Since millions of individuals sign up for social media sites every day, it’s getting harder and harder to monitor online discussions about your brand. Your internet reputation can be significantly impacted by what customers say and how they interact with your company. Their review management software may come in handy.
All your hard work might come crashing down like a pack of cards with just one negative review. According to reports, a number of companies, including United Airlines, have lost customers and billions of dollars as a result of their inadequate handling of the forced removal incident on Flight 3411, which went viral on the internet.
You can successfully maintain a positive brand image with online reputation management, so why leave your valuable brand reputation to others? Maintaining a professional image and enhancing your client’s opinion of your brand are two benefits of reputation management. It can raise sales, improve customer trust, and increase brand awareness.
Best Review Management Software
1. Sprout Social
Sprout Social, which serves as a one-stop shop for everything related to brand review management, is at the top of the list of the best online review management software. Brands can always keep an eye on their online reputation by utilizing Sprout’s sentiment analysis, social listening, and review management tools.
What are the thoughts of your customers regarding your product? Are there any favorable internet reviews that should be recorded? Do you have to handle a crisis on social media?
These are common problems that brands encounter regularly, and Sprout Social offers user-friendly tools to assist brands in successfully addressing problems and responding to feedback. With automation, chatbots, and artificial intelligence, Sprout can also help your team boost efficiency and return on investment.
Features:
- API.
- Activity Dashboard.
- Activity Tracking.
- Ad hoc Reporting.
- Alerts/Notifications.
- Assignment Management.
- Audience Targeting.
- Automated Publishing.
- Automated Scheduling.
- Brand Guidelines.
- Brand Tracking.
- Calendar Management.
- Campaign Analytics.
- Campaign Management.
- Campaign Tracking.
- Categorization/Grouping.
- Charting.
- Collaboration Tools.
- Communication Management.
- Competitive Analysis and many more.
Price:
- Free trial available.
- Standard: $199 per user/month.
- Professional: $299 per user/month.
- Advanced: $399 per user/month.
- Enterprise: contact sales for pricing.
2. Podium
Podium is another service that helps local businesses manage their internet reviews more easily. Podium focuses on leveraging the ease of messaging to increase engagement and generate more leads. With only a few clicks, buyers may use this application to write reviews for your products.
Through its interface, a brand may automate review invites, monitor keywords and internet trends, reply to reviews quickly, and improve customer relations. This one of the top review management software is a useful tool for improving customer service and works well with Google Reviews. But it doesn’t help with social listening or social media management.
Features:
- AI Content Creation.
- Assisted Content Creation.
- Auto-Save.
- Autocorrect.
- Automated Text Generation.
- Automatic Transcription.
- Collaboration Tools.
- Content Ideas.
- Content Management.
- Customizable Templates.
- Data Extraction.
- Data Import/Export
- Document Export.
- Grammar Check.
- Keyword Research Tools.
- Language Detection.
- Machine Learning.
- Multi-Language and many more.
Price:
- Free trial Available.
- Core: $399/month.
- Pro: $599/month.
- Signature: Custom pricing.
3. Birdeye
With the aid of AI-powered technology, brands can easily manage their online reputation and cultivate strong client relationships. A technology called Birdeye assists you in utilizing AI to increase ratings, better comprehend consumer feedback, and determine what your clients desire.
Businesses may obtain insights into the consumer experience with this online reputation management solution, which will enable them to more effectively target pain points and increase sales.
Using the available social media channels, Birdeye also facilitates improved communication with potential customers. Building trust with your clientele has a big impact on return on investment and company expansion.
Features:
- 2-Way Messaging.
- AI Content Creation.
- AI Writing Assistant.
- AI/Machine Learning.
- API.
- Access Controls/Permissions.
- Activity Dashboard.
- Alerts/Escalation.
- Alerts/Notifications.
- Audience Targeting.
- Augmented Analytics.
- Automated Publishing.
- Automated Responses.
- Autoresponders.
- Benchmarking.
- CRM.
- Calendar Management.
- Campaign Analytics.
- Campaign Management.
- Campaign Scheduling and many more.
Price:
- Free trial available.
- Contact Birdeye for detailed pricing.
4. Brand24
Monitoring what consumers and critics are saying about your brand online is a crucial element to look for when selecting an online review management software. This is adequately accomplished by Brand24’s media monitoring and analytics service. These tools give brands accurate information about how they appear online.
