When Instagram launched Business Profiles, since then, a lot of companies have changed their personal Instagram profiles to business ones. Given that Facebook now owns Instagram, the benefits of a business Instagram account seem inevitable. Instagram emphasizes the visual component and functions as a kind of Facebook extension in many aspects. This is especially true for business accounts and advertising.
There was considerable reluctance to adjust, however. Many companies noted the reduced organic reach of their Facebook pages compared to personal Facebook accounts. They were scared that the same might happen with Instagram. However, there does not seem to be as much stigma linked to an Instagram Business Profile as there is to a Facebook Business Page in actuality.
If you continue to publish great stuff via your Instagram account, you are unlikely to observe much, if there is any, drop in organic reach. This doesn’t imply that you should avoid having a Facebook page for your company, though, since owning a Facebook page is a necessity for converting to an Instagram company profile.
Why Your Business Should Have An Instagram Business Profile
1. Gain Valuable Insights With Instagram Analytics
For the typical Instagram user, Instagram offers little metric and performance data. Facebook developed Instagram Insights for businesses and power users because this used to be an issue for businesses. Instagram Insights gives businesses all the important information they require about their accounts and the performance of their posts.
It gives insight into what material succeeds and what doesn’t. It helps you create a picture of the people who are interested in you by providing you with information on your followers. It displays your Instagram performance for the last week, including changes in your following, posts, impressions, reach, profile views, website visits, and email clicks.
Yes, you can see this data for any duration up to ninety days. Once you have at least 100 followers, it provides you with the comprehensive benefits of a business Instagram account, including demographic information about them, such as their gender, age, location by city and country, and peak activity times.
You may also see your past posts in Instagram Insight by engagement and impressions during a specified time frame, up to two years. It also provides you with information about reels, IGTV videos, live videos, standard posts, Stories, and promotions. Naturally, there are occasions when you would want even more thorough information about how well you’re doing on Instagram.
2. Reach Out To A Wider Audience
With over one billion people using Instagram regularly and nearly one billion active users each month, the platform presents an enormous opportunity for businesses to connect with potential customers. This massive audience spans various demographics, interests, and regions, making Instagram a powerful tool for brand awareness, engagement, and sales.
Whether a business is looking to attract local customers or reach a global market, Instagram offers the perfect platform to showcase products, share brand stories, and interact with audiences in real-time. A well-crafted Instagram strategy—including high-quality visuals, engaging captions, strategic hashtags, and active community interaction—can significantly boost a brand’s visibility.
Features like Instagram Stories, Reels, IGTV, and shopping tools allow businesses to create dynamic content that captures attention and drives conversions. By leveraging analytics, businesses can refine their approach and optimize their content for maximum impact. With such a vast and engaged user base, Instagram is a game-changer for brands looking to grow.
3. The Option To Include A Contact Button
Adding a Contact button to your profile is one of the important features of a business Instagram account that accounts with a Business Profile are allowed to have. If someone clicks on the button, you may configure it to send you an email, contact you, or send them a map that shows where you are.
Additionally, you may configure your Facebook page to sync your public contact details. This implies that anybody with the ability to alter your Facebook page may make changes to the data that is synchronized with both your Instagram account and that page.
Inserting an action button is an additional option. Action buttons allow clients to engage with your company straight from your Instagram profile by connecting it to other online services. Order Food, Book Now, and Reserve are some of the types of action buttons that Instagram provides.
4. Your Profile Will Display Your Industry
When setting up your Facebook business profile, you were asked to select the industry or sector that best represents your company. This classification helps Facebook categorize your business and allows potential customers to find you more easily.
When you later connect your Instagram Business Profile to your Facebook page, this sector information is automatically transferred to your Instagram profile, ensuring consistency across platforms. This designation is particularly useful as it helps Instagram’s algorithm recommend your profile to relevant users who might be interested in your industry.
Additionally, it can impact the type of content suggestions, ad targeting, and audience engagement your business receives. If at any point you need to update or change your business category, you can easily do so within Instagram’s settings. Simply navigate to your profile, select Edit Profile, and modify the category to better reflect your business’s focus, ensuring that your branding remains up-to-date and relevant.
5. Preferred By Influencers
A trusted influencer can significantly boost your company’s sales by increasing brand awareness, as one of the benefits of a business Instagram account is improving ROI (return on investment) and granting access to niche audiences that may have been difficult to reach through traditional marketing. Influencers have dedicated followers who trust their opinions, making their endorsements more impactful than standard advertisements.
This credibility helps businesses build stronger customer relationships and drive higher conversion rates. Since influencer marketing is a powerful tool, it makes sense to focus on platforms where influencers thrive. Instagram is the preferred choice for many influencers due to its user-friendly interface, wide audience reach, and diverse content formats such as Stories, Reels, and IGTV.
These features allow influencers to create engaging, shareable content that resonates with their followers. By partnering with a well-known influencer, your brand message can spread rapidly, reaching millions of potential customers in just a few days. This exposure can lead to increased traffic, higher engagement, and ultimately, more sales.
