We often get poor-quality data on our leads, which leaves us with little information to work with. Such leads are referred to as non-enriched, which means we merely know their name, email address, and perhaps age range. This is insufficient to launch a focused marketing plan that will provide relevant information and successfully convert leads. That’s where data enrichment tools come into play.
Data becomes outdated and often includes inaccurate information on our leads in the first place, which makes matters much more difficult. For this reason, enhancing the commercial value of our lead data requires data enrichment.
Top Data Enrichment Tools
1. ZoomInfo
ZoomInfo is one of the data enrichment tools for B2B sales. With more than 260 million contacts spread over almost 100 million businesses, its business database is enormous. Key firmographic information about the companies you’re targeting will be available to you, including revenue, headcount, company locations, growth patterns, and even hierarchy.
Naturally, you will be contacting these companies by phone and email; thus, ZoomInfo also offers verified phone numbers and email addresses. You may use ZoomInfo’s Chrome extension to locate new prospects on LinkedIn or transfer an existing contact list to ZoomInfo to enhance it. Moreover, it has a useful function called WebSights that allows you to see when businesses visit your website, perhaps resulting in more focused pitches.
Although these tools need separate subscriptions, you may use ZoomInfo’s data for recruiting applicants and marketing efforts in addition to sales. ZoomInfo is only available upon request; however, publishing your company’s contacts on the site entitles you to “free” access to its database.
Features:
- Data Integration.
- Website Visitor Tracking.
- Marketing Automation.
- B2B Lead Generation.
- Behavior Tracking.
- Trend Analysis.
- Target Account Identification.
- Communication Management.
- Customer Profiles.
- Customer Activity Tracking and many more.
Price: Contact sales.
2. Apollo
With a vast prospect database of over 210 million connections, Apollo is an end-to-end sales platform. Up to 30 pieces of information are included in each prospect’s profile, including contact details, job title, intent to purchase, business revenue, and any other information Apollo can find online or from verified third-party data sources. Also, more than 2 million database contributors update all of this lead information regularly.
When prospecting for possible clients, this app may be a huge help. Moreover, Apollo’s records will have already enhanced the data of any leads you uncover that look like a good match. Apollo will automatically update contact information and fill up any data gaps if you import an existing contact list. Existing leads will also be automatically updated if they change jobs or firms.
If you utilize Apollo for sales prospecting, you will be able to undertake outreach, move leads through the pipeline, set up meetings, and close transactions since it is capable of much more than simply data enrichment. Lead enrichment is essentially the action that initiates sales using Apollo.
Therefore, you may need to go elsewhere if you’re looking for a product that focuses more specifically on enrichment or if you’re currently using another sales platform.
Features:
- Alerts/Notifications.
- Calendar Management.
- Customizable Templates.
- Project Planning/Scheduling.
- Deadline Management.
- Email-to-Task Conversion.
- Percent-Complete Tracking.
- Project Planning.
- Project Tracking.
- Recurring Tasks and many more.
Price:
- Solo: $14/month.
- Basic: $23/month.
- Plus: $48/month.
- Premium: $98/month.
- Max: $148/month.
3. Datanyze
In the software sales industry, it’s critical to understand the current tech stacks of your clients. But knowing this information before you contact them is what makes a difference. By providing you with technological information for every company in its lead database, Datanyze enables that.
The term “technographic data” simply refers to the software that a company utilizes. Therefore, technographic data would inform you what CRM, web analytics, and data management systems an eCommerce firm presently uses (as well as anything else in their tech stack) if you were investigating a lead at that company.
This one of the B2B data enrichment tools will display the tech stacks for the organizations your leads work for in addition to the standard lead data, such as email addresses, phone numbers, and job titles. Through internet crawling and cross-referencing job listings and other sources, it collects this data.
Despite sometimes including obsolete software that companies have used in the past on top of their current technology, it seems to be reasonably accurate based on my tests.
Features:
- Lead Generation.
- Contact Management.
- Prospecting Tools.
- Lead Management.
- Pipeline Management.
- Data Management.
- Lead Capture.
- For Sales Teams/Organizations.
- Tagging.
Price:
- Free plan available.
- Pro 1: $29/month.
