The most effective approach to learning what people say about your business is using Social Media Monitoring Tools. In general, everything your audience could have an opinion on. This includes what they’re saying about your product, your competition, your industry, your Super Bowl advertisement, how long it took to get a hold of customer service, your new mascot, and more.
For companies who wish to pay attention, social media monitoring software collects and delivers audience and rivalry information. Some of these applications let you keep an eye on many social media accounts across various social media networks from a single location. It also allows you to keep tabs on social media trends and keywords.
Some Top-Rated Social Media Monitoring Tools
1. Hootsuite
Hootsuite’s configurable search streams will monitor whatever social site you want so that you can see what’s happening at a glance. It is debatably one of the simplest Social Media Monitoring Tools to use. Focus on essential subjects, trends, and social media mentions using specified keywords, hashtags, regions, and individuals.
You can also utilize Hootsuite Insights, powered by Brandwatch, if you want to delve into social listening. Hootsuite Insights can provide you with a quick overview of millions of online discussions in real-time and is a premium solution that qualifies more as a social listening tool than a social monitoring software.
You may do a keyword or subject search and filter the results by area, date, demographics, and more. You’ll be able to identify thought leaders or brand evangelists, comprehend how the market perceives your company, and get prompt notifications if and when your mentions increase (for good or bad).
Features:
- Social Analytics.
- Social Publishing.
- Campaign Optimization.
- Social Engagement and Ads.
- Social Measurement.
- Influencer Identification.
- Competitor Analysis.
- Follower Analysis.
Pricing:
- Free trial available.
- Professional: $99/ month.
- Team: $249/ month.
- Business: $739/ month.
- Enterprise: Contact Hootsuite.
2. Sprout Social
Similar to Hootsuite, Sprout Social’s social media management software includes monitoring and interaction options. For social interaction and monitoring, Sprout Social offers two distinct functions.
You’ll get all of your social media mentions and messages in the Smart Inbox. When someone mentions your company without tagging your social media profile, for instance, you may use the discovery tool to search on Twitter or Instagram for certain keywords.
Features:
- Social analytics.
- Social publishing and engagement.
- Campaign optimization.
- Competitor and follower analysis.
- Post performance.
- Attribution.
- Content calendar.
- Social reporting.
Pricing:
- Free trial available.
- Standard: $249, one user per month.
- Professional: $399, one user per month.
- Advanced: $499, one user per month.
- Enterprise Plan: Contact Sprout Social.
3. Agorapulse
The platform from Agorapulse lives true to its name with capabilities that assist companies in keeping a closer eye on their social mentions. The monitoring and listening tools on the platform are meant to assist marketers in concentrating on “what matters.” It’s simple to get overwhelmed by the innumerable alerts and remarks that busy companies must go through.
Agorapulse enables users to apply filters to exclude certain words and platforms from their monitoring feeds in order to reduce comment overload. Additionally, the platform makes it simple to classify and arrange noteworthy client interactions and rival behaviour. This activity includes mentions of unfavourable competitors and chances for your brand to step in.
Features:
- Campaign Optimization.
- Social Engagement.
- Social Analytics.
- Social Publishing.
- Follower Analysis.
- Post Performance.
- Social Measurement.
- Users and Permissions.
Pricing:
- Free version available.
- Standard: $49 per month.
- Advanced: $119 per month.
- Enterprise: Contact Agorapulse.
4. Rival IQ
The platform of Rival IQ, which helps companies keep an eye on their competitors, focuses on competitive analysis. Brands can understand their share of voice and how they’re expanding in comparison to their rivals thanks to monitoring and benchmarking services.
The platform’s assortment of real-time notifications is one of Rival IQ’s most prominent features. For instance, the technology may immediately detect changes to a competitor’s social media profile. The ability to notice when a rival raises an organic post as an ad is one of the more recent additions.
Features:
- Report Customizability.
- Report Exporting.
- Scalability.
- Competitor Analysis.
- Follower Analysis.
- Post Performance.
- Paid Campaign Tracking.
Pricing:
- Drive: $239.
- Engage: $329.
- Engage Pro: $519.
5. Mention
Another one of the Best Social Media Monitoring Tools, Mention, is a powerful @mention tracker that lives up to its name. The software claims to track over one billion sources for relevant mentions and comments on behalf of brands and agencies.
The platform provides a wide range of filtering tools to assist companies in “eliminating noise” in the plethora of discussions that need to be sorted through.
Similar to this, platform notifications may keep companies informed. The software also has tools for spotting the mentioned volume surges. These situations may assist companies in anticipating possible social media crises or PR opportunities.
