The most adaptable content format is video. It may be used for product launches, event highlights, and how-to films to inform customers about your offerings, interact with your staff, and build deep relationships with potential customers. According to 93% of marketers, video content management systems played a significant role in their content marketing plan.
Businesses find it challenging to organize and manage their video collection without a video content management system to accommodate the massive amount of information they produce. This article outlines the top alternatives for video content management systems and explains why they will be essential today. You’ll be prepared to employ video in internal operations, sales procedures, and marketing efforts, and you’ll know which solution is best for your company.
Top Video Content Management Systems
1. Wistia
One of the top video hosting websites, Wistia, offers several benefits. First of all, you may pick unique thumbnails for every movie and brand their video player with your logo. With the aid of their comprehensive analytics and tools like engagement graphs and video heatmaps, you can determine precisely which aspects of your video are capturing the attention of your viewers.
After that, you may export this useful information to marketing automation systems like Salesforce or HubSpot. To increase your conversion rate, you can also include CTA buttons in your films and share them with password protection.
Features:
- Social Media Integration.
- Engagement Tracking.
- Activity Dashboard.
- Search/Filter.
- Media Library.
- Third-Party Integrations.
- Audience Engagement.
- Multimedia Support.
- Audio/video file upload.
- Video Archiving and many more.
Price:
- Free plan available.
- Plus: $19/month.
- Pro: $79/month.
- Advanced: $319/month.
2. Brightcove
Experts in their area, Brightcove is a specialist enterprise content management platform that has been in business for more than 15 years. Among the exciting features are the ability to create playlists, which allows you to automatically or manually arrange films together, and the ability to customize the metadata, which makes finding videos easy.
With 16 worldwide data centers managing 875 million views weekly with 99.95% uptime, Brightcove also takes pride in its scalable video and dependability, so there will be no more irksome buffering or drop-outs. Additional capabilities include monetization, the ability to embed videos on various websites, and support for closed captioning and audio descriptions.
Features:
- Social Sharing.
- Social Media Integration.
- Closed Captions.
- ROI Tracking.
- Live Streaming Production.
- Media Library.
- Reporting & Statistics.
- Audio/video file upload.
- Multistreaming.
- Real-Time Analytics and many more.
Price: Contact sales.
3. Kaltura
Kaltura is designed for association, live video streaming, and meetings. For e-learning businesses or educational institutions transitioning to virtual instruction, its virtual classroom feature and other interactive features, such as polls, quizzes, and breakout rooms, make it an excellent resource.
You may monitor a number of data points that demonstrate how well your content is functioning using Kaltura’s comprehensive analytics tools, such as which interactive components had the most replies and which portions users skipped or repeated the most.
Integrations with marketing systems such as Google Analytics and Marketo, as well as LMS grading tools like Experience API and Watershed, let you export this data, allowing virtual instructors to link viewer engagement statistics to other learning measures.
Features:
- LMS Integration (LTI).
- Data Import/Export.
- Session Recording.
- Social Sharing.
- Content Management.
- Brand Overlay.
- Access Controls/Permissions.
- Virtual Classroom.
- Screen Sharing.
- Reminders and many more.
Price: $19/month.
4. YouTube
When you think of online video content management systems, YouTube is most likely the first site that comes to mind. As one of the most popular platforms globally, it offers a vast variety of videos for users to watch, upload, and share. Despite not being a traditional video content management system (CMS), YouTube has several key features that make it an incredibly effective tool for video hosting.
Its user-friendly interface allows creators and viewers to easily interact with the platform, from uploading content to discovering new videos. Additionally, YouTube’s robust video processing capabilities, streaming technology, and extensive reach have made it the go-to choice for individuals and businesses alike. The platform’s intuitive navigation, customizable options, and interactive features contribute to its success as a leading video hosting service.
Features:
- Subtitles/Closed Captions.
- Audio/video file upload.
- Social Sharing.
- Video Streaming.
- Reporting/Analytics.
- Time Stamps.
- Live Captioning.
- Speech Recognition.
- Text Overlay.
Price: Free.
5. Panopto
You may embed videos on other websites and tailor access for each movie using Panopto’s user-friendly and flexible CMS video platform. You may arrange your material using tags that viewers can explore or subscribe to, and in-video navigation features like tables of contents and in-video keyword search make it simple to search inside videos.
The true strength of these video content management systems, however, is in their interconnections. Along with LMS platforms like Moodle, Cornerstone, Canvas, and Blackboard, as well as communication tools like Slack, Zoom, and Microsoft Teams, it can easily interface with your existing CMS software.
The Hive Insights connection enables you to track livestreams in terms of quality of experience (QoE), quality of service (QoS), and other metrics, while connectors with HP5 and hihaho enable you to include interactive features in your broadcast.
Features:
- Student Portal.
- Live Streaming Production.
- Content Management.
- Split/Multi-Screen.
- User Management.
- Chat/Messaging.
- Mobile Access.
- Blended Learning.
- Interactive Content.
- Video Editing and many more.
Price: $7,000/year.
6. Google Drive
Gathering your entire team in one physical location can be a challenge in today’s increasingly remote work environment. However, with the right business video content management and video sharing platform, you can easily store, edit, and share video files, no matter where your team is located.
