The success of industrial organizations looking to improve their LinkedIn presence may be greatly impacted by having the right LinkedIn marketing tools. Making the proper choices may transform your digital marketing approach, even if navigating the vast number of LinkedIn marketing tools may seem intimidating.
This post is designed for company owners, marketing managers, and operations managers who want to differentiate themselves from the competition by selecting the best LinkedIn marketing tools.
Top LinkedIn Marketing Tools
1. Sprout Social
A robust social media management tool and one of the top LinkedIn marketing tools, Sprout Social was created to improve and expedite your social media endeavors. Sprout Social offers a variety of tools to improve your social media strategy, whether you’re keeping an eye on brand mentions or efficiently handling comments.
These features include an integrated social inbox, centralized communication, and effective content scheduling and publishing options. With three primary pricing tiers—Standard at $249/user/month, Professional at $399/user/month, and Advanced at $499/user/month—Sprout Social provides a feature-rich social media management platform. Each tier adds more social profiles, custom workflows, and advanced analytics.
Features:
- API.
- Activity Dashboard.
- Activity Tracking.
- Ad hoc Reporting.
- Alerts/Notifications.
- Assignment Management.
- Audience Targeting.
- Automated Publishing.
- Automated Scheduling.
- Brand Guidelines and many more.
Price:
- Free trial available.
- Standard: $249/user/month.
- Professional: $399/user/month.
- Advanced: $499/user/month.
2. Hootsuite
Businesses may manage several social media accounts from a single dashboard with the aid of Hootsuite, a flexible social media management tool. Its effective scheduling, monitoring, and reporting features are intended to maximize your social media strategy.
Hootsuite offers customizable programs to accommodate different corporate requirements. The Professional Plan is $99 per month for a single user, the Team Plan costs $249 per month for three users, and the Enterprise Plan may be customized. Features like limitless post-scheduling, sophisticated analytics, and team communication tools are included in every package.
Features:
- @mentions.
- A/B Testing.
- API.
- Access Controls/Permissions.
- Activity Dashboard.
- Activity Tracking.
- Activity/News Feed.
- Advertising Management.
- Alerts/Escalation.
- Alerts/Notifications and many more.
Price:
- Free trial available.
- Professional: $99 per month.
- Team: $249 per month.
3. Oktopost
A powerful B2B and one of the best LinkedIn marketing tools, Oktopost was created to assist companies in overseeing and refining their social media plans. It provides strong capabilities for campaign management, employee advocacy, social listening, social media analytics, and content management.
A comprehensive platform for managing B2B social media, Oktopost includes features for employee advocacy, analytics, social listening, publishing, and customer support. Their quote-based, flexible pricing structure is customized to each company’s unique requirements.
Features:
- Automated Publishing.
- Automated Scheduling.
- Badge Management.
- Behavior Tracking.
- Benchmarking.
- Brand Guidelines.
- Brand Tracking.
- Calendar Management.
- Campaign Analytics.
- Campaign Management and many more.
Price: Contact sales for detailed pricing.
4. Zopto
Using the newest AI technology, Zopto is a cloud-based one of the top LinkedIn marketing tools that streamlines outreach and marketing efforts. Companies may use Zopto to send cold emails to prospective clients, establish contacts, and connect with a variety of platforms, including LinkedIn.
In order to enable users to create more targeted relationships, the tool may be able to filter and target profiles according to job, geography, and industry. Depending on their needs, users may automate connection requests and business communications. Through the use of dedicated IP and progressive interaction, the solution allows users to remain inside LinkedIn’s bounds while tracking answers to determine the total engagement rate.
Features:
- Activity Dashboard.
- CRM.
- Contact Database.
- Data Import/Export.
- Lead Capture.
- Lead Management.
- Lead Nurturing.
- Prospecting Tools.
- Reporting & Statistics.
- Search/Filter.
- Social Media Integration.
- Third-Party Integrations.
Price:
- Personal plan: $215 per month.
- Grow plan: $395 per month.
- Agency plan: $895 per month.
5. Lumen5
Lumen5 is one of the best LinkedIn marketing tools for creating professional, high-quality films that assist companies in diversifying their LinkedIn content strategy. The application converts written descriptions or articles into LinkedIn videos with ease, giving companies the ability to use interactive video content to reach a wider audience and improve engagement.
The application provides editable templates for creating LinkedIn-format videos. Users may access hundreds of royalty-free photos, films, and music videos in its media collection. The application has the capability of creating videos that use AI to recommend scenes and animation based on text.
Features:
- Brand Overlay.
- Collaboration Tools.
- Content Library.
- Customizable Branding.
- Drag & Drop.
- Image Editing.
- Image Library.
- Labeling.
- Media Library.
- Multi-channel marketing and many more.
Price:
- Free plan available.
- Premium: $79 per month.
- Business: $199 per month.
6. Crystal
Crystal is an AI-powered application that gathers personality traits from publicly accessible data about your prospects. After that, it draws conclusions that provide you with a better understanding of their decision-making process, communication style, and reasons for buying.
In terms of marketing, Crystal works with your CRM to extract personality information that improves LinkedIn campaign and message targeting. All of this makes it possible for your marketing and sales teams to use LinkedIn to forge closer relationships. This tool can be used with public LinkedIn profiles, LinkedIn Recruiter, and LinkedIn Sales Navigator, and it can be accessed using a Chrome extension.