- Pro 2: $55/month.
4. Pipl
Pipl is one of the few applications in the data enrichment tools that takes identity verification seriously. Pipl searches the internet for social media profiles, online activity, affiliations, and even references that are related to the lead in question when it enhances lead data. It does this in addition to looking for current contact information and professional credentials.
To put it another way, Pipl goes a little farther than the typical enrichment tool for LinkedIn crawling. Furthermore, it’s becoming increasingly important to go deep to confirm identities in a world where social media bots and phony digital identities are common.
Pipl’s worth most likely speaks for itself if you operate in a delicate field like healthcare or defense. Its “leave no stone unturned” approach to data enrichment, however, has the extra benefit of enabling you to contact prospects via a variety of recognized social media networks, including Facebook, Instagram, Twitter, and even less well-known sites like forums or GitHub.
Features:
- API.
- Contact Database.
- Electronic Payments.
- Financial Transaction Approval.
- For Banking.
- For the Insurance Industry.
- Fraud Detection.
- Search/Filter.
Price: Custom pricing.
5. Lusha
A Google Chrome extension for scanning LinkedIn and other websites is available for many data enrichment tools, but Lusha provides the most practical and quick plugin I’ve seen. If there is data available, you may activate a function that extracts lead data from any page in your Chrome browser. My testing indicates that it works flawlessly.
In addition to its extension, Lusha’s database of more than 135 million contacts may be used to enhance imported leads, and AI can be used to propose prospects based on factors like industry, job title, and geography.
Lusha is a good choice if you want to quickly record enhanced data while surfing; however, some users complain that it doesn’t have enough depth for intricate categorization. Therefore, even while its data is of excellent quality and complies with GDPR and CCPA, it isn’t as detailed as, say, Apollo’s or Pipl’s.
Features:
- Segmentation.
- Search/Filter.
- Auto Extraction.
- Sales Activity Management.
- Real-Time Data.
- Lead Generation.
- Lead Engagement.
- Customer Database.
- For Sales Teams/Organizations.
- Dashboard and many more.
Price:
- Free plan available.
- Premium: $49/user/month.
6. Cognism
Cognism prioritizes compliance when it comes to lead enrichment, making sure that its data is correct and compliant with privacy laws. This app is worth looking at if you do business worldwide and want to adhere to GDPR, CCPA, and SOC 2 security requirements.
By deleting personal emails and comparing contact information with Do Not Call lists from 13 different countries, Cognism seeks to comply with all applicable laws. Not contacting leads who do not want to be contacted is beneficial for almost any firm, but these precautions are crucial in delicate sectors like healthcare or finance.
A Chrome extension, a sales companion that aids in personalizing outreach, and several connectors with leading CRMs and sales platforms are all included in Cognism’s toolbox. Although the app does include technographic and firmographic data, some users complain that there isn’t always as much information available on U.S.-based companies.
Features:
- Customer Database.
- Lead Capture.
- Email Address Extraction.
- Search/Filter.
- Data Verification.
- Real-Time Data.
- Contact Management.
- Match & Merge.
- Reporting & Statistics.
- CRM and many more.
Price: Contact sales.
Read More: 9 Data Storytelling Tools
7. Clay
Clay presents you with two automation techniques right away: workflows and an AI agent. After doing company research on your behalf, the Claygent AI will provide you with the data you need to qualify leads and begin outreach. You have the option of running searches using pre-made templates or querying them manually.
Tasks like updating contact information, enriching only high-fit prospects that satisfy certain criteria, or sending data to a CRM, email tool, or other app are all automated using Clay’s workflows using conditional logic. Although they might be a bit challenging to set up, no prior knowledge of coding is necessary.
Features:
- Real-Time Analytics.
- Profit/Loss Statement.
- Real-Time Data.
- Customizable Reports.
- Customer Engagement.
- Multi-Currency.
- Multi-Company.
- Monitoring.
- Mobile Access and many more.
Price: Starting from $115/month.
8. Crunchbase
Crunchbase delivers real-time data enrichment with daily refreshes, recommends high-fit prospects, and syncs with your CRM with a few clicks—all of which are essential features for a data enrichment platform. However, it is also in a unique position to assist you in locating information on investors and businesses.