6. You Can Add Links to Instagram Stories
One of Instagram’s most irksome features from a marketing perspective is that clickable links are often not allowed. The only link you may display if you have a personal profile is the one in your profile. But Instagram Stories offers an alternative. Adding a URL to an Instagram story is a useful feature for some Instagram accounts.
Inserting a link to your Instagram Story is very beneficial for increasing conversion rates, improving natural interaction, and giving your followers easy access to the material you want to publish.
However, not all companies have the option to post links to Instagram Stories. Before Instagram allows you to use this function, your company profile must have 10,000 followers. Alternatively, if you have a validated badge, you are eligible for this swipe-up option.
You may include a link when you post your Instagram Story if you fit the requirements. To begin, touch on the fourth symbol from the right, which resembles a chain, at the top of your Story. Next, add the URL by tapping on the + Web link. You’re ready after you click Done.
7. Regardless Of Size, Thrive
One of the vital importance of a business Instagram account is that it is a powerful platform for businesses of all sizes, making it an ideal choice for both startups and established brands looking to enhance their online presence. If you are just starting out, Instagram allows you to showcase your products through visually appealing images, engaging videos, and interactive features like Stories and Reels.
By leveraging hashtags, location tags, and collaborations, you can increase your brand’s visibility and attract potential customers who might not have discovered your business otherwise. Even if your company is already well-known, Instagram remains an essential tool for maintaining engagement and expanding your reach.
Through features like Instagram Live, influencer partnerships, and interactive polls or Q&A sessions, you can build a stronger relationship with your audience and keep them interested in your brand. Regularly posting valuable content, sharing behind-the-scenes moments, and responding to comments or messages will further boost customer loyalty and keep your business top-of-mind in a competitive market.
8. Capable Of Making Promoted Posts And Advertising On Instagram
You will need to run a business profile on Instagram if you have the funds to advertise on the network and promote your posts. The relationship between Facebook and Instagram is very clear in this context. Facebook is where you create your advertising and choose their placement. One of Facebook’s possibilities is Instagram; the others are different places on Messenger and Facebook.
Introducing Instagram shoppable posts is a relatively recent invention. In the same way that people tag their friends in postings, these enable businesses to tag their posts with merchandise. People are sent a detailed product description with a “Buy Now” button when they touch on the tags. They may then buy your goods by tapping on that button.
9. Interact With Customers
Instagram provides businesses with a direct and personal way to communicate with their customers, fostering engagement and building lasting relationships. The platform’s interactive nature allows brands to receive valuable feedback from their audience, helping them understand customer preferences, concerns, and expectations.
By actively engaging in conversations through comments, direct messages, and interactive features like polls, Q&A sessions, and story reactions, businesses can create a sense of community and trust. One of the key advantages of Instagram is its instant accessibility—customers are just a direct message away. This makes it easier to answer inquiries, address complaints, and acknowledge positive feedback in real-time.
Prompt and genuine interactions show that a business values its customers, which can significantly improve brand loyalty and customer satisfaction. By consistently engaging with followers and responding to their input, businesses can strengthen their online presence, enhance customer experience, and build a loyal customer base that actively supports and promotes their brand.
While More Influencers Have Creator Accounts, Some Run Business Accounts
Even if they don’t own a company, many influencers decide to manage business accounts. They handle their Instagramming like a business and embrace the benefits of a business Instagram account. Influencers aim to grow their fan base and boost interaction. Their search is aided by the extra resources and information provided by an Instagram business profile.
Additionally, they provide influencers with further information to share with the companies they collaborate with. Effective influencers can also work their magic using Instagram Stories, and it’s a bonus if they can include URLs while representing a company. However, Instagram has introduced Creator Accounts, a third account category that seems to better target influencers.
It’s confusing that there seem to be just two kinds of profiles on Instagram these days: personal and professional. But in reality, there are two kinds of professional accounts: creator and business accounts. Therefore, Instagram refers to both business and creator accounts when it uses the phrase “professional accounts” in its documentation.
Instagram’s business accounts are now mentioned as being “best for retailers, local businesses, brands, organizations, and service providers.” Creator accounts are characterized as the “best for public figures, content producers, artists, and influencers.” With more freedom, creator accounts provide many of the advantages of business accounts.
For instance, Creator accounts have the option to conceal their contact details and Instagram business categories. Additionally, creators may display many categories on their Facebook sites and Instagram accounts. Creator account users can restrict who may message them. Moreover, creators get access to Creator Studio, which offers more features, including improved insights.
FAQ
Q: What is the minimum number of followers required for a business account on Instagram?
A: An Instagram business account may be established by anybody. Connecting to a Facebook page is the only “requirement” in and of itself. However, you are not required to have a certain number of followers. Among other things, having a business account enables you to run advertisements and see data.
Q: Are business accounts on Instagram free?
A: Yes, it’s free to set up and operate an Instagram business account. You will only be charged for utilizing Commerce Manager to help your customers check out and finish their purchases inside the Meta platform and for running Instagram advertisements.
Q: Is it possible to set up a company Instagram account without first creating a personal one?
A: You must either establish an Instagram account or utilize an existing one to set up an Instagram business account.
