Social media platforms are seeing millions of users join up every day, making it difficult to monitor online discussions about your company. Your internet reputation may be significantly impacted by what consumers say and how they interact with your company. That’s where essential tools for online reputation tracking come into play.
All your hard work might come tumbling down like a pack of cards with just one negative review. According to reports, a number of companies, including United Airlines, have lost customers and billions of dollars as a result of their inadequate handling of the forced removal event on Flight 3411, which went viral on the internet.
You can successfully maintain a favorable brand image with online reputation management, so why leave your valuable brand reputation to others? Maintaining a professional image and enhancing your client’s opinion of your brand are two benefits of reputation management. It may raise sales, improve client trust, and enhance brand awareness.
Top Online Reputation Tracking Tools
1. Sprout Social
Sprout Social, which serves as a one-stop shop for everything related to brand reputation management, is at the top of the list of the best essential tools for online reputation tracking. Brands can always keep an eye on their online reputation by using Sprout’s sentiment analysis, social listening, and review management tools.
What are the thoughts of your customers about your product? Are there any favorable internet reviews that should be recorded? Do you have to handle a crisis on social media? These are common problems that companies encounter on a regular basis, and Sprout Social offers user-friendly tools to assist firms in successfully addressing problems and responding to feedback.
With automation, chatbots, and artificial intelligence, Sprout can also help your team boost productivity and return on investment.
Features:
- API.
- Activity Dashboard.
- Activity Tracking.
- Ad hoc Reporting.
- Alerts/Notifications.
- Assignment Management.
- Audience Targeting.
- Automated Publishing.
- Automated Scheduling.
- Brand Guidelines and many more.
Price:
- Free trial available.
- Standard: $249/user/month.
- Professional: $399/user/month.
- Advanced: $499/user/month.
- Enterprise: Custom pricing.
2. Podium
Podium is another service that helps local companies manage their internet reputations more easily. Podium focuses on using the ease of messaging to increase engagement and generate more leads.
With only a few clicks, buyers may use this application to write evaluations for your items. Through its interface, a company may automate review invitations, monitor keywords and internet trends, reply to reviews quickly, and improve customer relations.
This one of the best online reputation management tools is a useful tool for improving customer service and works well with Google Reviews. But it doesn’t assist with social listening or social media management.
Features:
- 2-Way Messaging.
- ACH Payment Processing.
- AI/Machine Learning.
- API.
- Access Controls/Permissions.
- Activity Dashboard.
- Activity Tracking.
- Alerts/Notifications.
- Appointment Management.
- Automated Responses and many more.
Price:
- Free trial available.
- Essential: Starts at $399 per month.
3. Buffer
It should come as no surprise that brand reputation and social media are closely related. Your social media accounts are probably your company’s most prominent entry points, apart from your website. You must therefore communicate often and clearly on your social media platforms.
With Buffer, you can plan and publish content to all of your social media accounts from one location. This is the greatest option if you lack the funds or time to handle social media on a full-time basis. How is your reputation enhanced by this? For starters, you should share more interesting and high-quality information with your audience. However, it also enables you to communicate with your followers at inappropriate moments.
For example, even when the whole team is off on July 4th (or its equivalent in your country), you may still engage with your consumers by posting a few holiday-themed comments. Having a polished, active social media presence keeps you at the forefront of customers’ minds and increases brand trust. Additionally, your brand’s reputation grows as more people learn about it and become followers.
Features:
- @mentions.
- API.
- Alerts/Notifications.
- Automated Publishing.
- Automated Scheduling.
- Calendar Management.
- Campaign Management.
- Collaboration Tools.
- Content Library.
- Content Management and many more.
Price:
- Free version available.
- Essential: $6 per month.
- Team: $12 per month.
4. Buzzsumo
On the one hand, Buzzsumo should have been in this post’s first half. It displays the stuff that is popular on blogs, social media, and the news. Try to figure out why your rivals’ work could be more well-liked online by using this to compare your own material with theirs.
However, it’s also an effective instrument for communication. First of all, you can create better content if you know what works online. However, Buzzsumo may be most useful for locating influencers, who may significantly boost your brand.
At school, influencers are the cool kids. By extension, hanging out with them makes you appear hip. Therefore, developing a strong influencer marketing plan is a great method to enhance the reputation of your company as well.
Consider this: having Bill Gates endorse your business is like taking the quick route if you want to get more recognition and respect. Additionally, Buzzsumo helps you locate industry influencers who you may be able to contact, because it’s unlikely to be Bill Gates.
Features:
- API.
- Activity Dashboard.
- Audience Targeting.
- Campaign Analytics.
- Categorization/Grouping.
- Click Tracking.
- Competitive Analysis.
- Competitor Monitoring.
- Contact Management.
- Content Library and many more.
Price:
- Content Creation: $199/month.
- Pro & Comms: $299/month.
- Suit: $499/month.
- Enterprise: $999/month.
5. Birdeye
Establishing trust with your customer base has a significant impact on return on investment (ROI) and business growth. Birdeye is one of the essential tools for online reputation tracking that helps brands manage their online reputation effortlessly and build great customer relationships because it helps you leverage the power of AI so you can boost ratings, be more aware of customer feedback, and understand what your customers want.
Businesses can gain customer experience insights through this online reputation management tool to help them effectively target pain points and grow sales. Through available social media channels, Birdeye also helps you connect with prospects more effectively.
