With the increasing prevalence of remote work and the ease with which individuals may connect via video chat, video prospecting has become a crucial tactic for sales teams. You may differentiate yourself from the competition, customize your outreach, and present your product in novel ways by using video to interact with prospects with these video prospecting tips.
Reaching out to new clients using video rather than conventional textual or phone contact is known as video prospecting. It entails producing customized video messages that you may deliver straight to potential customers.
By presenting your personality, knowledge, and product in an interesting and memorable way, video prospecting aims to build relationships with potential customers. By using video prospecting, you may convey your message to potential customers in a genuine and intimate approach, which can increase their credibility and confidence.
A recent survey found that 94% of respondents said that video converts as well as or better than any other kind of material, so employing video prospecting may help you stand out from the competition and boost your chances of turning leads into customers.
How To Make Video Prospecting Effective
1. Keep It Short
When reaching out to a prospect through video, it’s essential to start with a quick and engaging introduction. Begin by introducing yourself and your company in a friendly, professional manner to establish credibility. Then, clearly explain why you’re reaching out, whether it’s to offer a solution, share valuable insights, or introduce a product or service that could benefit them.
Make sure to mention how you can assist with their specific needs or challenges, showing that you’ve done your research and understand their situation. These video prospecting tips help to build relevance and trust right from the start. To keep the prospect engaged, it’s crucial to keep the video brief and to the point.
A video length of around 30 seconds is ideal, as it ensures that you deliver your message quickly while still providing enough information to pique their interest. A concise, well-crafted video will increase the chances of them watching until the end.
2. To Attract The Prospect’s Attention, Do Something Memorable
To capture and maintain the attention of your leads, it’s crucial to include something captivating, entertaining, or surprising in your video. Whether it’s an intriguing question, an interesting fact, or a bold statement, starting with something that grabs their attention right away will make them want to keep watching. This could be an unexpected twist or a fun hook that piques their curiosity.
By offering something fresh or different from the usual sales pitch, you engage them emotionally and intellectually, making them eager to see what comes next. The goal is to create a sense of anticipation so they stay glued to the screen and remain interested throughout the video.
This engagement can even increase the likelihood of them wanting to take the conversation further, possibly scheduling a phone call to learn more. When they’re intrigued by your message, they’ll feel more compelled to reach out and connect with you for additional details.
3. Be Authentic
Authenticity is key when engaging with potential customers through video prospecting for outreach. It’s important not to pretend to be someone you’re not, as this can create a disconnect and erode trust. Instead, be honest, transparent, and consistent in your approach.
Let your true personality shine through, whether you’re energetic, laid-back, or professional. This sincerity helps potential customers relate to you on a more personal level, making them feel comfortable and valued. When you present yourself authentically, you foster trust, which is crucial in building long-term relationships. People are more likely to do business with someone they feel they can trust and connect with.
By being genuine, you also stand out from others who may rely on scripted or overly polished sales pitches. Remember, people buy from people, not companies, so letting your real self come through will significantly increase your chances of building a meaningful connection and ultimately closing the deal.
4. Personalize
To quickly establish a meaningful connection with your prospects and show that you’ve invested time and effort in creating a video specifically for them, it’s important to personalize the opening segment of your video. This sets the tone and immediately grabs their attention, making them feel valued.
Depending on your goals, you can get creative with how you customize the introduction. For example, you could start by speaking in front of a screen capture of their website or LinkedIn profile, which shows that you’ve done your research and understand their business.
Alternatively, holding up a whiteboard or your iPhone with their name written on it adds a personal touch that feels tailored just for them. Personalization like this not only makes your video stand out but also boosts engagement. When prospects see that the video is meant specifically for them, you’ll likely notice a significant increase in your open and response rates, as it creates a sense of relevance and connection.
5. Always Provide Clear CTA
Including clear and concise calls to action (CTAs) is crucial in ensuring your prospects know exactly what to do next after watching your video and important video prospecting tips. Without a clear CTA, prospects might feel uncertain about how to proceed, leading to missed opportunities.
By incorporating CTAs at the end of your video — or even throughout it — you can guide your leads through the next steps seamlessly. For instance, you can provide button options that allow them to easily leave a video response, schedule a call, or be directed to another relevant page on your website.
