9 B2B Marketing Tools To Drive Impact

68% of marketers have seen professional advancement thanks to AI solutions for B2B marketing tools, and the reasons are obvious. Many teams are unable to locate solutions that meet their goals, even though the majority of marketing professionals (74%) already recognize AI aspects in their current products.

The data presents an intriguing picture: according to 86% of marketers, AI provides a solid basis for content, but human judgment impacts the finished result. Consequently, we conducted tests on several AI marketing solutions that have demonstrated the ability to boost B2B sales. By automating repetitive operations and analyzing client data, these solutions make marketing teams more efficient.

The appropriate AI technologies are essential for your B2B marketing strategy. We’ll assist you in selecting those that will increase your return on investment, streamline your processes, and deepen your understanding of your clientele.

Top B2B Marketing Tools

1. Brevo

Brevo is a fantastic choice for companies that are looking for feature-rich and user-friendly B2B marketing automation software. Email and SMS marketing, a sophisticated automation workflow builder, landing pages, registration forms, A/B testing, segmentation, Facebook Ads, and a native CRM are just a few of the digital marketing & B2B marketing tools it provides.

You can set up automation workflows for each or every stage of the client experience. Bravo offers pre-configured lead nurturing processes, including drip campaigns for email marketing, page visit triggers, and more.

Brevo makes it simple to qualify leads and manage them by providing contact segmentation and lead scoring. Shared dashboards provide a comprehensive perspective of the customer experience and link your sales, marketing, and support teams. The Brevo CRM and Brevo’s marketing efforts work together flawlessly. Use CRM customer data to personalize your marketing initiatives and increase engagement.

Features:

• Activity Dashboard.
• Message Personalization.
• Interaction Tracking.
• Real-Time Data.
• Real-Time Analytics.
• Email Management.
• Campaign Planning.
• Email Distribution.
• Alerts/Notifications.
• Email Tracking and many more.

Price:

• Free plan available.
• Starter: $9/month.
• Business: $18/month.

2. Jasper

One of the best B2B marketing tools designed specifically for marketers is Jasper. This advanced platform significantly boosts marketing return on investment (ROI) through its intelligent automation capabilities, particularly in B2B marketing.

Jasper excels in maintaining brand consistency across multiple marketing channels while simultaneously generating high-quality, tailored content. Every piece of content receives optimization for its specific use case, thanks to its built-in marketing intelligence layer.

The platform leverages retrieval-augmented generation (RAG) with integrated corporate and brand context, enabling marketers to deliver content that is both relevant and impactful. By streamlining the content creation process, Jasper helps teams produce ten times more high-quality material while reducing the time spent on drafting by 80%, ultimately enhancing both productivity and strategic alignment in marketing campaigns.

Features:

• Rich Text Editor.
• AI/Machine Learning.
• Marketing Management.
• For Marketing and Advertising.
• Content Delivery.
• Text Editing.
• Long-Form Content.
• Content Library.
• Auto-Save.
• Machine Learning and many more.

Price:

• Starter plan: $29/month.
• Pro Unlimited plan: $109/month.
• Boss Mode: $119/month.

3. HubSpot Marketing Hub

HubSpot is a widely recognized B2B marketing automation tool, particularly valued for its comprehensive lead nurturing features and integrated CRM software. It enables marketing teams to efficiently manage and automate the entire customer journey, from initial engagement to conversion.

Ideal for inbound marketing strategies, HubSpot allows users to create webhooks, automate follow-up messages, and launch targeted email marketing campaigns with ease. HubSpot distinguishes itself with its suite of interconnected platforms, known as “Hubs,” specifically designed to support various business functions beyond marketing.

These include tools for sales, customer service, and operations, all designed to streamline communication and improve collaboration across departments. With HubSpot, businesses can unify their efforts under one platform, resulting in more efficient workflows and enhanced customer experiences.

Features:

• Google Analytics Integration.
• Activity Dashboard.
• Search Marketing.
• Website Visitor Tracking.
• Email Tracking.
• Keyword Research Tools.
• Multi-Channel Attribution.
• Competitive Analysis.
• Multi-Channel Data Collection.
• Reporting & Statistics and many more.