Features:
- Benchmarking.
- Collaboration Tools.
- Customizable Reports.
- Dashboard.
- Dashboard Creation.
- Data Connectors.
- Data Discovery.
- Data Extraction.
- Data Import/Export.
- Data Mapping and many more.
Price: Contact Crystal for pricing.
7. 6sense
For those seeking LinkedIn B2B marketing solutions, 6sense is an excellent choice. To find purchasing signals, they follow the “digital breadcrumb trails” of prospective customers. Gaining a deeper understanding of your audience enables you to develop LinkedIn ads that are specifically tailored to your prospects’ needs and contact them at the ideal stage of the buying process.
Since 6sense connects with LinkedIn, violating the LinkedIn user agreement is not a concern. It all comes down to incorporating information into your current LinkedIn campaigns and connections to target the appropriate individuals at the appropriate moment.
Features:
- A/B Testing.
- AI/Machine Learning.
- B2B Lead Generation.
- CRM.
- Campaign Personalization.
- Campaign Tracking.
- Customer Journey Mapping.
- Customer Profiles.
- Customer Segmentation.
- Dashboard and many more.
Price: Contact sales directly.
8. Grammarly
A LinkedIn marketing tool called Grammarly assists marketers in concentrating on creating polished and expert postings for the social media platform. The technology makes sure companies stay true to their brand language while producing audience-resonant content.
It offers advice on how to write content for LinkedIn that is interesting, succinct, and clear. Additionally, it detects even the smallest mistake in the material and assists in fixing it before publishing. Furthermore, it identifies plagiarism so that your writing remains unique.
Features:
- AI Content Creation.
- AI Writing Assistant.
- AI/Machine Learning.
- API.
- Academic/Education.
- Access Controls/Permissions.
- Activity Dashboard.
- Assisted Content Creation.
- Auto-Save.
- Autocomplete and many more.
Price:
- Free plan available.
- Monthly plan: $30 per month.
- Quarterly plan: $20 per month.
- Annual plan: $12 per month.
9. Canva
Canva is a great tool for LinkedIn marketing that enables users to make professional and eye-catching LinkedIn posts. Your postings must have exceptional photos and information if you want people to stop clicking on them. The tool provides users with free templates and ideas for LinkedIn posts.
You can quickly create a profile banner using Canva to provide a polished appearance to your LinkedIn page. You may use this creative tool to create visually appealing material that showcases your ingenuity to your LinkedIn contacts.
Features:
- Access Controls/Permissions.
- Animation.
- Approval Process Control.
- Artwork Management.
- Asset Categorization.
- Asset Library.
- Asset Sharing.
- Audio File Management.
- Barcode/Label Management.
- Brand Guidelines and many more.
Price:
- Free plan available.
- Pro: $15/user/month.
- Team: $10/user/month.
LinkedIn Marketing Tools Are Essential for Business Success
Businesses must comprehend the significance of LinkedIn marketing tools before learning about other technologies. There are many good reasons why companies need a LinkedIn marketing tool, as seen below:
Automated messaging: When sending messages to your LinkedIn acquaintances, you need to exercise caution. To keep their contacts interested, businesses must communicate with them regularly. Businesses may save time and effort by sending automatic messages using a LinkedIn marketing tool. With a decent tool, you can engage with actual people and businesses by employing the right message format. As a result, a solid LinkedIn marketing tool saves time and simplifies your job.
Content scheduling: Maintaining audience engagement on LinkedIn requires producing high-quality content and distributing it at the appropriate moment. Therefore, you may use the content scheduling function of a suitable LinkedIn marketing platform to post high-quality information at the appropriate moment. The key is that it centralizes the whole marketing plan and streamlines the campaign by automating the entire process.
Generate better leads: Any firm that wants to feed its whole marketing funnel must first generate leads. The greatest platform for business-to-business (B2B) marketers is LinkedIn, which enables them to connect with individuals all over the globe. By accessing the appropriate individuals on the site, a proper LinkedIn marketing tool may assist you in launching your marketing campaigns.
Performance insights: If you want your company to perform better on LinkedIn, you need to be aware of the performance measures. To perform better, you also need to be aware of the greatest and worst things you have already learned. You may examine historical performance and adjust your tactics by using performance analytics from a LinkedIn marketing tool.
FAQ
Q: How successful is the marketing approach on LinkedIn?
A: LinkedIn marketing has the ability to reach 14.6% of the global population. Brands that advertise on LinkedIn report two times greater conversion rates from LinkedIn users and a 33% increase in buy intent from visitors. According to 40% of B2B marketers, LinkedIn generates the best quality leads.
Q: What does LinkedIn marketing aim to achieve?
A: LinkedIn marketing aids in increasing trust and brand recognition for both people and companies. Regularly provide insightful, relevant information on your LinkedIn profile to build credibility and engage your audience.
Q: Who makes use of LinkedIn marketing?
A: The Pew Research Center reports that 53% of recent college grads use LinkedIn. The fact that 97% of B2B marketers use LinkedIn in their content marketing plan is even more astounding.