Features:
- Slack Integration.
- Push Notifications.
- Search In Your Mentions.
- Sentiment Analysis.
- Influencer Dashboard.
- Monitoring Analytics.
Pricing:
- Solo: $49/month.
- Pro: $99/month.
- ProPlus: $179/month.
6. Meltwater
Users of Meltwate’s social media listening and monitoring technology may track mentions of their company, sector, rivals, and pertinent subjects in real time, giving them insightful information about consumer mood and new trends.
To see and analyze social media data, such as engagement metrics, sentiment analysis, and share of voice, users may develop customized dashboards. The platform also provides automatic sentiment analysis, which enables firms to swiftly determine whether consumer feedback is positive or negative and react appropriately.
Features:
- Media Database.
- Media Distribution.
- Monitoring.
- Impact Measurement.
- Keyword Targeting.
- Custom Feeds and Alerts.
- Social Measurement.
- Influencer Identification.
- Sentiment Analysis.
- Social Reporting.
Pricing: Contact Meltwater for custom pricing.
7. HubSpot
Consider adopting HubSpot as your preferred Social Media Monitoring Tool if you currently use it as your CRM. The characteristics of HubSpot are similar to those of the majority of the products on our list. The platform monitors interactions, engagements, and the effectiveness of the material.
The tool emphasizes the relationship between top-performing content social interactions and sales when used in conjunction with HubSpot’s sales CRM.
For instance, you may use social media to observe how consumers respond to a certain piece of content or a team member. Understanding your social media ROI and the influence of your social team go hand in hand with this.
Features:
- Social Media Management.
- Social Monitoring & Listening.
- Social Analytics.
- Social Media Analytics Dashboard.
- Social Media Publishing.
- Custom Reports.
Pricing:
- Free version available.
- Business: $890/month.
8. Brand24
Sentiment analysis and immediate alerts are two advantages of Brand24’s media monitoring tools. Additionally, the platform may find popular hashtags that are related to your business.
The platform’s mention feed, which tracks activity surges, is a noteworthy feature. It’s simple to keep track of your brand’s PR efforts from week to week, thanks to the platform’s “summary” feed.
Features:
- Report Customizability.
- Report Exporting.
- Competitor and Follower Analysis.
- Post-Performance.
- Attribution.
- Sentiment Scoring and Analysis.
- Filtering.
- Social Measurement.
- Influencer Identification.
Pricing:
- Free trial available.
- Individual: $79 per month.
- Team: $149 per month.
- Pro: $199 per month.
- Enterprise: $399 per month.
9. Talkwalker
One of the most effective and Top Social Media Monitoring Tools is called Talkwalker. It has the ability to watch over social media websites and platforms, as well as print media, broadcast TV, and radio.
Even when your brand isn’t referenced in the description, picture recognition technology may help you find social media postings featuring your brand or product.
Features:
- Competitor Analysis.
- Follower Analysis.
- Post-Performance.
- Paid Campaign Tracking.
- Scalability.
- Sentiment Scoring.
- Filtering.
- Social Measurement.
- Influencer Identification.
- Sentiment Analysis.
- Social Reporting.
Pricing:
- Free trial available.
- Basic: $9,600 per year.
- Corporate and Enterprise: Contact Talkwalker for custom pricing.
How May Social Media Monitoring Aid in The Creation of More Effective Campaigns?
Whatever your sector, increasing your social media monitoring should be a key focus, and Social Media Monitoring Tools are here to help you.
The better you can serve your target audience, the more closely you monitor what people are saying about your brand. You may also establish deeper connections with your consumers and followers. This is because you are already aware of their desires, requirements, and problems.
To do this, you must have the Best Social Media Monitoring Tools at your disposal. Your publishing and customer support strategies may be integrated with your monitoring findings using an all-in-one technology like Sprout.
FAQ
Q: Can I use Social Media Monitoring Tools for free?
A: Some options mentioned here offer a free version with limited features. Some offer a free trial.
Q: What is social media monitoring?
A: Social media monitoring, commonly referred to as social listening, is the act of keeping an eye out for discussions on social media that are pertinent to your company. You could use social media monitoring for a variety of purposes, including:
- To communicate with your clients.
- Customer service.
- Calculating your social media reach.
- Understanding social media trends
Social media monitoring technologies “listen” by gathering pertinent social mentions and tracking keywords, hashtags, and URLs.
Q: What are some benefits of Social media monitoring?
A: Social media monitoring offers many benefits, such as:
- Identify the sentiment on social media.
- Increase Response Times and Use Feedback to Improve.
- Build brand authenticity and credibility.
- Adjust your marketing strategy.