Price:

• Free plan available.
• Starter: $20/user/month.
• Professional: $890/month.
• Enterprise: $3,600/month.

4. Cognism

Since its launch, Cognism has transformed the B2B marketing landscape into a cutting-edge AI-powered data intelligence platform. Trusted by over 3,000 companies worldwide, it delivers accurate, verified contact information, helping businesses connect with key decision-makers more efficiently.

Recognized as one of the top B2B marketing tools, Cognism stands out for its powerful AI Search feature. Marketers can input simple voice or text commands based on specific lead criteria, and the platform rapidly identifies hundreds of high-quality leads.

With its advanced filtering capabilities, users can target niche demographics with precision—such as “CEOs in New York working at SaaS companies with fewer than 50 employees and no CRM.” This level of detail allows for highly targeted, results-driven outreach campaigns.

Features:

• Customer Database.
• Lead Capture.
• Email Address Extraction.
• Search/Filter.
• Lead Management.
• Data Verification.
• Real-Time Data.
• Contact Management.
• Match & Merge.
• Reporting & Statistics and many more.

Price: Contact sales.

5. Adobe Marketo Engage

To assist companies in mapping the buyer journey, Adobe acquired Marketo Engage. It provides sophisticated campaign management, customization, and segmentation. Marketo will help companies that need to concentrate on automating account-based marketing. Coding expertise may be used to create lead capture solutions, such as landing sites and registration forms, to expand subscriber lists.

Workflows for lead nurturing automation aid in guiding potential customers through the customer journey. Users may send email and SMS campaigns to contacts and build up triggered automation from website visits.

If your team has prior experience, you can establish numerous reporting options. Instead of managing client history, they must be able to handle timestamps. NetSuite CRM and Adobe are compatible if you’re seeking a CRM to support your company.

Features:

• Email Management.
• Campaign Management.
• Social Promotion.
• KPI Monitoring.
• Performance Metrics.
• SEO Management.
• Interaction Tracking.
• Search/Filter.
• Personalization.
• Content Management and many more.

Price: Contact Adobe.

6. Salesforce Marketing Cloud Account Engagement

Salesforce’s marketing platform—formerly known as Pardot until it was rebranded—is a powerful tool that integrates seamlessly with Salesforce CRM, offering a unified solution for B2B marketers. It places a strong emphasis on personalized customer interactions and account-based marketing strategies, allowing businesses to engage their target audiences more effectively.

The platform includes advanced lead nurturing and scoring capabilities, which help automate the customer journey and prioritize high-value prospects. Marketers can easily access the full history of customers and leads directly from the dashboard, streamlining communication and follow-ups.

In addition, comprehensive campaign reporting features allow users to analyze performance metrics in detail, providing actionable insights. With real-time tracking and intuitive tools, marketers can optimize strategies and drive measurable results.

Features:

• Conversion Tracking.
• CRM.
• Customer Database.
• Online Forms.
• Multi-Channel Marketing.
• Customizable CTAs.
• Customizable Fields.
• Multi-Channel Communication.
• Customizable Templates.
• Dashboard and many more.

Price:

• Growth: $1,250/month.
• Plus: $2,500/month.
• Advanced: $4,000/month.
• Premium: $15,000/month.

Read More: 9 Video Marketing Tools To Elevate Your Content Strategy

7. Salesforce Einstein

The foundation of artificial intelligence in CRM is Salesforce Einstein. It functions as a technological layer integrated within the Salesforce Lightning platform, offering machine learning and predictive analytics to companies of all sizes.

Based on what users have seen, related goods, and cart additions, the system automatically tailors product suggestions. Companies may modify the degree of automation to fit their customers’ needs.

Teams may use one of the best B2B marketing tools’ capabilities to automate processes, analyze customer data, and make well-informed choices while protecting data. The software uses artificial intelligence (AI) to handle email data and provides useful statistics and activity metrics to enhance decision-making.

Features:

• Chatbot.
• Natural Language Processing.
• Machine Learning.
• Predictive Analytics.
• Data Visualization.
• Data Mining.

Price: Contact Salesforce.

