer journey. Hippo is designed to boost communication between you and your prospects and customers because of its CX emphasis.
In user opinion, few products have the pre-made, prospect-specific Video Flows that Hippo Video offers. This template collection applies to a variety of scenarios and use cases. Before, many people had trouble repeatedly filming until they had the ideal Video, but with Hippo Video, recordings could be prepared in advance.
Features:
- Alerts/Notifications.
- Behavioral Targeting.
- Brand Overlay.
- Bulk Uploading.
- Campaign Management.
- Campaign Segmentation.
- Categorization/Grouping.
- Client Management.
- Client/Property Matching.
- Closed Captions.
- Collaboration Tools.
- Communication Management.
- Contact Management.
- Content Analytics.
- Content Library.
- Content Management.
- Contextual Targeting.
- Customer Profiles.
- Customer Segmentation.
- Customizable Branding and many more.
Pricing:
- Free version available.
- Individuals – $19 per month.
- Businesses – $29 per user per month.
5. Covideo
Covideo is the Video Email Marketing Software for you if you want to increase email response rates for your digital marketing campaign. With the help of its handy tools for creating video messaging for these kinds of campaigns, more transactions have been done, which has increased sales productivity significantly.
You can make original movies with Covideo, embed them, and connect them to call-to-actions, brand-specific website overlays, and bespoke landing pages. It’s an ideal email service provider for video email marketing because of its user-friendly interface. Its sophisticated qualities also benefit many businesses.
Features:
- Annotations.
- Audio Capture.
- Audio/video file upload.
- Automatic Transcription.
- Backup and Recovery.
- Behavior Tracking.
- Brand Overlay.
- Bulk Uploading.
- Campaign Analytics.
- Caption Service.
- Categorization/Grouping.
- Click Tracking.
- Closed Captions.
- Collaboration Tools.
- Commenting/Notes.
- Communication Management.
- Contact Database.
- Contact Management.
- Content Creation.
- Content Delivery, and many more.
Pricing:
- Free trial available.
- Individuals: $588 per year.
- Team: Contact Covideo.
6. Quick page
The catchy motto “built by salespeople for salespeople” on the Quick Page suggests that the platform is devoted, and very rightly, to the goal of boosting sales. Regarding delivering video-based emails to consumers, Quick Page is undoubtedly the fastest and most sophisticated sales management tool available.
But, you may test your marketing ideas beyond emails by sending your consumers video messages over SMS. This is an excellent approach to wow them at a minimal cost. High-resolution personalized movies have a beneficial impact on deal closing and sales productivity compared to regular mailers.
Additionally, the comprehensive campaign performance reports may provide businesses with additional guidance on areas for development.
Features:
- Direct video recording from the mobile app.
- Trimming, cropping, adjustment.
- Personalization.
- Templates.
- One-click video export.
- Easy UI.
- Excellent customer support services.
- Password-protected videos.
- Video chat bubbles.
- Unlimited file storage and sharing.
Pricing:
- Free trial available.
- Basic: $21 per month.
- Pro: $44 per month.
- Team: Custom pricing.
7. Vidyard
Vidyard is a solution designed to facilitate constant connection with prospects. It is a suitable tool for outbound sales representatives because of its ready-to-use video templates, which can be used for everything from sales demonstrations and walkthroughs to prospecting and company introductions.
Customers mostly choose this one of the Best Video Email Software due to its extensive collection of video templates. It allows you to produce content that humanizes your business and reaches potential customers’ inboxes. This, in user experience, lends a human touch to sales cycles.
Additionally, Vidyard’s templates concentrate on drawing in and keeping outbound leads. They may be used to make relevant sales films that address all of your prospects’ inquiries and an introduction banner for each video.
Features:
- API.
- Audio Capture.
- Brand Overlay.
- Bulk Uploading.
- CRM.
- Campaign Planning.
- Channel Management.
- Closed Captions.
- Collaboration Tools.
- Content Library.
- Content Management.
- Customizable Branding.
- Email Management.
- Labeling.
- Lead Capture.
- Mobile Screen Support.
- Multi-Campaign.
- Multi-Channel Distribution.
- Privacy Options.
- ROI Tracking and many more.
Pricing:
- Free version available.
- Pro: $19 per month.
8. Vadoo
One such tool is Vadoo, which uses video email campaigns to streamline marketing. With just one click, the videos for this use are made, and all necessary tools are available for uploading, embedding, marketing, and sharing on various social media platforms, emails, and pertinent websites.
Vadoo offers effective video hosting solutions for email and features like chat bubbles, video landing pages, testimonials, and podcast production to create the ideal marketing plan for your online company.
Features:
- Alerts/Notifications.
- Content Management.
- Lead Capture.
- Multi-Channel Distribution.
- ROI Tracking.
- Reporting/Analytics.
- Social Sharing.
- Video Archiving.
- Video Management.
- Video Streaming.
- Video Support.
Pricing:
- Free version available.
- Starter: $10/month.
- Pro: $29/month.
- Advanced: $49/month.
Key Features of Video Email Marketing Software
With so many Video Email Marketing Software, choosing one can be challenging. Consider these key features before choosing one:
Strong video storage: To be used and reused, the tool must be able to save your collection of films safely.
Screen or webcam recording: While not necessary, software that supports webcam or screen recording enables you to produce films or live material quickly.
Segment targeting: The tool should assist you in sending video messages to certain email segments as part of its email marketing software.
Customizing a video: More possibilities equal more fun. Rich editing options, video templates, branding customization, translation, transcription, and other functions should all be included in the program.
Monitoring campaigns: Software that monitors essential metrics for your company is required, such as email open rates, click-through rates, conversions, and deliverability rates. You may utilize this data to improve future iterations of your email campaign using videos.
Automation: To send automatically personalized videos to the appropriate segmented drip campaign based on user statistics, a high-quality solution should also address trigger-based email marketing automation.
FAQ
Q: What is Video Email Marketing?
A: Digital organizations are using video email marketing as a contemporary marketing strategy to reach more customers and boost sales via email. Email marketing campaigns use CTA buttons with integrated video links, GIFs, still photos, and embedded HTML videos.
Q: Do emails with videos get opened at a higher rate?
A: According to a poll, email click rates are positively impacted by video emails by 65%. Additionally, if it is included in the first email campaign, the numbers might rise by 96%.
Q: Can I use Video Email Marketing Software for free?
A: Many of the mentioned options offer a free version. Others offer a free trial.