A regular publication schedule is crucial to any Facebook marketing approach. In the absence of Facebook publishing tools, you will need to manually post your material online every day, perhaps even many times a day. Social media material may now be scheduled and published in much more effective ways.
Utilizing a Facebook publishing tool will enable you to have your social media management responsibilities partially automated. Your time will be freed up for activities that your company requires you to concentrate on, thanks to features like bulk uploading your articles for the month, defining a weekly or monthly calendar, and integrated tools that make content creation simple.
Popular Facebook Publishing Tools
1. Sprout Social
Sprout Social is one of the Facebook publishing tools that gained popularity because of its powerful scheduling features. Teams may use it to automatically determine the best times for publishing or to establish unique schedules.
Sprout Social makes it simpler to manage extensive Facebook campaigns on a national or even worldwide scale by allowing social media teams to publish and schedule content according to various time zones. Also, Sprout Social offers strong AI features that provide optimization advice and post recommendations.
Additionally, up to 350 Facebook posts may be scheduled in bulk using Sprout Social. It is one of the first Facebook publishing tools and has had plenty of time to improve its user interface and “train” its AI algorithms to help you get the most out of your Facebook marketing.
Features:
- Social Media Monitoring.
- Social Media Integration.
- Negative Feedback Management.
- Dashboard.
- Data Visualization.
- Editorial Calendar.
- Performance Metrics.
- Response Management.
- Task Management.
- Competitive Analysis and many more.
Price:
- Standard: $249/user/month.
- Professional: $399/user/month.
- Advanced: $499/user/month.
2. Buffer
Buffer is a helpful Facebook publishing tool for social media marketers that utilize a lot of multimedia material because of its integrations with Canva, Giphy, and media storage applications and websites. Buffer provides a practical framework for scheduling posts and managing Facebook posting, much like the other social media management articles in this series.
Additionally, it streamlines the production process by enabling members in your social media team to work together on your Facebook material. Furthermore, there is an AI-powered tool for creating captions and coming up with ideas for content. Digital marketing teams may easily publish articles with engaging media content thanks to Buffer’s compatibility with several social media networks.
Features:
- Alerts/Notifications.
- Calendar Management.
- Content Library.
- Automated Scheduling.
- Social Media Monitoring.
- Reporting & Statistics.
- Performance Metrics.
- Social Promotion.
- Reporting/Analytics.
- @mentions and many more.
Price:
- Free version available.
- Essential: $6/month.
- Team: $12/month.
3. Agorapulse
Brands may provide pertinent links, event details, or other important information about style, logistics, or message in the first remark, which is a helpful location to do so if they don’t want the content caption to include it. This one of the best Facebook publishing tools gives your post-scheduling capabilities an additional layer by allowing social media teams to plan the first remark.
To better understand how your planned content fits into your overall strategy, Agorapulse also allows you to arrange your editorial calendar into content queues that are classified by subject or priority. It simplifies your content planning process and assists you in maintaining a regular publishing schedule with its AI-powered hashtag recommendations and Facebook post ideas.
Features:
- Review Monitoring.
- Real-Time Monitoring.
- Customer Social Profiles.
- Multi-Channel Marketing.
- Multi-Channel Data Collection.
- Employee Advocacy.
- Activity Tracking.
- Trend Analysis.
- Keyword Tracking.
- Social Media Integration and many more.
Price:
- Standard: $69/user/month.
- Professional: $99/user/month.
- Advanced: $149/user/month.
4. Hootsuite
A well-liked application for scheduling and posting content on Facebook and other platforms is Hootsuite. Owly, Hootsuite’s AI-assisted post idea generation tool, is one of its most sophisticated capabilities. Owly also facilitates content creation so you may produce articles in bulk.
Hootsuite’s Facebook post scheduler is its main function. Your social media team may access a well-chosen content library and automatic posting features with this Facebook solution. Moreover, it has a calendar-based post planner, which makes it simple to monitor and organize your campaigns over time.
Users may also modify picture and video material using this Facebook publishing tool to increase reach and engagement. A very detailed permissions matrix and the option to invite other stakeholders to collaborate on content are two of its team collaboration capabilities. For bigger marketing teams that oversee accounts on many social media channels, Hootsuite is a very scalable Facebook publishing solution.