This makes it simple for prospects to engage with your content and continue the conversation. To further improve clarity and engagement, directly instruct your viewers on how to take action, such as, “Click the calendar button below to schedule a demo!” This straightforward approach eliminates any confusion and encourages prospects to act immediately, ultimately improving your conversion rate.
6. Pay Attention To The Noise, Lighting, And Backdrop In Your Recording Area
The quality of your video is significantly impacted by the environment in which you record it. By taking the time to ensure you have a clean, clear backdrop, proper lighting, and minimal background noise, you create a professional and focused atmosphere for your prospects. A cluttered or distracting background can pull attention away from your message, while a clear and simple backdrop helps to keep the viewer’s focus on you.
Proper lighting is also crucial — good lighting ensures that you are well-lit, helping your audience see your facial expressions and body language clearly, which builds a connection. Additionally, eliminating background noise is essential, as distractions can make it difficult for your prospects to fully engage with your message.
The goal is to create an environment that allows the viewer to concentrate entirely on what you are saying, making your video more effective and impactful. When these elements come together, your message comes across as more polished and professional.
7. Make Sure Your Subject Line Is Compelling
A catchy and unique subject line is essential for capturing the attention of your audience right from the moment they see your email. Since inboxes are often flooded with numerous messages, a compelling subject line can make all the difference in ensuring that your email stands out. Using words that evoke curiosity, urgency, or relevance will entice recipients to click and open the message.
To further increase the chances of your video prospecting for outreach, consider adding the word “video” in the subject line. This immediately informs the recipient that there is personalized or engaging video content awaiting them, which adds an element of exclusivity and intrigue.
For example, instead of a generic subject line like “Here’s a message for you,” try something more specific and engaging like “A quick video just for you—Don’t miss out!” This clear and exciting subject line encourages the reader to open the email and watch the video, ultimately increasing your open rates and boosting engagement.
8. Include A Little Text, But Not A Lot
While the prospecting video will cover the majority of your key points, providing some background information in the email is important to set the context and encourage your prospect to click and watch it. The goal is to give them just enough information to understand why you’re reaching out and what the video is about without overwhelming them with too much text.
You want to spark their curiosity and make them feel that there’s valuable content waiting for them in the video. Providing a brief explanation about what the video entails—like how it addresses their specific needs or offers a solution to a challenge they’re facing—can be enticing.
However, be mindful not to reveal too much. The idea is to leave a bit of mystery, prompting the prospect to click on the video to discover more. This balance of context and intrigue will drive higher engagement and increase the likelihood of the prospect viewing your video.
Benefits Of Video Prospecting
In the digital age, video prospecting has become a powerful tool for sales and marketing teams. By incorporating video prospecting tips, businesses can create a more engaging and personalized experience for potential customers, leading to higher conversion rates and stronger relationships.
One of the primary benefits of video prospecting is its ability to build a stronger connection with prospects. Unlike text-based emails, videos convey tone, emotion, and body language, allowing you to present a more authentic and genuine message. This can help break through the noise of traditional cold outreach and grab the attention of your audience.
Another advantage is the potential for personalization. By creating custom videos tailored to individual prospects, you show that you’ve taken the time to understand their unique needs and challenges. Personalization makes the prospect feel valued, increasing the likelihood that they will respond positively.
Video prospecting also allows for greater clarity and impact. Complex ideas or product demonstrations can be explained more effectively through visual storytelling, ensuring that the message is clear and memorable. Additionally, videos are highly shareable, which can increase your outreach’s reach and effectiveness.
Finally, video content tends to have higher engagement rates compared to traditional emails or text messages. Videos are more likely to be opened, watched, and shared, which boosts the chances of your message reaching the right people. Overall, video prospecting offers a more dynamic, personalized, and effective way to engage potential customers, making it an essential tool for modern sales strategies.
FAQ
Q: Does video prospecting work?
A: Business-to-business (B2B) sales teams may effectively engage with prospective clients by using prospecting films. All of the outreach content offered via your other platforms is included in these films, but it is presented in a much more intimate manner.
Q: What is the ideal duration for a prospecting video?
A: According to experts, your videos should not exceed one minute. The goal is to save your prospect and yourself time. Even if they watch it whenever it suits them, you won’t be able to keep their interest for very long.
Q: What is the video marketing success rate?
A: 93% of marketers claim that their return on investment from video is excellent. Most marketers claim that their investment is recouped via video. We think that’s a fantastic figure to use when arguing for more video content since it’s a high proportion.