In addition, you may monitor any brand-related keyword on social media platforms, including Facebook, Instagram, TikTok, and Twitter. Additionally, it keeps an eye on reviews on well-known review platforms like TripAdvisor, Yelp, and the Google App Store. Brand24 is a tool that evaluates your keywords’ performance using sentiment analysis and social media reach.
Features:
- @mentions.
- Activity Dashboard.
- Alerts/Notifications.
- Article Author Database.
- Audience Targeting.
- Benchmarking.
- Brand Tracking.
- Campaign Analytics.
- Campaign Management.
- Collaboration Tools.
- Competitive Analysis.
- Competitor Monitoring.
- Contact Management.
- Customer Engagement.
- Customer Experience Management.
- Customizable Reports.
- Dashboard.
- Data Import/Export.
- Email Alerts.
- Engagement Tracking and many more.
Price:
- Free trial available.
- Team: $149/month.
- Pro: $199/month.
- Enterprise: $399/month.
5. Broadly
The goal of the web-based, cloud-based online reputation management platform Broadly is to help small and medium-sized enterprises stand out both locally and globally. Connecting with consumers and generating leads via favorable reviews may be a challenge for most small companies, particularly when you take into account the caliber and reach of your competitors.
Broadly, on the other hand, makes this simpler by putting in place capabilities that let you do this from a single user-friendly interface. Simplified email correspondence, automated online chat, automatic review request distribution, Google leads, client appointment reminders, and one-stop management of all interactive social media platforms are a few of these advantages.
Features:
- Activity Dashboard.
- CRM.
- Campaign Management.
- Communication Management.
- Customer History.
- Customizable Branding.
- Dashboard.
- Data Security.
- Email Management.
- Feedback Management.
- Interaction Tracking.
- Monitoring.
- Multi-Channel Communication.
- Multi-Channel Data Collection.
- Multi-Location.
- Negative Feedback Management.
- Payment Processing.
- Performance Metrics.
- Ratings/Reviews.
- Real-time Consumer-facing Chat and many more.
Price:
- Free trial available.
- Standard: $249/month.
- Pro: $349/month.
- Elite: Standard: $449/month.
- Enterprise: Custom pricing.
6. Yext
Companies with physical establishments that need to notify their customers regularly about changes to their locations or growth into other regions may use Yext to do this easily. One of the greatest tools for controlling your internet presence and making it easier for clients to discover you is this one.
Yext enables users to add pertinent keywords to search engines and add their information to prominent web directories. Additionally, it provides a consolidated review dashboard that keeps firms informed of both good and negative online reviews, as well as tailored answers for improved communication. Nevertheless, social media management functions are not incorporated.
Features:
- A/B Testing.
- API.
- Access Controls/Permissions.
- Activity Dashboard.
- Activity Tracking.
- Ad hoc Reporting.
- Alerts/Escalation.
- Alerts/Notifications.
- Approval Process Control.
- Artwork Management.
- Asset Lifecycle Management.
- Automatic Location Detection.
- Behavioral Analytics.
- Benchmarking.
- Brand Guidelines.
- Brand Tracking.
- Calendar Management.
- Catalog Management.
- Categorization/Grouping.
- Change Management and many more.
Price:
- Free trial available.
- Emerging: $4/week.
- Essential: $9/week.
- Complete: $10/week.
- Premium: $19/week.
7. Google Alerts
You may not have thought of it, but Google Alerts is a straightforward and free top review management software that you can use to keep an eye on your reputation and internet mentions. To keep an eye on the internet, including social media, for your company name, trademarks, rivals, and even your name, use Google Alerts.
You may control both positive and negative mentions of your brand’s reputation by setting up alerts and monitoring certain keywords. You will be notified via email as soon as certain keywords are found online after you have set up alerts around them.
Features:
- Activity Tracking.
- Alerts/Notifications.
- Email Alerts.
- For Websites.
- Keyword Tracking.
- Mobile Alerts.
- Monitoring.
- Search/Filter.
- Website Monitoring.
Price: Free.
8. Meltwater
A useful review management software for handling your online reviews is Meltwater. It can monitor your social media accounts, examine news articles, and determine how consumers perceive your company. Monitoring brand references in blogs, social media, and news helps you determine general mood and spot any disasters.
Meltwater’s real-time notifications enable companies to react swiftly to problems and strategically interact with their audience. The platform’s data-driven reports aid in decision-making, assisting businesses in upholding a favorable public perception and keeping abreast of market developments and rivals.
Features:
- @mentions.
- AI/Machine Learning.
- API.
- Access Controls/Permissions.
- Activity Dashboard.
- Ad hoc Reporting.
- Alerts/Notifications.
- Approval Process Control.