These platforms allow for seamless collaboration, ensuring that everyone has access to the latest materials and updates in real-time. Google’s cloud-based Workspace suite, which includes tools like Google Docs and Google Slides, is an excellent example of how technology can facilitate collaboration.
Whether you’re composing scripts, developing production budgets, or brainstorming ideas, these tools allow your team to work together efficiently from different locations. The ability to edit and share documents instantly promotes better communication and smoother workflow, making it easier to coordinate every stage of the video production process.
Features:
- Data Security.
- File Transfer.
- Search/Filter.
- Real-Time Synchronization.
- Drag & Drop.
- Collaboration Tools.
- Content Library.
- Remote Access/Control.
- Role-Based Permissions.
- Automatic Backup and many more.
Price:
- Free plan available.
- Business Starter: $6/user/month.
- Business Standard: $12/user/month.
- Business Plus: $18/user/month.
7. Gumlet
Gumlet is a powerful platform designed for storing and streaming videos, offering a comprehensive video content management system (CMS) that helps content producers streamline the management and distribution of their videos. With Gumlet, creators can easily upload, organize, and distribute their video content across multiple platforms with minimal effort.
The platform is equipped with an intuitive user interface that simplifies complex tasks, making it accessible to both experienced professionals and beginners alike. In addition to its ease of use, Gumlet provides robust features, including video optimization, analytics, and security, which ensure high-quality streaming and efficient video delivery.
By offering seamless integration with various platforms, Gumlet allows content producers to efficiently manage their video libraries, reach a wider audience, and maintain better control over their video content across multiple channels, making it an essential tool for digital media professionals.
Features:
- Digital Watermarking.
- Content Compression.
- Collaboration Tools.
- Video Delivery.
- Filtering.
- Activity Tracking.
- Bulk Uploading.
- Image Library.
- Media Library.
- Video Monetization Tools and many more.
Price:
- Free plan available.
- Starter: $10/month.
- Growth: $40/month.
- Business: $199/month.
8. SproutVideo
SproutVideo is one of the best video CMS platforms designed to help businesses share and manage video content within their organization. It offers a secure and streamlined way to distribute video clips across teams, making collaboration and communication more efficient.
Whether you’re sharing important updates, hosting webinars, or providing training materials, SproutVideo ensures that employees across various departments have easy access to relevant video content. The platform also supports hosting training films, allowing businesses to deliver consistent and effective learning experiences for their staff.
With customizable privacy settings, video analytics, and detailed security features, SproutVideo allows organizations to maintain control over their video content while tracking engagement and usage. This makes it an excellent solution for businesses looking to enhance internal communication and improve employee training through video.
Features:
- Real-Time Data.
- Content Library.
- Content Management.
- File Sharing.
- Engagement Tracking.
- Access Controls/Permissions.
- Activity Tracking.
- Multiple Format Support.
- Customizable CTAs.
- Third-party integrations and many more.
Price:
- Seed: $10/month.
- Sprout: $35/month.
- Tree: $75/month.
9. Kollective
Kollective is more of a cloud-based content distribution system than a video CMS. However, it merits a commendable mention here due to its remarkable qualities. Kollective allows you to offer video content more quickly while using 99% less bandwidth.
The platform takes advantage of peering and your current network to guarantee that content is delivered quickly. Additionally, it works with Microsoft Stream and can be integrated with Brightcove, Kaltura, and Panopto, among other video CMS systems.
Features:
- Real User Monitoring.
- Real-time analytics.
- Bandwidth reduction.
- End-to-end encryption.
- AI and machine learning and many more.
Price: Starting from $10/month.
How To Choose The Best Video CMS
When selecting the best video content management systems for your company, there are several considerations to ponder. The main factors to think about are as follows:
Price: The cost of each CMS is one of the most crucial factors to take into account when choosing one for your company. Finding a method that falls within your team’s budget should always be your goal. You may choose which tool will provide you with the highest return on investment for your money by comparing the price structures and subscriptions of various ones.
Features: You most likely already have a list of features that are particularly important to you if you’re searching for a video CMS. Make sure the solution you choose closely aligns with the requirements of your company! Video editing, analytics, security, and integration capabilities are among the features.
Scalability: You should have a detailed strategy for how you will use the tool and what the future holds for it before selecting a video content management system! Think about if the system you choose will expand with your company and whether it will be necessary for the success of your business in the future.
Customer service: Last but not least, the system’s support or customer care is crucial! To get the most out of the platform, be sure it offers quick response times and the appropriate support channels for your company. These support channels include the provision of sufficient information and chat, email, or phone.
FAQ
Q: How does a video content management system vary from a content management system?
A: A variety of material formats, including blogs, landing pages, picture galleries, and audio recordings, are stored in a content management system. A video content management system, on the other hand, is made especially for organizing and storing video material, which requires various storage restrictions and encoding.
Q: What is a content management system’s main purpose?
A: A content management system’s main purpose is to enable users to upload material to their websites and keep it in an easily manageable and updateable manner without the need for technical knowledge.
Q: What advantages may a video content management system offer?
A: You may store huge, high-quality video files with a video content management system, employ transcoding to optimize the material for various devices, govern who can see the video, and make it simple for both you and your audience to access the content.
