There are different ways to promote a YouTube channel. Every month, almost 2.7 billion people watch videos on YouTube. In terms of active users, YouTube is the second most popular social media platform, much more than Instagram and TikTok. The only platform with more active users than YouTube is Facebook. Is it any surprise that it’s difficult to find ways to promote YouTube channels?
There’s no need to give up! You should step up your YouTube marketing if you are confident in your videos and if your channel provides your target audience with useful, relevant information. To get noticed and get subscribers, you have to be persistent and give it time.
Tips For Promoting Your YouTube Channel
1. Create Compelling Content
You may employ a variety of ways to promote YouTube channel, but none of them can compensate for poor content. The truth is that no one wants to invest in inferior materials. Producing engaging material that will entice readers to subscribe is essential to drawing in readers and keeping them interested.
For ideas, observe other well-known content producers in your industry. What aspects of their videos appeal to you the most, and what would you change? Determine the kind of material you wish to create by using the responses you get. Additionally, you may identify great ideas for YouTube videos by analyzing patterns and popular searches using tools and SEO tactics.
2. Use Proper Keywords
Every day, hundreds of thousands of videos are posted to YouTube. You must include keywords in your titles, descriptions, and tags if you want to be sure your videos are seen by the people you want to reach.
From your Google Ads account, you may use free tools like Google Keyword Planner. Fear not—using it doesn’t need you to see advertisements. A Google account is all that is required. Using the YouTube search box to identify terms and phrases you should utilize in your content and entering the subject of your video will help you find the proper keywords without the need for any further tools.
3. Use Proper Thumbnails
A good thumbnail is an answer to how to promote your YouTube channel. Your YouTube video’s thumbnail picture is your finest chance to grab viewers’ attention. The thumbnail picture plays a crucial role in tempting them to click as they browse and scroll (and scroll….).
Your personalized thumbnail will not only show up in YouTube’s search results but also serve as a preview when someone embeds your video on their website. Thus, it’s essential to remember a few guidelines. Google suggests the following for your thumbnails:
- 1280 x 720 pixels with a minimum pixel width.
- Make use of image formats like PNG, GIF, and JPG.
- Don’t exceed the 2MB file size restriction.
- Aim for an aspect ratio of 16:9.
But there’s a lot more to think about than just the technical details. The thumbnail must captivate the viewer’s attention to be effective. It needs to force them to observe for a little moment, forcing them to put down their scrolling. How? by arousing feelings.
This is more difficult than it seems and is mostly dependent on the video’s content. As long as your thumbnail evokes strong feelings in the viewer, it may be humorous, thrilling, engrossing, or irreverent.
4. Do Livestreams
Online viewers find live streaming to be continually highly popular. Every week, around 27% of people watch live streams globally. You shouldn’t disregard this sizable audience while developing your YouTube marketing plan.
Because they are such a powerful tool for connecting with viewers in real time, engaging them, and establishing your channel as a thought leader and influencer, live streams are becoming more and more popular. Another great authenticity of live streaming is that there is no editing involved—you are just live online with your audience.
Presenting a live Q&A session including audience-submitted questions is an excellent method for established YouTubers to engage in conversation with their fans. To produce a fantastic livestream, you don’t need an expensive setup. All you need is your amazing material, a reliable internet connection, and your genuine self.
5. Write Precise Video Descriptions
Accurate video descriptions are one of the ways to promote YouTube channel. Every YouTube video requires a description, just like your channel. You will be more likely to obtain clicks, views, and watch time if you can accurately explain your material to visitors (and the algorithm).
However, crafting a compelling description is a skill. You must utilize relevant keywords and develop a captivating article. Beyond that, however, you should aim for the ideal word count—neither too few nor too many. To ensure that readers receive the most information right away, try to include your best descriptors and keywords in the first 100 characters.
6. Embed Your Videos In Blog Articles
A logical approach to cross-promote a YouTube video is to include it with relevant blog entries. Although it would be ideal to find these blog entries before starting video creation in the first place, this is still a very effective step.
Look through the blog posts published by your company and choose a few that most closely correspond with the information in your YouTube video. However, try not to push it; sometimes there isn’t a natural overlap, and making an effort to link isn’t beneficial (for instance, it may not be appropriate to use your video in an educational blog post if it is a summary of a recent event your business attended).
You should immediately embed the YouTube video on the blog page if there is a natural connection. Click “Embed” after selecting “Share” from your YouTube video to finish this step. When the HTML code appears on the website, copy it and paste it into the blog post where you want the video to go. Just be cautious to verify that it is correctly embedded before republishing your blog.
