Numerous sectors have realized the significant advantages of Text Message Marketing in enhancing business communication. Yet, its actual possibilities lie in giving a conversational informing experience where clients feel appreciated & esteemed.
SMS, or text messaging, was mostly used for private conversations until recently. A2P (Application-to-Person messaging) is utilized for business messaging to send instant messages from software to mobile users & it permits brands to send colossal volumes of computerized business messages to clients.
Businesses only began to realize the scope & Benefits of SMS Marketing in their overall marketing strategy when the world witnessed a sharp increase in smartphone usage.
Benefits Of SMS Marketing
1. Higher Open Rates
The fact that text messages have the highest open rates compared to phone calls or emails is one of the primary Benefits of SMS Marketing. 98% of the messages sent are opened, making SMS services an aid to all businesses looking for speedy & compelling client support.
2. Higher Conversion Rate
Indeed, even with the high use of texting utilizing applications, the upsides of SMS in business are bounty. For example, SMS still has a higher conversion rate than its newer alternatives. Compared to any other kind of marketing service, SMS is more likely to get people to visit your business & take advantage of shared promotions or offers.
3. Higher Reach
With the expansion in the utilization of smartphones, Statista reports that in 2018, 53.2% of everything on the web traffic was produced through cell phones around the world, settling on SMS as the decision of correspondence for some organizations.
Receiving a text message does not require internet connectivity, which is one of the main advantages of Text Message Marketing. A functional phone suffices. SMS is nothing short of a gold mine, given the increased use of smartphones. Businesses have the advantage of reaching a larger audience because they can take advantage of the opportunity to reach customers at their fingertips.
4. Enhanced Customer Engagement
SMS can improve your brand’s customer engagement throughout its entire lifecycle. While customers may value updates & news on forthcoming developments within the brand, this information is best delivered via email, where longer, more creative messaging is more appropriate. Businesses should remember to vary the type of content they send out.
Although marketers may believe texting is intrusive, many customers are now accustomed to receiving text messages when utilizing public services like the NHS or local services like hairdressers or garages.
This is a wonderful illustration of how the NHS engages its audience during an event that, despite its admittedly high engagement level! Brands can also use texting to send more immediate, anticipated sales-related offers like birthday messages, discounts, vouchers, & promotions.
5. SMS Is Cheaper
Cloud messaging services make SMS an extremely cost-effective choice, adding to bulk SMS’s advantages. Cloud telephony providers offer Bulk SMS options through their platform or the SMS API, allowing businesses to reach thousands of customers quickly & easily. SMS is more affordable than other forms of marketing like billboards, television, mobile, & magazine ads.
6. Response Data Helps You To Monitor & Improve
SMS reveals the realities of the misconception that SMS is not a trackable channel & brings it more in line with what has been possible with email for years by tracking meaningful ROI, identifying customers engaging via text message, & monitoring delivery rates.
Businesses can use these analytics to create more targeted campaigns & continuously improve the comprehension of their mobile database. By profiling & segmenting out the numbers that are least likely to respond, SMS enables a business to target those customers via email or another channel, resulting in savings & an improved ROI (Return on Investment).
7. SMS Is Compatible with Other Channels
All channels should function together inside the promoting mix & SMS is no special case. SMS is a great marketing tool, but it can also help & enhance other marketing tools like email and social media.
SMS has the potential to enhance & support other popular consumer media, such as email & social media, in addition to being excellent on its own. They can, for instance, be used to remind customers to read an email that a brand sent them hours or even days earlier.
A straightforward SMS message asking, “Have you read our email?” can contribute to a 20%–30% increase in email open rates.
8. Opt-in & Opt-out Option
Building your data set accurately is of essential significance for Information Insurance purposes. You have proactively begun the deals process by having your clients join to hear from you. Don’t disappoint them; these Opt-Ins are qualified current or potential customers who want to hear from you.
With each SMS Mission, your business should continuously offer clients the open door to withdraw from additional instant messages. According to Data Protection Laws, if you contact someone via text, they must be able to unsubscribe.
Some services can offer you the ideal item to quickly refresh your information base, keeping you consistent. The significant advantage is that you won’t send undesirable messages to those uninterested.
Some Famous Text Message Marketing Services
If you are trying to include Text Message Marketing in your marketing strategy, here are some top-rated text message marketing services:
Textedly: This easy-to-understand system incorporates various marketing devices to assist you with making a fruitful mission. Additionally, it is renowned for its superior customer support.
EZ Texting: This platform has a dashboard that is easy to use & a lot of features. It’s ideal for people who want full analytics access.
SimpleTexting: This product is profoundly adaptable & can be handily scaled to address the issues of your business. It offers a few plans to accommodate your business’ financial plan.
Podium: The use of this integrated messaging platform is incredibly simple. You can message through mobile & Computer applications, & it has autoresponder choices.
FAQ
Q: What is the average cost of bulk SMS?
A: It can vary company-wise. Some service providers offer them $0.0079 per message or $24 monthly.
Q: What if some customer has activated the DND (Do-No-Disturb) service?
A: With a DND service activated, you can’t send any promotional SMS to customers.
Q: What was the first SMS?
A: The first SMS sent was “Merry Christmas” by Neil Papworth on 3rd December 1992.