- Article Author Database.
- Audience Analytics.
- Audience Engagement.
- Audience Targeting.
- Automated Publishing.
- Automated Scheduling.
- Behavior Analytics.
- Benchmarking.
- Brand Guidelines.
- Brand Tracking.
- Calendar Management.
- Campaign Analytics and many more.
Price: Contact sales for pricing.
9. ReviewTrackers
Managing client reviews on several platforms is the main goal of the online review management application ReviewTrackers. It helps companies get a clear grasp of consumer sentiment by allowing them to monitor and reply to reviews from a single dashboard.
Additionally, the platform offers data analysis and reporting tools that let companies see patterns in client feedback and adjust their offerings appropriately. ReviewTrackers assists companies in staying aware of their public image and reviews by monitoring reviews and sentiment over time.
Features:
- AI/Machine Learning.
- API.
- Access Controls/Permissions.
- Activity Dashboard.
- Activity Tracking.
- Alerts/Notifications.
- Benchmarking.
- Brand Tracking.
- CSAT Survey Structure.
- Campaign Analytics.
- Campaign Management.
- Commenting/Notes.
- Communication Management.
- Competitive Analysis.
- Complaint Monitoring.
- Content Library.
- Customer Data Management.
- Customer Engagement.
- Customer Experience Management.
- Customer Segmentation and many more.
Price:
- Free demo available.
- Contact ReviewTrackers for detailed pricing.
Why Is Review Management Software Necessary For Businesses?
Businesses may use reviews as a useful feedback loop to enhance their goods and services, but there are several other reasons why companies should use review management software.
Faster reactions: Over 75% of customers anticipate firms to rely on social media within 24 hours. Additionally, if you take too long to reply, 36% of respondents say they would share that bad experience, and 31% say they won’t finish their transaction.
This customer expectation of prompt answers also applies to reviews. 88% of customers are inclined to utilize a company that reacts to both good and negative feedback, according to research.
Establish credibility and trust: Customers are searching the internet for real, legitimate reviews of companies. Negative reviews may aid firms in building social proof, even while favorable evaluations undoubtedly influence customers to buy a product or service.
Brands must establish and maintain an online presence on review sites that consumers visit, particularly those that search engines favor. This requires not only answering reviews but also being aware of how various websites handle and display them. For example, Google’s review algorithm assesses articles, blog posts, and ratings from review websites in addition to rewarding high-quality user reviews.
Management of several locations and channels: There are several review platforms for customers to post comments, including Google Reviews, Yelp, Glassdoor, and Facebook Reviews. With manual monitoring, it’s easy to get overwhelmed by the volume of comments coming in from various channels and places.
Brands may mine and analyze the data to help expedite their response strategy, but good review management software will do the work for you by gathering reviews from several sources and combining the data in one location. It’s simpler to keep an eye on, reply to, and enhance your review management approach when all of your reviews are on one platform.
Learn about business: Positive and negative comments are gathered by reviewing management software to identify areas that need improvement. For instance, the product development team might utilize the information to generate a repair if several consumers are noting the same issue in reviews on the App Store or Google Play.
Competitive analysis: To assess how your brand stacks up against other companies in your market, some review management software compiles competition data. Having access to competition data will enable you to find holes in your review management approach and additional growth potential.
Efficiency in collaboration: Teams can respond to reviews more quickly across many channels and locations when they use review management software. Creating answer templates or exchanging insights may be made more efficient with a collaborative review management workspace.
Promotional materials: Companies may enhance their brand image by showcasing good reviews and testimonials. Since reviews are the kind of information that customers like to see from companies, using them in marketing materials may raise brand recognition and boost conversions. According to the index, 39% of buyers would like to see actual customer demonstrations or testimonials.
FAQ
Q: Review management software: what is it?
A: Review management software enables organizations to find valuable business insights and gather and react to consumer feedback more quickly. It assists you in carrying out your review management plan in an effective and efficient manner, which enhances customer happiness and improves your comprehension of their requirements and preferences. In the end, putting review management software into place is a crucial step in enhancing your reputation and achieving your objectives.
Q: What is the procedure for managing reviews?
A: The act of keeping an eye on consumer reviews that are posted about your company on websites, social media, and other platforms is known as review management. All businesses, no matter how big or small, should keep a close eye on, evaluate, and react to all of their evaluations.
Q: What is the procedure for monitoring and reviewing?
A: A planned component of risk management should include monitoring and review, which entails routine inspection or surveillance. As applicable, the outcomes should be documented and shared both internally and internationally.