Features:
- Calendar/Reminder System.
- Real-Time Analytics.
- Real-Time Editing.
- Real-Time Comparisons.
- Publish Scheduling.
- Progress Tracking.
- Predictive Analytics.
- Pre-Approved Content Library.
- Multi-Channel Communication.
- Media Library and many more.
Price:
- Professional: $99/month.
- Team: $249/month.
5. Canva
With the help of the cloud-based graphic design online application Canva, you can give your social media postings more flare and visual appeal. To make it even simpler to produce captivating photos to use in your articles, this one of the Facebook publishing tools is integrated into the content production dashboard of some of the other publishing tools on our list.
In order to give your social media marketing efforts a more uniform and cohesive appearance and feel, businesses may use Canva to develop brand templates and style guidelines. This enhances your overall brand image, which ups your Facebook marketing game. Because of this, Canva is an excellent tool for producing content that engages your target audience and upholds the image and identity of your company.
Features:
- CMS Integration.
- Pre-built Templates.
- Template Management.
- Content Management.
- Templates.
- Asset Library.
- Media Library.
- Label Designer.
- Text Editing.
- Search/Filter and many more.
Price:
- Free version available.
- Pro: $15/user/month.
- Team: $10/user/month.
6. SocialPilot
SocialPilot allows social media managers to plan up to 500 posts. In addition to other social media sites, this publishing tool publishes to Facebook stories and feeds. An automatic tool that updates and repurposes high-performing, evergreen material on your Facebook page is one of SocialPilot’s Facebook publishing tools.
In order to avoid having duplicate posts on all of your pages at once, it may also automatically spread postings across many accounts and platforms. SocialPilot is a helpful Facebook posting tool for businesses with several associated accounts for things like subsidiaries or sister firms since it allows you to plan posts in various ways.
Features:
- Real-Time Analytics.
- Multi-Channel Management.
- Role-Based Permissions.
- Social Performance Management.
- Tagging.
- Template Management.
- Third-Party Integrations.
- Trend Analysis.
- Website Analytics.
- Workflow Management and many more.
Price:
- Essential: $30/month.
- Standard: $50/month.
- Premium: $100/month.
- Ultimate: $200/month.
7. Loomly
Teams may produce content and choose from a variety of alternatives with the help of the Loomly post builder tool, one of the best Facebook publishing tools. Users have the option of sending a post to the next account up the line for approval or publishing it. Notifications are sent to users when new articles are prepared for publication and when it is their time to evaluate the material.
For digital marketers that must get permission from managers or other stakeholders before posting content on their Facebook pages, Loomly’s smooth and simple process is helpful. Loomly is also helpful for marketing firms or artists because of this. You can read about other tools here.
Features:
- Customizable Reports.
- Dashboard.
- Campaign Planning.
- Digital Asset Management.
- Performance Metrics.
- Alerts/Notifications.
- Project Management.
- Third-Party Integrations.
- Workflow Management.
- Multi-channel marketing and many more.
Price:
- Base: $42/month.
- Standard: $80/month.
- Advanced: $175/month.
- Premium: $369/month.
8. SocialBee
SocialBee simplifies the process of creating content. It provides a straightforward dashboard where you can use integrated tools like Canva to compose a post and add images. The SocialBee AI generator will then create a caption for you, which you may modify for various sites before publishing.
Moreover, SocialBee enables you to build content pools according to unique categories, which you can then use to release material at random intervals. For instance, you may configure a category of #Throwback posts to be published on Thursdays, and SocialBee will just automatically collect and upload such articles.
SocialBee will schedule articles and select content ideas based on RSS feeds you choose inside the platform if that isn’t handy enough. Filling your content calendar with interesting and relevant updates for your Facebook audience is now simpler than ever thanks to our Facebook publishing tool.
Features:
- Activity Dashboard.
- Alerts/Notifications.
- Social Promotion.
- Customer Engagement.
- Reporting/Analytics.
- Brand Tracking.
- Collaboration Tools.
- Data Import/Export.
