Are there enough likes and comments on your Instagram posts? Increasing genuine organic interaction on Instagram should be your main goal when it comes to marketing. There are many ways to increase your Instagram engagement rate.
Indeed, you may be producing amazing stuff. However, there’s a strong risk that your account may be lost if no one likes or comments on it. The next thing you know, your investment is a complete loss since you’re having trouble attracting consumers via Instagram.
How To Increase Your Instagram Engagement Rate
1. Create Relevant & Attractive Content
Two of the most important forms of interaction you can receive on Instagram are saves and shares. One of the ways to increase your Instagram engagement rate is by providing value on your Instagram account to attract these special interactions. Don’t make your material boring; instead, make it something that people will want to return to and recommend to their friends. Whatever the scenario, Instagram marketing always demands a killer image.
Providing visually appealing infographics is an easy method to provide important data or practical advice. Provide a step-by-step way in visual form by creating colorful charts and graphs. Next, underline certain facts or provide further depth in your Instagram caption.
Make an Instagram carousel post if you have a lot of information that needs to be emphasized at once but want to keep your description brief. You’ll be able to separate your content into many images and stay away from dense text. In actuality, carousel posts are the most engaging kind on Instagram, so your profile numbers will benefit in any case.
2. Use Stunning Visuals
Instagram is all about visuals; they create the initial impression. However, the first time a person interacts with your brand can be their last if you neglect your branding.
Users of Instagram want visually appealing material for their feeds. They must believe that you can regularly provide excellent visual material if they are going to follow you and contribute to increasing your Instagram engagement rate.
The good news is that your Instagram grid functions as a type of built-in portfolio right now for you. Users should see photographs with similar filters, on-brand logos, and other elements that fit your brand vision as they scroll through your grid. You could also create quotation visuals for every other article, as SLP Now often does, or publish photographs with similar color schemes next to one another.
3. Engage With Your Audience
One of the tips for a better Instagram engagement rate is engaging with your audience. You must communicate with your followers if you want to increase their level of engagement. Social media interaction is two-way. You must give your fans recognition if you want to develop an active following.
Recall that each comment you get indicates that someone read your content and took the time to leave a message. Why, after all that, wouldn’t you answer? It takes time to increase involvement, and you must strike up discussions on postings other than your own. Among the few strategies to interact more with your audience are posing questions, answering comments, and reacting to stories.
4. Use Video Content
Try out different content forms without fear. Instagram is promoting videos more than ever by featuring user-generated reels—brief films in the vein of TikTok—on its tab. In addition to making reels, you can publish them to IGTV, go live, and add brief animations to your feed and stories using your Instagram business account. Aside from drawing attention, animated images also allow you to express emotion and circumvent the issue that the majority of Instagram users are viewing silent videos.
Video is always present on our Instagram feeds and online, as shown by the 91% of active users who consume video content on the platform once a week. By including video in your Instagram approach, you may attract the attention of consumers who are already interested in that kind of content.
To master videos on Instagram, you don’t need to be a skilled movie editor. Small company owners may make an impression by hiding behind the camera and having casual conversations with their followers, much as the biggest Instagram influencers do.
5. Use The Power of Reels
If you’ve spent any time on Instagram this year, you’re aware that reels are now the platform’s darling child. One of the simplest ways to increase your Instagram engagement rate by exposing your material to a larger audience than just your current following is via reels.
Your material has a far higher possibility of receiving likes and perhaps even becoming viral thanks to all those extra eyes. Additionally, if your reels are strong enough, they may attract new users to your Instagram profile, increasing the possibility that you will get new followers and increasing the number of interaction chances.
In the following tip, we’ll discuss particular reel characteristics that might help you create more engaging short films. But simply start small if they seem overwhelming. Simple reels may make a big impression without being too complex.
6. Make Use of Hashtag And Location Tags
You can easily make your Instagram photos extremely searchable by adding location and hashtag tags. A person may even see your post straight in their feed if they follow one of the hashtags you’ve specified. Instagram engagement may be readily increased by using these two sorts of tags, which show your photos to users who already have similar interests.
So, how do you choose which hashtags to use on Instagram? Relevant hashtags that aren’t too crowded with postings are the ideal ones. More focused hashtags, like #midcenturyhome, will be more helpful than general ones, like #interiordesign. By helping you target your audience more precisely with more particular hashtags, you may increase your relevance on their feeds.
