There is more to developing a scalable, repeatable, and successful content marketing plan than just compiling a list of blog topics and going through them. You should invest time in planning your content and content strategy if you want to provide engaging and entertaining material for all platforms. Since 85% of marketers believe videos are an efficient way to attract online attention, you must include video content. There come the content planning tools.
This method may help you create a content marketing plan that generates more leads and customers than you have ever seen before, or at the very least, increases search engine visibility for your brand and content. However, it isn’t simple, as anybody who has ever attempted to create a successful content marketing plan will attest. The appropriate content planning tools might be helpful at times.
Top Content Planning Tools
1. Brandwatch Social Media Management
One of the particularly effective content planning tools that might improve your content marketing efforts is Brandwatch Social Media Management. Brandwatch offers an integrated solution that keeps everything structured and consistent if you’re searching for a platform that lets you manage, preview, and plan campaigns across many channels with ease.
With the help of the platform’s content calendar, you can coordinate your team around impending campaigns and make sure that everyone is on the same page. The calendar provides collaborative processes and shareable live reporting, which are crucial for teams operating in hectic settings, in addition to scheduling content across many social media channels.
Moreover, Brandwatch is excellent at saving time and money by assisting you in effectively repurposing materials from a centralized content collection. You can be confident that every piece of content that is released is approved and in line with the voice of your brand since approval processes are integrated into the process.
Features:
- Activity Dashboard.
- Alerts/Notifications.
- Brand Guidelines.
- Digital Asset Management.
- Multi-Channel Data Collection.
- Performance Metrics.
- Real-Time Data.
- Reporting & Statistics.
- Reputation Management.
- Search/Filter.
Price: Starts from $150,000/month.
2. Sendible
Sendible is a comprehensive content planning tool that streamlines and improves your content marketing endeavors, making it a priceless tool for small companies, agencies, brands, and individuals. Sendible gives you the tools you need to easily develop, plan, publish, and analyze content across numerous platforms, whether you’re managing social media for a single brand or many customers.
The flexibility of Sendible to customize content for any social media network is one of its best qualities. This implies that you may optimize your material for optimal interaction by adding mentions, hashtags, emoticons, and images that follow each network’s best practices.
You may schedule postings individually or in bulk, even into the future, thanks to the platform’s powerful scheduling features. In addition to saving time, this guarantees a regular publication schedule, which is essential for sustaining audience interest.
Features:
- Dashboard.
- Multi-Channel Social Integration.
- Data Visualization.
- Multi-Channel Marketing.
- Sentiment Analysis.
- Campaign Scheduling.
- Campaign Management.
- Social Promotion.
- Marketing Automation.
- Third-party integrations and many more.
Price:
- Creator: $29/month.
- Traction: $89/month.
- White Label: $240/month.
- White Label+: $750/month.
3. Agorapulse
Designed to boost your content marketing efforts, Agorapulse is one of the best content planning tools. Agorapulse offers a complete platform to effectively manage, plan, and publish content across all major social networks, regardless of whether you’re managing many social media accounts or working as a member of an ROI-driven marketing team.
You may customize your content using Agorapulse to get the best results across all social media channels. You can easily plan and modify your content strategy using the platform’s visual publication calendar, which provides you with a comprehensive overview of all your planned pieces.
You may use the multiplatform scheduling tool to automatically post material to Facebook, Instagram, LinkedIn, TikTok, and other platforms from a single location. Managing a variety of content formats, including Reels, Stories, Pins, and Twitter threads, is made much easier with this functionality.
Features:
- Review Monitoring.
- Real-Time Monitoring.
- Customer Social Profiles.
- Multi-Channel Marketing.
- Multi-Channel Data Collection.
- Employee Advocacy.
- Activity Tracking.
- Trend Analysis.
- Keyword Tracking.
- Social Media Integration and many more.
Price:
- Standard: $69/user/month.
- Professional: $99/user/month.
- Advanced: $149/user/month.
4. Loomly
Loomly is one of the feature-rich and easy-to-use content planning tools that can improve your content marketing endeavors. Loomly offers an all-in-one platform for effectively creating, scheduling, and managing your social media content, regardless of your company’s size—brand, agency, freelancer, or small business owner.
One notable feature of Loomly is its content calendar, which lets you graphically plan, produce, and schedule posts on a variety of social media platforms. The flexibility to create distinct calendars for every brand or customer guarantees that your material is organized and on time, and the drag-and-drop interface makes it simple to modify your content schedule.
Loomly’s connection with Google Drive, Canva, and Unsplash makes content creation even easier by providing you with access to millions of royalty-free photos and videos that you can edit from inside the app. This enables you to create captivating images that connect with your audience, especially when combined with the integrated video and picture editor.
Features:
- Customizable Reports.
- Dashboard.
- Campaign Planning.
- Digital Asset Management.
- Performance Metrics.
- Alerts/Notifications.
- Project Management.
- Third-Party Integrations.
- Workflow Management.
- Multi-channel marketing and many more.
Price:
- Base: $42/month.
- Standard: $80/month.
- Advanced: $175/month.
- Premium: $369/month.
5. PromoRepublic
You can manage and maximize your content marketing efforts with the aid of PromoRepublic, an all-in-one content planning platform made especially for franchisees and multi-location companies. PromoRepublic provides a single platform where you can combine your tools, assets, data, and workflows to simplify your marketing procedures. This facilitates easy and effective communication with franchisees.
PromoRepublic’s capacity to plan and oversee social media content at scale is one of its primary characteristics. With just one click, you can plan and promote messages across several accounts and networks from a single center, guaranteeing consistent brand messaging everywhere.
With the help of the platform’s vast collection of effective templates and its user-friendly drag-and-drop graphics editor, you can easily alter the content and keep each franchise location’s brand presentation consistent while localized. Because of this, PromoRepublic is a vital tool for making sure the language of your business stays the same while localizing it for different areas.