8. Ahrefs

Since its launch, Ahrefs has evolved into a comprehensive suite of SEO tools that empowers B2B marketers to boost their online visibility through data-driven strategies. People widely respect the platform for its deep analytics and actionable insights, which support search engine optimization, backlink analysis, and competitor research.

Recently, Ahrefs introduced advanced AI features that mark a major leap forward in keyword research and content optimization. One standout tool is the AI Content Helper, which provides real-time optimization suggestions and content quality ratings to ensure performance-driven writing.

Ahrefs’ proprietary algorithm evaluates over 500 online signals to deliver precise data for content creation. Additionally, it offers detailed keyword volume insights across major platforms like Google, YouTube, Amazon, Bing, and Yahoo, enabling smarter marketing decisions.

Features:

• Web Traffic Reporting.
• Reporting/Analytics.
• Search/Filter.
• Performance Metrics.
• Website Analytics.
• Data Visualization.
• Keyword Discovery.
• Link Management.
• Data Import/Export.
• Reporting & Statistics and many more.

Price:

• Lite: $99/month.
• Standard: $199/month.
• Advanced: $399/month.
• Enterprise: $999/month.

9. ActiveCampaign

ActiveCampaign delivers everything you would expect from robust B2B marketing automation software, making it a go-to choice for businesses aiming to streamline communication and boost engagement. The platform allows users to create automated email sequences for a variety of purposes, such as sending welcome messages, reminders, or follow-ups.

With powerful audience segmentation tools, marketers can plan more targeted campaigns and access in-depth reports that detail key metrics like open rates, bounce rates, and click-through performance. Contact list management and split automation help guide prospects efficiently through the sales funnel.

In addition to its well-known email marketing automation, ActiveCampaign also supports multichannel outreach. Users can enhance their strategy with an optional SMS add-on, making it easier to connect with customers via mobile messaging.

Features:

• Real-Time Notifications.
• Client Management.
• Sales Activity Management.
• Channel Management.
• Customer Database.
• Prospecting Tools.
• For Startups.
• Tagging.
• Email Templates.
• Inbox Management and many more.

Price:

• Starter: $15/month.
• Plus: $49/month.
• Pro: $79/month.
• Enterprise: $145/month.

Why You Need B2B Marketing Tools

In today’s competitive business landscape, B2B marketing is more complex than ever. With longer sales cycles, multiple decision-makers, and a demand for personalized experiences, companies can no longer rely on traditional methods alone. This is where B2B marketing tools become essential.

B2B marketing tools streamline and automate processes, saving time and improving efficiency. From email marketing platforms and CRM systems to analytics and lead generation software, these tools help marketers target the right audience with the right message at the right time. For example, a good CRM system helps you track customer interactions, while marketing automation tools nurture leads until they’re ready to buy.

Data-driven decision-making is another major benefit. B2B tools provide real-time insights into campaign performance, customer behavior, and market trends. This allows marketers to adjust strategies quickly and focus on what delivers the best ROI.

Moreover, collaboration across teams becomes easier. Sales and marketing alignment is crucial in B2B environments, and many tools offer integrated platforms that support shared goals and communication. This improves lead quality and enhances the customer journey.

Lastly, scalability is key. As your business grows, B2B marketing tools ensure that your marketing strategies can grow with it—without sacrificing quality or personalization.

In short, B2B marketing tools are not just a convenience; they’re a necessity. They empower teams to work smarter, connect better with their audience, and drive meaningful business results in a fast-paced digital world.

FAQ

Q: What is the most crucial element in business-to-business marketing?

A: Sales material, webinars, and customer case studies are all essential B2B marketing strategies that aid in persuading corporate audiences to make a purchase. Researching the demands of your customers is the first step towards achieving the greatest product marketing outcomes.

Q: B2B marketing tools: what are they?

A: B2B marketing tools are software programs that increase team efficiency by automating processes and streamlining a variety of marketing operations. These technologies assist the full demand creation process and are also referred to as B2B marketing automation software.

Q: How broad is business-to-business marketing?

A: Utilizing focused advertising campaigns, networking and relationship-building activities, producing meaningful content, and sending tailored messages and offers are just a few of the methods and tactics used in business-to-business (B2B) marketing to successfully contact and interact with target organizations.