Using the Instagram search box is an easy way to do hashtag research. Enter search phrases to see what ideas come up, then choose the ones with 5,000–500,000 related posts; this is the ideal range to create some interest without being lost in the throng.
You may similarly choose location tags. Unless you’re labeling your store to attract customers, tagging your state is undoubtedly too wide, while identifying a place that isn’t a popular tourist attraction could be too specialized. The best tags to use in your region to get strong interaction and attract new followers are often city or community tags.
7. Use Instagram Stories
With the abundance of stickers available on Instagram, increasing engagement via Stories is simple. Your engagement is increased each time someone interacts with those stickers. Utilize these stickers to ask questions of your followers or to run surveys and quizzes. Observe how Living Stone Construction makes a straightforward survey asking respondents whether they approve of the remodeling job. A fun and competitive twist may be to have participants estimate the right answer to a question.
Using the question sticker to hold an AMA (Ask Me Anything) session is ideal. After that, you’ll be able to share several stories that address those queries. Using the “Add Yours” sticker is one of the newest fads on Instagram. Utilize this sticker to provide a challenge and encourage brand interaction. Provide a challenge prompt and invite others to join in by contributing their material.
8. Know More About Instagram SEO
Understanding the algorithm was the key to having your material visible for a very long time. We won’t advise you to disregard Instagram’s algorithm. However, we will also advise you to invest some time and effort in Instagram search engine optimization (SEO).
Instagram Getting your content seen when users search on Instagram using certain keywords is the main goal of SEO. Those who discover your material via search engine optimization are the perfect audience to boost interaction since they are explicitly looking for what you provide. You must learn what terms and phrases people use to seek material similar to yours if you want to get the highest search engine rankings.
9. Know Your Audience
Creating outstanding content is challenging if you don’t know who it is intended for. The kind of material you post, your brand voice, and even the best days and times to publish will all be influenced by the demographics of your target audience. Instagram analytics can help you find this information.
For instance, Allbirds is aware that a certain segment of its audience is drawn to the company’s eco-friendly projects. Their unique selling proposition is sustainability. Therefore, in addition to sharing lovely photos of their clothes and shoes, they also take up a significant amount of space on their grid, highlighting their environmental awareness.
Asking your audience is a terrific way to find out what they want to see in your Instagram feed. Your devoted followers may provide you with immediate feedback (as well as extra engagement!) via the polls and question stickers in Stories.
Why Having A High Instagram Engagement Rate Is Important
What is the significance of Instagram engagement if you are looking for ways to increase your engagement rate? These are the main advantages:
Improve platform visibility: The Instagram algorithm ranks and displays content based on several parameters. Relevance is one important factor, but engagement is also quite important. Posts with a high level of interaction, even within relevant material, have a higher chance of appearing in a user’s Explore. Therefore, increasing your exposure on Instagram requires having a high interaction rate.
Draw in a fresh audience: There’s a greater possibility of drawing in new customers when visibility is stronger. Generally speaking, Instagram will only display your material to those who are most likely to find it interesting. These folks may wish to look at your profile and perhaps follow you if they find your material interesting enough. Put another way, having a high interaction rate might aid in the growth of your Instagram following.
Increase trustworthiness: A post with a lot of interaction indicates to the typical Instagram user that other users are finding it enjoyable. Good interaction thus acts as social evidence and enhances the perceived credibility of your business. Because so many people are interacting with your brand, they could feel more at ease trusting it.
FAQ
Q: Despite posting quality content, my Instagram engagement rate is lower than that of people who make lame dance videos & memes. Why does it happen?
A: Most people look for light content. But after a certain time, the audience will understand the shallowness of their content & turn to quality content.
Q: What is a fair amount of Instagram engagement?
A: On Instagram, a 1% to 3% interaction rate is acceptable. It is the typical outcome that most profiles display. Your audience is highly engaged and responds to your material often if your engagement rate is more than 3%. People are not particularly interested in what you are attempting to present to them if it is less than 1%.
Q: Is engagement on Instagram paid for?
A: Although Instagram does provide tools like Instagram Shopping and advertisements to enable users to monetize their presence, users are not compensated directly by the site for their frequent use or interaction. Influencers are often paid by brands to recommend goods and services to their following.