Features:
- Automated Publishing.
- Brand Tracking.
- Social Media Integration.
- @mentions.
- Engagement Tracking.
- Fulfillment Distribution.
- Image Editing.
- Monitoring.
- Multi-Channel Management.
- Multi-channel marketing and many more.
Price:
- Small Business: $59/month.
- Agency: $99/month.
6. MarketMuse
With MarketMuse, one of the best AI-powered content planning tools, you can either look at your material from a broad perspective or get into the specifics. In order to identify content shortages and ranking chances, it assists authors in analyzing both their own and their competitors’ material. Additionally, MarketMuse creates briefs that include questions to be answered in each piece of content, title and keyword ideas, and internal linking possibilities.
Features:
- Audience Targeting.
- Categorization/Grouping.
- AI/Machine Learning.
- For Marketing and Advertising.
- Marketing Management.
- Text Editing.
- Trend Analysis.
Price:
- Optimize: $99/month.
- Research: $249/month.
- Strategy: $499/month.
Read More: 9 Content Collaboration Tools
7. Monday.com
Monday is an excellent tool for content preparation and project management. It comes with a calendar, Kanban, and other content management templates that may be tailored to your team’s requirements. It’s simple to monitor progress when you assign tasks to team members and create a timetable.
You may plan future content, schedule material, and even invite others from outside your company to work together with Monday. Trello, Slack, Excel, Google Apps, Dropbox, and other project and communication platforms are all integrated with Monday.
Features:
- Campaign Planning.
- Campaign Analytics.
- Configurable Workflow.
- Calendar Sync.
- Multi-Campaign.
- Multi-Channel Data Collection.
- Multi-Device Support.
- Budget Tracking.
- Newsletter Management.
- Notes Management and many more.
Price:
- Basic: $9/user/month.
- Standard: $12/user/month.
- Pro: $19/user/month.
8. Wistia
One of the most powerful and user-friendly content planning tools specifically designed for video content is Wistia. It offers a comprehensive suite of features that allow users to create, host, manage, and distribute their professional-quality videos with ease. Wistia goes beyond simple video hosting by enhancing videos with SEO-optimized metadata, making it easier for content to rank higher on search engines and reach a wider audience.
The platform also provides detailed analytics, allowing users to monitor engagement metrics, viewer behavior, and overall video performance. This insight helps refine strategies for better results. Wistia supports 4K resolution, delivering stunning visual quality, and seamlessly integrates with various marketing tools, CRMs, and automation platforms, making it an ideal solution for businesses aiming to elevate their video marketing efforts.
Features:
- Social Media Integration.
- Engagement Tracking.
- Activity Dashboard.
- Search/Filter.
- Media Library.
- Third-Party Integrations.
- Audience Engagement.
- Multimedia Support.
- Audio/video file upload.
- Video Archiving.
- Brand Overlay.
- Closed Captions.
- File Sharing and many more.
Price:
- Free plan available.
- Plus: $19/month.
- Pro: $79/month.
- Advanced: $319/month.
9. HeyOrca
If your social media strategy is on client management and smooth collaboration, HeyOrca is the content planning tool of choice. HeyOrca allows you to set up a shared area where your customers and team can easily plan and approve content.
One of its best features is its AI Caption Writer, which lets you create captivating captions that appeal to your audience. Your content will appear on social media during the most active times for your audience thanks to the platform’s visual calendar and insights about the best times to publish.
Features:
- Activity Dashboard.
- Activity Tracking.
- Approval Process Control.
- Calendar Management.
- Campaign Analytics.
- Campaign Management.
- Campaign Planning.
- Commenting/Notes.
- Content Library.
- Data Import/Export and many more.
Price: Starts from $149/user/month.
Benefits of Using Content Planning Software
In today’s fast-paced digital world, staying organized and consistent with content creation is essential for businesses and creators alike. Content planning tools offer a wide range of benefits that streamline the process, enhance productivity, and improve overall content quality.
One of the primary advantages of content planning software is improved organization. It allows teams to schedule content across multiple platforms, set deadlines, assign tasks, and track progress—all from a centralized dashboard. This reduces confusion, avoids missed deadlines, and ensures a smoother workflow.
Consistency is another major benefit. With a content calendar in place, marketers can plan and maintain a regular posting schedule. This helps build trust and engagement with audiences over time. Additionally, these tools often come with features like reminders, automation, and analytics, allowing teams to monitor what’s working and make data-driven decisions.
Collaboration also becomes more efficient. Team members can communicate, share files, leave comments, and review drafts in real time. This minimizes the need for lengthy email threads and ensures everyone stays on the same page.
Content planning tools also provide valuable insights. By tracking performance metrics such as reach, engagement, and conversions, businesses can refine their strategies and optimize future content for better results.
In short, content planning software helps eliminate chaos, saves time, and boosts the effectiveness of your marketing efforts. Whether you’re managing a blog, social media presence, or video campaigns, adopting the right planning tool can make a significant difference in your content success.
FAQ
Q: A content planner: what is it?
A: Your business will decide how content is produced by using a content planner. You may choose which content initiatives to implement and when to do so.
Q: Why are content planning tools vital, and what are they?
A: Software programs called content planning tools are made to assist marketers and content producers in planning, scheduling, and overseeing their content creation procedures. They are crucial because they boost productivity, guarantee posting regularity, encourage teamwork, and assist in coordinating content with overarching marketing plans.
Q: What characteristics need to be included in a tool for content planning?
A: Look for features like editorial calendars, scheduling features, social media platform integration, performance metrics, content ideation tools, and collaboration capabilities when selecting a content planning tool. These features facilitate better teamwork and expedite the content development process.