- Workflow Management.
- Third-party integrations and many more.
Price:
- Bootstrap: $19/month.
- Accelerate: $39/month.
- Pro: $79/month.
9. Later
Later is a social media management application for scheduling and pre-planning Facebook posts, as the name implies. Later is among the easiest-to-use Facebook posting tools on our list since it has a drag-and-drop calendar. Also, it suggests the best times to publish to your Facebook page and provides automatic posting.
A useful picture cropping tool is included in Later’s integrated editor to help you personalize your content and submit images that are the proper size and aspect ratio for the platform. Later is a fantastic choice for social media marketers looking for a straightforward, user-friendly Facebook publishing solution since it is a specialized publishing tool.
Features:
- Calendar Management.
- Content Library.
- Data Import/Export.
- Drag & Drop.
- Engagement Tracking.
- Social Media Integration.
- Social Media Monitoring.
- Multi-Channel Marketing.
- Performance Metrics.
- Reporting/Analytics and many more.
Price:
- Free plan available.
- Starter: $15/month.
- Growth: $25/month.
- Advanced: $40/month.
How To Choose The Best Tool For Facebook Publishing
Although each of the Facebook publishing tools on this list will make content management easier, they all have unique strengths. Additionally, with so many tools available, it’s crucial to take into account the following factors before selecting one:
Recognize your company’s demands: Because social media marketing is such a broad field, Facebook publishing tools that are most effective for one business may not be suitable for another. Your objectives should be your first consideration while looking for a social media publishing tool.
While tools that allow you to publish to numerous accounts or platforms may assist bigger teams in making better use of their time, tools that help you generate ideas can help you bridge gaps in your team’s creativity or capacity.
Plan out what you need more of and what you want to accomplish with your Facebook postings. Some programs concentrate on creating content, while others are designed for mass scheduling. Before selecting a solution, think about your priorities and how these options may best serve your team.
Important characteristics: It should go without saying that any Facebook publishing solution must offer post-scheduling, team collaboration, and a content calendar. Any product you choose should work with Facebook’s built-in tools, such as Facebook Ad Planner and Meta Business Suite. Other essential characteristics that you may require or seek include:
- AI-powered captioning.
- Comprehensive analytics.
- Connectivity with other applications such as Google Drive or Canva.
- Management of videos.
Several of the tools on the above list have quite sophisticated features related to what they provide. As an example, Brandwatch Listen provides useful information on how your audience is reacting to your Facebook postings by monitoring social media comments on your feed. You may generate ideas for Facebook material with the use of content feeds provided by other tools.
You can optimize the impact of these tools by making a list of essentials and carefully considering how your team may use additional capabilities.
Budget: The majority of feature-rich Facebook publishing tools are paid for; however, others are free, such as Meta Business Suite, the native Facebook publishing tool. Depending on your Facebook efforts, select the solution that delivers the most value for your money by finding out whether it costs by the user, account, or post. A system that has adjustable price levels and expands with your company could also be something to think about.
Easy to use: Finally, it’s critical that your staff can easily utilize any Facebook publishing tools you’re thinking about. Whether your team successfully collaborates on your campaigns or fails to integrate the solution into their processes depends on how easy it is to utilize the dashboard.
There must be a web version so that your staff, even if they work remotely, can access the publishing tools you use. It’s worthwhile to try out many possibilities to determine which publishing tools are most effective for your team since many of the solutions offered come with a free trial.
FAQ
Q: What are Facebook publishing tools?
A: With the help of these tools, you can optimize exposure and customize your posts for certain time zones. You may choose the best time to publish your content using Facebook Publishing Tools. By examining the demographics and interaction trends of your target audience, you can ascertain the best times to connect with them.
Q: What is the purpose of publishing tools?
A: Content management systems, blogging software, wikis, and website publishing tools all provide back-end technology that allows users to focus on content. These programs accept user-submitted material and display it on a webpage.
Q: What is publishing’s primary goal?
A: Making information, books, music, software, and other types of material accessible to the general public for purchase or free is known as publishing. The word has historically been used to describe the production and dissemination of printed materials, including books, comic books, newspapers, and magazines.