7. Use Hashtags
The keywords you discovered may also be used to generate hashtags for the descriptions and titles of your videos. The topic of your video could also serve as inspiration for a hashtag.
You might utilize the name of a well-known guest you interviewed for your channel, for instance, as a hashtag to draw their followers to your material. To choose the appropriate hashtags for your material, observe the use of other YouTubers in your field.
8. Post Your Videos On Your Facebook Page
You may simply post your YouTube videos on Facebook to increase your viewership and subscriber count. You may simply cross-promote your fresh YouTube video on Facebook each time to increase its visibility. Additionally, those who follow you on Facebook are probably going to appreciate your YouTube videos as well.
After that, comments about your YouTube video may be directly posted on your Facebook profile. You will also find it much simpler to communicate with these individuals on Facebook. In addition to answering questions, you may participate in conversations and reply to comments. By doing this, you may establish a rapport with your audience and learn what they want.
You’re also updating your Facebook page with fresh material for your fans to enjoy. Additionally, if you integrate the Facebook videos and page material on your website, that YouTube content may reach an even larger audience. You may make feeds of your Facebook posts and publish them on your website by using the Facebook Feed Pro plugin.
Therefore, the plugin will automatically publish any new Facebook posts you make to your website. Visitors to your website may then see your YouTube channel’s videos and conversations. This implies that you can increase the number of views on your YouTube videos. Visitors to your website will also notice that you have a vibrant fan community.
The greatest thing is that not a single line of code has to be written to do any of this. Facebook Feed Pro also has a visual customizer with a real-time preview, making it simple to create stunning Facebook feeds. It is one of the best ways To promote YouTube channel.
9. Cross-Promote Your Channel
Cross-promotion of your channel is an answer to how to promote your YouTube channel. One video may serve as a promotional tool for other material, did you know that? This is known as cross-promotion, and end screens and YouTube cards are the most effective ways to achieve it.
YouTube cards may show up at any time while a video is playing. They are used to suggest further films, most of which have anything to do with the current subject. If the creator is discussing how to monetize YouTube, they may use a card to direct viewers to a video that addresses that topic.
End screens are interactive outros that show up in a video’s last five to twenty seconds. A subscribe button, website link, and other items may be added to an end screen, but the ideal choice is to suggest watching one more video. In this manner, viewers may cl.i.c.k the next video without giving it any thought.
YouTube Creators To Inspire You
Look at these well-known video producers in a variety of categories, such as tech, science, comedy, food, art, music, and more, to get ideas for your own YouTube channel and to find ways to promote YouTube channel.
MrBeast: Jimmy Donaldson, often known as MrBeast, has a lengthy history of creating YouTube videos. He was among the first to create expensive stunt videos, which helped to establish this genre on the site. Even with 255 million users, his channel continues to provide risk-taking challenges and pranks. In addition, he runs a gaming channel and does big charity prizes. Donaldson’s net worth has increased to $500 million thanks to MrBeast.
Adam Neely: Bassist Adam Neely offers commentary on music business developments, video essays on music theory, and music tutorials on his YouTube channel. In addition, he uploads “gig vlogs” that highlight his work as a touring and New York City professional musician.
With 1.77 million followers, his channel receives hundreds of millions of views per day on his videos. The ideal illustration of how musicians may utilize YouTube to create a community is Adam Neely.
Veritasium: Veritasium is a scientific and educational channel that covers a broad variety of subjects, including physics, astronomy, maths, and engineering. Dr. Derek Muller, a PhD candidate in physics education research, is the host of the channel. His movies take difficult scientific ideas and break them down into simple terms.
In addition, a lot of Veritasium films provide scientific answers to common queries like whether it’s safe to drop a penny from a skyscraper or whether Himalayan salt lamps function. With 15.5 million followers, the channel has amassed millions of views, with some films surpassing 20 million views. Veritasium offshoot channels are also accessible in other languages.
FAQ
Q: What is the cost of YouTube channel promotion?
A: YouTube ads typically cost between $0.010 and $0.030 per view (CPV), depending on the industry, location, and ad style. You will pay anything from $10 to $30 for every 1000 views on your video. On average, it might cost up to $2,000 to reach 100,000 viewers.
Q: Which videos are promoted by YouTube? How does this happen?
A: The Suggested Video algorithm and the home page’s suggested videos are mostly determined by user behavior. They monitor the content, duration, and omissions of videos, among other things, of their audience. This aids in determining the most popular kind of videos among viewers and what they should show them next.
Q: What is the process for sponsored promotion?
A: Paid promotion is when a business pays for a platform to publicize its product or service, usually via sponsorships or advertisements. On the other hand, organic promotion is done without any payment and is usually accomplished via word-of-mouth or earned media.