Features:
- Augmented Analytics.
- Automated Publishing.
- Automated Responses.
- Autoresponders.
- Benchmarking.
- CRM.
- Calendar Management.
- Campaign Analytics.
- Campaign Management.
- Campaign Scheduling and many more.
Price: Contact Birdeye for pricing.
6. Yext
Companies with physical establishments that need to notify their customers regularly about changes to their locations or growth into other regions may use Yext to do this easily. One of the greatest tools for controlling your internet presence and making it easier for clients to locate you is this one.
Yext enables users to add pertinent keywords to search engines and add their information to prominent web directories. Additionally, it provides a consolidated review dashboard that keeps firms informed of both good and negative online reviews, as well as tailored answers for improved communication. Nevertheless, social media management functions are not incorporated.
Features:
- A/B Testing.
- API.
- Access Controls/Permissions.
- Activity Dashboard.
- Activity Tracking.
- Ad hoc Reporting.
- Alerts/Escalation.
- Alerts/Notifications.
- Approval Process Control.
- Artwork Management and many more.
Price: Custom pricing.
7. Brand24
Monitoring what consumers and critics are saying about your business online is a crucial element to look for when selecting the best online reputation management tools. This is adequately accomplished by Brand24’s media monitoring and analytics service. These technologies provide companies with accurate information about how they appear online.
In addition, you may monitor any brand-related term on social media platforms, including Facebook, Instagram, TikTok, and Twitter. Additionally, it keeps an eye on reviews on well-known review platforms like TripAdvisor, Yelp, and the Google App Store. Brand24 is a tool that evaluates your keywords’ success using sentiment analysis and social media reach.
Features:
- Brand Tracking.
- Campaign Analytics.
- Campaign Management.
- Collaboration Tools.
- Competitive Analysis.
- Competitor Monitoring.
- Contact Management.
- Customer Engagement.
- Customer Experience Management.
- Customizable Reports and many more.
Price:
- Individual: $119/month.
- Team: $159/month.
- Pro: $239/month.
- Enterprise: $399/month.
8. Broadly
The goal of the web-based, cloud-based online reputation management platform Broadly is to help small and medium-sized enterprises stand out both locally and globally. Connecting with consumers and generating leads via favorable reviews may be a challenge for most small companies, particularly when you take into account the caliber and reach of your competitors.
Broadly, on the other hand, makes this simpler by putting in place capabilities that let you do this from a single user-friendly interface. Simplified email correspondence, automated online chat, automatic review request distribution, Google leads, client appointment reminders, and one-stop management of all interactive social media platforms are a few of these advantages.
Features:
- Email Management.
- Feedback Management.
- Interaction Tracking.
- Monitoring.
- Multi-Channel Communication.
- Multi-Channel Data Collection.
- Multi-Location.
- Negative Feedback Management.
- Payment Processing.
- Performance Metrics and many more.
Price:
- Free version available.
- Contact sales for pricing details.
9. Google Alerts
You may not have thought of it, but Google Alerts is a straightforward and free program that you can use to keep an eye on your reputation and internet mentions. To keep an eye on the internet, including social media, for your company name, trademarks, rivals, and even your name, use Google Alerts.
You may control both good and negative mentions of your brand’s reputation by setting up alerts and monitoring certain keywords. You will be notified via email as soon as certain keywords are found online after you have set up alerts around them.
Features:
- Activity Tracking.
- Alerts/Notifications.
- Email Alerts.
- For Websites.
- Keyword Tracking.
- Mobile Alerts.
- Monitoring.
- Search/Filter.
- Website Monitoring.
Price: Free.
What Are The Primary Distinctions Among Platforms, Tools, And Software For Reputation Management?
Despite their frequent interchangeability, “reputation management software,” “essential tools for online reputation tracking,” and “reputation management platforms” are not the same thing. In general, reputation management software refers to a group of instruments or programs designed to assist people or businesses in keeping an eye on and controlling their internet reputation.
These technologies may include search engine optimization (SEO) tools, sentiment analysis, review management, and social media monitoring. This program may be accessed via a web-based interface or installed locally on a computer. Reputation management tools, on the other hand, usually relate to stand-alone programs or services that carry out certain duties associated with managing one’s online reputation.
For example, a tool may be designed to check online reviews, keep an eye on social media remarks, or examine search engine results. These tools may be used alone; however, they are often a component of a larger software package or platform.
Finally, reputation management platforms are all-inclusive software programs that combine several tools and functionalities into a single system. These systems provide a range of services, including SEO, sentiment research, review tracking, brand monitoring, and social media management. These platforms are often used by larger companies or organizations that need a more complex strategy to manage their brand’s online image.
FAQ
Q: How can I take care of my reputation online?
A: Keeping an eye on what people are saying about you online, responding to criticism, and aggressively promoting positive reviews and material are all part of managing your reputation. Building a successful and good online presence requires being responsive and interacting with your audience.
Q: What are tools for managing one’s internet reputation?
A: Businesses may keep an eye on their online presence on social media, reviews, and the internet with the use of online reputation management tools. Reputation management includes social listening and online review management, which allow companies to keep an eye on and react to reviews that affect consumers’ perceptions of their brand.
Q: What is the price of reputation management?
A: The typical monthly cost of reputation management services is between $1,500 and $5,000, depending on the size of the company and the degree of services required.
