The platform boasts more than two billion users. Since its founding, Instagram has undergone significant advancements. It’s one of the most engaging social media platforms for companies worldwide, across all sectors, with an advertising audience of over one billion. Indeed, 69% of public relations practitioners want to focus the majority of their marketing and PR activities with Instagram competitor analysis tools.
Your rivals are likely on Instagram if you are. And how can you tell who is doing better? The solution is straightforward: continuously analyze Instagram competitors. It enables you to learn from your rivals’ Instagram achievements and steer clear of their blunders.
Instagram competitor analysis may be done in two ways: either manually, by constantly monitoring your rivals’ Instagram profiles, or with the use of an Instagram competitor analysis tool. They gather and monitor the Instagram activity of your rivals and provide you with a comprehensive summary of the key performance indicators that you should monitor.
Top Instagram Competitor Analysis Tools
1. Hootsuite
Beyond its function as a social media management tool, Hootsuite offers complete Instagram competitor analysis tools. Its user-friendly interface makes it easier to comprehend your Instagram strategy by providing comprehensive insights on interaction metrics, follower growth, and post-performance. The unique aspect of Hootsuite is its capacity to compare your performance to that of your rivals, highlighting areas in need of development.
The platform offers a comprehensive picture of your online presence by integrating with several social media platforms with ease. Its comprehensive hashtag statistics, which enable companies to efficiently hone their hashtag campaigns, are especially impressive.
Features:
- Calendar/Reminder System.
- Real-Time Analytics.
- Real-Time Editing.
- Real-Time Comparisons.
- Publish Scheduling.
- Progress Tracking.
- Predictive Analytics.
- Pre-Approved Content Library.
- Multi-Channel Communication.
- Media Library and many more.
Price:
- Standard: $99/user/month.
- Advanced: $249/user/month.
2. Sprout Social
Not only for Instagram but also for social media in general, Sprout Social is an excellent tool. However, it’s excellent for seeing what your rivals are doing on Instagram. You may use it to compare many rivals at once.
Additionally, it provides social media monitoring tools that let you see what internet users are saying about your company and your rivals. To find out how people feel about your competitors, you might use the attitude tracking tool in this situation. Sprout Social is a good option for managing all of your social media marketing requirements, even if it lacks sophisticated Instagram analytic features.
Features:
- Social Media Integration.
- Social Media Monitoring.
- Dashboard.
- Performance Metrics.
- Data Visualization.
- Editorial Calendar.
- Negative Feedback Management.
- Publish Scheduling.
- Sentiment Analysis.
- Task Management and many more.
Price:
- Standard: $199/user/month.
- Professional: $299/user/month.
- Advanced: $399/user/month.
3. Phlanx
Phlanx is one of the best Instagram competitor analysis tools to utilize if you want comprehensive data on your rivals or even on certain influencers. It is perfect if you are launching an influencer campaign and need to examine potential influencers and the demographics of their audience since it evaluates YouTube, Instagram, and TikTok.
It’s perfect for quickly obtaining statistics and determining the demographics of your competitors’ target markets. It displays the location, gender, and even the proportion of your rivals’ viewers who are categorized as “influencers.” If this is a one-time analysis, Phlanx is free to use. You may also pay for an ongoing subscription if you wish to closely monitor how your rivals are expanding over time.
Features:
- Activity Tracking.
- Campaign Analytics.
- Campaign Management.
- Campaign Planning.
- Campaign Scheduling.
- Campaign Segmentation.
- Communication Management.
- Content Management.
- Conversion Tracking.
- Demographic Data and many more.
Price: Starting from $25/month.
4. Social Blade
Social Blade and Phlanx are comparable in that they may swiftly and easily provide the most important details about your rivals. However, it examines data from more sites, including Facebook, Trovo, Mixer, DLive, YouTube, Twitch, TikTok, Instagram, X (previously Twitter), and Dailymotion.
It provides customers with a free account that lets them assess other businesses or influencers instantly with a single click, but it also has a premium version with significantly more detailed statistics. Regarding Instagram in particular, it may provide the general rating of individual accounts together with information on their followers and their evolution over time.
Although it displays the number of posts a brand makes, it lacks comprehensive information on post performance. If you’re searching for a free site that offers some overview statistics or you need to study the data for a few other social media platforms, this is a wonderful place to start. However, its Instagram analytics data is probably not as detailed as some of the other services listed.
Features:
- Customizable Reports.
- Engagement Tracking.
- Activity Dashboard.
- Search/Filter.
- Social Media Monitoring.
- Social Performance Management.
- Social Promotion.
Price:
- Bronze: $3.99 per month.
- Silver: $9.99 per month.
- Gold: $39.99 per month.
- Platinum: $99.99 per month.
5. Determ
Determ is a media monitoring software and one of the Instagram competitor analysis tools driven by artificial intelligence that tracks more than 100 million internet sources and compiles all mentions of the platform of your choice into a single dashboard. Its sophisticated filtering features allow you to extract data, examine performance, and concentrate on certain social media platforms, such as Instagram.
The data is graphically displayed in a variety of configurable charts, and each chart can be further understood with the assistance of an AI assistant called Synthia. It also offers a variety of preset and bespoke reports that do the hard work for you. Finally, Synthia provides a summary of the emotion and tone of voice of the mentions you have chosen, along with a list of recommendations for your marketing plan.
Features:
- Visual Analytics.
- Third-Party Integrations.
- Social Media Monitoring.
- Keyword Tracking.