You may use Crunchbase to get the contact information of potential investors if you work for a company. Your searches may be quite particular; for instance, you might look for prospects who invest in Web3 startups in their early stages.
As an investor, this one of the best B2B data enrichment tools gives you access to information on startups and other companies looking for capital, such as their main rivals, past fundraising records, risk assessments, and predictions driven by artificial intelligence. However, as Crunchbase’s database includes information on firms of all sizes and stages, it is not limited to new or expanding organizations.
Features:
- Prospecting Tools.
- Data Import/Export.
- Search/Filter.
- Real-Time Notifications.
- Third-Party Integrations.
Price:
- Starter: $29/user/month.
- Pro: $49/user/month.
- Enterprise: Contact Crunchbase.
9. Leadspace
Prominent corporate firms, including Microsoft, Zoom, Salesforce, and Workday, utilize Leadspace as a data enrichment service. But even if you’re not in this league, Leadspace’s data platform, The Graph, offers a tremendous value proposition.
More than 200 million businesses, 700 million leads, and 120 million phone numbers are included in the data that the graph gets from more than 30 third-party B2B sources. You’re looking at a very extensive database when you add your first-party data, which Leadspace advises you to do.
Leadspace enhances lead and company data with contact information, engagement trends, firmographic and technographic insights, and a tool called Identity Resolution that links purchasing signals to each individual who engages with your organization. Because of its potential for extreme complexity, it is primarily designed for enterprise-level enterprises.
Features:
- AI/Machine Learning.
- Alerts/Notifications.
- API.
- Audience Targeting.
- Behavioral Analytics.
- Campaign Analytics.
- Campaign Management.
- Campaign Personalization.
- Campaign Segmentation.
- Contact Database and many more.
Price: Contact Leadspace.
Some Benefits Of Data Enrichment
The whole marketing and sales funnel benefits greatly from data enrichment tools. It increases conversions, helps you prevent bad targeting, and provides you more space to act.
a) Improved and precise data: As previously said, improving the data can increase your targeting, provide new avenues for contact, and create new opportunities for your marketing initiatives. You may maintain the accuracy and usability of your enhanced list by using data enrichment tools in conjunction with email verifiers to clean your data.
b) Better categorization and scoring of leads: Your lead scoring and segmentation (and subsequent conversion strategy based on their stage in the funnel and segment) will be more accurate the more you know about your lead. Lead enrichment may provide the analysis of data such as geography, demographics, corporate information, behavioral patterns, etc., that is part of this process.
c) Better targeting and customization: Fortunately, the days of mass marketing efforts are behind us, and individual approaches have replaced them. To successfully communicate with the lead and really provide something of value in a highly competitive setting, this calls for more personal information. Higher open, click-through, and conversion rates are mostly dependent on precise targeting and customization, and data enrichment provides all the components you need.
d) Better nurturing: With more information about your leads’ needs and pain issues, you can develop an efficient lead nurturing plan for each category to convert quicker and attract more committed brand followers.
e) Customer experience: Having enhanced data provides you with a better understanding of your customers’ preferences, enabling you to build a fascinating user and customer experience.
 f) Increased sales and ROI: Sales are always your priority. If you utilize your enriched leads to boost your marketing efforts, you can expect to see a notable rise in sales as well as an improvement in your email’s already impressive ROI. Enhancing data leads to increased customization, while tailored outreach enhances KPIs, sales, and ROI.
FAQ
Q: How might data enrichment help you better understand your customers?
A: Data enrichment enhances the customer information your company utilizes for this process, enabling your marketing and sales teams to hyper-segment consumers into more specific groups by including new demographic, regional, behavioral, psychographic, or even lifecycle data.
Q: What exactly is the objective of data enrichment?
A: The fundamental goal of data enrichment is to increase the quality, accuracy, and use of data by including relevant information from other sources. This technique increases the value of current datasets, allowing for more intelligent research, sound decision-making, and successful business strategies. Data enrichment eventually converts raw data into a more valuable, usable asset.
Q: What does “increase lead quality” mean?
A: You must produce high-quality leads, which are those who are actively seeking to purchase your particular items and services. Unfortunately, lead creation often produces low-quality leads.
