8 Community Management Tools for Growing Brands

Dr. Ankit Sharma, PhD

Updated on:

Community Management Tools

Social media marketing is much more than simply posting on social media. It comprises content planning, analytics measurement, authoring and design, & more. Community management is only one component of the puzzle. And like with every other aspect of social media management, your community managers require the right Community Management Tools to be successful.

To assist your marketing team in determining the finest solutions, we’ve compiled a list of Top Community Management Software ideal for engaging your client base & developing a community.

Community management is the practice of engaging consumers across digital media in order to enhance brand loyalty & create meaningful connections with their audience. Creating a brand community allows you to be available to your audience through customer service & compelling web content.

Some Top Rated Community Management Tools

1. Sprout Social

To begin, we’ll showcase Sprout’s Community Management Tool. Although Sprout Social is a full-service social media management solution that allows teams to manage all parts of their social strategiesfrom content scheduling to analytics to social listening & morethis platform also includes social media interaction features ideal for community management.

When your brand receives a remark, reply, or message on any social media network, you will receive a notice so your staff can instantly take action. Whether it’s a simple answer or a customer service issue, you can use Sprout’s workflow capabilities to ensure that these comments reach the appropriate people on your team.

Sprout allows you to post to social accounts as well as Facebook Groups, allowing you to reach a larger audience from a single tool. Furthermore, Sprout’s social listening technology allows you to find web-wide conversations to learn about what your viewers & future clients are most interested in.

2. Brand24

Brand24 is ideal for social listening & reputation management. Staying on top of what your customers & their connections have to say about your business is critical for preventing negative experiences from spreading or becoming out of hand.

Having a platform that helps you focus on your internet reputation might be a game changer for your marketing team. Brand24 allows your staff to receive quick notifications for any online mentions across social media & other online channels, ensuring that they can respond to any talk about your brand, whether favorable or bad.

It is critical to participate in conversations about your brand; therefore, invest in Top Community Management Software that allows you to do so.

3. NapoleonCat

NapoleonCat is yet another excellent Community Management Tool that makes it easy to control online comments about your company. With a social inbox, you can handle all of your ongoing discussions quickly & easily, whether they are about customer service or simply connecting with a follower.

This tool also allows you to automate replies to commonly asked questions, saving your team time that they may use to focus on things that require more attention, such as managing more sophisticated conversations across your brand communities.

4. Hootsuite

A list of the finest community management tools would be incomplete without Hootsuite. It’s one of the most popular & comprehensive social media programs available. You may use Hootsuite to plan & publish infinite posts on major social networking networks such as Instagram, Facebook, Twitter, YouTube, LinkedIn, Pinterest, & TikTok.

It also aids in the communication between your social media & customer care staff. You may reply to user messages & mentions from a single Hootsuite Inbox.

Hootsuite has a number of collaboration capabilities that enable community managers to collaborate with customer support team members, assign tasks, & maintain a consistent approach to social community management. It makes it simple to communicate with your consumers on social media & analyze the effectiveness of your social strategy.

5. Buffer

Buffer is regarded as one of the Top Community Management Software available. It assists with a variety of activities, including post scheduling & audience engagement. This tool also provides thorough information on the success of all your posts & assists you in understanding the effect of your content on social media.

People use Buffer to manage their content calendar for Instagram, Facebook, LinkedIn, & Twitter all in one location. Buffer allows you to manage a Start Page — a personalized landing page where you can highlight items that matter to your audience & business — in addition to social network profiles.

With its machine-learning-powered notifications, this platform makes it simple for your staff to detect key sales or customer dissatisfaction remarks. This shortens your reaction time. You may also obtain a grid view of posts with unanswered comments.

6. Qoob Stories & Qoob Clips

Nothing matches Qoob Stories’ social media management features for Instagram Stories. This community management tool is particularly developed for Stories, & it allows you to see and store Stories from public Instagram accounts in bulk.

This tool may also be used to store Highlights, images, & videos. You may add select Instagram accounts to your favorites, & the software will automatically download their newest posts and stories for you.

Qoob Stories also allows you to store Stories based on hashtags & places in addition to persons. You may also download your Saved posts & collections for ideas and references.

Qoob Clips allows you to see & save TikTok material, such as videos (with subtitles), hashtags, & accounts. You may download videos by a certain person (even from private accounts) or videos with specified music. You may also back up your TikTok account.

7. Keyhole

The Keyhole service provides users with access to social mentions across several media. From social media platforms to online forums & blogs, you’ll be the first to hear when someone mentions your business online. Participating in these discussions is a terrific approach to boost your brand’s reputation & reach new consumers.

Keep track of rivals, influencers, hashtags, & other pertinent information so that you may participate in any relevant conversation. The Keyhole dashboard makes it simple to manage your social listening, but bear in mind that you don’t have access to your social media inboxes using this platform.

8. Agorapulse

Managing a social media community may be difficult. However, with Agorapulse, you can accomplish everything in one place: publishing, reporting, monitoring, inbox management, & team collaboration. Its consolidated social inbox allows community managers to read & reply to messages, comments, & reviews from several social media accounts.

You may also build & use stored replies to reduce response times and assign particular messages to team members (depending on their department/knowledge). The best aspect of this online community management software is its team collaboration abilities.

You may assign tasks & actions to individual team members, obtain approvals, and organize your data all from a single dashboard.

Agorapulse also displays reaction times for individual team members, allowing you to assess their effectiveness. To obtain specific performance insights, you may combine data from Agorapulse & Google Analytics (GA4).

What Should You Look for in Community Management Software?

The fundamental purpose of the Community Management Tools is to streamline community operations, improve member experiences, & enable community administrators to efficiently supervise & expand their online communities. Here are some features to look for in community management tools:

A single social inbox: That allows you to monitor & reply to messages from social media networks like Facebook, Instagram, Twitter, Google, LinkedIn, & YouTube.

Content & user interactions: Moderation features include automatic filtering, user reporting, & moderation queues.

Set up automated responses: To address frequent questions & provide basic resolutions more quickly.

User engagement features: Such as discussion boards, polls, private messaging, and gamification components, stimulate user participation and interaction.

Content scheduling & publishing tools: For Facebook, Instagram (posts, Reels, & Stories), LinkedIn, Twitter threads, Pinterest, & TikTok.

Social listening & sentiment analysis: These features are used to monitor online brand comments & reviews and to fix PR concerns before they become public.

Collaborative areas for your community managers: To collaborate & manage conversations & user interactions.

Along with these considerations, you should verify that the community management platform you select is simple to use, delivers data analytics, interacts with your existing systems, and gives enough support documentation & services.

With these elements in mind, you can select a community management tool that will assist you in properly managing & nurturing your online community.

FAQ

Q: Is there any way to use the Community Management Tool for free?

A: These tools are aimed at business. There’s most unlikely to find a free version. But you can have a free trial period.

Q: What kind of expertise do I need to use these tools?

A: These tools are easy to use and learn. Anyone with basic computer skills & knowledge about social media can use them.

Q: What are the pillars of community management?

A: They are community support, growth, visibility, reactivity & proactivity.

Leave a Comment