- Review Monitoring.
- Customizable Reports.
- Performance Metrics.
- Search/Filter.
- Real-Time Notifications.
- Competitor Monitoring and many more.
Price: Contact sales.
6. Vaizle
Vaizle is a tool for competitive intelligence and social media analytics. It is intended to assist marketers and companies in assessing and improving their social media performance. Using a variety of social media sites, Vaizle offers insights into market trends, competitor activity, and important data.
Users may monitor brand mentions, measure interaction, and get a thorough grasp of their social media presence. Furthermore, Vaizle provides competitor benchmarking tools that let companies assess how they perform on Instagram in comparison to their competitors.
Features:
- Customizable Reports.
- Data Visualization.
- Social Media Integration.
- Benchmarking.
- Campaign Analytics.
- Charting.
- Commenting/Notes.
- Real-Time Analytics.
- Real-Time Monitoring.
- Social Media Monitoring and many more.
Price:
- Regular: $22/month.
- Smart: $75/month.
- Business: $225/month.
Read More: 9 Benefits of Social Media Sentiment Analysis
7. Sked Social
By allowing users to plan posts ahead of time, Sked Social guarantees a steady and punctual online presence. Supporting well-known social media sites like Facebook, Instagram, and Twitter, this one of the best Instagram competitor analysis tools provides a single location to manage several accounts. Features like visual planning, which lets users organize and examine their Instagram feed before uploading, are one way that Sked Social sets itself apart.
Teams may easily cooperate on scheduling and content development thanks to the platform’s support for collaborative workflows. The goal of Sked Social is to make social media administration easier. It gives users the resources they need to monitor performance, maximize engagement, and improve their entire digital marketing plans.
Features:
- Data Visualization.
- Social Promotion.
- Calendar Management.
- Social Media Integration.
- Campaign Planning.
- Sentiment Analysis.
- Multi-Account Management.
- Customer Engagement.
- Social Media Monitoring.
- Collaboration Tools and many more.
Price: Contact sales.
8. BuzzSumo
BuzzSumo is an excellent tool for you if a significant portion of your content marketing plan consists of blog articles. You may use this tool to follow popular material, analyze the effectiveness of your content, monitor the competitive environment, and find influencers. Even your SEO approach may benefit from it.
BuzzSumo may help you create benchmarks for content performance and assess how your rivals are performing, whether you’re thinking about launching a blog content strategy or updating your website. It may be used to better organize your content strategy and map out that of your rivals.
Social media may be used to locate brand champions who are sharing your content (or your rivals’ material), as well as to identify the top-performing influencers and competitors in your industry. This information can also be used to inform influencer marketing efforts.
Features:
- Social Media Monitoring.
- Performance Metrics.
- Multi-Channel Data Collection.
- Keyword Filtering.
- Influencer Tracking.
- Influencer Discovery.
- Faceted Search/Filter.
- Data Visualization.
- Dashboard.
- Reporting/Analytics and many more.
Price:
- Content Creation: $199/month.
- PR & Comms: $299/month.
- Suite: $499/month.
- Enterprise: $999/month.
9. Brand24
Brand24 is an excellent social media monitoring tool if you’re managing a sizable marketing campaign, have a sizable (and boisterous) social media following, or are involved in PR activities that need tracking. With the help of this comprehensive listening solution, you can effortlessly monitor brand sentiment and mentions in real time, enabling you to control any unfavorable brand mentions before they go out of control.
You may just listen using a social listening tool. It assists you in keeping track of every mention of your brand or the brands of your rivals on social media and in the larger online community. Additionally, it’s simple to monitor and filter rival mentions, focusing on certain items or marketing efforts across social media platforms and the internet at large.
Features:
- Real-Time Notifications.
- Article Author Database.
- Real-Time Analytics.
- Trend Analysis.
- Press Monitoring.
- Influencer Discovery.
- Social Media Monitoring.
- Feedback Management.
- Email Alerts.
- Contact Management and many more.
Price:
- Individual: $119/month.
- Team: $159/month.
- Pro: $239/month.
- Enterprise: $399/month.
How Significant Is Instagram In Relation To Your Whole Social Media Plan?
The majority of these programs are reasonably priced, but the one you wind up using will rely on how significant your Instagram strategy is to your entire marketing plan, the size of your social media following, and your goals for the next six to twelve months.
You will need to invest in the tools that will enable you to accomplish your objectives if you have a lot of work to complete. However, you may be better off utilizing some of the already available free tools if you’re just looking for a one-time tool to see what your rivals are doing prior to a particular campaign.
Though some are more compatible with other social media networks (like X) than Instagram, the majority of Instagram competitor analysis tools are very simple to use. The platform you choose must be user-friendly and compatible with Instagram. However, the number of users and their use patterns will determine this.
FAQ
Q: How much would a competitor’s analysis cost, and how long does it take?
A: The amount of competitors audited determines this; generally speaking, a marketing competitor audit should last two to five days (between two and three weeks after the first meeting). The one-time cost of this will start at £1,200.
Q: What competitive edge does Instagram have?
A: Instagram’s visual format is its main advantage over other social networking sites. Instagram is the ideal place to display content if your company benefits from the way your product is designed or if you provide a service with a visible outcome.
Q: How do I locate the Instagram target demographic of my competitors?
A: Following hashtags, keeping an eye on accounts, or just looking for posts with a lot of interaction are some ways to do this. This will assist you in identifying accounts that may be your rivals and are receiving a lot of interest and interaction from your target demographic.
